Laura Geley, Designer in Paris, France
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Laura Geley

Verified Expert  in Design

Designer

Location
Paris, France
Toptal Member Since
May 5, 2017

Laura is a senior UX/UI designer working between Montreal and Paris. Her expertise especially shines in B2C and B2B projects—eCommerce platforms, apps, SaaS, ERPs, and more. Laura conceives meaningful, engaging, and high-converting experiences that meet your needs and your users' interests; then uses her creative skills to design modern interfaces that match your branding. Laura also teaches UX for eCommerce at Université de Rennes 1, France.

Portfolio

Work Experience

UI/UX Designer

2010 - PRESENT
Freelance Clients
  • Worked with a wide range of international B2B and B2C clients on eCommerce platforms, corporate websites, mobile apps, SaaS platforms, and ERP.
  • Conducted user searches, focus groups, individual interviews, and digital strategy workshops.
  • Performed UX audits, analyzed behavioral data using Google Analytics and Hotjar, and provided full reports with insights and recommendations.
  • Crafted personas, user journeys, site maps, and flow charts.
  • Came up with relevant user journeys and content strategies.
  • Identified opportunities to optimize conversion funnels and generate more leads and sales using Magento, Shopify, and Drupal.
  • Created and prototyped detailed high-fidelity wireframes.
  • Conducted online and in-person moderated or not user tests.
  • Led the creative direction and designed pixel-perfect mockups.
  • Organized processes thanks to my solid project management and communication skills in French and English.
Technologies: Shopify, Google Analytics, Hotjar, Figma, Magento 2, Lookback, Usertesting.com, FigJam, MURAL, UX Workshops

UI/UX Designer

2016 - 2017
Le Site
  • Conceived robust eCommerce platforms using Magento. Le Site is a certified agency for various clients in Canada and the US.
  • Crafted UX designs, such as content strategies, site maps, high-fidelity wireframes, and prototypes.
  • Led the creative direction and designed pixel-perfect mockups.
  • Worked hand-in-hand with our back-end, front-end, and QA teams.
  • Communicated in both English and French as needed.
Technologies: Adobe Experience Design (XD), Jira, WordPress, Magento, Adobe Illustrator, Adobe Photoshop, InVision, Sketch

UI/UX Designer

2013 - 2015
Bang
  • Oversaw our creative department and managed a small team of developers.
  • Worked on my main project, which was our company's complete rebranding and website redesign. I took care of everything from A to Z, including UI and UX design and project management.
  • Managed my daily tasks, which varied from illustration, infographics, motion design, UI designs, and UX designs, mainly wireframes and prototypes.
  • Conceived and built basic websites for our smaller clients using Divi.
Technologies: Divi, WordPress, Adobe InDesign, InVision, Sketch, Adobe Illustrator, Adobe Photoshop

Art Director

2011 - 2013
Si#
  • Worked with a copywriter on various 360° ad campaigns for multiple clients, mostly top French companies, such as PSA Peugeot-Citroën, Total, EDF, La Poste, and SNCF.
  • Pitched ideas to creative directors, sales executives, and marketing managers.
  • Managed internal and external resources, including interns, freelance graphic designers, and photographers.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop

Junior Art Director

2011 - 2011
Publicis Groupe
  • Worked with a senior art director and a copywriter on various 360° projects for top companies.
  • Managed a couple of smaller regional accounts solely.
  • Led a team of interns, assigning and reviewing tasks.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
2010 - 2011

Bachelor's Degree in Creative Advertising

IUT Nancy-Brabois - Vandœuvre-lès-Nancy, France

2008 - 2010

Higher National Diploma (HND) in Communication Strategy

IUT de Nantes | Business and Technology Education Council (BTEC) - Nantes, France

JANUARY 2017 - PRESENT

Quality Web Communication

Interaction Design Foundation

JANUARY 2017 - PRESENT

Usability and Conducting Usability Testing

Interaction Design Foundation

JANUARY 2017 - PRESENT

Mobile UX Design

Interaction Design Foundation

JANUARY 2017 - PRESENT

Emotional Product Design

Interaction Design Foundation

JANUARY 2017 - PRESENT

Psychology of Online Sales

Interaction Design Foundation

Collaboration That Works

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