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Jaime Canales
Verified Expert in Design
Designer
Madrid, Spain
Toptal member since July 6, 2021
Bio
Jaime is a UX and product designer and an AI developer who enjoys helping people obtain refined and functional results for digital products using UX tools. He has more than 20 years of experience in the digital world, working closely with various freelance teams or with permanent in-house ongoing contracts and agency studios. Jaime has worked on multiple projects, including eCommerce sites, corporate sites, specific tools, intranets, dashboards, specification and interaction guides, and apps.
Experience
- UX Flows - 20 years
- User Experience (UX) - 20 years
- Interaction Design (IxD) - 20 years
- UX Design - 20 years
- Product Design - 20 years
- UX Research - 16 years
- Figma - 5 years
- Artificial Intelligence (AI) - 4 years
Portfolio
KPMG Impulsa
Product DesignUser Experience (UX)User Interface (UI)User ResearchUX DesignInformation Architecture (IA)+ 13 more
Cybersecurity Tools
User Experience (UX)User Interface (UI)Product DesignUser ResearchRemote User TestingUser Testing+ 18 more
Adeslas Salud y Bienestar
User Experience (UX)User Interface (UI)User ResearchUX DesignInformation Architecture (IA)UX Flows+ 9 more
Work Experience
Senior Product Designer
2022 - PRESENT
Sngular
- Designed the eCommerce website of a significant textile company. Created a new commercial menu with data and user research and developed the new information architecture.
- Made design for the eCommerce website of a significant textile company by creating new flows and screens for critical functionalities for the user account.
- Spearheaded the design of the new anti-fraud tool for bank branch operators, including gathering data and talking with stakeholders.
- Created flows with different paths and scenarios for defrauded clients and fraudsters for the new anti-fraud tool for bank branch operators.
- Created the UI design using the established design system (DS) for the anti-fraud tool.
Technologies: Figma, Miro, User Experience (UX), User Research, Information Architecture (IA), User Interface (UI), User Testing
Senior UX Designer
2009 - PRESENT
Self-employed
- Managed multiple projects, including eCommerce sites, corporate sites, banking, health insurance, and more.
- Designed the online sports store for one of Spain's most prominent sports newspapers.
- Created the new website for one of the most significant Spanish online marketing agencies.
- Performed user tests to redesign the money transfer process in an online bank using the software Morae.
- Completed user tests to improve the home page of a women's magazine website using the Camtasia software.
Technologies: Sketch, Photoshop CC, Visio, Morae, Camtasia, User Experience (UX), UX Design, Prototyping, UX Research, Usability, Information Architecture (IA), Responsive UI, Interaction Design (IxD), Wireframing, UX Prototyping, Product Design, Usability Heuristics, Heuristic Analysis, Heuristic Evaluation, User Testing, Remote User Testing, eCommerce UX, Human-computer Interaction (HCI), Google Analytics, Analytics, User Interface (UI), User Research, Benchmarking, Personas, UX Wireflows, UX Flows, Benchmark Analysis, Trello
Lead Product Designer
2020 - 2021
Frog Design Inc.
- Performed on a project related to cybersecurity with one of Europe's leading telecommunications companies.
- Created a unified experience among all cybersecurity services and a single visual language.
- Designed dashboards, master-detail pages with complex tables, and tools focused on data visualization.
- Defined types of users and scenarios of use and tested prototypes to improve the services.
- Used the new design system and library components.
Technologies: Figma, Sketch, Miro, UX Design, Prototyping, UX Research, Information Architecture (IA), User Experience (UX), Usability, Mobile UX, Mobile UI Design, Interaction Design (IxD), Wireframing, Product Design, Cybersecurity, User Testing, Remote User Testing, Product Management, User Interface (UI), Human-computer Interaction (HCI), User Research, Benchmarking, Personas, UX Wireflows, UX Prototyping, UX Flows, Trello
Senior UX and Product Designer
2016 - 2020
Garaje de Ideas
- Took part in several projects related to different industries, including banking, airlines, telecommunications, and professional health services.
- Led teams of designers in various types of projects as the project manager.
- Mentored four junior designers to improve their careers and path in the company.
