John Murinye, Designer in Harare, Harare Province, Zimbabwe
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John Murinye

Designer

Harare, Harare Province, Zimbabwe

Toptal member since September 17, 2021

Expertise
Brand DesignGraphic DesignFintech DesignUI DesignUX DesignLogo DesignCreative DirectionArt DirectionWeb Design
Bio

John helps brands achieve clarity and scale through brand operating systems: identity frameworks that align business strategy with human resonance. With over 15 years of leading initiatives for Meta and the Saudi Government, he brings a multidisciplinary approach grounded in neuroscience, business marketing, graphic design, and music theory. John designs multi-sensory brand systems across verbal, visual, sonic, and motion—positioning companies for acquisition, partnerships, and global expansion.

Portfolio

Work Experience

Principal Brand Consultant | Founder

2019 - PRESENT
Zarura Creative
  • Developed the brand identity, including strategy, positioning, language, tone, and a mobile application for a fintech SaaS product within subscription management in Ireland and the UK.
  • Evolved the brand identity of Ireland's most diverse, inclusive, and leading intercultural choir. The evolution resulted in a clear and cohesive brand that increased revenue by up to 20%.
  • Consulted and executed branding for several clients across Europe and the United States, from strategy to design deliverables.
Technologies: Adobe CC, Final Cut Pro, Logic Pro, Design Systems, SaaS, Direct to Consumer (D2C), Print Layout, Sales Presentations, Digital Creative Direction, Fintech Design, Pitch Presentations, Brand Architecture, Visual Brand Guidelines, Brand Applications, Email Signature Design, merch and apparel, Facebook Ads, Google Ads, Instagram Ads, LinkedIn Ads, Meta Ads, Web App UI, Web App UX, Design Guidelines, Style Guides

Brand and Digital Designer

2018 - 2019
Meta
  • Collaborated with the global head of business and regional leads on cross-industry projects, securing key partnerships with companies like Ubisoft, EA, Nintendo, and Google.
  • Worked with cross-functional teams across the US, Europe, and Asia.
  • Elevated executive storytelling and keynote design across global markets.
Technologies: Brand Design, Brand Development, Heuristic Evaluation, Information Architecture (IA), User Experience (UX), Visual Design, User Interface (UI), Branding, UI Prototyping, User Flows, Modernism, Brand Systems, User Testing, Competitor Analysis & Profiling, Landing Page Design, Wireframing, Presentation Design, UX Design, UI Design, Brand Guidelines, Graphic Design, Product Design, Pitch Decks, Web Design, Adobe Photoshop, Marketing Design, Advertising Design, Print Design, Print Marketing Design, Digital Marketing Design, High-fidelity Mockups, User Journeys, Apps, Social Media Design, Package Design, Color Palettes, Typography, Creative Direction, Design Thinking, Art Direction, Web UI Design, Web UX Design, Brand Strategy, Ad Design, Corporate Design, Enterprise, Adobe Illustrator, Banner Design, Layout, Web, Content Management Systems (CMS), Design, Rebranding, Project Management, Tone of Voice, Product Packaging, Consumer Products, PowerPoint Design, Brand Logos, Landing Pages, Copywriting, Emotional Design, Mobile Design, Stakeholder Interviews, B2B, Corporate Branding, Business to Business (B2B), Software as a Service (SaaS), Product Management, Websites, B2C, UI Branding, Digital Brand Identity, Brand Identity, Visual Identity, Color Schemes, Presentations, Keynote Templates, Mockups, UX Wireframes, Website Design, Design Systems, SaaS, Direct to Consumer (D2C), Print Layout, Sales Presentations, Digital Creative Direction, Fintech Design, Pitch Presentations, Brand Architecture, Visual Brand Guidelines, Brand Applications, Email Signature Design, merch and apparel, Facebook Ads, Google Ads, Instagram Ads, LinkedIn Ads, Meta Ads, Web App UI, Web App UX, Design Guidelines, Style Guides, Event Collateral, Collateral Design

