Laura Geley
Verified Expert in Design
Designer
Laura is a senior UX/UI designer working between Montreal and Paris. Her expertise especially shines in B2C and B2B projects—eCommerce platforms, apps, SaaS, ERPs, and more. Laura conceives meaningful, engaging, and high-converting experiences that meet your needs and your users' interests; then uses her creative skills to design modern interfaces that match your branding. Laura also teaches UX for eCommerce at Université de Rennes 1, France.
Portfolio
Work Experience
UI/UX Designer
Freelance Clients
- Worked with a wide range of international B2B and B2C clients on eCommerce platforms, corporate websites, mobile apps, SaaS platforms, and ERP.
- Conducted user searches, focus groups, individual interviews, and digital strategy workshops.
- Performed UX audits, analyzed behavioral data using Google Analytics and Hotjar, and provided full reports with insights and recommendations.
- Crafted personas, user journeys, site maps, and flow charts.
- Came up with relevant user journeys and content strategies.
- Identified opportunities to optimize conversion funnels and generate more leads and sales using Magento, Shopify, and Drupal.
- Created and prototyped detailed high-fidelity wireframes.
- Conducted online and in-person moderated or not user tests.
- Led the creative direction and designed pixel-perfect mockups.
- Organized processes thanks to my solid project management and communication skills in French and English.
UI/UX Designer
Le Site
- Conceived robust eCommerce platforms using Magento. Le Site is a certified agency for various clients in Canada and the US.
- Crafted UX designs, such as content strategies, site maps, high-fidelity wireframes, and prototypes.
- Led the creative direction and designed pixel-perfect mockups.
- Worked hand-in-hand with our back-end, front-end, and QA teams.
- Communicated in both English and French as needed.
UI/UX Designer
Bang
- Oversaw our creative department and managed a small team of developers.
- Worked on my main project, which was our company's complete rebranding and website redesign. I took care of everything from A to Z, including UI and UX design and project management.
- Managed my daily tasks, which varied from illustration, infographics, motion design, UI designs, and UX designs, mainly wireframes and prototypes.
- Conceived and built basic websites for our smaller clients using Divi.
Art Director
Si#
- Worked with a copywriter on various 360° ad campaigns for multiple clients, mostly top French companies, such as PSA Peugeot-Citroën, Total, EDF, La Poste, and SNCF.
- Pitched ideas to creative directors, sales executives, and marketing managers.
- Managed internal and external resources, including interns, freelance graphic designers, and photographers.
Junior Art Director
Publicis Groupe
- Worked with a senior art director and a copywriter on various 360° projects for top companies.
- Managed a couple of smaller regional accounts solely.
- Led a team of interns, assigning and reviewing tasks.
Other Experience
Education
Bachelor's Degree in Creative Advertising
IUT Nancy-Brabois - Vandœuvre-lès-Nancy, France
Higher National Diploma (HND) in Communication Strategy
IUT de Nantes | Business and Technology Education Council (BTEC) - Nantes, France
Certifications
Quality Web Communication
Interaction Design Foundation
Usability and Conducting Usability Testing
Interaction Design Foundation
Mobile UX Design
Interaction Design Foundation
Emotional Product Design
Interaction Design Foundation
Psychology of Online Sales
Interaction Design Foundation
Experience
Tools
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