Isaac is a UX strategist who helps startups and enterprises gain value and competitive advantage via product strategy and design. He's worked with a wide range of startups and brands like Wix, Dynamic Team Sports, Shop Your Way, Doogma, and two of the largest companies based in Chicago, IL: Sears and Walgreens. Isaac also defines product/UX strategies and designs user-centric experiences for eCommerce, healthcare, automotive, and SaaS.
Planned, designed, and shipped a complete eCommerce B2B custom solution platform for NGOs and nonprofits to order, manage, and deliver food products in less than two months.
Developed product questionnaires that revealed user needs and business problems, which helped craft a targeted and straightforward user experience for customers currently using the platform to order and deliver food products to their beneficiaries.
Met heavy UX deadlines while managing the design and sign-off of a new visual design language that took the existing brand visual communication to the next level.
Technologies: eCommerce UX, Presentations, Collaboration, Google Slides, Figma, Visual Design, UI Design, UX Architecture, Rapid Prototyping, Prototyping, Wireframing, User Experience (UX), Questionnaires, Interviews, User Flows, User Journey Maps
Senior User Experience Consultant
2020 - 2020
Collaborated with the pricing team to plan, design, and ship features for the company's legacy dynamic pricing tools, helping the company manage, maintain, and execute winning pricing strategies.
Conducted usability testing for a new clearance markdown pricing system, allowing Walmart merchants to design and execute pricing strategies based on consumer historical data and trends.
Supported junior designers with their daily tasks to meet their UX deliverables and deadlines, such as writing test plans and interview questions, building prototypes, and preparing additional design solutions for stakeholders.
Technologies: Information Architecture (IA), Consulting, Storytelling, User Journeys, Prototyping, Figma
Senior User Experience Designer
2019 - 2019
Planned, communicated, and executed customer and patient experience design for the suite of responsive medical applications used in a pharmaceutical environment where patient lives are impacted daily.
Presented the team's E2E customer experience scenarios through offline and online experiences.
Led the UX discovery for the patient and patient registration domain. Provided decks, journeys, and functional flows illustrating the end-to-end user experiences of the software pharmacists and technicals to provide patients with service.
Technologies: User Journeys, UX, Storytelling, Information Architecture (IA), Prototyping, Figma
2014 - 2017
Sears Holdings Corporation
Led the complete redesign of the Sears Personal Shopper mobile app for iOS and Android, including designing wireframes, UI, prototypes, and presentations.
Designed Sears' internal social platform, Pebble, which involved working with a product manager to identify friction points and tailoring proper design solutions based on user insights and business requirements.
Gained extensive experience in seeing a project from different business perspectives, thinking, planning, and executing design solutions from a strategic point of view.
Established a robust design process to accelerate the communication of design concerning the implementation and coding of UI animations.
Technologies: Adobe After Effects, Proto.io, Adobe Illustrator, Adobe Photoshop, Sketch
2010 - 2014
Sears Israel (SHC)
Led the redesign and launch of Shop Your Way, one of the largest rewards shopping platforms in the US, including UX and UI for both web and mobile apps.
Gained extensive experience in supporting designs for various business domains, such as social eCommerce, rewards programs, and business platforms, which required collaborating with multiple product and development teams simultaneously.
Developed and maintained detailed UI specifications and guidelines for web and mobile.
Established the first design studio and provided art direction and coaching for a team of designers and contractors.
Led the redesign of Sears Personal Shopper for iOS and Android; it is an app that allows anyone to get a human personal shopping assistant.
Executed sketches, functional wireframes, UI, prototypes, and presentations for all the features.
Technologies: Proto.io, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Sketch
2009 - 2010
Fulfilled high visual designs and UI requirements for a video chat entertainment platform used by millions of members worldwide.
Collaborated with product managers to translate business specs into design interactions.