Leticia Peuser, Designer in Córdoba, Cordoba, Argentina
Leticia is available for hire
Hire Leticia

Leticia Peuser

Verified Expert  in Design

Bio

Leticia is a UX/UI and product designer with more than 15 years of experience. She loves design, respects users, and is obsessed with research, process, and data. She is a specialist in accessibility, product psychology, and research. Since she has worked as a front-end developer for several years, Leticia is a perfect talent capable of developing, enhancing, or auditing a product, taking into account the users' needs, the products' goals, and the developers' efforts.

Portfolio

Work Experience

Lead UX/UI Designer

2021 - PRESENT
Tastemade
  • Developed a scalable and user-friendly design system for the dev team.
  • Contributed to the platform and website redesign. Led the redesign of the platform and website. Aligned the redesign with business goals and user needs through activities like user testing, interviews, surveys, card sorting, and A/B testing on Google Optimize.
  • Optimized user experience. Incorporated user feedback and insights to optimize the overall user experience. Revamped information architecture to create a narrative-driven user experience, resulting in increased usability and satisfaction.
  • Implemented a data-driven design process. Utilized analytics tools like FullStory and Tableau to analyze user behavior and feedback, informing design strategies and decision-making processes.
Technologies: A/B Testing, Accessibility, Research, Design Systems, Product Design, User Flows, Interaction Design (IxD), Style Guides, Mockups, Wireframing, Visual Design, Illustration, Figma, UI Design, Component Libraries, User Experience (UX), Food & Beverage, Graphic Design, Marketing Design, Print Design, Web Design, Dashboards, Data Visualization, High-fidelity Mockups, High-fidelity Prototypes, Responsive Web Design (RWD), Web Applications, Web App Design, Web App UX, Web App UI, Responsive Web Apps, Mobile Applications, Atomic Design, Personas, Software as a Service (SaaS), Dashboard Design, Journey Mapping, Design Leadership, Prototyping, User Stories, UI Research, UX Testing, Responsive UX Design, Email Templates, Persona Design, GitHub, Jira, HTML, Sitemaps, Information Architecture (IA), Social Media, Brand Design, MockFlow, Responsive UI, Management

UX/UI Designer and Web Developer via Toptal

2016 - PRESENT
Pareto Solutions
  • Gained diverse project experience. Created innovative solutions for various projects at Pareto, ranging from Sass products to startups and established companies.
  • Assumed a consulting and development role. Provided consulting services on UX and developed solutions from scratch based on client needs.
  • Empowered businesses. Collaborated closely with businesses, empowering them to make informed decisions using user insights and data-driven strategies.
  • Focused on creating user-centric experiences in all engagements.
Technologies: CSS, UX Design, Branding, Product Design, User Flows, Interaction Design (IxD), Style Guides, Mockups, Wireframing, Visual Design, Illustration, Figma, Design Systems, UI Design, Component Libraries, User Experience (UX), Graphic Design, Marketing Design, Web Design, Dashboards, Data Visualization, High-fidelity Mockups, High-fidelity Prototypes, Responsive Web Design (RWD), Web Applications, Web App Design, Web App UX, Web App UI, Responsive Web Apps, Mobile Applications, Atomic Design, Personas, Software as a Service (SaaS), Dashboard Design, Journey Mapping, Design Leadership, Prototyping, User Stories, Icon Fonts, UI Research, UX Testing, Responsive UX Design, Persona Design, GitHub, Jira, HTML, Sitemaps, Information Architecture (IA), Social Media, Brand Design, MockFlow, Responsive UI

Lead UX/UI Designer

2021 - 2021
Rocket.chat
  • Provided leadership at Rocket.chat and drove positive changes as a team leader on the Rocket.chat platform.
  • Contributed to the collaborative design process. Introduced a collaborative design process that valued each team member's unique skills, strengths, and interests.
  • Fostered a positive synergy among product, design, and development teams through the inclusive design approach.
  • Enhanced UX visibility. Played a key role in enhancing the visibility of the UX team within the company.
  • Focused on effective communication. Emphasized the importance of user experience through open and effective communication.
  • Integrated UX principles successfully, contributing to the overall success of the organization.
  • Was involved in recruitment. Led the recruitment process for various UX positions with a focus on collaboration and inclusivity. Conducted interviews and provided constructive feedback to candidates.
Technologies: Research, Design Systems, Management, Product Design, User Flows, Interaction Design (IxD), Style Guides, Mockups, Wireframing, Visual Design, Figma, UI Design, Component Libraries, User Experience (UX), Graphic Design, Marketing Design, Web Design, Dashboards, High-fidelity Mockups, High-fidelity Prototypes, Responsive Web Design (RWD), Web Applications, Web App Design, Web App UX, Web App UI, Responsive Web Apps, Mobile Applications, Atomic Design, Personas, Software as a Service (SaaS), Journey Mapping, Design Leadership, Prototyping, User Stories, Icon Fonts, UI Research, UX Testing, Responsive UX Design, Persona Design, GitHub, Jira, HTML, Sitemaps, Information Architecture (IA), Social Media, Brand Design, MockFlow, Responsive UI

