Julie Rega
Designer
Location
Brooklyn, United States
Toptal Member Since
February 25, 2016
Julie Rega has been a professional graphic designer and art director for 6 years. She's worked full time as a senior designer at a leading non-profit and Victoria's Secret PINK. She is the co-founder and art director of an iOS app called COSIMO that provides location-based audio tours around New York City. She specializes in digital design and marketing, branding and identity, digital illustration and print and environmental design.
Julie is available for hire
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Work Experience
2017 - 2017
Visual Designer
Network Canvas — Northwestern University (via Toptal)
- Created visual identity for the Network Canvas software suite, which allows social and behavioral researchers to develop and administer their own surveys.
- Designed a responsive user interface that will be applied to their existing prototype.
- Developed all aspects of the Network Canvas brand from typography to color palettes that will be applied to software further down their pipeline.
- Illustrated a set of bespoke icons that were clear and functional while adding personality and visual interest to the overall experience.
- Organized a comprehensive style guide so the software suite can retain a strong visual identity.
- Recorded all of the technical specifications so the Network Canvas development team can recreate the styles.
- Prepared the bespoke icons to be easily exported as .svg files.
Technologies: Adobe Experience Design (XD), Adobe InDesign, Adobe Photoshop, Adobe Illustrator
2015 - 2017
Co-Founder and Art Director
COSIMO Audio
- Designed logo and complete style and brand guide for COSIMO, a mobile app enabling creation, curation, and discovery of location-triggered audio.
- Created a custom business proposal deck and printed marketing materials.
- Designed the company's responsive brochure marketing website.
- Designed the app's user interface and worked with the developer and marketing manager on user experience design.
- Designed a responsive companion web app for content contributors to upload and produce original content being showcased on the iOS and Android app.
Technologies: TestFlight, InVision, Adobe Experience Design (XD), Adobe Illustrator, Adobe InDesign, Adobe Photoshop
2014 - 2016
Senior Visual Designer
The Jewish Federations of North America
- Concepted, wireframed, designed, and oversaw production of the company's responsive website redesign.
- Led the design on special event responsive websites.
- Worked on branding, concepting, and art direction for events, missions, and special projects.
- Designed and worked with print vendors to produce brochures, postcards, and additional printed collateral.
- Designed and coded HTML emails.
- Designed and executed environmental design for events and special projects.
- Worked on concepting, art direction, and styling for seasonal photoshoots and event branding.
- Designed stage design and projections for events and conferences.
- Designed and branded digital and printed advertising for crisis relief mailboxes and special webcasts.
Technologies: WordPress, Adobe Experience Design (XD), Adobe After Effects, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
2010 - 2014
Senior Web Designer
Victoria's Secret PINK
- Managed and art directed freelance designers.
- Designed and oversaw production of high level digital projects including seasonal editorials, product fit guides, event microsites, marketing engagement pieces, and annual promotion of the Victoria's Secret Fashion Show.
- Concepted the look and feel for upcoming seasons.
- Assisted in styling and art direction for digital marketing photoshoots.
- Designed daily email blasts, online advertising, and biweekly landing page updates.
- Assisted in iOS and Android app design and production.
- Picked selects after photo shoots and communicated with retouching vendors.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Education
2006 - 2010
B.F.A. Degree in Graphic Design
University of Miami - Miami, FL
2004 - 2008
Professional (Certificate) Degree in Botanical Illustration
Ringling School of Art and Design - Sarasota, FL
Experience
Illustration - 12 yearsGraphic Design - 10 yearsMarketing Strategy - 6 yearsBranding - 6 yearsDigital Design - 6 yearsArt Direction - 6 yearsWeb Design - 6 yearsPrint Design - 6 yearsLocation
