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Lance Shields

Lance Shields

San Francisco, CA, United States
Member since November 29, 2018
Lance is an award-winning design director, product designer, and UX strategist with an MBA. He has 20+ years experience doing hands-on UX/UI design and leading design and strategy at three global agencies, two Fortune 500s, and his own design agency. He has helped shape products and brands for Adobe, Red Bull, Visa, Zipcar, and ADP. His work has won multiple awards including Webby, W3, and Davey Awards. He loves solving complex design problems.
Lance is now available for hire
  • Head of Design and Co-Founder
    2011 - 2018
    Ideas in Digital
    • Co-founded and ran award-winning digital design agency Ideas in Digital headquartered in San Francisco.
    • Headed up design and strategy; hands-on UX and UI design work, led a team of designers and art directors, and responsible for the brand experiences, digital platforms, and campaigns of clients’ global consumer and B2B projects.
    • Created customer-centered and marketing-focused strategies on a global scale across a variety of industries including finance, technology, food/beverage, CPG, travel, insurance, and nonprofit.
    • Focused on creative direction, design, and a collaborative, mission-driven team culture.
    • Led the design and strategy of 5 brand marketing sites, 3 mobile apps, 3 eCommerce sites, 3 major food sites, and 4 marketing videos.
    • Won 10 design awards including 2 Webby Awards, 4 W3 Awards, 2 Davey Awards, and 2 Communicator Awards.
    Technologies: Sketch, InVision, Adobe XD, Photoshop, Axure, Figma, After Effects, Smartsheets
  • Digital Marketing Group Director
    2009 - 2010
    • Effectively provided vision and strategy leadership for MRM and McCann Worldgroup in Tokyo, Japan.
    • Led the social strategy and planning for Japan's fastest growing Facebook community for major confectionery brand.
    • Facilitated conversation and an evergreen application to host a series of branded UGC contests on PC, smartphone, and mobile.
    • Spearheaded the region's first social media platform service at MRM which provides a holistic solution including social strategy, planning, cross-media integration, community management implementation, client training, KPI development, and reporting.
    • Championed cross-group (McCann Worldgroup) digital integration initiatives that helped the larger advertising organization innovate towards higher digital capability for a variety of industries.
    • Recruited and mentored strategists, designers, and account people in the agency.
    Technologies: MS Office
  • Master's degree in Business Administration
    2008 - 2010
    McGill University - Tokyo, Japan
  • Bachelors of Fine Arts degree in Fine Arts
    1988 - 1992
    San Francisco Art Institute - San Francisco, California
  • UI Design20 years
  • Design Direction15 years
  • Branding10 years
  • Prototyping10 years
  • UX Design10 years
  • Product Design8 years
  • Sketch4 years
  • Adobe Experience Design (XD)2 years
  • Sketch
  • Adobe Experience Design (XD)
San Francisco, CA, United States
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