Isaac is a UX strategist who helps startups and enterprises gain value and competitive advantage via product strategy and design. He's worked with a wide range of startups and brands like Wix, Dynamic Team Sports, Shop Your Way, Doogma, and two of the largest companies based in Chicago, IL: Sears and Walgreens. Isaac also defines product/UX strategies and designs user-centric experiences for eCommerce, healthcare, automotive, and SaaS.
Planned, designed, and shipped a complete eCommerce B2B custom solution platform for NGOs and nonprofits to order, manage, and deliver food products (in less than two months).
Developed product questionnaires that revealed user needs and business problems helped with crafting targeted and simple user experience for customers (currently) using the platform to order and deliver food products to their beneficiaries.
Met heavy UX deadlines while managing both the design and sign off of a new visual design language that took the existing brand visual communication to the next level.
Technologies: eCommerce UX, Presentations, Collaboration, Google Slides, Figma, Visual Design, UI Design, UX Architecture, Rapid Prototyping, Protoyping, Wireframing, User Experience (UX), Questionnaires, Interviews, User Flows, User Journey Maps
Senior User Experience Consultant
2020 - 2020
Worked with the pricing team to plan, design, and ship features for the company's legacy dynamic pricing tools helping the company manage, maintain, and execute winning pricing strategies.
Conducted usability testing for a new clearance markdown pricing system allowing Walmart merchants to design and execute pricing strategies based on consumer historical data and trends.
Supported junior designers with their daily tasks to meet their UX deliverables and deadlines such as writing test plans, interview questions, build prototypes, and prepare additional design solutions to stakeholders.
Technologies: Information Architecture (IA), Consulting, Storytelling, User Journeys, Prototyping, Figma
Senior User Experience Designer
2019 - 2019
Planned, communicated, and executed customer and patient experience design for the suite of responsive medical applications used in a pharmaceutical environment where patient lives are impacted daily.
Presented the team's E2E scenarios of the customer experience through offline and online experiences.
Led the UX discovery for the patient and patient registration domain. Provided decks, journeys, and functional flows illustrating the end-to-end user experiences of the software pharmacists and technicals use to provide patients with service.
Technologies: User Journeys, UX, Storytelling, Information Architecture (IA), Prototyping, Figma
2014 - 2017
Sears Holdings Corporation
Led the redesign of Sears Personal Shopper for iOS and Android which involved executing the sketches, functional wireframes, UI, prototypes, and presentations for all the features. This is an app that allows anyone to get access to a human personal shopping assistant.
Designed Sears' internal social platform Pebble which involved working with a product manager to identify friction points and tailoring proper design solutions based on user insights and business requirements.
Gained extensive experience seeing a project through from different business areas, thinking, planning, and executing design solutions from a strategic point of view.
Established a robust design process to accelerate the communication of design concerning implementation and coding UI animations.
Technologies: Adobe After Effects, Proto.io, Adobe Illustrator, Adobe Photoshop, Sketch
2010 - 2014
Sears Israel (SHC)
Led the redesign and launch of Shop Your Way, one of the largest rewards shopping platform in us, including UX and UI for both web and the mobile app.
Gained extensive experience in supporting designs for various business domains such as social eCommerce, rewards program, and business platform which required collaborating with multiple product and development teams simultaneously.
Developed and maintained detailed user-interface specifications and guidelines for web and mobile.
Established the first design studio and provided art direction and coaching for a team of designers and contractors.
Led the redesign of Sears Personal Shopper for iOS and Android; it is an app that allows anyone to get a human personal shopping assistant.
Executed sketches, functional wireframes, UI, prototypes, and presentations for all the features.
Technologies: Proto.io, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Sketch
2009 - 2010
Fulfilled high visual designs and UI requirements for a video chat entertainment platform used by millions of members worldwide.
Collaborated with product managers to translate business specs into design interactions.