Publication
UX and the Importance of Web Accessibility
https://www.toptal.com/designers/ui/importance-web-accessibility
Laura is available for hire
Hire LauraLaura Geley
Verified Expert in Design
Designer
Location
Paris, France
Toptal Member Since
May 5, 2017
Laura is a senior UX/UI designer working between Montreal and Paris. Her expertise especially shines in B2C and B2B projects—eCommerce platforms, apps, SaaS, ERPs, and more. Laura conceives meaningful, engaging, and high-converting experiences that meet your needs and your users' interests; then uses her creative skills to design modern interfaces that match your branding. Laura also teaches UX for eCommerce at Université de Rennes 1, France.
Portfolio
Work Experience
UI/UX Designer
2010 - PRESENT
Freelance Clients
- Worked with a wide range of international B2B and B2C clients on eCommerce platforms, corporate websites, mobile apps, SaaS platforms, and ERP.
- Conducted user searches, focus groups, individual interviews, and digital strategy workshops.
- Performed UX audits, analyzed behavioral data using Google Analytics and Hotjar, and provided full reports with insights and recommendations.
- Crafted personas, user journeys, site maps, and flow charts.
- Came up with relevant user journeys and content strategies.
- Identified opportunities to optimize conversion funnels and generate more leads and sales using Magento, Shopify, and Drupal.
- Created and prototyped detailed high-fidelity wireframes.
- Conducted online and in-person moderated or not user tests.
- Led the creative direction and designed pixel-perfect mockups.
- Organized processes thanks to my solid project management and communication skills in French and English.
Technologies: Shopify, Google Analytics, Hotjar, Figma, Magento 2, Lookback, Usertesting.com, FigJam, MURAL, UX Workshops
UI/UX Designer
2016 - 2017
Le Site
- Conceived robust eCommerce platforms using Magento. Le Site is a certified agency for various clients in Canada and the US.
- Crafted UX designs, such as content strategies, site maps, high-fidelity wireframes, and prototypes.
- Led the creative direction and designed pixel-perfect mockups.
- Worked hand-in-hand with our back-end, front-end, and QA teams.
- Communicated in both English and French as needed.
Technologies: Adobe Experience Design (XD), Jira, WordPress, Magento, Adobe Illustrator, Adobe Photoshop, InVision, Sketch
UI/UX Designer
2013 - 2015
Bang
- Oversaw our creative department and managed a small team of developers.
- Worked on my main project, which was our company's complete rebranding and website redesign. I took care of everything from A to Z, including UI and UX design and project management.
- Managed my daily tasks, which varied from illustration, infographics, motion design, UI designs, and UX designs, mainly wireframes and prototypes.
- Conceived and built basic websites for our smaller clients using Divi.
Technologies: Divi, WordPress, Adobe InDesign, InVision, Sketch, Adobe Illustrator, Adobe Photoshop
Art Director
2011 - 2013
Si#
- Worked with a copywriter on various 360° ad campaigns for multiple clients, mostly top French companies, such as PSA Peugeot-Citroën, Total, EDF, La Poste, and SNCF.
- Pitched ideas to creative directors, sales executives, and marketing managers.
- Managed internal and external resources, including interns, freelance graphic designers, and photographers.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Junior Art Director
2011 - 2011
Publicis Groupe
- Worked with a senior art director and a copywriter on various 360° projects for top companies.
- Managed a couple of smaller regional accounts solely.
- Led a team of interns, assigning and reviewing tasks.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Other Experience
Education
2010 - 2011
Bachelor's Degree in Creative Advertising
IUT Nancy-Brabois - Vandœuvre-lès-Nancy, France
2008 - 2010
Higher National Diploma (HND) in Communication Strategy
IUT de Nantes | Business and Technology Education Council (BTEC) - Nantes, France
Certifications
JANUARY 2017 - PRESENT
Quality Web Communication
Interaction Design Foundation
JANUARY 2017 - PRESENT
Usability and Conducting Usability Testing
Interaction Design Foundation
JANUARY 2017 - PRESENT
Mobile UX Design
Interaction Design Foundation
JANUARY 2017 - PRESENT
Emotional Product Design
Interaction Design Foundation
JANUARY 2017 - PRESENT
Psychology of Online Sales
Interaction Design Foundation