Brand Designer

2017 - 2018
Erecruit (acquired by Bullhorn)
  • Led the strategic brand repositioning and architecture redesign that contributed to Erecruit’s acquisition by Bullhorn.
  • Overhauled brand portfolio and unified acquired sub-brands under a master identity, driving a 30% increase in sales and demo requests.
  • Developed scalable brand systems, guidelines, and digital assets.
Technologies: Brand Design, Brand Identity, Digital Brand Identity, Adobe CC, UI Prototyping, Visual Design, Visual Design Language, Information Architecture (IA), WordPress, User Interface (UI), Branding, Heuristic Evaluation, Modernism, Brand Systems, Competitor Analysis & Profiling, Landing Page Design, Wireframing, Presentation Design, UX Design, UI Design, Brand Guidelines, Graphic Design, Pitch Decks, Web Design, Adobe Photoshop, Marketing Design, Advertising Design, Print Design, Print Marketing Design, Digital Marketing Design, Product Design, High-fidelity Mockups, User Journeys, Apps, Social Media Design, Color Palettes, Typography, Creative Direction, Design Thinking, Art Direction, Web UI Design, Web UX Design, Brand Strategy, Ad Design, Corporate Design, Enterprise, Adobe Illustrator, Banner Design, Layout, Web, Content Management Systems (CMS), Design, Rebranding, Project Management, Tone of Voice, Consumer Products, PowerPoint Design, Brand Logos, Landing Pages, User Experience (UX), WordPress Design, Copywriting, Emotional Design, Mobile Design, Stakeholder Interviews, B2B, Website Redesign, Corporate Branding, Business to Business (B2B), Software as a Service (SaaS), Product Management, Websites, B2C, UI Branding, Visual Identity, Color Schemes, Presentations, Keynote Templates, Mockups, UX Wireframes, Website Design, SaaS, Direct to Consumer (D2C), Print Layout, Sales Presentations, Digital Creative Direction, Fintech Design, Pitch Presentations, Brand Architecture, Visual Brand Guidelines, Brand Applications, Email Signature Design, merch and apparel, Google Ads, Instagram Ads, Meta Ads, Web App UI, Web App UX, Design Guidelines, Style Guides, Event Collateral, Collateral Design

Brand Consultant

2010 - 2017
Freelance
  • Consulted and executed branding, from strategy to design deliverables for clients.
  • Researched and used data to develop user stories and personas, user flows, user journeys, wireframes, and low- and high-fidelity wireframes.
  • Managed creative art direction and cinematography for documentaries and corporate interviews.
Technologies: Brand Design, Brand Development, Branding, Brand Identity, Information Architecture (IA), UI Prototyping, User Experience (UX), User Flows, User Interface (UI), Visual Design, Visual Design Language, Visual Systems, WordPress, Business Management, B2C Marketing, Fintech, Modernism, Brand Systems, Packaging, Landing Page Design, Wireframing, Presentation Design, UX Design, UI Design, Graphic Design, Pitch Decks, Web Design, Adobe Photoshop, Marketing Design, Advertising Design, Print Design, Print Marketing Design, Digital Marketing Design, Video Editing, Video Production, Video Processing, Content Creation, Cinematography, Videos, Social Media Design, Color Palettes, Typography, Design Thinking, Art Direction, Web UI Design, Newsletter Design, Ad Design, Leaflet, Corporate Design, Adobe Illustrator, Banner Design, Layout, Web, Content Management Systems (CMS), Design, Rebranding, Project Management, Tone of Voice, Product Packaging, Consumer Products, Food & Beverage, Brand Logos, Landing Pages, WordPress Design, Copywriting, Emotional Design, Professional Services, Stakeholder Interviews, B2B, Website Redesign, Naming, Business to Business (B2B), Product Management, Product Design, Websites, Digital Brand Identity, Visual Identity, Color Schemes, Mockups, UX Wireframes, Website Design, Sales Presentations, Digital Creative Direction, Visual Brand Guidelines, Instagram Ads, Style Guides, Event Collateral, Collateral Design

Graphic Designer

2007 - 2010
Victory Center
  • Managed, produced, and delivered the quarterly magazine.
  • Evolved the organization's logos and overall visual identity.
  • Developed end-to-end visual communications—from ideation to delivery.
Technologies: Adobe CC, Brand Guidelines, Branding, Brand Development, Brand Design, Brand Identity, Visual Identity, Graphic Design, Adobe Photoshop, Marketing Design, Advertising Design, Print Design, Print Marketing Design, Digital Marketing Design, Newsletter Design, Ad Design, Leaflet, Design, Rebranding, Brand Logos, Digital Brand Identity, Brand Systems, Color Schemes, Digital Creative Direction, Event Collateral, Collateral Design

