Laura has designed solution-oriented wireframes for the World Health Organization’s Breathe Life campaign and has a master's degree in educational psychology, which aids her in anticipating user needs. Laura is a research-driven UX and product designer. She specializes in creating effective, immersive, user-oriented designs from ideation to shipped features. Laura enjoys creative problem-solving and making systems more streamlined.
Implemented a research plan for competitive audit, quantitative surveys, and customer interviews to generate user stories and insights for a post ordering redesign experience for an enterprise national brand website and native app.
Generated A/B testing ideas and created wireframes for an enterprise national brand (name of the client available on request).
Contributed to the new loyalty program redesign ideas for a national brand (name of the client available on request).
Led the original ideation, wrote product requirements, and created UX design recommendations and wireframes for the resident mobile app of Episens, a smart home device tech startup.
Worked on the app that helps residents have connected smart devices (Google Nest, Phillips Hue lights, and more) in apartment complexes. Owners, developers, and property managers can leverage technology, optimize their operations, and boost NOI.
Led user research and wireframe improvements for the property manager portal and worked in collaboration with developers to build a design system including Tailwind CSS elements.
Technologies: UsabilityHub, Figma
UX and Product Designer
2019 - 2020
Led usability studies for higher education tech company product. Conducted qualitative user research and testing, including running user research conversations with partners and users, live moderated tests, analyzing user data and proposing solutions for product teams, and determining survey methodology and implementing surveys.
Created UI for the platform including a new homepage and profile pages.
Developed wireframes, clickable prototypes, and task flows based on user needs for usability research.
Collaborated with product management and engineering to define and implement innovative solutions for the product direction, visuals, and experience.
Communicated design ideas and prototypes to developers.
Created personas through user research and data. Deeply understood product specifications and user psychology.