Publication
How to Use Adobe Firefly’s Generative AI Features: Insights From Designers
https://www.toptal.com/designers/adobe/adobe-ai-art
Jessica is available for hire
Hire JessicaJessica Souza
Verified Expert in Design
Designer
Lisbon, Portugal
Toptal member since May 13, 2020
Bio
Jessica is a digital designer with more than eight years of experience working on marketing campaigns, pitches, websites, apps, and branding. She's worked with a range of well-known clients, including Google, Netflix, Spotify, Lyft, Red Bull, AMEX, Amazon, EA, Ferrero, and O Boticário. Always ready to learn, Jessica is an expert with Photoshop, Illustrator, InDesign, XD, Sketch, Figma, InVision, Keynote, and PowerPoint.
Portfolio
Experience
- Presentation Design - 10 years
- Adobe CC - 10 years
- Visual Design - 10 years
- Fashion & Beauty - 9 years
- UI Design - 8 years
- Figma - 7 years
- Pitch Decks - 6 years
- Esports - 3 years
Tools
- Adobe CC
Work Experience
Senior Graphic Designer | Art Director (Remote)
2019 - PRESENT
Freelance Clients
- Worked with big clients such as Google, Amazon, Spotify, Dropbox, Facebook, Samsung, Colgate, and many super exciting startups.
- Designed sub-brand logos for big companies based on their brand guidelines.
- Created custom pitch decks for startups, making the main visual for these pitch decks in cases where the clients didn't have a brand yet, and working with their guidelines when available.
- Built presentation decks for big companies based on their guidelines, providing complete templates to be used by their teams.
- Designed graphic materials when needed, from business cards, signs, billboards, and stationery items to digital assets such as social media posts, simple video editing, and ads.
- Led three assistants remotely for five big projects.
Technologies: Web App Design, Apple Keynote, Microsoft PowerPoint, Sketch, Adobe InDesign, Adobe Experience Design (XD), Adobe Illustrator, Adobe Photoshop, Graphic Design, Creative Direction, Brand Design, UI Design, Branding, UX Design, iOS UI Design, Pitch Decks, Visual Design, Presentation Design, Advertising Design, Adobe CC, Figma, Brand Identity, Brand Logos, Product Branding, Pitch Presentations, Keynote Templates, Google Slides, Social Media Design, Web UI, Template Design, Wix, High-fidelity Mockups, Brand Strategy, Mockups, Squarespace, Web Design
Visual Designer | Lead Designer
2023 - 2025
Molar Solutions, Inc
- Joined Counter Health as a supporting designer focused on email and web, and over the course of my time there, I grew into the sole owner of all things design across both product and marketing.
- Rebuilt the entire product UI from scratch in Figma—the app had previously been designed directly in code, with no design system or visual foundation in place.
- Redesigned the onboarding experience, cutting completion time from around 10 minutes to 2 minutes, directly improving user adoption and supporting the company's revenue growth.
- Collaborated closely with the CEO and COO to design a prior authorization solution allowing patients to request physician support, track approval progress in real time, and receive status updates — simplifying a complex healthcare process.
- Designed the UI for features helping patients find generic medication alternatives and compare pharmacy costs, reducing out-of-pocket spending and increasing platform engagement.
- Owned all marketing design: website, emails, pitch decks, and brand communications—establishing the visual identity used across both product and marketing from the ground up.
- Joined during the seed stage, before revenue, and contributed to the company's growth through to profitability—scaling my role from secondary collaborator to full design ownership.
Technologies: Visual Design, Figma, Microsoft PowerPoint, Graphic Design, Email Design, Pitch Decks, Presentations
Visual Designer
2016 - 2024
EAT
- Provided services for big clients such as Netflix, Lyft, RedBull, Jam City, EA Music, Genius, HelloSociety, Jaunt, ARC, Vital, Birtcher Development, and Amazon.
- Developed several brands for startups and big companies, including Netflix.
- Collaborated closely with the Netflix EMEA team on special projects.
- Directed design for HelloSociety, a New York Times Company focused on influencer marketing and campaigns.
- Managed internal projects to develop sales in close collaboration with the marketing team.
