Jaime Canales, Designer in Madrid, Spain
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Jaime Canales

Verified Expert  in Design

Bio

Jaime is a UX and product designer who enjoys helping people obtain refined and functional results for digital products using UX tools. He has more than 15 years of experience in the digital world, working closely with various freelance teams or with permanent in-house ongoing contracts and agency studios. Jaime has worked on multiple projects, including eCommerce sites, corporate sites, specific tools, intranets, dashboards, specification and interaction guides, and apps.

Portfolio

Work Experience

Senior Product Designer

2022 - PRESENT
Sngular
  • Designed the eCommerce website of a significant textile company. Created a new commercial menu with data and user research and developed the new information architecture.
  • Made design for the eCommerce website of a significant textile company by creating new flows and screens for critical functionalities for the user account.
  • Spearheaded the design of the new anti-fraud tool for bank branch operators, including gathering data and talking with stakeholders.
  • Created flows with different paths and scenarios for defrauded clients and fraudsters for the new anti-fraud tool for bank branch operators.
  • Created the UI design using the established design system (DS) for the anti-fraud tool.
Technologies: Figma, Miro, User Experience (UX), User Research, Information Architecture (IA), User Interface (UI), User Testing

Senior UX Designer

2009 - PRESENT
Self-employed
  • Managed multiple projects, including eCommerce sites, corporate sites, banking, health insurance, and more.
  • Designed the online sports store for one of Spain's most prominent sports newspapers.
  • Created the new website for one of the most significant Spanish online marketing agencies.
  • Performed user tests to redesign the money transfer process in an online bank using the software Morae.
  • Completed user tests to improve the home page of a women's magazine website using the Camtasia software.
Technologies: Sketch, Photoshop CC, Visio, Morae, Camtasia, User Experience (UX), UX Design, Prototyping, UX Research, Usability, Information Architecture (IA), Responsive UI, Interaction Design (IxD), Wireframing, UX Prototyping, Product Design, Usability Heuristics, Heuristic Analysis, Heuristic Evaluation, User Testing, Remote User Testing, eCommerce UX, Human-computer Interaction (HCI), Google Analytics, Analytics, User Interface (UI), User Research, Benchmarking, Personas, UX Wireflows, UX Flows, Benchmark Analysis, Trello

Lead Product Designer

2020 - 2021
Frog Design Inc.
  • Performed on a project related to cybersecurity with one of Europe's leading telecommunications companies.
  • Created a unified experience among all cybersecurity services and a single visual language.
  • Designed dashboards, master-detail pages with complex tables, and tools focused on data visualization.
  • Defined types of users and scenarios of use and tested prototypes to improve the services.
  • Used the new design system and library components.
Technologies: Figma, Sketch, Miro, UX Design, Prototyping, UX Research, Information Architecture (IA), User Experience (UX), Usability, Mobile UX, Mobile UI Design, Interaction Design (IxD), Wireframing, Product Design, Cybersecurity, User Testing, Remote User Testing, Product Management, User Interface (UI), Human-computer Interaction (HCI), User Research, Benchmarking, Personas, UX Wireflows, UX Prototyping, UX Flows, Trello

Senior UX and Product Designer

2016 - 2020
Garaje de Ideas
  • Took part in several projects related to different industries, including banking, airlines, telecommunications, and professional health services.
  • Led teams of designers in various types of projects as the project manager.
  • Mentored four junior designers to improve their careers and path in the company.
  • Designed a specific tool to increase healthy living habits, achieving an average rating of 8.6 out of 10 from 1,300 users.
  • Delivered talks and presentations related to emotions, emotional intelligence, and their relation to design.
Technologies: Sketch, Figma, InVision, Marvel, Maze, Agile UX, Axure, UX Design, User Experience (UX), User Interface (UI), UX Research, Information Architecture (IA), Mobile UX, Mobile UI, Interaction Design (IxD), Wireframing, Prototyping, Product Design, Usability Heuristics, Heuristic Analysis, Heuristic Evaluation, Benchmarking, Benchmark Analysis, UI Design, User Testing, Remote User Testing, eCommerce UX, Product Management, Human-computer Interaction (HCI), Analytics, User Research, Personas, UX Wireflows, UX Prototyping, UX Flows, Trello

