John Murinye, Designer in Harare, Harare Province, Zimbabwe
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John Murinye

Verified Expert  in Design

Bio

For more than 15 years, John has been helping brands thrive and create value through strategic thinking and customer-centric brand design experiences that are personal and consistent. He has partnered with leading brands such as Meta (Facebook — Dublin HQ), the Saudi Arabia Government, and Bullhorn Inc. John has also worked with numerous startups and specializes in brand definition, brand messaging, logo design, and brand film.

Portfolio

Work Experience

Principal Brand Consultant | Founder

2019 - PRESENT
Zarura Creative
  • Developed the brand identity, including strategy, positioning, language, tone, and a mobile application for a fintech SaaS product within subscription management in Ireland and the UK.
  • Evolved the brand identity of Ireland's most diverse, inclusive, and leading intercultural choir. The evolution resulted in a clear and cohesive brand that increased revenue by up to 30%.
  • Consulted and executed branding for several clients across Europe and the United States, from strategy to design deliverables.
Technologies: Adobe CC, Final Cut Pro, Logic Pro, Design Systems, SaaS, Direct to Consumer (D2C), Print Layout, Sales Presentations, Digital Creative Direction, Fintech Design, Pitch Presentations

Brand and Digital Designer

2018 - 2019
Meta
  • Worked closely with the global head of business and collaborated strategically with high-level executives on brand positioning and storytelling for global regions.
  • Collaborated with cross-functional and geographically dispersed teams in the United States, Singapore, and Britain.
  • Led and evolved the branding, user experience, and visual language for a global Facebook initiative designed to support and empower women in the gaming industry.
Technologies: Brand Design, Brand Development, Heuristic Evaluation, Information Architecture (IA), User Experience (UX), Visual Design, User Interface (UI), Branding, UI Prototyping, User Flows, Modernism, Brand Systems, User Testing, Competitor Analysis & Profiling, Landing Page Design, Wireframing, Presentation Design, UX Design, UI Design, Brand Guidelines, Graphic Design, Product Design, Pitch Decks, Web Design, Adobe Photoshop, Marketing Design, Advertising Design, Print Design, Print Marketing Design, Digital Marketing Design, High-fidelity Mockups, User Journeys, Apps, Social Media Design, Package Design, Color Palettes, Typography, Creative Direction, Design Thinking, Art Direction, Web UI Design, Web UX Design, Brand Strategy, Ad Design, Corporate Design, Enterprise, Adobe Illustrator, Banner Design, Layout, Web, Content Management Systems (CMS), Design, Rebranding, Project Management, Tone of Voice, Product Packaging, Consumer Products, PowerPoint Design, Brand Logos, Landing Pages, Copywriting, Emotional Design, Mobile Design, Stakeholder Interviews, B2B, Corporate Branding, Business to Business (B2B), Software as a Service (SaaS), Product Management, Websites, B2C, UI Branding, Digital Brand Identity, Brand Identity, Visual Identity, Color Schemes, Presentations, Keynote Templates, Mockups, UX Wireframes, Website Design, Design Systems, SaaS, Direct to Consumer (D2C), Print Layout, Sales Presentations, Digital Creative Direction, Fintech Design, Pitch Presentations

Brand Designer

2017 - 2018
Bullhorn Recruitment
  • Led the complete brand portfolio overhaul of newly acquired brands under a master brand, which led directly to a 30% increase in demo requests.
  • Defined and developed corporate brand guidelines, visual language, logos, and websites.
  • Iterated, improved, and evolved existing brand guidelines and marketing collateral, including pitch decks and presentations.
Technologies: Brand Design, Brand Identity, Digital Brand Identity, Adobe CC, UI Prototyping, Visual Design, Visual Design Language, Information Architecture (IA), WordPress, User Interface (UI), Branding, Heuristic Evaluation, Modernism, Brand Systems, Competitor Analysis & Profiling, Landing Page Design, Wireframing, Presentation Design, UX Design, UI Design, Brand Guidelines, Graphic Design, Pitch Decks, Web Design, Adobe Photoshop, Marketing Design, Advertising Design, Print Design, Print Marketing Design, Digital Marketing Design, Product Design, High-fidelity Mockups, User Journeys, Apps, Social Media Design, Color Palettes, Typography, Creative Direction, Design Thinking, Art Direction, Web UI Design, Web UX Design, Brand Strategy, Ad Design, Corporate Design, Enterprise, Adobe Illustrator, Banner Design, Layout, Web, Content Management Systems (CMS), Design, Rebranding, Project Management, Tone of Voice, Consumer Products, PowerPoint Design, Brand Logos, Landing Pages, User Experience (UX), WordPress Design, Copywriting, Emotional Design, Mobile Design, Stakeholder Interviews, B2B, Website Redesign, Corporate Branding, Business to Business (B2B), Software as a Service (SaaS), Product Management, Websites, B2C, UI Branding, Visual Identity, Color Schemes, Presentations, Keynote Templates, Mockups, UX Wireframes, Website Design, SaaS, Direct to Consumer (D2C), Print Layout, Sales Presentations, Digital Creative Direction, Fintech Design, Pitch Presentations

