
Laura Turner
Verified Expert in Design
Designer
Denver, CO, United States
Toptal member since January 22, 2019
Laura has 9+ years of experience, ranging from an Interaction Designer at Google to a Senior Accessibility Designer at Spectrum. She has designed work for Google, Spectrum, Amazon, FIS, and Domino's Pizza. However, she's not able to post online due to NDAs and intellectual property considerations. If prospective Toptal clients would like to view more of her recent work, Laura can share her screen during an interview.
Portfolio
Work Experience
User Experience Design Mentor
Designlab Learning
- Mentored an international student community of driven, aspiring designers to help them achieve their career goals.
- Taught UX Academy Designlab curriculum to students.
- Covered topics like end-to-end UX/UI product design, UX research, and online portfolio creation.
UX Designer
YouTube
- Developed high-fidelity prototypes for a UX research study to concept-test a new “browseable ad pod” experience during fixed-duration ad breaks on Connected TV (CTV) for YouTube TV (YTTV), a premium subscription service.
- Improved the end-to-end design and launch of a live ad format on iOS and Android, introducing a split-screen “top/down” portrait layout that enables the parallel playback of live content and mid-roll ads, increasing cross-platform optimization.
- Led the design of the end-to-end UX/UI for a live ad format on YouTube’s main app (iOS and Android), utilizing a squeezeback layout to preserve the viewer’s organic live experience and increasing revenue growth.
- Please note: these accomplishments are generic and don't include concrete metrics to protect Google and YouTube IP. But I'm happy to verbally share more during the interview process.
Interaction Designer
- Unified an internal tool to manage identity, credentials, and access information to Google offices and data centers.
- Reduced time spent on user data entry workflows by 25% through design refinements, allowing users to spend less time navigating across disparate platforms.
- Led a collaborative brainstorm workshop for the internal product team to identify opportunities for LLM integrations. We brainstormed how LLMs could support remediation, reducing human effort and cost while automating internal tool core flows.
- Led product vision, cross-functional collaboration, and the development of interaction patterns that support critical user journeys (CUJs). I also presented design work to executive leadership.
Senior Accessibility Designer
Spectrum
- Partnered with two Design System teams, creating scalable component and pattern guidelines, adhering to Web Content Accessibility Guidelines (WCAG 2.1) Level AA conformance.
- Pioneered innovative accessibility solutions for an internal Spectrum AI Assistant chatbot used by support agents to manage customer accounts.
- Led monthly accessibility and inclusive design training for over 50 UX and content designers, empowering teammates to create more equity and inclusion in their design work.
- Earned Certified Professional in Accessibility Core Competencies (CPACC) certification from the International Association of Accessibility Professionals (IAAP).
Senior UX Designer
Amazon.com
- Created engaging experiences that were tailored to the creator workflow and supported creator goals and aspirations from November 2022 to July 2023.
- Developed a UX strategy and UI to drive creator daily habits of generating content, reviewing metrics, and engaging with customers.
- Led holistic UI design across the Scout software ecosystem and increased operational efficiency of Scouts, Amazon's customer-facing delivery robots.
- Enhanced Scout robot fleet management and field operational support with internal software solutions utilizing UX research insights. Led UX research for the Scout organization and procured research platforms to gather ongoing user feedback.
Senior UX Designer
FIS Global
- Conducted primary and secondary research; created sacrificial concepts, human-centered design artifacts, user flows, service blueprints, and mid-fi wireframes to build a carbon credit MVP product with a 5-year $1 billion valuation go-to-market plan.
- Facilitated Miro workshops and identified areas for growth in FIS Impact Labs' innovation and incubation team playbook, increasing ops efficiency.
- Delivered innovative concepts, personas, user journeys, user flows, wireframes, visual design comps, UX Playbook, and rapid prototypes of concepts to share with stakeholders, leadership, and users for product enhancements.
- Collaborated with multi-disciplinary teams including engineering, researchers, product, executives.
Freelance Lead UX Designer
Episense
- Led the original ideation, wrote product requirements, and created UX design recommendations and wireframes for the resident mobile app of Episens, a smart home device tech startup.
- Worked on the app that helps residents have connected smart devices, including Google Nest and Phillips Hue lights in apartment complexes. Owners, developers, and property managers can leverage technology, optimize operations, and boost NOI.
- Led user research and wireframe improvements for the property manager portal and collaborated with developers to build a design system including Tailwind CSS elements.
UX Designer
Crispin Porter Bogusky
- Implemented a research plan for competitive audit, quantitative surveys, and customer interviews to generate user stories and insights for a post-ordering redesign experience for an enterprise national brand website and native app.
- Generated A/B testing ideas and created wireframes for a national enterprise brand (name of the client available on request).
