Luana Favetta Groppo
Verified Expert in Design
Designer
Blumenau - State of Santa Catarina, Brazil
Toptal member since October 18, 2022
Luana is an award-winner and passionate designer with more than ten years of professional experience. She has worked for big companies such as Philips to startups such as Mercado Bitcoin. She is known for her detailed design and holistic mapping of products and services. Luana has experience in the following industries: telecom, healthcare, fintech, and blockchain. She is focused on usability and suppots improvement in engineering workflows by reducing about 60% of hours spent on reports.
Portfolio
Experience
- Interaction Design (IxD) - 10 years
- UX Design - 10 years
- UI Design - 10 years
- Digital Product Design - 10 years
- Sketch - 5 years
- Figma - 4 years
- Service Design - 3 years
- Usability Engineering - 2 years
Tools
- Sketch
Work Experience
Owner and Entrepreneur
Arandu Studio
- Adapted a well-known design system to two business industries—education and healthcare.
- Built cross-device design for two clients, one for the healthcare industry and the other for the business education industry.
- Planned, executed, and reported usability tests for a scheduling health app.
Design Manager
Sympla
- Managed juniors and highly skilled product designers.
- Guaranteed holistic products and service good experience.
- Oversaw and supported the creation of OKRs and KPIs for the design team.
Group Product Designer and Manager
Sympla
- Managed a design-driven team to build mobile application features for the future of the event ticketing industry.
- Built an advanced security design for event check-in with the team based on blockchain, dynamic access codes, and situational experience.
- Created a UX audit for the entire application and prioritized the most impactful features, improving and taking the app experience to the next level.
Design Manager
Mercado Bitcoin
- Mapped all team hard skills and understood the overall team maturity toward UX vision goals.
- Built a UX vision statement to connect with other strategies and leadership actions.
- Designed a career development tool in Notion. Received constant bi-weekly one-on-one meetings with all team members practicing proactive leadership.
Senior Product Designer
Mercado Bitcoin
- Analyzed Mercado Bitcoin's ecosystem user journeys in order to suggest gamification actions and create a new gamified experience.
- Built a modular and scalable user's player area. Supported engagement, communication, and interaction between product and marketing with clients.
- Created engagement cards in the first logged home of the product. Communicated new feature launches with users and improved product engagement.
Senior Product Designer
Venturus
- Planned and executed end-to-end design, including strategy.
- Defined and prioritized user stories based on a decision matrix.
- Validated ideas, prototypes, and interactions with customers and users.
UX Lead
Philips
- Migrated a radiology workspace solution to a new design language system. Planned sprints, tasks, and distributed tasks accordingly to the design team.
- Managed global meetings with teams from multiple countries to ensure consistency in design and understanding of requirements.
- Built a worklist module for Philip's design language system. Focused on UX research and validation, ensuring the module experience is similar across projects from different business units.
UX Designer
Philips
- Designed end-to-end products with a focus on a backlog strategy.
- Led a local internal content-sharing community. Planned and delivered presentations and workshops on the following topics: AR/VR, empathy in design, data-driven design, designing for the senses, and UX/UI built by AI.
- Facilitated meetings with the design and business teams.
- Executed and validated product features with users.
UX Specialist
Encora
- Turned research insights into user requirements. Filled the backlog list with them.
- Created personas in user research phases to continue delivering user-centered design.
- Turned insights into ideas. Prototyped in low to medium fidelity.
- Validated prototypes with users and customers internationally.
UI/UX Designer
Venturus
- Designed three big products for international clients.
- Traveled several times to collect requirements in the field. Applied user research methods.
- Delivered design specifications and demonstrated results to clients over demo sessions.
Web Designer Trainee
Compal
- Created a tablet app to showcase a product at the CES trade show.
- Designed together with other trainees a class tablet app for a Brazilian university.
- Reviewed the usability of mobile and game apps. Tested them with users.
- Designed 3D components for a 3D soccer game made by Android, iOS, and Windows platforms.
Education
Master's Degree in Leadership and People Management
Conquer Business School - Parana, Brazil
Master’s Degree in Innovation Management
Estácio de Sa University - Ribeirão Preto, São Paulo, Brazail
Bachelor's Degree in Industrial Design
FACAMP - Campinas, São Paulo, Brazil
Certifications
Gamification Design Expert
Octalysis Prime
Design Thinking: The Ultimate Guide
Interaction Design Foundation
Become a UX Designer from Scratch
Interaction Design Foundation
Skills
Tools
Airtable, FigJam, Jira, Illustrator CC, Sketch, Axure RP Pro, Trello, Miro, Spreadsheets, Rhinoceros 3D, Photoshop CC, Apple Keynote, Apple Pages, Apple Numbers, InVision
Platforms
Figma, Web, iOS, Android, Mobile, Webflow
Industry Expertise
Healthcare, Marketing
Languages
Kotlin, HTML, CSS
Other
Web UX, App UX, UI Design, UX Design, Digital Innovation, Backlog Management, Interface Design, Web Design, Product Design, UX Leadership, Web UI, Web App UX, Usability Analysis, UX Research, Usability, UX Testing, Backlog Grooming, User Stories, Usability Engineering, Interaction Design (IxD), Digital Product Design, Service Design, B2B, User Interface (UI), User Experience (UX), Web App Design, User Flows, User Personas, Wireframing, Prototyping, MVP Design, Qualitative Research, Quantitative Research, User Interviews, User Research, UX Audits, User Workflows, Stakeholder Management, B2C, Lean UX, Medical Software, Research Reports, Complex Application User Interfaces (UI), Discovery Workshops, Storytelling, Management, Mobile UI, Behavioral Design, Design Systems, Dark UIs, Mobile UI Design, App UI, Responsive Web Apps, Data Visualization, Web Dashboards, Cross-platform, Mobile App Design, Mobile UX, Mobile UX Design, Mobile Design, Design Leadership, Agile, Design Strategy, Design Workshops, CRM Design, E-learning, Presentations, Service Blueprints, User Journey Maps, UX Workshops, Journey Mapping, Electronic Health Records (EHR), Artificial Intelligence (AI), Octalysis, Agile Sprints, Design Thinking, Industrial Design, Graphics, 3D, Notion, Gamification, Quip, Learning, Blockchain, Modular Design, Healthcare Services, Radiology, User Engagement, Mobile Advertising, Desktop App Design, Information Architecture (IA), Redesign, Themes, Unity, Online Payments, Google Drive, Leadership, Team Leadership, Agile Leadership, Kotlin Multiplatform, Kanban, Stakeholder Engagement, QA Testing, Future Design, Future State Vision (FSV), Web3, Non-fungible Tokens (NFT), Security Design, Design Sprints, Event Design, Live Entertainment, Ethnographic Interviews, Enterprise SaaS
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