Jared Booye
Designer
Location
San Francisco, CA, United States
Toptal Member Since
September 1, 2021
Jared has over 15 years of experience leading design teams to create products for global brands. He has employed and led over 100 creatives and directed hundreds of global scale marketing, digital design, branding, and motion projects. As the founder of multiple agencies, he has produced designs for international brands such as Ericsson, Fox, Incase, VM Ware, and others. He believes good design strikes the perfect balance of usability and aesthetic and has the power to shape the future.
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Work Experience
2015 - PRESENT
Principal Creative Director
Titus Klein
- Created and executed design and branding strategies for B2B and B2C startups to Fortune 500 companies.
- Developed creative guidelines and direct visual campaigns for leading brands.
- Produced creative briefs, curated design talent, and personally oversaw all aspects of the design and branding process.
- Conceptualized and designed user-focused UX/UI digital assets.
- Designed presentations for both internal and external business initiatives.
- Consulted C-Level executives on design and branding initiatives.
- Led design teams to conceptualize, create, and launch consistently excellent interactive, print, advertising, photo, and video production design solutions.
- Creative directed, designed, and produced VIP digital (touchscreen interface, presentations, product design) and brand exhibit experiences at multiple MWC events in Spain.
Technologies: Apple Keynote, Adobe CC, Adobe Experience Design (XD)
2016 - 2021
Senior Creative Director Ericsson One
Ericsson
- Led and executed design and branding strategies for all innovation initiatives, internally and externally for Ericsson One.
- Consulted C-Level executives on design and branding initiatives.
- Produced over 200 marketing, product branding, and design projects in B2B and B2C arenas.
- Developed creative guidelines and direct visual campaigns for leading brands.
- Integrated fully with the innovation and marketing teams in an efficient iterative co-creation approach.
- Managed multi-million dollar budget campaigns and supported launches of exciting new innovative products and solutions.
- Led teams in creating design solutions that met business objectives and drove revenue.
- Directed and creatively led live photo and video shoots.
- Led copywriters to conceptualize and communicate the innovation's vision and enhance the brand.
Technologies: Apple Keynote, Keynote Templates, Adobe CC, Photoshop CC, Adobe Experience Design (XD)
2004 - 2014
Founder and Principal Creative Director
Zumeo Design
- Led a team of skilled professional designers specializing in the graphic user interface, web and mobile architecture, and user experience.
- Collaborated with C-Level executives at global companies to develop and deliver top-level design solutions.
- Designed user-focused design systems for brands such Incase, Adidas, Aol, Marisa Miller, and VMware.
- Conceptualized information architectures and designed user-focused UX/UI systems for numerous high-impact design solutions.
- Oversaw all client relationships and ensured quality on all deliverables.
Technologies: Apple Keynote, Adobe Experience Design (XD), Photoshop CC, Adobe CC, Keynote Templates
2005 - 2011
CEO and Founder
Zumeo Inc.
- Led the digital, full-scale design initiative for a multi-application developer platform.
- Partnered and led a specialized team to design the information architecture, user experience, and intuitive interface for a full-scale social platform.
- Oversaw development and deployment of a full-scale social network facilitating 100,000+ users.
- Pitched the Zumeo platform to over 50+ major universities and performed product demos.
- Designed and oversaw the creation of all brand assets, iOS mobile app designs, and marketing promotional products.
Technologies: Adobe CC, Adobe Experience Design (XD), Apple Keynote, Keynote Templates, Photoshop CC
Experience
Apple Keynote - 15 yearsWeb UI - 15 yearsMinimal UI - 15 yearsDigital Design - 15 yearsKeynote Templates - 15 yearsPresentation Design - 15 yearsMobile UI - 13 yearsCreative Direction - 10 yearsTools
Apple KeynoteLocation
