Lex is a human-centered designer who creates digital experiences that provide clear interfaces, communicate a desirable message, and bring business results. With over nine years of UI/UX, product design, and branding experience, Lex strives to incorporate his knowledge and understanding of the design world and UX into every project. Previous clients range from early-stage startups to McKinsey and Company, Google, and Ford.
Advanced Quickly within an organization and led important product development efforts.
Acted as a core team member of one of the design systems development.
Completed advanced landscape analysis tasks to identify market opportunities and customer expectations.
Technologies: Figma, Sketch, InVision, Photoshop CC, Product Design, Visual Design, User Experience (UX), User Interface (UI), UX Design, Landscape Analysis, Rapid Interactive Prototyping, Creative Strategy, Design Systems
2021 - 2021
Google (Employed by ProUnlimited, supporting Google)
Acted as a visual designer, waving space, typography, color, iconography, and texture together with the team to help people successfully navigate our products, following Google's simple but straightforward premise: "Focus on the user, and all else will follow."
Relied on user-centered design methods to craft industry-leading user experiences—from concept to execution. Collaborated with design partners to build innovative products that people love to use.
Strived to learn and understand our users’ needs, behaviors, and emotions to implement in product strategy and design: User experience is at the forefront of how we create intuitive, innovative, and beautiful products that people love.
Technologies: Figma, Visual Design, Web Design, User Experience (UX), User Interface (UI), UX Design, Landscape Analysis, Personas, Rapid Interactive Prototyping, MVP Design, Mobile App Design, Mobile Applications, Mobile UI, Mobile App UI
Senior Digital Designer
2017 - 2021
McKinsey & Company
Oversaw and complied with key design deliverables across a variety of stages and company priorities, from research and insight generation to design concept and delivery.
Used analytical thinking and utilizing qualitative and quantitative research. Led UI/UX design efforts in testing and improving the company's digital presence.
Dissected business problems to develop innovative outcomes by applying the human-centered design approach on various projects that integrate digital designs into products.
Technologies: Adobe CC, Sketch, Adobe Experience Design (XD), Product Design, Visual Design, Web Design, User Experience (UX), User Interface (UI), UX Design, Landscape Analysis, Principal, Native Mobile Apps, Android, Design Systems, Mobile App Design, Mobile Applications, Mobile UI, Mobile App UI
Lead Digital Experience Designer
2016 - 2017
Led the research and analysis group in the early stages of the strategy development.
Designed a two-sided web platform from the wireframing to the deliverables and closely worked with the front-end development department on the implementation and QA.
Wireframed and designed the UX and UI for the web and mobile application implementation, including app flow and the landing and dashboard pages.
Participated in the leadership group in the startup, leading the design and user interaction initiatives.
Reported and presented the processes to the investors monthly.
Prepared and managed all the digital assets for staging and deployment.
Collaborated with several contractors and freelancers on various digital-experience-related tasks.
Technologies: Adobe CC, Marvel, InVision, Adobe Experience Design (XD), Sketch, Visual Design, Web Design, WordPress, User Experience (UX), Art Direction, Branding, UX Design, Landscape Analysis, Rapid Interactive Prototyping, Marvel App, Native Mobile Apps, Android, MVP Design, Mobile App Design, Mobile Applications, Mobile UI, Mobile App UI
2015 - 2016
Created and designed the UI and overall visual aspect of the marketing campaigns.
Designed the content for all social platforms according to the brand's vision, voice, and current strategy.
Managed the ambassador program management and handled the onboarding personally.
Moderated social community interactions and answered questions and comments across social media platforms.
Paid social advertising creatives across all platforms.