Brand Consultant

2010 - 2017
Freelance
  • Consulted and executed branding, from strategy to design deliverables for clients.
  • Researched and used data to develop user stories and personas, user flows, user journeys, wireframes, and low- and high-fidelity wireframes.
  • Managed creative art direction and cinematography for documentaries and corporate interviews.
Technologies: Brand Design, Brand Development, Branding, Brand Identity, Information Architecture (IA), UI Prototyping, User Experience (UX), User Flows, User Interface (UI), Visual Design, Visual Design Language, Visual Systems, WordPress, Business Management, B2C Marketing, Fintech, Modernism, Brand Systems, Packaging, Landing Page Design, Wireframing, Presentation Design, UX Design, UI Design, Graphic Design, Pitch Decks, Web Design, Adobe Photoshop, Marketing Design, Advertising Design, Print Design, Print Marketing Design, Digital Marketing Design, Video Editing, Video Production, Video Processing, Content Creation, Cinematography, Videos, Social Media Design, Color Palettes, Typography, Design Thinking, Art Direction, Web UI Design, Newsletter Design, Ad Design, Leaflet, Corporate Design, Adobe Illustrator, Banner Design, Layout, Web, Content Management Systems (CMS), Design, Rebranding, Project Management, Tone of Voice, Product Packaging, Consumer Products, Food & Beverage, Brand Logos, Landing Pages, WordPress Design, Copywriting, Emotional Design, Professional Services, Stakeholder Interviews, B2B, Website Redesign, Naming, Business to Business (B2B), Product Management, Product Design, Websites, Digital Brand Identity, Visual Identity, Color Schemes, Mockups, UX Wireframes, Website Design, Sales Presentations, Digital Creative Direction

Graphic Designer

2007 - 2010
Victory Center
  • Managed, produced, and delivered the quarterly magazine.
  • Evolved the organization's logos and overall visual identity.
  • Developed end-to-end visual communications—from ideation to delivery.
Technologies: Adobe CC, Brand Guidelines, Branding, Brand Development, Brand Design, Brand Identity, Visual Identity, Graphic Design, Adobe Photoshop, Marketing Design, Advertising Design, Print Design, Print Marketing Design, Digital Marketing Design, Newsletter Design, Ad Design, Leaflet, Design, Rebranding, Brand Logos, Digital Brand Identity, Brand Systems, Color Schemes, Digital Creative Direction

Education

2011 - 2015

Bachelor's Degree in Business Management and Marketing

Dublin Business School - Dublin, Ireland

Certifications

AUGUST 2018 - JUNE 2019

Neuroscience and Cognitive Psychology

EDX 3

Skills

Tools

Adobe Photoshop, Adobe Illustrator, Adobe CC, Final Cut Pro, Adobe Experience Design (XD), Logic Pro

Languages

Visual Design Language

Platforms

WordPress, Web, Mobile, Figma

Industry Expertise

Advertising, Consumer Products, Food & Beverage, Luxury Goods, Professional Services, Banking & Finance

Other

Branding, Information Architecture (IA), Brand Design, Visual Systems, Brand Development, Brand Identity, Digital Brand Identity, Modernism, Brand Systems, Landing Page Design, Wireframing, Logo Design, Presentation Design, UX Design, UI Design, Brand Guidelines, Visual Identity, Graphic Design, Product Design, Visual Design, Mobile Design, Pitch Decks, Web Design, User Interface (UI), User Experience (UX), Marketing Design, Advertising Design, Print Design, Print Marketing Design, Digital Marketing Design, Video Processing, Social Media Design, Brand Logos, Responsive Web Design (RWD), Color Palettes, Creative Direction, Design Thinking, Art Direction, Web UI Design, Web UX Design, Brand Strategy, Newsletter Design, Ad Design, Leaflet, Corporate Design, Banner Design, Layout, Content Management Systems (CMS), Design, Rebranding, Tone of Voice, Product Packaging, Color Theory, PowerPoint Design, Brand Books, Landing Pages, WordPress Design, Copywriting, Emotional Design, Stakeholder Interviews, B2B, Website Redesign, Corporate Branding, Naming, Business to Business (B2B), Software as a Service (SaaS), Content Writing, Websites, B2C, UI Branding, Color Schemes, Presentations, Keynote Templates, Mockups, UX Wireframes, Website Design, Design Systems, SaaS, Direct to Consumer (D2C), Print Layout, Sales Presentations, Digital Creative Direction, Fintech Design, Pitch Presentations, UI Prototyping, User Flows, Heuristic Evaluation, Psychology, Cognitive Psychology, Fintech, User Testing, Competitor Analysis & Profiling, Packaging, eCommerce UX, Mobile UI Design, App UX, High-fidelity Mockups, User Journeys, Apps, Finance, Applications, Web App Design, Typography, Enterprise, Project Management, Market Research, Product Management, Mobile Apps, Non-governmental Organizations (NGOs), Business Management, B2C Marketing, MVP Design, Package Design, Brand Positioning, Brand Marketing, Mobile UI, Mobile UX, Mobile App Design, UX Prototyping, Prototyping, Mobile Prototypes, Content Strategy, Content Design, App Design, High-fidelity Prototypes, Character Design, Character Illustration, Video Editing, Video Production, Content Creation, Cinematography, Social Media, Videos, Fast Food, Delivery, Concept Testing, Logotype, Messaging, Company Naming, Digital Magazines, Magazine Cover Design, Magazine Layout Design, Magazines, Digital Design, Digital Experience Design, Digital Advertising, Website CMS, User Experience Design, Navigation Architecture, Brand Discovery, Law, Law Firm Web Design, Motion Design

Experience

  • Branding - 15 years
  • Brand Design - 15 years
  • Brand Identity - 15 years
  • Digital Brand Identity - 15 years
  • Visual Identity - 15 years
  • Logo Design - 11 years
  • UX Design - 10 years
  • UI Design - 10 years
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