Technologies: Web App Design, Sketch, Apple Keynote, Adobe Experience Design (XD), Adobe Illustrator, Adobe Photoshop, Adobe InDesign, User Interface (UI), Squarespace, Figma, PowerPoint Design, PowerPoint Templates, Graphic Design, Creative Direction, Advertising, Marketing, Brand Design, UI Design, Branding, UX Design, iOS UI Design, Pitch Decks, Visual Design, Presentation Design, Web UI, Brand Logos, Adobe CC, Template Design, High-fidelity Mockups, Mockups, Investor Presentations, Pitch Presentations, Web Design
Graphic Designer
2023 - 2023
PUBT Inc.
- Elevated sales initiatives: Developed a tailored presentation template, blending storytelling and custom graphics, amplifying sales team pitches.
- Worked on strategic collaboration: Partnered with the sales team and copywriter to craft a compelling product sales narrative rooted in the product brand strategy.
- Managed UI enhancement: Led and designed improvements to PUBT's product UI, leveraging visual design expertise for an intuitive and modern user experience while keeping the brand's mission and vision clear.
Technologies: Pitch Decks, Presentations, Visual Design, Presentation Design, PowerPoint Design, Microsoft PowerPoint, Investor Presentations, SaaS, Web Design
Graphic Designer
2023 - 2023
WeSpire Inc.
- Created a new template on Google Slides for presentations to be shared with their internal team.
- Crafted new templates for one-pagers on Google Slides for their sales team.
- Created icons and assets editable on Google Slides to have the presentations as customizable as possible.
Technologies: Presentation Design, Graphic Design, Visual Design, Google Slides, Presentations, Pitch Decks, Infographics, Illustration, Investor Presentations, SaaS
Presentation Designer
2022 - 2023
Pendulum, Inc.
- Created presentations and collateral marketing assets for both customers and potential investors. With professional, engaging, and effective designs, I could help communicate a client's message clearly and easily.
- Contributed to internal marketing resources, such as internal marketing assets, t-shirt designs, and other internal initiatives. These projects helped increase the company's morale and provided a cohesive image for the brand.
- Designed the company's first white paper, which was published.
Technologies: Microsoft PowerPoint, Google Slides, Presentation Design, Presentations, Pitch Decks, PowerPoint Templates, PowerPoint Design, Pitch Presentations, Adobe CC, Template Design, High-fidelity Mockups, Mockups, Investor Presentations, SaaS
Visual Designer
2022 - 2023
Launcher Lab
- Contributed to each project/batch of ads with a strong focus on organization and self-management, using a unique blend of creativity and efficiency. Balanced multiple tasks effectively and consistently delivered top-quality results.
- Delivered creative solutions for each ad batch that perfectly connected with a brand and resonated with a client's customers, working within the client's established brand guidelines.
- Created 600+ unique ads for this client. My proposed layout solutions have consistently performed well, ranking in the company's top 10 most impactful ads.
Technologies: Figma, Social Media, Visual Design, Advertising Campaigns, Facebook, Social Media Advertising, Adobe CC, Template Design, Mockups
Presentation Designer
2020 - 2023
Signathon LLC
- Worked on the sales deck design: Crafted, diverse sales decks partnering with the C-level team, aiding the sales team in effectively conveying Signathon's unique fan engagement solutions.
- Created product mockups: Developed realistic mockups to pitch ideas and partnerships, enticing potential investors with tangible, innovative concepts.
- Customized the look and feel presentations: Created templates blending business verticals and partners' brands, empowering sales with tailored presentations uniquely showing their ideas and concepts.
Technologies: Presentation Design, Graphic Design, Pitch Decks, Mockups, Visual Design, PowerPoint Design, Adobe CC, Template Design, High-fidelity Mockups, Investor Presentations, Pitch Presentations
Designer
2022 - 2022
Solon Technologies Limited
- Redesigned a client's pitch deck and assisted them in securing the feedback and funding they needed. With my expertise in design and presentation, the new deck was polished and professional and strongly impacted their target audience.
- Improved the UX and UI of the client's product by redesigning some of the screens of their MVP. The updated design was user-friendly and intuitive, making it easier for customers to understand the product's benefits.
- Created an animated, engaging prototype that brought the client's vision to life, enabling them to illustrate their product to potential investors effectively.
