Isaac is a senior UX/UI generalist designer who's especially strong in interaction and visual design. For the last seven years, he's been working at Sears applying design thinking to business innovation and working with brilliant people to create the shopping experience of tomorrow.
Led the redesign of Sears Personal Shopper for iOS and Android which involved executing the sketches, functional wireframes, UI, prototypes, and presentations for all the features. This is an app that allows anyone to get access to a human personal shopping assistant.
Designed the Sears internal social platform Pebble which involved working with a product manager to identify friction points and tailoring proper design solutions based on user insights and business requirements.
Gained extensive experience seeing a project through from different business areas, thinking, planning, and executing design solutions from a strategic point of view.
Established a robust design process to accelerate the communication of design concerning implementation and coding UI animations.
Technologies: Sketch, Photoshop, Illustrator, Proto.io, After Effects
2010 - 2014
Sears Israel (SHC)
Led the redesign and launch of Shop Your Way, one of the largest rewards shopping platform in us, including UX and UI for both web and the mobile app.
Gained extensive experience in supporting designs for various business domains such as social e-commerce, rewards program and business platform required collaborating with multiple product and dev teams simultaneity.
Developed and maintained detailed user-interface specifications and guidelines for web and mobile.
Established the first design studio and provided art direction and coaching for a team of designers & contractors.
Led the redesign of Sears Personal Shopper for iOS and Android. An app that allows anyone to get a human personal shopping assistant. I executed sketches, functional wireframes, UI, prototypes, and presentations for all the features.
Technologies: Sketch, Photoshop, Illustrator, After Effects, Proto.io
2009 - 2010
Fulfilled high visual designs and UI requirements for a video chat entertainment platform used by millions of members worldwide.
Collaborated with product managers to translate business specs into design interactions.