Kim Barseghyan
Verified Expert in Design
Designer
Yerevan, Armenia
Toptal member since December 14, 2015
Kim is a seasoned brand identity designer with a broad skill set, spanning lead generation to the creation of distinctive, impactful brands that set the pace in their industries. He helps businesses communicate their vision, stand out in competitive markets, and win the attention and loyalty of their audience. In his free time, Kim enjoys riding sports motorcycles and climbing mountains.
Experience
- Branding - 12 years
- Brand Guidelines - 12 years
- Corporate Identity - 12 years
- Brand Identity - 12 years
- Art Direction - 12 years
- Digital Brand Identity - 10 years
- Product Design - 9 years
Portfolio
Product Design and Branding for a Social Network
Project Aura: Custom Humanist UI and Lightweight Front-end Engineering
Work Experience
Founder, Brand Identity Designer
Exokim
- Developed an effective design process—from creative briefings and research all the way to the final product.
- Designed brand identities for companies from diverse industries worldwide.
- Transitioned to laser focus specialization on visual and verbal brand identity design, which allowed me to keep mastering the skills needed without spreading too thin.
Brand Designer
Doublebridge Capital LLC
- Researched the industry and competition and designed a modern, minimal logo for the brand to help it stand out.
- Built a typography guide for the brand, including primary and secondary typefaces and type hierarchy.
- Designed a unique color palette to solidify the core values of the brand.
Brand Designer
Turn Literacy LLC,
- Conducted research for two sub-brands of Turn Literacy LLC.
- Designed combination logos, logo marks, and wordmarks for two sub-brands of Turn Literacy LLC.
- Built style guides for two sub-brands of Turn Literacy LLC.
Lead Graphic and UI/UX Designer
Lionsharp Voiceboard
- Envisioned and designed the entire UI/UX and brand identity for the world's next-generation gesture and voice-controlled tech product.
- Conducted research on natural user interfaces and designed numerous concepts for seamless human-computer interaction.
- Co-developed the plan for the best directions that people will use to interact with computers in the future.
- Designed the concepts for a gesture and voice-controlled online search system.
- Created the UI/UX for a remote iOS/Android mobile app with advanced media control features over wifi and Bluetooth.
- Developed the UX design for different gesture control devices, such as Nod Ring, Myo, and Kinect 2.
Senior Graphic and Web Designer
Kojoyan Design Studio
- Redesigned and expanded the website for Kojoyan Design Studio.
- Designed logos for different companies while researching numerous concepts and choosing the strongest ones.
- Maintained quality control on all web and print projects.
- Conceptualized and designed modern painting catalogs that were used for print production.
- Designed visual communication marketing materials for a number of different companies and organizations.
Lead Graphic and Layout Designer
"Sobesednik Armenii"
- Conceptualized and established graphic design guidelines for a prominent nationwide color newspaper.
- Maintained graphic design and layout using graphic design principles.
- Performed quality checks to prepare layouts for production.
- Designed and maintained the web edition of the newspaper.
- Conducted photo sessions and edited photography for production.
Education
Master's Degree in Graphic Design
Kojoyan Design Academy - Yerevan, Armenia
Bachelor's Degree in Social and Cultural Services and Tourism
Russian-Armenian University - Yerevan, Armenia
Skills
Tools
Adobe Photoshop, Adobe CC, Adobe InDesign, Adobe Illustrator, Adobe Creative Suite, Google Docs, Canva, AI Tools, Pencil & Paper, Illustrator CC
Languages
Visual Design Language
Industry Expertise
Apparel & Accessories, Technology, Education, Consumer Products, Fashion, Retail & Wholesale, Marketing, Psychology & Mental Health, Luxury Goods, Building & Construction
Platforms
Figma, WordPress, Web
Other
UI Design, Product Design, Logotype, Brand Design, Product Branding, Pitch Decks, Style Guides, Brand Identity, Web Design, Logo Design, Visual Identity, Branding, Graphic Design, Visual Design, Digital Brand Identity, Software Branding, Corporate Identity, Brand Guidelines, Startups, Landing Page Design, Minimalism, Typography, Color Palettes, Collateral Design, Presentation Design, Color Theory, Presentations, B2B, Social Media Design, Identity Design, Design, Marketing Collateral Development, Mockups, Brand Books, Icon Design, Conceptual Design, Ad Design, Mood Board Design, Websites, Digital Design, 2D, Creative Direction, Custom Logos, Brochure Design, Promotional Leaflets & Flyers, Stationery Design, Stationery Packages, Print Design, Marketing Materials, Advertising Design, Color Schemes, Naming, Brand Strategy, Marketing Design, Tone of Voice, Layout Design, Art Direction, User Interface (UI), Iconography, Print, Digital, Printing Materials, Illustration, Merchandise, Packaging, Online Banners, Banner Design, Fashion Design, Brand Logos, Brochures, Box Packaging, Strategy, Investor Presentations, PDF Design, B2C, Wireframing, AI Design, Website Redesign, Corporate Branding, eCommerce, Direct to Consumer (D2C), Software as a Service (SaaS), Print Ads, Social Media Kits, Rebranding, Label Design, Design Systems, Mobile UI Design, UX Design, Digital Marketing Design, Marketing Campaign Design, User Experience (UX), Brand Consulting, Brand Building, Visual Brand Guidelines, Design Guidelines, Brand Marketing, Landing Pages, Website Design, Digital Illustration, Mobile App UI, App Design, Web App Design, CapCut, Social Media Strategy, Mobile Design, Social Media Content, Dashboard Design, Data Visualization, Adobe Creative Cloud, Mobile App Design, Mobile UX Design, Report Design, AI-powered Product Design, Artificial Intelligence (AI), Dashboards, Design Thinking, Design Workshops, Prototyping, Web App UX, Web Dashboards, User Research, Motion Graphics, Signage Design, Print Media, Behavioral Design, Interaction Design (IxD), 2D Illustrations, Isometric Design, Storytelling, Visual Storytelling, Mobile UX, App UX, Ideation, User Testing, User Validation, Email Design, B2B SaaS Design, LinkedIn Ads, Ads, Content Design, Desktop App Design, Mobile Applications, Web Application Design, Communication, Complex Application User Interfaces (UI), SaaS Design, Banner Ads, Email Marketing, Direct Mail, Key Visuals, MVP Design, Fintech, Fintech Design, Social Media Graphics, Product Prototyping, UX Prototyping, Growth Strategy, Conversion Rate Optimization (CRO), Template Design, AI Agents, Customer Experience (CX) Design, Mobile UI, Responsive UI, Pitch Deck Design, Conceptualization, Software, Apps, Market Research, Responsive Web Design (RWD), Newsletters, Newsletter Design, Package Design, Font Design, Squarespace, PowerPoint Design, Digital Art, UI Branding, Content Creation, Social Media, Infographics, Sport Branding, 3D Design, Consumer Packaged Goods (CPG), Mobile Game UX, Amazon Enhanced Brand Content (EBC), Amazon Storefront, Carbon Design System, Character Design, Rapid Interactive Prototyping, Rapid Prototyping, Marketplace Design, CPG, Food Packaging, Artificial Intelligence as a Service (AIaaS), Codex, Messaging, Trade Shows, Sportswear, IT, Web UI Design, Environment, Water, Zebra Programming Language (ZPL), CleanTech, Web Marketing, SaaS, Software Engineering
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