Technologies: Figma, Presentation Design, Pitch Decks, Branding, PowerPoint Design, Adobe CC, High-fidelity Mockups, Mockups, Investor Presentations, Pitch Presentations, Web Design
UX/UI Designer
2020 - 2021
Coccomo Real Estate, LLC
- Started this engagement with the branding process for Coccomo Real Estate, which included competitor research, brand analysis, logo design, key visual and brand elements design, and brand guidelines.
- Worked on creating all the graphic elements needed for the company, including brochures, business cards, external signage, presentation templates, graphic assets for social media, as well as assets for MLS.
- Created the wireframes and worked on the UX of the website (mobile and desktop), delivering a great range of pages that helped the client to show all their endeavors—from real estate to vacation rental admin.
- Designed all the UI for the website, creating a mobile-first website with all its necessary plugins and user dashboards and setting up automatic emails and alerts.
- Managed the developer working on the WordPress coding, having meetings with the clients, and organizing feedback and priorities.
Technologies: Visual Design, Web Design, Branding, UI Design, WordPress, User Interface (UI), Responsive Web Design (RWD), UX Design, Figma, WordPress Design, Web UI, PowerPoint Design, Product Branding, Brand Logos, Adobe CC, Template Design, High-fidelity Mockups, Brand Strategy, Mockups
Web and Mobile App Designer
2020 - 2020
Knowledge Collective Ltd
- Collaborated on creating the first concept art for the app's mobile version with the core team.
- Delivered a few different concepts and worked with the team to create the workflow and features of the application.
- Took part in brainstorming sessions to find solutions for the app's UX. After these sessions, all the inputs from the core team and trial users were implemented.
- Created over 20 high-fidelity functional mockups for all the MVP screens.
Technologies: Web App Design, User Interface (UI), Concept Art, Web UI, PowerPoint Design, Product Branding, Adobe CC, High-fidelity Mockups, Mockups, Investor Presentations, Web Design
Senior Art Director
2017 - 2017
Escala City
- Worked with big clients in the fashion world such as Colcci, Forum, Sommer, and Lojas Pompeia.
- Designed presentation decks and internal reports, both for clients and internally for the agency.
- Planned content for new collection releases. Together with a team, we created several digital campaigns to launch new products and collections.
- Directed photoshoots and photo treatment to create impactful projects.
- Designed social media content and led two junior designers during campaign development.
- Created custom designs for email and blog posts about fashion trends.
- Presented new format ideas and designs for social media and Google Ads.
Technologies: Web App Design, Adobe Experience Design (XD), Adobe Premiere Pro, Adobe Illustrator, Adobe Photoshop, Graphic Design, Ad Design, Adobe Creative Suite, Advertising Campaigns, Advertising Design, Digital Advertising, Fashion Design, Art Direction, Web UI, Creative Direction, Strategy, Advertising, Brand Design, UI Design, Branding, UX Design, iOS UI Design, Pitch Decks, Visual Design, Presentation Design, PowerPoint Design, Product Branding, Adobe CC, Template Design, High-fidelity Mockups, Brand Strategy, Mockups, Investor Presentations
Art Director
2016 - 2017
SUNO PAIM
- Designed for prominent clients such as Lojas Renner, Camicado, Walmart, SPRS, Italínea, Uber, Skol, SAP, Apple, and Grupo Herval.
- Designed websites and hot sites for different KPIs, such as sales, awareness, and interaction.
- Attended client meetings to present concepts and projects.
- Worked with copyrighters to create compelling presentations and reports for clients from the fashion industry.
- Participated in brainstorming sessions to discuss the launch of new products and campaigns with the strategy team.
- Directed photoshoots with the contractors, being on-site with the team, helping to ensure the main direction for the campaigns were followed.
- Created social media content, from concept to final art, and made special designs for email campaigns and blog posts.
- Ideated and designed new formats for social media and Google Ads.
Technologies: Adobe InDesign, Adobe Premiere Pro, Adobe Illustrator, Adobe Photoshop, Graphic Design, Strategy, Advertising, Brand Design, UI Design, Branding, UX Design, iOS UI Design, Pitch Decks, Visual Design, Presentation Design, Web UI, PowerPoint Design, Product Branding, Brand Logos, Adobe CC, Template Design, High-fidelity Mockups, Brand Strategy, Mockups, Investor Presentations
Art Director
2014 - 2016
W3haus
- Worked with big clients such as LG, Petrobras, Postos BR, Mondelez (Lacta and Sonho de Valsa), Bauducco, Ferrero, and O Boticário.