- Designed a specific tool to increase healthy living habits, achieving an average rating of 8.6 out of 10 from 1,300 users.
- Delivered talks and presentations related to emotions, emotional intelligence, and their relation to design.
Technologies: Sketch, Figma, InVision, Marvel, Maze, Agile UX, Axure, UX Design, User Experience (UX), User Interface (UI), UX Research, Information Architecture (IA), Mobile UX, Mobile UI, Interaction Design (IxD), Wireframing, Prototyping, Product Design, Usability Heuristics, Heuristic Analysis, Heuristic Evaluation, Benchmarking, Benchmark Analysis, UI Design, User Testing, Remote User Testing, eCommerce UX, Product Management, Human-computer Interaction (HCI), Analytics, User Research, Personas, UX Wireflows, UX Prototyping, UX Flows, Trello
Senior UX Designer
2014 - 2015
Machiina
- Increased subscriptions and sales of Spain's most important financial industry information magazine.
- Created and designed an online database of companies focused on economic data, basic information, sectoral data, brands, and more.
- Defined a service tool to report traffic accidents to insurance companies using a mobile phone.
- Designed the new website of a consulting firm specializing in corporate reputation and intangible assets.
Technologies: UXPin, User Experience (UX), UX Design, Information Architecture (IA), Wireframing, Usability Heuristics, Heuristic Evaluation, Heuristic Analysis, User Testing, eCommerce UX, Human-computer Interaction (HCI), Analytics, User Interface (UI), User Research, Benchmarking, Personas, UX Wireflows, Interaction Design (IxD), Prototyping, UX Prototyping, UX Flows, Benchmark Analysis
UX Designer
2011 - 2013
Paradigma Digital
- Used new research techniques such as inception with several exercises (elevator pitch, design the box, define the users, visualize the solution, fears, priorities, etc.) to get quick insights.
- Designed the website of an insurance company, including the flows for creating claims, etc.
- Conceptualized the diverse flows and prototyped an app tool that calculated materials for construction.
- Designed a site for comparing prices of second-hand cars and vehicles, taking into account user needs.
- Designed the new modular website of a company focused on isolation and energy efficiency, working alongside a multi-national team.
Technologies: Axure RP Pro, User Experience (UX), UX Design, Mobile UX, User Interface (UI), UX Research, Interaction Design (IxD), Wireframing, Prototyping, Usability Heuristics, Heuristic Evaluation, Heuristic Analysis, Usability, UI Design, User Testing, eCommerce UX, Human-computer Interaction (HCI), User Research, Benchmarking, Personas, UX Wireflows, UX Prototyping, UX Flows, Benchmark Analysis
Interaction Designer
2008 - 2009
Arista
- Created a repository of more than 50 rich internet applications (RIA) patterns for the Basque government, unifying their tools and services.
- Developed content trees using card sorting research to create the new intranet of an insurance company.
- Designed the new information architecture of a bank working with the classic user-centered design approach.
- Led a group of three designers (including myself) as the project manager.
Technologies: Axure, Axure RP Pro, UX Design, Usability, Information Architecture (IA), User Experience (UX), Interaction Design (IxD), Wireframing, Prototyping, Web Usability, Usability Heuristics, Heuristic Analysis, Heuristic Evaluation, User Testing, UX Research, Human-computer Interaction (HCI), User Interface (UI), User Research, Benchmarking, Personas, UX Wireflows, UX Prototyping, UX Flows, Benchmark Analysis
Usability Consultant
2006 - 2008
The Cocktail
- Created flows, prototyped tools, and wrote several proposals for improvements of services for a big telecommunications company.
- Performed as a mobile telephony user experience specialist in voice, mail, data, and internet services.
- Carried out usability analysis (qualitative and quantitative), user testing specifications, user research, the cost-effectiveness of usability improvements in interfaces, and usability analysis of interfaces.
- Participated in the creation of the usability guide for customer communications via SMS.
- Worked with new interfaces (such as touchable devices), new mobile concepts, and services: browsing, communication, localization, sharing content, etc.