Senior UX Designer

2014 - 2015
Machiina
  • Increased subscriptions and sales of Spain's most important financial industry information magazine.
  • Created and designed an online database of companies focused on economic data, basic information, sectoral data, brands, and more.
  • Defined a service tool to report traffic accidents to insurance companies using a mobile phone.
  • Designed the new website of a consulting firm specializing in corporate reputation and intangible assets.
Technologies: UXPin, User Experience (UX), UX Design, Information Architecture (IA), Wireframing, Usability Heuristics, Heuristic Evaluation, Heuristic Analysis, User Testing, eCommerce UX, Human-computer Interaction (HCI), Analytics, User Interface (UI), User Research, Benchmarking, Personas, UX Wireflows, Interaction Design (IxD), Prototyping, UX Prototyping, UX Flows, Benchmark Analysis

UX Designer

2011 - 2013
Paradigma Digital
  • Used new research techniques such as inception with several exercises (elevator pitch, design the box, define the users, visualize the solution, fears, priorities, etc.) to get quick insights.
  • Designed the website of an insurance company, including the flows for creating claims, etc.
  • Conceptualized the diverse flows and prototyped an app tool that calculated materials for construction.
  • Designed a site for comparing prices of second-hand cars and vehicles, taking into account user needs.
  • Designed the new modular website of a company focused on isolation and energy efficiency, working alongside a multi-national team.
Technologies: Axure RP Pro, User Experience (UX), UX Design, Mobile UX, User Interface (UI), UX Research, Interaction Design (IxD), Wireframing, Prototyping, Usability Heuristics, Heuristic Evaluation, Heuristic Analysis, Usability, UI Design, User Testing, eCommerce UX, Human-computer Interaction (HCI), User Research, Benchmarking, Personas, UX Wireflows, UX Prototyping, UX Flows, Benchmark Analysis

Interaction Designer

2008 - 2009
Arista
  • Created a repository of more than 50 rich internet applications (RIA) patterns for the Basque government, unifying their tools and services.
  • Developed content trees using card sorting research to create the new intranet of an insurance company.
  • Designed the new information architecture of a bank working with the classic user-centered design approach.
  • Led a group of three designers (including myself) as the project manager.
Technologies: Axure, Axure RP Pro, UX Design, Usability, Information Architecture (IA), User Experience (UX), Interaction Design (IxD), Wireframing, Prototyping, Web Usability, Usability Heuristics, Heuristic Analysis, Heuristic Evaluation, User Testing, UX Research, Human-computer Interaction (HCI), User Interface (UI), User Research, Benchmarking, Personas, UX Wireflows, UX Prototyping, UX Flows, Benchmark Analysis

Usability Consultant

2006 - 2008
The Cocktail
  • Created flows, prototyped tools, and wrote several proposals for improvements of services for a big telecommunications company.
  • Performed as a mobile telephony user experience specialist in voice, mail, data, and internet services.
  • Carried out usability analysis (qualitative and quantitative), user testing specifications, user research, the cost-effectiveness of usability improvements in interfaces, and usability analysis of interfaces.
  • Participated in the creation of the usability guide for customer communications via SMS.
  • Worked with new interfaces (such as touchable devices), new mobile concepts, and services: browsing, communication, localization, sharing content, etc.
Technologies: Axure RP Pro, Visio, Usability, Mobile UX, Mobile UX Design, UX Design, UX Research, User Experience (UX), Web Usability, Usability Analysis, Interaction Design (IxD), Wireframing, Prototyping, Usability Heuristics, Heuristic Reports, Heuristic Analysis, Heuristic Evaluation, Usability Guidelines, User Testing, eCommerce UX, User Interface (UI), Human-computer Interaction (HCI), User Research, Benchmarking, Personas, UX Wireflows, UX Prototyping, UX Flows, Benchmark Analysis

