John Murinye
Verified Expert in Design
Designer
Harare, Harare Province, Zimbabwe
Toptal member since September 17, 2021
John helps brands achieve clarity and scale through brand operating systems: identity frameworks that align business strategy with human resonance. With over 15 years of leading initiatives for Meta and the Saudi Government, he brings a multidisciplinary approach grounded in neuroscience, business marketing, graphic design, and music theory. John designs multi-sensory brand systems across verbal, visual, sonic, and motion—positioning companies for acquisition, partnerships, and global expansion.
Experience
- Branding - 15 years
- Brand Design - 15 years
- Brand Identity - 15 years
- Digital Brand Identity - 15 years
- Visual Identity - 15 years
- Logo Design - 11 years
- UX Design - 10 years
- UI Design - 10 years
Portfolio
Price Armstrong | Law and Legal Services
BancABC | Financial Services & Banking
SolarShack | Sustainability EPC
Saudi Climbing Academy | Fitness and Sports
Work Experience
Principal Brand Consultant | Founder
Zarura Creative
- Developed the brand identity, including strategy, positioning, language, tone, and a mobile application for a fintech SaaS product within subscription management in Ireland and the UK.
- Evolved the brand identity of Ireland's most diverse, inclusive, and leading intercultural choir. The evolution resulted in a clear and cohesive brand that increased revenue by up to 20%.
- Consulted and executed branding for several clients across Europe and the United States, from strategy to design deliverables.
Brand and Digital Designer
Meta
- Collaborated with the global head of business and regional leads on cross-industry projects, securing key partnerships with companies like Ubisoft, EA, Nintendo, and Google.
- Worked with cross-functional teams across the US, Europe, and Asia.
- Elevated executive storytelling and keynote design across global markets.
Brand Designer
Erecruit (acquired by Bullhorn)
- Led the strategic brand repositioning and architecture redesign that contributed to Erecruit’s acquisition by Bullhorn.
- Overhauled brand portfolio and unified acquired sub-brands under a master identity, driving a 30% increase in sales and demo requests.
- Developed scalable brand systems, guidelines, and digital assets.
Brand Consultant
Freelance
- Consulted and executed branding, from strategy to design deliverables for clients.
- Researched and used data to develop user stories and personas, user flows, user journeys, wireframes, and low- and high-fidelity wireframes.
- Managed creative art direction and cinematography for documentaries and corporate interviews.
Graphic Designer
Victory Center
- Managed, produced, and delivered the quarterly magazine.
- Evolved the organization's logos and overall visual identity.
- Developed end-to-end visual communications—from ideation to delivery.
Education
Bachelor's Degree in Business Management and Marketing
Dublin Business School - Dublin, Ireland
Certifications
Neuroscience and Cognitive Psychology
EDX 3
Skills
Tools
Adobe Photoshop, Adobe Illustrator, Adobe CC, Final Cut Pro, Adobe Experience Design (XD), Logic Pro, Apple Keynote, After Effects CC
Languages
Visual Design Language
Platforms
WordPress, Web, Mobile, Google Ads, Figma
Industry Expertise
Advertising, Consumer Products, Food & Beverage, Luxury Goods, Professional Services, Banking & Finance
Other
Branding, Information Architecture (IA), Brand Design, Visual Systems, Brand Development, Brand Identity, Digital Brand Identity, Modernism, Brand Systems, Landing Page Design, Wireframing, Logo Design, Presentation Design, UX Design, UI Design, Brand Guidelines, Visual Identity, Graphic Design, Product Design, Visual Design, Mobile Design, Pitch Decks, Web Design, User Interface (UI), User Experience (UX), Marketing Design, Advertising Design, Print Design, Print Marketing Design, Digital Marketing Design, Video Processing, Social Media Design, Brand Logos, Responsive Web Design (RWD), Color Palettes, Creative Direction, Design Thinking, Art Direction, Web UI Design, Web UX Design, Brand Strategy, Newsletter Design, Ad Design, Leaflet, Corporate Design, Banner Design, Layout, Content Management Systems (CMS), Design, Rebranding, Tone of Voice, Product Packaging, Color Theory, PowerPoint Design, Brand Books, Landing Pages, WordPress Design, Copywriting, Emotional Design, Stakeholder Interviews, B2B, Website Redesign, Corporate Branding, Naming, Business to Business (B2B), Software as a Service (SaaS), Content Writing, Websites, B2C, UI Branding, Color Schemes, Presentations, Keynote Templates, Mockups, UX Wireframes, Website Design, Design Systems, SaaS, Direct to Consumer (D2C), Print Layout, Sales Presentations, Digital Creative Direction, Fintech Design, Pitch Presentations, merch and apparel, Facebook Ads, Instagram Ads, LinkedIn Ads, Meta Ads, Web App UI, Web App UX, Design Guidelines, Style Guides, UI Prototyping, User Flows, Heuristic Evaluation, Psychology, Cognitive Psychology, Fintech, User Testing, Competitor Analysis & Profiling, Packaging, eCommerce UX, Mobile UI Design, App UX, High-fidelity Mockups, User Journeys, Apps, Finance, Applications, Web App Design, Typography, Enterprise, Project Management, Market Research, Product Management, Mobile Apps, Non-governmental Organizations (NGOs), Brand Architecture, Visual Brand Guidelines, Brand Applications, Email Signature Design, Event Collateral, Collateral Design, Business Management, B2C Marketing, MVP Design, Package Design, Brand Positioning, Brand Marketing, Mobile UI, Mobile UX, Mobile App Design, UX Prototyping, Prototyping, Mobile Prototypes, Content Strategy, Content Design, App Design, High-fidelity Prototypes, Character Design, Character Illustration, Video Editing, Video Production, Content Creation, Cinematography, Social Media, Videos, Fast Food, Delivery, Concept Testing, Logotype, Messaging, Company Naming, Digital Magazines, Magazine Cover Design, Magazine Layout Design, Magazines, Digital Design, Digital Experience Design, Digital Advertising, Website CMS, User Experience Design, Navigation Architecture, Brand Discovery, Law, Law Firm Web Design, Motion Design, Design Presentations, Motion Graphics, Corporate Training, Workshops, Executive Coaching, Executive Presentations, Executive Communication, Training, Training & Training Content Development, Consulting
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