Technologies: Axure RP Pro, Visio, Usability, Mobile UX, Mobile UX Design, UX Design, UX Research, User Experience (UX), Web Usability, Usability Analysis, Interaction Design (IxD), Wireframing, Prototyping, Usability Heuristics, Heuristic Reports, Heuristic Analysis, Heuristic Evaluation, Usability Guidelines, User Testing, eCommerce UX, User Interface (UI), Human-computer Interaction (HCI), User Research, Benchmarking, Personas, UX Wireflows, UX Prototyping, UX Flows, Benchmark Analysis
Web Technician
2002 - 2005
ya.com
- Created specifications of usability and functionality and coordinated the design and programming teams.
- Elaborated promotions and marketing activities of products, services, and portals within the ya.com network.
- Designed, developed, maintained, and made improvements to premium services and virtual communities.
- Managed some web projects in the very early internet: Foros.ya.com, the ya.com contacts site, the horoscope site, the weather, etc.
Technologies: Photoshop CC, Usability, Wireframing, Benchmarking, UX Prototyping, UX Flows, Benchmark Analysis
Education
2021 - 2021
Master's Degree in Digital Product Design
The Hero Camp - Madrid, Spain
2002 - 2003
Teaching Certificate in Geography and History
Universidad Complutense de Madrid - Madrid, Spain
2001 - 2002
Master's Degree in Communications and Armed Conflicts
Universidad Complutense de Madrid - Madrid, Spain
1995 - 2000
Bachelor's Degree in Geography
Universidad Complutense de Madrid - Madrid, Spain
Certifications
APRIL 2025 - PRESENT
Atlassian Agile Project Management Professional Certificate
Atlassian
FEBRUARY 2024 - PRESENT
ChatGPT Prompt Engineering for UX Design
Udemy
JANUARY 2024 - PRESENT
Certificate to Teach Spanish as Foreign Language
Instituto Cervantes
NOVEMBER 2023 - PRESENT
Design Ops Course
UXER SCHOOL
APRIL 2020 - PRESENT
Getting Started with Agile and Design Thinking
Darden School of Business
JULY 2019 - PRESENT
Design Thinking in 3 Steps
Cooper Professional Education
JUNE 2019 - JUNE 2023
Google Analytics for Beginners
FEBRUARY 2019 - PRESENT
Data-Driven Design
La Nave Nodriza
FEBRUARY 2019 - PRESENT
Digital Skills: Web Analytics
Accenture
FEBRUARY 2019 - PRESENT
Digital Skills: User Experience
Accenture
FEBRUARY 2019 - PRESENT
Digital Skills: Mobile
Accenture
JANUARY 2016 - PRESENT
UI Design Patterns for Successful Software
Interaction Design Foundation
DECEMBER 2015 - PRESENT
Web Design for Usability
Interaction Design Foundation
JULY 2012 - PRESENT
Human-Computer Interaction
Stanford University
MAY 2006 - PRESENT
Design for efficient websites
Universidad de Murcia
Skills
Tools
Sketch, InVision, Moqups, Miro, Maze, Marvel, Lookback, Visio, UXPin, Axure RP Pro, Morae, Camtasia, GIS, Google Analytics, Photoshop CC, Trello, GitHub, Penpot, Jira
Platforms
Figma, Axure
Industry Expertise
Cybersecurity
Other
Product Design, UX Research, Usability, Human-computer Interaction (HCI), Mobile UI, Mobile UX, User Experience (UX), Design Thinking, Data-driven Design, User Interface (UI), eCommerce UX, User Research, User Testing, Remote User Testing, Benchmarking, Personas, Wireframing, UX Wireflows, Information Architecture (IA), Interaction Design (IxD), UX Design, Prototyping, UX Prototyping, UX Flows, UI Design, Mobile UX Design, Web Usability, Usability Analysis, Heuristic Analysis, Heuristic Evaluation, Heuristic Reports, Usability Guidelines, Benchmark Analysis, Notion, Teaching, Product Management, Agile, Agile UX, Surveys, Mobile UI Design, Responsive UI, Artificial Intelligence (AI), Geography, Urban Planning, Analytics, Usability Heuristics, DesignOps, Spanish, Cursor AI, ChatGPT, Project Management
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