Web Technician

2002 - 2005
ya.com
  • Created specifications of usability and functionality and coordinated the design and programming teams.
  • Elaborated promotions and marketing activities of products, services, and portals within the ya.com network.
  • Designed, developed, maintained, and made improvements to premium services and virtual communities.
  • Managed some web projects in the very early internet: Foros.ya.com, the ya.com contacts site, the horoscope site, the weather, etc.
Technologies: Photoshop CC, Usability, Wireframing, Benchmarking, UX Prototyping, UX Flows, Benchmark Analysis

Education

2021 - 2021

Master's Degree in Digital Product Design

The Hero Camp - Madrid, Spain

2002 - 2003

Teaching Certificate in Geography and History

Universidad Complutense de Madrid - Madrid, Spain

2001 - 2002

Master's Degree in Communications and Armed Conflicts

Universidad Complutense de Madrid - Madrid, Spain

1995 - 2000

Bachelor's Degree in Geography

Universidad Complutense de Madrid - Madrid, Spain

Certifications

FEBRUARY 2024 - PRESENT

ChatGPT Prompt Engineering for UX Design

Udemy

JANUARY 2024 - PRESENT

Certificate to Teach Spanish as Foreign Language

Instituto Cervantes

NOVEMBER 2023 - PRESENT

Design Ops Course

UXER SCHOOL

APRIL 2020 - PRESENT

Getting Started with Agile and Design Thinking

Darden School of Business

JULY 2019 - PRESENT

Design Thinking in 3 Steps

Cooper Professional Education

JUNE 2019 - JUNE 2023

Google Analytics for Beginners

Google

FEBRUARY 2019 - PRESENT

Data-Driven Design

La Nave Nodriza

FEBRUARY 2019 - PRESENT

Digital Skills: Web Analytics

Accenture

FEBRUARY 2019 - PRESENT

Digital Skills: User Experience

Accenture

FEBRUARY 2019 - PRESENT

Digital Skills: Mobile

Accenture

JANUARY 2016 - PRESENT

UI Design Patterns for Successful Software

Interaction Design Foundation

DECEMBER 2015 - PRESENT

Web Design for Usability

Interaction Design Foundation

JULY 2012 - PRESENT

Human-Computer Interaction

Stanford University

MAY 2006 - PRESENT

Design for efficient websites

Universidad de Murcia

Skills

Tools

Figma, Sketch, InVision, Moqups, Miro, Maze, Marvel, Lookback, Visio, UXPin, Axure RP Pro, Morae, Camtasia, GIS, Google Analytics, Photoshop CC, Trello

Platforms

Axure

Industry Expertise

Cybersecurity

Other

Product Design, UX Research, Usability, Human-computer Interaction (HCI), Mobile UI, Mobile UX, User Experience (UX), Design Thinking, Data-driven Design, User Interface (UI), eCommerce UX, User Research, User Testing, Remote User Testing, Benchmarking, Personas, Wireframing, UX Wireflows, Information Architecture (IA), Interaction Design (IxD), UX Design, Prototyping, UX Prototyping, UX Flows, UI Design, Mobile UX Design, Web Usability, Usability Analysis, Heuristic Analysis, Heuristic Evaluation, Heuristic Reports, Usability Guidelines, Benchmark Analysis, Notion, Teaching, Product Management, Agile, Agile UX, Surveys, Mobile UI Design, Responsive UI, Artificial Intelligence (AI), Geography, Urban Planning, Analytics, Usability Heuristics, DesignOps, Spanish

Experience

  • UX Design - 16 years
  • User Experience (UX) - 16 years
  • UX Research - 16 years
  • Interaction Design (IxD) - 16 years
  • UX Flows - 15 years
  • Product Design - 6 years
  • Figma - 3 years
  • Artificial Intelligence (AI) - 2 years

Tools

  • Figma
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