Isaac is a UX strategist who helps startups and enterprises gain value and competitive advantage via product strategy and design. He's worked with a wide range of startups and brands like Wix, Dynamic Team Sports, Shop Your Way, Doogma, and the two of the largest companies based in Chicago, IL: Sears, and Walgreens. Isaac's also defined product/UX strategies and designs user-centric experiences for eCommerce, healthcare, automotive, and SaaS.
Planned, communicated, and executed customer and patient experience design for the suite of responsive medical applications used in a pharmaceutical environment where patient lives are impacted daily.
Presented the team's E2E scenarios of the customer experience through offline and online experiences.
Technologies: Figma, Prototyping, Information Architecture, User Journey, Storytelling, UX
2014 - 2017
Sears Holdings Corporation
Led the redesign of Sears Personal Shopper for iOS and Android which involved executing the sketches, functional wireframes, UI, prototypes, and presentations for all the features. This is an app that allows anyone to get access to a human personal shopping assistant.
Designed Sears' internal social platform Pebble which involved working with a product manager to identify friction points and tailoring proper design solutions based on user insights and business requirements.
Gained extensive experience seeing a project through from different business areas, thinking, planning, and executing design solutions from a strategic point of view.
Established a robust design process to accelerate the communication of design concerning implementation and coding UI animations.
Technologies: Sketch, Photoshop, Illustrator, Proto.io, After Effects
2010 - 2014
Sears Israel (SHC)
Led the redesign and launch of Shop Your Way, one of the largest rewards shopping platform in us, including UX and UI for both web and the mobile app.
Gained extensive experience in supporting designs for various business domains such as social eCommerce, rewards program, and business platform which required collaborating with multiple product and development teams simultaneously.
Developed and maintained detailed user-interface specifications and guidelines for web and mobile.
Established the first design studio and provided art direction and coaching for a team of designers and contractors.
Led the redesign of Sears Personal Shopper for iOS and Android; it is an app that allows anyone to get a human personal shopping assistant.
Executed sketches, functional wireframes, UI, prototypes, and presentations for all the features.
Technologies: Sketch, Photoshop, Illustrator, After Effects, Proto.io
2009 - 2010
Fulfilled high visual designs and UI requirements for a video chat entertainment platform used by millions of members worldwide.
Collaborated with product managers to translate business specs into design interactions.
Poor client management can cost designers work and damage reputations. By proactively managing project expectations and responsibilities early, designers can build great relationships with their clients.