Leonard Latescu, Designer in Bucharest, Romania
Leonard Latescu

Designer in Bucharest, Romania

Member since December 18, 2015
With over ten years working as a product UI/UX designer, Leonard has created memorable experiences for web and mobile platforms using strategic and innovative approaches. From medical database platforms with cross-functionality to improving usability for SaaS apps, he aims to use UX principles and deliver high-end UI solutions. Always a team player and in trend with the latest techniques and tools, Leonard adds value by exploring and developing new ideas.
Leonard is now available for hire

Employment

  • Senior Product Designer

    2009 - PRESENT
    Freelance
    • Created wireframes and user flows for web and mobile environments; developed simple and complex architectures based on detailed research and A/B testing.
    • Researched and implemented user testing using dedicated platforms to gather results. Based on the client's needs and analysis reports, I also established specifications and deadlines.
    • Created a branding guide for websites and mobile apps, which included logo exploration, typography matching, and color matching depending on the type of business.
    • Crafted visual design concepts for web and mobile applications based on wireframes and branding. Depending on the level of complexity, I also created design systems for easy creation and flexibility on future layouts.
    • Built interactive prototypes to determine the look and feel of the application before taking it to the development phase.
    • Provided team support during and after finishing my part of the process (UI/UX design), which included documentation for developers and constant feedback on the live version for new features and tweaks.
    Technologies: InVision, Figma, Sketch, User Experience (UX), User Interface (UI), Web Design, UI Design, Mobile App Design
  • UI/UX Designer

    2016 - 2018
    Bravo Group, Inc.
    • Created a complex data-survey web application alongside the team.
    • Determined the most common UX practices for user flow to get the best results for both web and mobile environments.
    • Oversaw and took responsibility for the UI style guide and branding assets.
    • Developed the visual design (UI) based on the branding and UI style guide of a web application.
    • Created an interactive demo that shows the screens/pages flow with InVision.
    • Held weekly scrums meetings to determine problems and properly solve them.
    Technologies: Wireframing, Prototyping, InVision, Adobe Photoshop, User Experience (UX), User Interface (UI)

Education

  • High School Diploma in Graphic Design
    1999 - 2003
    Arts Lyceum Braila “Haricleea Darclee” - Braila, Romania

Certifications

  • Build Wireframes and Low-Fidelity Prototypes
    OCTOBER 2022 - PRESENT
    Coursera
  • Conduct UX Research and Test Early Concepts
    OCTOBER 2022 - PRESENT
    Coursera
  • Foundations of User Experience (UX) Design
    SEPTEMBER 2022 - PRESENT
    Coursera
  • Start the UX Design Process: Empathize, Define, and Ideate
    SEPTEMBER 2022 - PRESENT
    Coursera

Experience

Tools

Location

Bucharest, Romania

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