Education

2011 - 2015

Bachelor's Degree in Business Management and Marketing

Dublin Business School - Dublin, Ireland

Certifications

AUGUST 2018 - JUNE 2019

Neuroscience and Cognitive Psychology

EDX 3

Skills

Tools

Adobe Photoshop, Adobe Illustrator, Adobe CC, Final Cut Pro, Adobe Experience Design (XD), Logic Pro, Apple Keynote, After Effects CC

Languages

Visual Design Language

Platforms

WordPress, Web, Mobile, Google Ads, Figma

Industry Expertise

Advertising, Consumer Products, Food & Beverage, Luxury Goods, Professional Services, Banking & Finance

Other

Branding, Information Architecture (IA), Brand Design, Visual Systems, Brand Development, Brand Identity, Digital Brand Identity, Modernism, Brand Systems, Landing Page Design, Wireframing, Logo Design, Presentation Design, UX Design, UI Design, Brand Guidelines, Visual Identity, Graphic Design, Product Design, Visual Design, Mobile Design, Pitch Decks, Web Design, User Interface (UI), User Experience (UX), Marketing Design, Advertising Design, Print Design, Print Marketing Design, Digital Marketing Design, Video Processing, Social Media Design, Brand Logos, Responsive Web Design (RWD), Color Palettes, Creative Direction, Design Thinking, Art Direction, Web UI Design, Web UX Design, Brand Strategy, Newsletter Design, Ad Design, Leaflet, Corporate Design, Banner Design, Layout, Content Management Systems (CMS), Design, Rebranding, Tone of Voice, Product Packaging, Color Theory, PowerPoint Design, Brand Books, Landing Pages, WordPress Design, Copywriting, Emotional Design, Stakeholder Interviews, B2B, Website Redesign, Corporate Branding, Naming, Business to Business (B2B), Software as a Service (SaaS), Content Writing, Websites, B2C, UI Branding, Color Schemes, Presentations, Keynote Templates, Mockups, UX Wireframes, Website Design, Design Systems, SaaS, Direct to Consumer (D2C), Print Layout, Sales Presentations, Digital Creative Direction, Fintech Design, Pitch Presentations, merch and apparel, Facebook Ads, Instagram Ads, LinkedIn Ads, Meta Ads, Web App UI, Web App UX, Design Guidelines, Style Guides, UI Prototyping, User Flows, Heuristic Evaluation, Psychology, Cognitive Psychology, Fintech, User Testing, Competitor Analysis & Profiling, Packaging, eCommerce UX, Mobile UI Design, App UX, High-fidelity Mockups, User Journeys, Apps, Finance, Applications, Web App Design, Typography, Enterprise, Project Management, Market Research, Product Management, Mobile Apps, Non-governmental Organizations (NGOs), Brand Architecture, Visual Brand Guidelines, Brand Applications, Email Signature Design, Event Collateral, Collateral Design, Business Management, B2C Marketing, MVP Design, Package Design, Brand Positioning, Brand Marketing, Mobile UI, Mobile UX, Mobile App Design, UX Prototyping, Prototyping, Mobile Prototypes, Content Strategy, Content Design, App Design, High-fidelity Prototypes, Character Design, Character Illustration, Video Editing, Video Production, Content Creation, Cinematography, Social Media, Videos, Fast Food, Delivery, Concept Testing, Logotype, Messaging, Company Naming, Digital Magazines, Magazine Cover Design, Magazine Layout Design, Magazines, Digital Design, Digital Experience Design, Digital Advertising, Website CMS, User Experience Design, Navigation Architecture, Brand Discovery, Law, Law Firm Web Design, Motion Design, Design Presentations, Motion Graphics, Corporate Training, Workshops, Executive Coaching, Executive Presentations, Executive Communication, Training, Training & Training Content Development

Experience

  • Branding - 15 years
  • Brand Design - 15 years
  • Brand Identity - 15 years
  • Digital Brand Identity - 15 years
  • Visual Identity - 15 years
  • Logo Design - 11 years
  • UX Design - 10 years
  • UI Design - 10 years
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