- Developed a complete digital campaign for Ferrero Brazil (Kinder, Kinder Ovo, Kinder Bueno, and more) from the strategy to the final layouts.
- Developed an award-winning campaign for O Boticário, the largest beauty brand in Brazil.
- Designed special websites for the campaign launch of O Boticário.
- Designed full-interactive infographics for Petrobras.
Technologies: Web App Design, Sketch, Adobe Premiere Pro, Adobe Illustrator, Adobe Photoshop, Graphic Design, Strategy, Advertising, Brand Design, UI Design, Branding, UX Design, iOS UI Design, Pitch Decks, Visual Design, Presentation Design, Web UI, PowerPoint Design, Product Branding, Brand Logos, Adobe CC, Template Design, High-fidelity Mockups, Brand Strategy, Mockups, Investor Presentations, Web Design
Marketing Assistant
2011 - 2014
TriSolutions
- Planned and implemented marketing and endomarketing actions to attract new customers and retain old ones.
- Developed operations to deliver new products and services.
- Developed stand layouts and graphic material specifically for the fairs and courses offered by TriSolutions.
- Coordinated the biggest meeting of all the TriSolutions clients, with more than 200 guests, 10 speakers, and three awards in two days.
- Created all the graphic materials used by the company.
Technologies: Microsoft PowerPoint, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Graphic Design, Strategy, Marketing, Brand Design, Pitch Decks, Presentation Design, Web UI, PowerPoint Design, Adobe CC, Brand Strategy, Mockups
Other Experience
Education
2010 - 2015
Bachelor's Degree in Advertising
UNISINOS - São Leopoldo
Certifications
JULY 2012 - PRESENT
Presentation Design and Storytelling
Perestroika
Skills
Tools
Adobe Photoshop, Adobe Illustrator, Adobe Experience Design (XD), Sketch, InVision, Apple Keynote, Google Slides, Adobe Creative Suite, Adobe CC, Adobe InDesign, Zeplin, Wix, AI Tools, Adobe Premiere Pro, Microsoft PowerPoint, Photoshop CC, Illustrator CC, Tableau
Platforms
MacOS, Figma, Ceros, iOS, WordPress
Industry Expertise
Fashion & Beauty, Advertising, Music, Events, Marketing, Education, Health & Wellness, Food & Beverage
Other
Presentation Design, Visual Design, Web Design, Branding, UI Design, UX Design, Web App Design, Mobile App Design, Product Design, User Interface (UI), Web UI, Esports, Keynote Templates, PowerPoint Design, iOS Design Guidelines, iOS UI Design, Pitch Decks, Squarespace, Graphic Design, Brand Design, Investor Presentations, Presentations, Pitch Presentations, Mockups, Brand Guidelines, Brand Identity, Social Media Design, High-fidelity Mockups, Brand Logos, Midjourney, ChatGPT, User Experience (UX), Web UX, Android Design Guidelines, Android Material Design, Design Direction, Creative Direction, Infographics, AI Design, Brand Strategy, Template Design, Product Branding, SaaS, Mobile Apps, Mobile UI, App UX, Style Guides, School, Kids, Target Markets (Parents), Kids & Families, UI Prototyping, App UI, Rebranding, Beauty Products, Wellness, Salons & Spas, Product Pages, Prototyping, Food Packaging, Food Presentation, Logo Design, Art Direction, Poster Design, Festivals, Posters, Digital Tickets, Social Media Apps, Websites, Product Category Pages, Product Detail Pages, Photoshoot Production, Product Photography, Advertising Campaigns, Advertising Design, Digital Advertising, Illustration, Patterns, Printables, Energy Drinks, Pattern Design, Cup & Mug Design, Ad Design, PowerPoint Templates, Social Media, Fashion Design, Strategy, Concept Art, Responsive Web Design (RWD), WordPress Design, Facebook, Social Media Advertising, Cursor AI, Email Design
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