Laura Geley, Designer in Paris, France
Laura Geley

Designer in Paris, France

Member since May 1, 2017
Laura is a senior UX/UI designer working between Montreal and Paris. Her expertise especially shines in B2C and B2B projects—eCommerce platforms, apps, SaaS, ERPs, and more. Laura conceives meaningful, engaging, and high-converting experiences that meet your needs and your users' interests; then uses her creative skills to design modern interfaces that match your branding. Laura also teaches UX for eCommerce at Université de Rennes 1, France.
Laura is now available for hire

Portfolio

Digital Design

Employment

  • UX/UI Designer

    2010 - PRESENT
    Freelance Work
    • Worked with a wide range of international B2B and B2C clients on eCommerce platforms, corporate websites, mobile apps, SaaS platforms and ERP, among others.
    • Conducted user search, focus groups, individual interviews, and digital strategy workshops.
    • Performed UX audits, analyzed behavioral data (Google Analytics, Hotjar) then provided full reports with insights and recommendations.
    • Crafted personas, user journeys, site maps, flow charts, and so on.
    • Came up with relevant user journeys and content strategies.
    • Identified opportunities to optimize conversion funnels and generate more leads and sales.
    • Created and prototyped detailed wireframes.
    • Conducted online and in person user tests.
    • Led the creative direction and designed pixel-perfect mockups.
    • Conceived consistent and modern design systems.
    • Organized processes thanks to strong project management skills.
    • Communicated in both English and French as needed.
    • Worked with various types of CMS such as WordPress, Magento, Shopify, Drupal.
    • Listed as an Awwwards Jury Member since 2017.
    Technologies: Adobe Experience Design (XD), WordPress, Shopify, Magento, Google Analytics, Hotjar, Marvel, Adobe Illustrator, Adobe Photoshop, Zeplin, InVision, Sketch
  • UX/UI Designer

    2016 - 2017
    Le Site
    • Conceived of strong eCommerce platforms using Magento (Le Site is a certified agency), for various clients located in North America (Canada/US).
    • Crafted UX designs such as content strategies, site maps, high-fidelity wireframes, prototypes, and more.
    • Led the creative direction and designed pixel-perfect mockups.
    • Worked hand-in-hand with our back-end, front-end, and QA teams.
    • Communicated in both English and French as needed.
    Technologies: Adobe Experience Design (XD), Jira, WordPress, Magento, Adobe Illustrator, Adobe Photoshop, InVision, Sketch

Other Experience

  • Hotjar: UX and Conversion Tips (Publication)
    Unfortunately, it’s not possible to get every site visitor to convert. Eventually, businesses will need to turn to behavioral analytics and figure out why visitors aren’t turning into customers.
  • UX and the Importance of Web Accessibility (Publication)
    The internet is a primary source of information, entertainment, and communication. Yet, for people with disabilities, there are barriers that make it inaccessible, as many websites don’t consider their needs.

Education

  • Bachelor's degree in Creative Advertising
    2010 - 2011
    IUT Nancy-Brabois - Vandœuvre-lès-Nancy, France
  • Business and Technology Education Council (BTEC) Higher National Diploma (HND) in Communication Strategy
    2008 - 2010
    IUT de Nantes - Nantes, France

Certifications

  • Quality Web Communication
    JANUARY 2017 - PRESENT
    Interaction Design Foundation
  • Usability and Conducting Usability Testing
    JANUARY 2017 - PRESENT
    Interaction Design Foundation
  • Mobile UX Design
    JANUARY 2017 - PRESENT
    Interaction Design Foundation
  • Emotional Product Design
    JANUARY 2017 - PRESENT
    Interaction Design Foundation
  • Psychology of Online Sales
    JANUARY 2017 - PRESENT
    Interaction Design Foundation

Experience

Location

Paris, France

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