Laura Geley, Designer in Paris, France
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Laura Geley

Verified Expert  in Design


Paris, France
Toptal Member Since
May 5, 2017

Laura is a senior UX/UI designer working between Montreal and Paris. Her expertise especially shines in B2C and B2B projects—eCommerce platforms, apps, SaaS, ERPs, and more. Laura conceives meaningful, engaging, and high-converting experiences that meet your needs and your users' interests; then uses her creative skills to design modern interfaces that match your branding. Laura also teaches UX for eCommerce at Université de Rennes 1, France.


Work Experience

UI/UX Designer

2010 - PRESENT
Freelance Clients
  • Worked with a wide range of international B2B and B2C clients on eCommerce platforms, corporate websites, mobile apps, SaaS platforms, and ERP.
  • Conducted user searches, focus groups, individual interviews, and digital strategy workshops.
  • Performed UX audits, analyzed behavioral data using Google Analytics and Hotjar, and provided full reports with insights and recommendations.
  • Crafted personas, user journeys, site maps, and flow charts.
  • Came up with relevant user journeys and content strategies.
  • Identified opportunities to optimize conversion funnels and generate more leads and sales using Magento, Shopify, and Drupal.
  • Created and prototyped detailed high-fidelity wireframes.
  • Conducted online and in-person moderated or not user tests.
  • Led the creative direction and designed pixel-perfect mockups.
  • Organized processes thanks to my solid project management and communication skills in French and English.
Technologies: Shopify, Google Analytics, Hotjar, Figma, Magento 2, Lookback,, FigJam, MURAL, UX Workshops

UI/UX Designer

2016 - 2017
Le Site
  • Conceived robust eCommerce platforms using Magento. Le Site is a certified agency for various clients in Canada and the US.
  • Crafted UX designs, such as content strategies, site maps, high-fidelity wireframes, and prototypes.
  • Led the creative direction and designed pixel-perfect mockups.
  • Worked hand-in-hand with our back-end, front-end, and QA teams.
  • Communicated in both English and French as needed.
Technologies: Adobe Experience Design (XD), Jira, WordPress, Magento, Adobe Illustrator, Adobe Photoshop, InVision, Sketch

UI/UX Designer

2013 - 2015
  • Oversaw our creative department and managed a small team of developers.
  • Worked on my main project, which was our company's complete rebranding and website redesign. I took care of everything from A to Z, including UI and UX design and project management.
  • Managed my daily tasks, which varied from illustration, infographics, motion design, UI designs, and UX designs, mainly wireframes and prototypes.
  • Conceived and built basic websites for our smaller clients using Divi.
Technologies: Divi, WordPress, Adobe InDesign, InVision, Sketch, Adobe Illustrator, Adobe Photoshop

Art Director

2011 - 2013
  • Worked with a copywriter on various 360° ad campaigns for multiple clients, mostly top French companies, such as PSA Peugeot-Citroën, Total, EDF, La Poste, and SNCF.
  • Pitched ideas to creative directors, sales executives, and marketing managers.
  • Managed internal and external resources, including interns, freelance graphic designers, and photographers.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop

Junior Art Director

2011 - 2011
Publicis Groupe
  • Worked with a senior art director and a copywriter on various 360° projects for top companies.
  • Managed a couple of smaller regional accounts solely.
  • Led a team of interns, assigning and reviewing tasks.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
2010 - 2011

Bachelor's Degree in Creative Advertising

IUT Nancy-Brabois - Vandœuvre-lès-Nancy, France

2008 - 2010

Higher National Diploma (HND) in Communication Strategy

IUT de Nantes | Business and Technology Education Council (BTEC) - Nantes, France


Quality Web Communication

Interaction Design Foundation


Usability and Conducting Usability Testing

Interaction Design Foundation


Mobile UX Design

Interaction Design Foundation


Emotional Product Design

Interaction Design Foundation


Psychology of Online Sales

Interaction Design Foundation


Sketch, Illustrator CC, Photoshop CC, Hotjar, InVision, PrestaShop, Figma, Marvel App, Jira, Adobe Experience Design (XD), Trello, Google Analytics, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Zeplin, Marvel, Lookback,, FigJam, MURAL


Android, Magento 2, WordPress, Magento, iOS, Shopify, WooCommerce, Mobile, BigCommerce




Content Management Systems (CMS), Personas, Flowcharts, Mobile App Design, eCommerce, UI Design, UX Design, Web Design, Content Strategy, User Flows, UX Strategy, Product Design, SaaS Design, Enterprise Resource Planning (ERP), CRM Design, Dashboard Design, eCommerce Design, Landing Page Design, Checkout, Funnel Optimization, Branding, Content Management, eCommerce UI, eCommerce UX, Mobile eCommerce, eCommerce Web Design, eCommerce Platforms, Conversion, Conversion Rate Optimization (CRO), Divi, User Needs, Journey Mapping, Funnel Analysis, Conversion Rate, Wireframing, Mobile UI, Mobile UI Design, Logo Design, Design Systems, Design Strategy, Web Design Strategy, Mobile Mockups, Mockups, High-fidelity Mockups, High-fidelity Prototypes, Tablet UI, Tablet Design, Remote Work, Remote User Testing, Remote Usability Testing, Product Listings, Product Pages, Product Category Pages, Product Comparison, Accessible Design, Web Accessibility, Content, Strategy, Guidelines, Style Kits, Motorsports, Home Automation, Voice Recognition, Appliances, Smart Appliances, Automation, Voice Acting, Apps, App UI, App UX, Smart Homes, iPhone, App Design, Mobile Apps, Mobile App UI, Prototyping, User Testing, Style Guides, System Design, UI Branding, Sales Funnel, Product Strategy, Brand Development, Logo Systems, Catalogs, Blog Design, Web Page Mockups, Assets, Gamification, User Profiles, Customer Experience, Cross-platform, Cross-platform UX, Mobile UX, Mobile UX Design, Online Ordering, Forms, Dashboards, Web App Design, Web Applications, Web App UX, Web App UI, Design, Icon Design, Research, UX Research, User Research, Surveys, User Surveys, Questionnaires, Wireframe to Product, B2B, User Journeys, User Journey Maps, Order Management, Company Profile Design, Profile Design, Charts, Interactive Charts, Tables, Quotations, SaaS, Enterprise SaaS, Landing Pages, Landing Page Optimization, Sales, SEO Content, Cars, Booking, Booking UX, Booking Systems, Appointment Booking, Product Discovery, Customer Journeys, UI Design Standards & Best Practices, Billing, Invoicing, Mobile First, UX Workshops, Copywriting, Web Usability, User Psychology, Advertising Design, Cognitive Psychology, CX Strategy

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