- Contributed to the new loyalty program redesign ideas for a national brand (client's name available on request).
UX and Product Designer
PeopleGrove
- Led usability studies for the higher education tech company product.
- Created the UI for the platform, including a new homepage and profile pages.
- Developed wireframes, clickable prototypes, and task flows based on the user's need for usability research.
- Collaborated with product management and engineering to define and implement innovative solutions for product direction, visuals, and experience.
- Communicated design ideas and prototypes to developers.
- Created personas through user research and data. Deeply understood product specifications and user psychology.
- Conducted qualitative user research, including user research conversations with partners and users, live moderated tests, analyzing user data and proposing solutions for product teams, and determining survey methodology and implementing surveys.
Freelance UX Designer
World Health Organization
- Designed wireframes for BreatheLife campaign.
- Creatively thought about more calls to action above the fold.
UX and Product Designer
Life.io
- Led user research identifying inconsistencies in web-app features, buried pages, and fragmented patterns.
- Formulated design solutions making a more connected experience, consistent dashboard, and navigation pattern.
- Created high fidelity prototypes for mobile product with Flinto and InVision programs.
- Increased return user visits through scrutinizing holistic user journey and modifying user flow.
- Accelerated A/B testing of prototypes and app/website architecture with UsabilityHub and MeasuringU.
- Enhanced external marketing materials distributed at insurance tech conferences in order to improve and solidify sales.
- Redesigned UI style guides and Life.io brand refresh to meet WCAG and ADA compliant accessibility standards.
Kindergarten and 1st Grade Teacher
Denver Public Schools
- Taught students, resulting in them being at or above grade level across reading and writing.
- Managed student teachers and instructed them about how to become a lead teacher.
- Volunteered at school events and fundraisers to support our Parent Teacher Association.
Education
Master's Degree in Educational Psychology
University of Colorado Denver - Denver, CO, USA
Bachelor's Degree in Art History
Colorado College - Colorado Springs, CO, USA
Certifications
UX Design Bootcamp
General Assembly
Skills
Tools
Sketch, InVision, UsabilityHub, Zeplin, InVision App, Usertesting.com, Adobe Experience Design (XD), Hotjar, Mailchimp, InVision Studio, Miro, Flinto, TryMyUI, Keyboards, Lucidchart, Wrike, Framer Prototyping, Adobe CC, Airtable
Industry Expertise
Education, Insurance, Healthcare, Health & Wellness, Marketing, Advertising, Retail & Wholesale
Platforms
Figma, Mobile, iOS, Android
Languages
HTML, CSS3
Other
UX Design, Product Design, Rapid Prototyping, Usability Testing, Squarespace, User Research, Qualitative Research, Prototyping, Wireframing, UI Design, Web App Design, Web App UI, UX Research, Teaching, Communication, UX Wireframes, Web Design, User Experience (UX), Dashboard Design, UX Prototyping, Remote User Testing, Dashboards, User Stories, UX Assessment, Design Reviews, User Flows, UX Strategy, Design Systems, Mobile Prototypes, A/B Testing, Style Guides, Accessibility, User Testing, Low-fidelity Prototypes, Interaction Design (IxD), Agency, Concept Testing, Design Workshops, Career Coaching, Mentorship & Coaching, Illustration, User Interface (UI), Internet of Things (IoT), B2B, SaaS, User Journeys, Interactive Prototypes, Service Design, UI Components, Layout Design, Responsive Web Design (RWD), B2B2C, Landing Pages, Design Leadership, Modular Design, Mobile Apps, Mobile App Design, Mobile UI Design, System Design, Mobile UX Design, Website Setup, UX Audits, Digital Illustration, Information Architecture (IA), Landing Page Design, Product Strategy, White Label Design, User Personas, Component Libraries, Web App UX, Responsive Web Apps, MeasuringU, React, Health Insurance, Intercom, Web UI, Public Health, Engagement Strategy, Customer Engagement, Social Engagement, Branding, Accessible Design, WCAG 2, User Validation, High-fidelity Prototypes, Surveys, Mentorship, Psychology, Art History, Complex Problem Solving, Creative Problem Solving, Writing & Editing, Graphic Design, Reading, K-12 Education, dscout, eCommerce, Marketplaces, Agile, B2C, Mobile UX, UX Workshops, Data Visualization, Web Content Accessibility Guidelines (WCAG), Data Privacy, Internationalization, Launch Strategy, Product Launch
Experience
- Wireframing - 6 years
- Figma - 6 years
- UX Design - 6 years
- Prototyping - 6 years
- User Research - 5 years
- Usability Testing - 5 years
- Design Workshops - 3 years
- UX Strategy - 3 years
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