Lex Valishvili, Designer in Houston, TX, United States
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Lex Valishvili

Verified Expert  in Design

Designer

Location
Houston, TX, United States
Toptal Member Since
May 4, 2017

Lex is a human-centered designer who creates digital experiences that provide clear interfaces, communicate a desirable message, and bring business results. With over nine years of UI/UX, product design, and branding experience, Lex strives to incorporate his knowledge and understanding of the design world and UX into every project. Previous clients range from early-stage startups to McKinsey and Company, Google, and Ford.

Portfolio

Work Experience

Senior UX/UI Designer

2021 - PRESENT
Ford Motor Company
  • Advanced Quickly within an organization and led important product development efforts.
  • Acted as a core team member of one of the design systems development.
  • Completed advanced landscape analysis tasks to identify market opportunities and customer expectations.
Technologies: Figma, Sketch, InVision, Photoshop CC, Product Design, Visual Design, User Experience (UX), User Interface (UI), UX Design, Landscape Analysis, Rapid Interactive Prototyping, Creative Strategy, Design Systems, UI Prototyping, UX Research, User Flows, Prototyping, UX Wireframes, User Stories, Design Leadership, User Journeys, Interaction Design (IxD), Rapid Prototyping, Pitch Decks, ProtoPie, Journey Mapping

Visual Designer

2021 - 2021
Google (Employed by ProUnlimited, supporting Google)
  • Acted as a visual designer, waving space, typography, color, iconography, and texture together with the team to help people successfully navigate our products, following Google's simple but straightforward premise: "Focus on the user, and all else will follow."
  • Relied on user-centered design methods to craft industry-leading user experiences—from concept to execution. Collaborated with design partners to build innovative products that people love to use.
  • Strived to learn and understand our users’ needs, behaviors, and emotions to implement in product strategy and design: User experience is at the forefront of how we create intuitive, innovative, and beautiful products that people love.
Technologies: Figma, Visual Design, Web Design, User Experience (UX), User Interface (UI), UX Design, Landscape Analysis, Personas, Rapid Interactive Prototyping, MVP Design, Mobile App Design, Mobile Applications, Mobile UI, Mobile App UI, Layout Design, UI Prototyping, Mobile Design, Mobile UX, Web App UX, SaaS Design, Mobile UI Design, Mobile Prototypes, Mobile UX Design, UX Research, User Flows, Prototyping, iOS, UX Wireframes, Mobile, UX Audits, User Stories, User Journeys, Interaction Design (IxD), User Personas, Rapid Prototyping, App Design, UI Audits, Consumer Products, Pitch Decks

Senior Digital Designer

2017 - 2021
McKinsey & Company
  • Oversaw and complied with key design deliverables across a variety of stages and company priorities, from research and insight generation to design concept and delivery.
  • Used analytical thinking and utilizing qualitative and quantitative research. Led UI/UX design efforts in testing and improving the company's digital presence.
  • Dissected business problems to develop innovative outcomes by applying the human-centered design approach on various projects that integrate digital designs into products.
Technologies: Adobe CC, Sketch, Adobe Experience Design (XD), Product Design, Visual Design, Web Design, User Experience (UX), User Interface (UI), UX Design, Landscape Analysis, Principal, Native Mobile Apps, Android, Design Systems, Mobile App Design, Mobile Applications, Mobile UI, Mobile App UI, Layout Design, Interviews, UI Prototyping, Mobile Design, Mobile UX, Web App UX, SaaS Design, B2B, Mobile UI Design, Surveys, Mobile Prototypes, Mobile UX Design, System Design, UX Research, eCommerce, User Flows, Prototyping, iOS, iPad, Responsive Web Design (RWD), UX Wireframes, Mobile, Mobile (Tablet), UX Audits, Dashboards, User Stories, Design Leadership, Style Guides, User Journeys, Blog Design, Interaction Design (IxD), User Personas, Rapid Prototyping, App Design, UI Audits, Heuristic Analysis, Landing Pages, Landing Page Design, Conversion, Pitch Decks, Journey Mapping

Lead Digital Experience Designer

2016 - 2017
DesignHouse 5
  • Led the research and analysis group in the early stages of the strategy development.
  • Designed a two-sided web platform from the wireframing to the deliverables and closely worked with the front-end development department on the implementation and QA.
  • Wireframed and designed the UX and UI for the web and mobile application implementation, including app flow and the landing and dashboard pages.
  • Participated in the leadership group in the startup, leading the design and user interaction initiatives.
  • Reported and presented the processes to the investors monthly.
  • Prepared and managed all the digital assets for staging and deployment.
  • Collaborated with several contractors and freelancers on various digital-experience-related tasks.
Technologies: Adobe CC, Marvel, InVision, Adobe Experience Design (XD), Sketch, Visual Design, Web Design, WordPress, User Experience (UX), Art Direction, Branding, UX Design, Landscape Analysis, Rapid Interactive Prototyping, Marvel App, Native Mobile Apps, Android, MVP Design, Mobile App Design, Mobile Applications, Mobile UI, Mobile App UI, Layout Design, Interviews, UI Prototyping, Mobile Design, Mobile UX, Web App UX, SaaS Design, B2B, Mobile UI Design, Gamification, Mobile Prototypes, Mobile UX Design, System Design, User Flows, iOS, iPad, Responsive Web Design (RWD), UX Wireframes, Mobile, Mobile (Tablet), UX Audits, Ionic, Logo Design, Web App Design, Dashboards, User Stories, Design Leadership, Style Guides, User Journeys, Interaction Design (IxD), User Personas, Rapid Prototyping, App Design, UI Audits, Social Media, Entertainment & Leisure, Consumer Products, Landing Page Design, Pitch Decks, Social Media Design, Software as a Service (SaaS)

