Lex is a human-centered designer specializing in creating digital experiences that provide clear and interactive user experience, communicate a desirable message, and bring business results. With over six years of UX/UI, product design, and branding experience, Lex strives to incorporate his knowledge and understanding of the design world and UX into every project. Previous clients range from early-stage startups to McKinsey & Company.
Acted as a visual designer waving space, typography, color, iconography, and texture together with the team to help people successfully navigate our products, following Google's simple but vital premise: "Focus on the user and all else will follow."
Relied on user-centered design methods to craft industry-leading user experiences—from concept to execution. Collaborated with design partners to build innovative products that people love to use.
Strived to learn and understand our users’ needs, behaviors, and emotions to implement in product strategy and design: User experience is at the forefront of how we create intuitive, innovative, and beautiful products that people love.
Senior Digital Designer
2017 - 2021
McKinsey & Company
Was responsible for key design deliverables across a variety of stages and company priorities, from research and insight generation to design concept and delivery.
Used analytical thinking and utilizing qualitative and quantitative research. Led UX/UI design efforts in the area of testing and improving the company’s digital presence.
Dissected business problems to develop innovative outcomes by applying the human-centered design approach on a variety of projects that integrate digital designs into products.