Leonard Latescu

Leonard Latescu

Bucharest, Romania
Member since December 17, 2015
With over ten years as a UI/UX designer, Leonard has created memorable experiences for web and mobile platforms using strategic and innovative approaches. From medical database platforms with cross-functionality to improving usability for SaaS apps, he aims to use UX principles and deliver high-end UI solutions. Always a team player and in trend with the latest techniques and tools, he adds value by exploring and developing new ideas.
Leonard is now available for hire
Digital Design
  • Freelance UI/UX Designer
    2009 - PRESENT
    Freelance Work
    • Created wireframes and user flows for web and mobile environments; developed simple and complex architectures based on detailed research and A/B split technique.
    • Researched and implemented user testing using dedicated platforms to gather results. Based on client needs and analysis reports, I also established specifications and deadlines.
    • Created a branding guide for websites and mobile apps which included logo exploration, typography matching, and color matching depending on the type of business.
    • Crafted visual design concepts for web and mobile applications, based on wireframes and branding. Also depending on the level of complexity, I created design systems for easy creation and flexibility on future layouts.
    • Built interactive prototypes to determine the look and feel of the application before taking it to the development phase.
    • Provided team support during and after finishing my part of the process (UX/UI design), which included documentation for developers and constant feedback on the live version for new features and tweaks.
    Technologies: Sketch, Figma, Photoshop, InVision
  • UI/UX Designer
    2016 - 2018
    Bravo Group, Inc.
    • Created a complex data-survey web application alongside the team.
    • Determined the most common UX practices for user flow, to get the best results for both web and mobile environments.
    • Created the branding and UI style guide.
    • Developed the visual design (UI) based on the branding and UI style guide of a web application.
    • Created an interactive demo which shows the screens/pages flow with InVision.
    • Held weekly scrums meetings to determine problems and resolve them in a proper manner.
    Technologies: Adobe Photoshop, InVision, Prototype, Wireframes
  • High school diploma in Graphic Design
    1999 - 2003
    Arts Lyceum Braila “Haricleea Darclee” - Braila, Romania
  • User Interface (UI)12 years
  • User Experience (UX)9 years
  • iOS UX Design7 years
  • iOS UI Design7 years
  • InVision5 years
  • Sketch4 years
  • Figma2 years
  • Design Systems2 years
  • Sketch
  • Figma
  • InVision


Bucharest, Romania

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