UX/UI Specialist

2015 - 2016
Picr
  • Created and designed the UI and overall visual aspect of the marketing campaigns.
  • Designed the content for all social platforms according to the brand's vision, voice, and current strategy.
  • Managed the ambassador program management and handled the onboarding personally.
  • Moderated social community interactions and answered questions and comments across social media platforms.
  • Paid social advertising creatives across all platforms.
Technologies: Adobe CC, Adobe Photoshop, InVision, UXPin, Adobe Illustrator, Adobe Experience Design (XD), Sketch, Branding, UX Design, Creative Strategy, Native Mobile Apps, Mobile App UI, Interviews, UI Prototyping, Mobile Design, Mobile UX, Web App UX, SaaS Design, B2B, Mobile UI Design, Gamification, Mobile Prototypes, Mobile UX Design, iOS, Responsive Web Design (RWD), UX Wireframes, Mobile, Mobile (Tablet), Logo Design, Web App Design, User Journeys, Blog Design, Interaction Design (IxD), User Personas, Rapid Prototyping, App Design, UI Audits, Social Media, Entertainment & Leisure, Consumer Products, Landing Page Design, Pitch Decks, Social Media Design, Mockups, Software as a Service (SaaS), Journey Mapping

Creative Director | Lead Project Manager

2015 - 2015
Hipture
  • Led the development of the creative strategies, concepts, visual designs, and brand.
  • Fostered the new product development process, production organization, and market fit.
  • Managed print and digital creative campaigns, websites, and social content.
  • Worked closely with internal project teams, specifically the development, video, media, marketing, and accounting teams.
  • Designed an iOS app and closely worked with the development team (iOS, Android, and front-end) on the quality assurance of the final products.
Technologies: Adobe CC, Marvel, InVision, Sketch, Art Direction, Branding, Android, UI Prototyping, Mobile Design, Mobile UX, Mobile UI Design, Gamification, Mobile Prototypes, Mobile UX Design, iOS, UX Wireframes, Mobile, Logo Design, Design Leadership, Landing Page Design, App Design, Social Media, Entertainment & Leisure, Consumer Products, Pitch Decks, Social Media Design, Software as a Service (SaaS)
2014 - 2014

Bachelor's Degree in Digital Technology and Culture

Washington State University - Pullman, WA, USA

Tools

Figma, Sketch, Adobe Photoshop, Adobe CC, InVision, Adobe Experience Design (XD), Marvel, Marvel App, Adobe Illustrator, UXPin, Apple HealthKit, Photoshop CC, ProtoPie

Platforms

iOS, Mobile, WordPress, Mobile (Tablet), MacOS, Web, Amazon, Android

Industry Expertise

Entertainment & Leisure, Consumer Products, Education Technology (Edtech), Media, Travel & Leisure, Restaurants & Dining, Fitness

Other

Wireframing, UX Design, App Design, UI Design, User Flows, Branding, Dashboard Design, Creative Strategy, Art Direction, User Experience (UX), User Interface (UI), Web Design, Rapid Interactive Prototyping, Product Design, Visual Design, Information Architecture (IA), Web App Design, Design Systems, MVP Design, Mobile App Design, Mobile Applications, Mobile UI, Mobile App UI, Layout Design, UI Prototyping, Mobile Design, Mobile UX, Web App UX, SaaS Design, Mobile UI Design, Surveys, Gamification, Mobile Prototypes, Mobile UX Design, System Design, UX Research, Responsive Web Design (RWD), UX Wireframes, Dashboards, User Stories, Design Leadership, User Journeys, Interaction Design (IxD), User Personas, UI Audits, Social Media, Software as a Service (SaaS), Prototyping, Principal, Personas, Landscape Analysis, Interviews, B2B, eCommerce, iPad, UX Audits, Logo Design, Blog Design, Rapid Prototyping, Heuristic Analysis, Landing Pages, Landing Page Design, Conversion, Pitch Decks, Social Media Design, Mockups, Editorials, Journey Mapping, Apps, Kids & Families, Tablet UI, Tablet Design, Research, Streaming, User Testing, UI Branding, Platforms, App UX, App UI, SaaS, Platform Design, Web Platforms, Two-sided Marketplaces, Geofencing, Location-aware Technology, IT, Agency Websites, Website Redesign, Websites, Web UI, Web Content, Web UX, Food Presentation, Responsive, Responsive UI, Responsive UX Design, iOS UI Design, iOS App Design, AlarmManager, Social, Social Networks, Social Media Marketing (SMM), SharePoint UI, Viral Marketing, Assistance, IT Assistance, UX Flows, Lean UX, Style Guides, Redesign, Native Mobile Apps, Ionic, UX Branding

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