Laura Geley
Verified Expert in Design
Designer
Paris, France
Toptal member since May 5, 2017
Laura is a product designer with 14 years of experience between Paris and Montreal. She specializes in helping you grow your eCommerce business, designing scalable SaaS apps, and tackling your UI/UX challenges. With an outcome-driven approach, Laura contributes to your product strategy and combines your users' needs with your business goals to design an engaging, stunning, and ultimately successful product. Laura also teaches UX for eCommerce at Université de Rennes 1 in France.
Portfolio
Work Experience
UI/UX Product Designer
Freelance Clients
- Worked with a wide range of international B2B and B2C clients on eCommerce platforms, corporate websites, mobile apps, SaaS platforms, and ERP.
- Conducted user searches, focus groups, individual interviews, and digital strategy workshops.
- Performed UX audits, analyzed behavioral data using Google Analytics and Hotjar, and provided full reports with insights and recommendations.
- Crafted personas, user journeys, site maps, and flow charts.
- Came up with relevant user journeys and content strategies.
- Identified opportunities to optimize conversion funnels and generate more leads and sales using Magento, Shopify, and Drupal.
- Created and prototyped detailed high-fidelity wireframes.
- Conducted online and in-person moderated or non-user tests.
- Led the creative direction and designed pixel-perfect mockups.
- Organized processes thanks to my solid project management and communication skills in French and English.
UI/UX Designer
Le Site
- Conceived robust eCommerce platforms using Magento. Le Site is a certified agency for various clients in Canada and the US.
- Crafted UX designs, such as content strategies, site maps, high-fidelity wireframes, and prototypes.
- Led the creative direction and designed pixel-perfect mockups.
- Worked hand-in-hand with our back-end, front-end, and QA teams.
- Communicated in both English and French as needed.
UI/UX Designer
Bang
- Oversaw our creative department and managed a small team of developers.
- Worked on my main project, which was our company's complete rebranding and website redesign. I handled everything from A to Z, including UI and UX design and project management.
- Managed daily tasks, which varied from illustration, infographics, motion design, UI designs, and UX designs, mainly wireframes and prototypes.
- Conceived and built basic websites for our smaller clients using Divi.
Art Director
Si#
- Worked with a copywriter on various 360° ad campaigns for multiple clients, mostly top French companies, such as PSA Peugeot-Citroën, Total, EDF, La Poste, and SNCF.
- Pitched ideas to creative directors, sales executives, and marketing managers.
- Managed internal and external resources, including interns, freelance graphic designers, and photographers.
Junior Art Director
Publicis Groupe
- Worked with a senior art director and a copywriter on various 360° projects for top companies.
- Managed a couple of smaller regional accounts solely.
- Led a team of interns, assigning and reviewing tasks.
Education
Bachelor's Degree in Creative Advertising
IUT Nancy-Brabois - Vandœuvre-lès-Nancy, France
Higher National Diploma (HND) in Communication Strategy
IUT de Nantes | Business and Technology Education Council (BTEC) - Nantes, France
Certifications
Quality Web Communication
Interaction Design Foundation
Usability and Conducting Usability Testing
Interaction Design Foundation
Mobile UX Design
Interaction Design Foundation
Emotional Product Design
Interaction Design Foundation
Psychology of Online Sales
Interaction Design Foundation
Skills
Tools
Hotjar, PrestaShop, Figma, Jira, Trello, Google Analytics, Adobe InDesign, Lookback, Usertesting.com, FigJam, MURAL, Adobe Photoshop, Adobe Illustrator, Sketch
Platforms
Android, Magento 2, Magento, iOS, Shopify, WooCommerce, BigCommerce
Languages
CSS, HTML
Other
Enterprise SaaS, Landing Pages, Content Management Systems (CMS), Personas, Flowcharts, Mobile App Design, eCommerce, UI Design, UX Design, Web Design, Content Strategy, User Flows, UX Strategy, Product Design, SaaS Design, Enterprise Resource Planning (ERP), CRM Design, Dashboard Design, eCommerce Design, Landing Page Design, Checkout, Funnel Optimization, Branding, Content Management, eCommerce UI, eCommerce UX, Mobile eCommerce, eCommerce Web Design, eCommerce Platforms, Conversion, Conversion Rate Optimization (CRO), CRO strategy, Marketplaces, User Needs, Journey Mapping, Funnel Analysis, Conversion Rate, Wireframing, Mobile UI, Mobile UI Design, Design Systems, Design Strategy, Web Design Strategy, Mobile Mockups, Mockups, High-fidelity Mockups, High-fidelity Prototypes, Tablet UI, Tablet Design, Remote Work, Remote User Testing, Remote Usability Testing, Product Listings, Product Pages, Product Category Pages, Product Comparison, Accessible Design, Web Accessibility, Content, Strategy, Guidelines, Style Kits, Home Automation, Voice Recognition, Smart Appliances, Apps, App UI, App UX, Smart Homes, iPhone, App Design, Mobile Apps, Mobile App UI, Prototyping, User Testing, Style Guides, System Design, UI Branding, Sales Funnel, Product Strategy, Brand Development, Catalogs, Blog Design, Web Page Mockups, Assets, Gamification, User Profiles, Customer Experience, Cross-platform, Cross-platform UX, Mobile UX, Mobile UX Design, Online Ordering, Forms, Dashboards, Web App Design, Web Applications, Web App UX, Web App UI, Design, Icon Design, Research, UX Research, User Research, Surveys, User Surveys, Questionnaires, Wireframe to Product, B2B, User Journeys, User Journey Maps, Order Management, Company Profile Design, Profile Design, Charts, Interactive Charts, Tables, Quotations, SaaS, Landing Page Optimization, Sales, SEO Content, Booking, Booking UX, Booking Systems, Appointment Booking, Product Discovery, Customer Journeys, UI Design Standards & Best Practices, Billing, Invoicing, Mobile First, UX Workshops, Copywriting, Web Usability, User Psychology, Advertising Design, Cognitive Psychology, CX Strategy
Experience
Tools
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