Web Designer via Toptal

2016 - 2016
Velocity Growth (via Toptal)
  • Designed graphic identities for new products, responsive websites, and platform interfaces.
  • Crafted captivating video animations to convey messages effectively and enhance user experiences across various platforms.
  • Developed various web features using HTML, ensuring seamless integration and enhancing user experience.
Technologies: Branding, UX Design, Interaction Design (IxD), Style Guides, Mockups, Wireframing, Visual Design, Figma, UI Design, User Experience (UX), Graphic Design, Marketing Design, Web Design, High-fidelity Mockups, Responsive Web Design (RWD), Web Applications, Web App Design, Web App UX, Web App UI, Responsive Web Apps, Responsive UX Design, HTML, Small Business, Information Architecture (IA)

Front-end Developer via Toptal

2016 - 2016
Ratepig
  • Translated PSD designs into HTML/CSS, ensuring pixel-perfect conversion and seamless integration of visual elements onto web platforms.
  • Emphasized responsive development, ensuring websites and applications adapt seamlessly across all devices for optimal user experience.
  • Handled cross-browser testing and fixes and developed animations in CSS3.
Technologies: CSS3, HTML5, Mockups, Web Design, High-fidelity Mockups, Responsive Web Design (RWD), Responsive Web Apps, Responsive UX Design, HTML, Small Business, Information Architecture (IA)

Front-end Mobile Developer via Toptal

2015 - 2015
CraftJack (via Toptal)
  • Created the full user flow, ensuring a seamless and intuitive experience for end users.
  • Initiated and led the development of products from ideation to implementation.
  • Improved accessibility and inclusivity of products.
Technologies: Adobe Photoshop, Adobe Illustrator, Style Guides, Mockups, Wireframing, Visual Design, UI Design, User Experience (UX), Graphic Design, Web Design, High-fidelity Mockups, Responsive Web Design (RWD), Responsive Web Apps, Responsive UX Design, HTML, Information Architecture (IA), Brand Design

Education

1997 - 2001

Bachelor's Degree in Graphic Design

Universidad Blas Pascal - Cordoba

Certifications

NOVEMBER 2022 - PRESENT

Product Psychology Masterclass

Growth.Design

JUNE 2022 - PRESENT

Measuring UX & ROI

NNG Company Limited

Skills

Tools

Adobe Illustrator, Adobe Photoshop, Jira, GitHub, MockFlow

Platforms

Figma, Web

Languages

HTML, CSS, HTML5, CSS3, JavaScript

Industry Expertise

Food & Beverage

Other

Responsive UX Design, A/B Testing, User Interface (UI), Design Systems, Accessibility, Design, Branding, User Experience (UX), User Psychology, UX Leadership, UX Design, Responsive UI, Sitemaps, Information Architecture (IA), Product Design, User Flows, UX Branding, Brand Design, App Design, Web Design, Interaction Design (IxD), Style Guides, Mockups, Wireframing, Visual Design, UI Design, Component Libraries, Graphic Design, Marketing Design, Landing Page Design, High-fidelity Mockups, High-fidelity Prototypes, Responsive Web Design (RWD), Web Applications, Web App Design, Web App UX, Web App UI, Responsive Web Apps, Mobile Applications, Atomic Design, Software as a Service (SaaS), Dashboard Design, Design Leadership, Prototyping, User Stories, UI Research, Persona Design, UX Research, UX Testing, Email Templates, Icon Fonts, Research, Management, User Personas, Small Business, Social Media, Illustration, Print Design, Dashboards, Data Visualization, Usability Testing, User Research, Personas, Journey Mapping

Experience

  • Branding - 14 years
  • UX Leadership - 4 years
  • User Psychology - 4 years
  • Management - 4 years
  • Accessibility - 4 years
  • Design Systems - 4 years
  • Research - 3 years
  • UX Research - 2 years
Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

1

Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring