

Lex Valishvili
Verified Expert in Design
Designer
Houston, TX, United States
Toptal member since January 23, 2018
Lex is a human-centered designer who creates digital experiences that provide clear interfaces, communicate a desirable message, and bring business results. With over nine years of UI/UX, product design, and branding experience, Lex strives to incorporate his knowledge and understanding of the design world and UX into every project. Previous clients range from early-stage startups to McKinsey and Company, Google, and Ford.
Portfolio
Work Experience
Senior UX/UI Designer
Ford Motor Company
- Advanced Quickly within an organization and led important product development efforts.
- Acted as a core team member of one of the design systems development.
- Completed advanced landscape analysis tasks to identify market opportunities and customer expectations.
Visual Designer
Google (Employed by ProUnlimited, supporting Google)
- Acted as a visual designer, waving space, typography, color, iconography, and texture together with the team to help people successfully navigate our products, following Google's simple but straightforward premise: "Focus on the user, and all else will follow."
- Relied on user-centered design methods to craft industry-leading user experiences—from concept to execution. Collaborated with design partners to build innovative products that people love to use.
- Strived to learn and understand our users’ needs, behaviors, and emotions to implement in product strategy and design: User experience is at the forefront of how we create intuitive, innovative, and beautiful products that people love.
Senior Digital Designer
McKinsey & Company
- Oversaw and complied with key design deliverables across a variety of stages and company priorities, from research and insight generation to design concept and delivery.
- Used analytical thinking and utilizing qualitative and quantitative research. Led UI/UX design efforts in testing and improving the company's digital presence.
- Dissected business problems to develop innovative outcomes by applying the human-centered design approach on various projects that integrate digital designs into products.
Lead Digital Experience Designer
DesignHouse 5
- Led the research and analysis group in the early stages of the strategy development.
- Designed a two-sided web platform from the wireframing to the deliverables and closely worked with the front-end development department on the implementation and QA.
- Wireframed and designed the UX and UI for the web and mobile application implementation, including app flow and the landing and dashboard pages.
- Participated in the leadership group in the startup, leading the design and user interaction initiatives.
- Reported and presented the processes to the investors monthly.
- Prepared and managed all the digital assets for staging and deployment.
- Collaborated with several contractors and freelancers on various digital-experience-related tasks.
UX/UI Specialist
Picr
- Created and designed the UI and overall visual aspect of the marketing campaigns.
- Designed the content for all social platforms according to the brand's vision, voice, and current strategy.
- Managed the ambassador program management and handled the onboarding personally.
- Moderated social community interactions and answered questions and comments across social media platforms.
- Paid social advertising creatives across all platforms.
Creative Director | Lead Project Manager
Hipture
- Led the development of the creative strategies, concepts, visual designs, and brand.
- Fostered the new product development process, production organization, and market fit.
- Managed print and digital creative campaigns, websites, and social content.
- Worked closely with internal project teams, specifically the development, video, media, marketing, and accounting teams.
- Designed an iOS app and closely worked with the development team (iOS, Android, and front-end) on the quality assurance of the final products.
Other Experience
Education
Bachelor's Degree in Digital Technology and Culture
Washington State University - Pullman, WA, USA
Skills
Tools
Sketch, Adobe Photoshop, Adobe CC, InVision, Adobe Experience Design (XD), Marvel, Marvel App, Adobe Illustrator, UXPin, Apple HealthKit, Photoshop CC, ProtoPie
Platforms
Web, iOS, Mobile, Figma, WordPress, Mobile (Tablet), MacOS, Amazon, Android
Industry Expertise
Entertainment & Leisure, Consumer Products, Education Technology (Edtech), Media, Travel & Leisure, Restaurants & Dining, Fitness
Other
Wireframing, UX Design, App Design, UI Design, User Flows, Branding, Dashboard Design, Creative Strategy, Art Direction, User Experience (UX), User Interface (UI), Web Design, Rapid Interactive Prototyping, Product Design, Visual Design, Information Architecture (IA), Web App Design, Design Systems, MVP Design, Mobile App Design, Mobile Applications, Mobile UI, Mobile App UI, Layout Design, UI Prototyping, Mobile Design, Mobile UX, Web App UX, SaaS Design, Mobile UI Design, Surveys, Gamification, Mobile Prototypes, Mobile UX Design, System Design, UX Research, Responsive Web Design (RWD), UX Wireframes, Dashboards, User Stories, Design Leadership, User Journeys, Interaction Design (IxD), User Personas, UI Audits, Social Media, Software as a Service (SaaS), Product Discovery, Prototyping, Principal, Personas, Landscape Analysis, Interviews, B2B, eCommerce, iPad, UX Audits, Logo Design, Blog Design, Rapid Prototyping, Heuristic Analysis, Landing Pages, Landing Page Design, Conversion, Pitch Decks, Social Media Design, Mockups, Editorials, Journey Mapping, Learning Apps, Cross-functional Collaboration, Apps, Kids & Families, Tablet UI, Tablet Design, Research, Streaming, User Testing, UI Branding, Platforms, App UX, App UI, SaaS, Platform Design, Web Platforms, Two-sided Marketplaces, Geofencing, Location-aware Technology, IT, Agency Websites, Website Redesign, Websites, Web UI, Web Content, Web UX, Food Presentation, Responsive, Responsive UI, Responsive UX Design, iOS UI Design, iOS App Design, AlarmManager, Social, Social Networks, Social Media Marketing (SMM), SharePoint UI, Viral Marketing, Assistance, IT Assistance, UX Flows, Lean UX, Style Guides, Redesign, Native Mobile Apps, Ionic, UX Branding, Product Benchmarking, Workshop Facilitation
Experience
- UX Design - 8 years
- User Interface (UI) - 7 years
- User Experience (UX) - 6 years
- Web Design - 5 years
- Branding - 5 years
- Dashboard Design - 4 years
- Landscape Analysis - 3 years
- Art Direction - 3 years
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