
Jordan Stimpson
Verified Expert in Design
Designer
Leicester, United Kingdom
Toptal member since December 30, 2021
Jordan is a specialist brand and website designer who helps B2B companies elevate their market presence through strategic, high-impact design. With over a decade of experience, he blends positioning, bold visual identity, and conversion-driven UI/UX to craft brands and websites that build trust quickly and scale with confidence. From seed-stage startups to enterprises and VC-backed ventures, Jordan delivers clarity, credibility, and results through a proven system shaped by 100+ projects.
Portfolio
Work Experience
Web Designer
Dotworld SÀRL
- Redesigned the brand identity, marketing website, and web app for a file management platform—creating a cohesive visual system and user experience that improved clarity, credibility, and conversion.
- Designed a responsive web app that enables delayed airline passengers to quickly request and receive compensation, streamlining the claims process with a user-friendly, conversion-optimised experience.
- Designed multiple brand identities and websites for early-stage SaaS products, including a phone number lookup tool, a manual library platform, and a CV creation service—each tailored for clarity, usability, and fast user onboarding.
UI/UX and Brand Designer | Creative Developer
Freelance | Jords
- Built a brand identity, brand guidelines, and marketing material and designed and developed a marketing website for a UK telecommunications company.
- Designed a website and mobile application for a startup company that helps users find gyms near them that have particular equipment and facilities.
- Used a UX audit to design new areas of a well-known watch retailer's eCommerce website, including a homepage and product areas such as category and product pages.
- Designed a set of Google display ads for a well-known vegan chocolate bar maker to promote a new product launch.
- Designed an eCommerce website for a startup retailer offering fitness equipment for home use. An interactive prototype was required to clearly define how parts of the website should work.
- Designed and built a group of websites for a plc company to showcase the services they offer. Additionally, I designed their printed annual report document.
- Designed email mailers for a well-known UK eCommerce retailer of bedding essentials made from the highest caliber natural materials.
- Designed a printed booklet for the NHS to help diabetes patients log their medical diaries and information.
Senior Website and Product Designer
Paddle
- Designed a suite of Vercel templates for Paddle.com and worked closely with their development team, providing detailed interaction annotations to guide implementation and maintain consistency across components.
- Led the UX and UI design of the new Developer Docs homepage, creating a structured, user-friendly interface that improved readability, navigation, and the overall developer experience.
- Conducted thorough competitor research and developed comprehensive UX wireframes, ensuring each solution was grounded in clarity, usability, and best-in-class standards for developer tools.
Visual Designer
Nine Internet Solutions
- Collaborated with Nine Internet Solutions AG to strategically redesign their website and customer platform, enhancing user experience and visual appeal.
- Worked closely with their tech and marketing teams to align the digital presence with Nine's offerings and audience expectations.
- Collaborated on this project focused on delivering a cohesive and engaging interface that reflects Nine's commitment to managed cloud and container services.
Freelance Product and UI Designer
Vehicle Trade
- Designed a web application for a vehicle trading marketplace.
- Made multiple users flows to improve user experience.
- Created an interactive prototype to show user interactions.
Logo and WordPress Designer
GenUp Digital
- Worked actively with the agency to provide design direction for the website required for one of their clients in the finance industry.
- Designed and built the WordPress website based on the client's requirements.
- Improved the original logo design to align with the new website's updated and modern design aesthetic.
Visual Designer
Experience Foundry
- Audited the existing product design to identify where improvements could be made in a well-structured document.
- Created UX wireframes based on the findings of the UX audit.
- Designed high-fidelity product screens and generated additional product features and recommendations.
WordPress Designer
National Collegiate Scouting Associate
- Audited the company's current design and identified improvements and solutions to the issues.
- Created UX wireframes by using findings from the audit to illustrate the design solution.
- Designed high-fidelity screens annotated for their development team after amendments were made and wireframes signed off.
Branding Designer
Plasma Surgical
- Designed three brand identities for Plasma Surgical.
- Developed the wider brand identity for the new arm of the company.
- Created presentations, pitch decks, and other brand elements for the company's branded materials.
Freelance Designer and Design Consultant
Bedfolk
- Designed various email marketing designs for Bedfolk's marketing campaigns.
- Held design consultations for their marketing team and in-house designers.
- Created both desktop and mobile versions of email designs, following brand guidelines and design systems.
Designer
Freelance | NHS
- Designed a print booklet aimed at helping diabetes patients log their data.
- Created a design system for future printed materials.
- Designed iconography to be used for the sections within the booklet.
Digital Marketing and Brand Executive
Electronics
- Project managed the design and development of eCommerce website and lead generation sites. Increased organic website traffic by 120%, qualified leads via the website by over 400%, and social media traffic by 67%.
- Designed and developed digital content, undertook landing page optimization, and created marketing product microsites.
- Planned, designed, and created email marketing campaigns and analyses. Managed Google AdWords campaigns alongside SEO optimization for the eCommerce website.
- Managed the marketing blog and social media marketing activities, increasing social media traffic by 67%.
- Won awards such as Best product introduction campaign 2017 (EMEA) and Best email marketing nurture campaign 2016 (EMEA).
- Designed and created branded materials such as digital and print assets.
- Managed a product database across multiple platforms.
- Developed and maintained partner and supplier relationships.
Education
Bachelor's Degree in Public Services
University of Derby - Derby, United Kingdom
Certifications
User Experience Design Graduate Certificate
Udemy
Adobe Illustrator CC - Advanced Training Course
Udemy
User Experience Design
Superhi
Skills
Tools
Adobe Photoshop, Adobe Experience Design (XD), Adobe Illustrator, Adobe InDesign, Asana, Slack, Basecamp, Mailchimp, Adobe Lightroom, Claude, Spline
Platforms
Figma, WordPress, Webflow, Apple, Shopify
Industry Expertise
Retail & Wholesale, Events
Languages
HTML, CSS
Other
Branding, Web Design, UI Design, UX Design, Graphic Design, Brand Guidelines, Logo Design, Brand Identity, Web UX Design, Brand Management, Social Media, Creative Thinking, Design, Style Guides, Style Sheets, eCommerce Web Design, Minimal UI, Corporate Design, Corporate Identity, Corporate Websites, Pitch Decks, Process Design, User Interface (UI), Web UI Design, Product Design, Web App Design, Web App UI, Web App UX, Responsive Web Design (RWD), B2B, B2C, Information Architecture (IA), SaaS, SaaS Design, User Experience (UX), Design Systems, Web UI, Iconography, App Design, Brand Design, Atomic Design, Presentation Design, Email, Marketing Design, App UI, Illustration, eCommerce, eCommerce UI, Prototyping, Management, Web Dashboards, User Needs, Interactive UI, eCommerce UX, Web Development, Animation, PowerPoint Design, Brand Analysis, Visual Design, Web Page Mockups, App UX, Auditing, UX Wireframes, WordPress Themes, WordPress Design, Wireframing, Landing Page Design, Cryptocurrency, Dashboards, Dashboard Design, Notion, Market Research, Competition Research, Competitive Analysis, Web UX, Website Design, ChatGPT, Web Platforms, Mobile UI, Dark UIs, Dark Design, Responsive UI
Experience
- Web Design - 10 years
- Branding - 10 years
- UI Design - 10 years
- Design Systems - 7 years
- UX Design - 5 years
- Figma - 5 years
- Web UX Design - 5 years
- Product Design - 3 years
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