Ludwig Frank
Verified Expert in Design
Designer
Jakarta, Indonesia
Toptal member since July 29, 2021
Ludwig is a senior product designer and art director working with large corporations and startups from seed round to product launch. His clients include HP, SAP, MIT, Uber, Hopper, Moonfare, and several early-stage startups. The services he has designed are used by over 00 million end-users. Ludwig uses business design and innovation strategies in combination with user-centered discovery methodologies to develop services that excel in user experience and, ultimately, add to the business value.
Portfolio
Work Experience
Senior Product Designer
Hopper
- Led the design of all self-service and customer support experiences for HTS and tenants, totaling over 100 million daily active users.
- Designed the experience for a new growth strategy feature for the largest booking app in North America.
- Worked together with illustrators, developers, and product management to make the experience go from planning to launch within four weeks.
- Prototyped and finalized the experience in Webflow, which was then embedded in the native Hopper app.
Lead Product Designer
Exasol
- Led the user research strategy for a new platform under the brand's ecosystem to be released in 2022, focusing on data warehouse automation.
- Directed the update and implementation of a new design system across all products. Started with cleaning up the existing file structure and styles and innovating accessibility and processes.
- Assisted in implementing code changes for quicker releases and pixel-perfect shipped products.
- Coded and released a completely revamped front end to production in a technology that was newly learned.
Lead Product Designer
Veita
- Worked in close collaboration with the founders to define the product roadmap and strategy.
- Influenced fellow designers and their approaches, strategies, and processes, and drove the team to excellent execution.
- Created user stories, acceptance criteria, and flow diagrams to support developers in fast execution and managed tasks in Jira.
- Developed a design system in under a week to increase design and development efficiency.
- Helped the team to explore and refine designs quickly without losing effort, solve possible solutions quickly, and polish solutions for delivery.
Design Lead and Creative Director
Flooz
- Played a key role in the successful launch of the product to the App Store and Google Play.
- Developed and designed a theming and layout engine for the product's link-in-bio profiles.
- Led the rebranding of the service, covering all aspects of the product ecosystem.
- Managed the release of multiple innovative features, such as premium themes, onboarding and KYC processes, CMS editing workflows, and full redesign that defined the final product.
Product Designer
Moonfare
- Led, built, and maintained a design system from the bottom up with both the design and development teams; created a new structure and processes for team collaboration; and decreased the time per story point for front-end developers by 16%.
- Defined the visual identity of the B2B and B2C products, including copy and tone of voice, typography, iconography, colors, grid systems, and photography. Assisted and ensured that the system was used by all teams.
- Developed the referral program that would soon become, and still is, the client's most successful growth strategy, with a 47% share of all new sign-ups.
- Built an email templating and layout engine for marketing and customer relation teams, increasing email click-through rates by 24% overall. The engine also increased the quality of conversations with customers.
- Decreased the drop-off rate by 65% by optimizing the sign-up and onboarding experience.
Product Designer
SAP
- Designed the notification feature for a team collaboration application.
- Developed a color and icon system for the application and company presentations.
- Created prototypes to be tested by potential users and the team to influence the product direction and help designers innovate.
Art Director and Product Designer
Massachusetts Institute of Technology (MIT)
- Co-prepared and conducted design sprints for two completed projects. Conducted interviews with industry experts and potential users.
- Created wireframes and data visualizations for two completed projects based on best practices and industry standards.
- Built data visualizations in React and D3.js and aligned the team on a common design system in Storybook.
- Launched two data visualization projects with a big focus on storytelling.
Product Designer
Img.ly
- Developed the application for iOS, Android, and Web, which is still used today by customers such as HP, Shopify, Reuters, and Shutterstock.
- Built a design system that allowed B2B partners to customize the experience to fit their corporate identities. Developed a Sketch plugin to allow designers and developers to use the same source of truth.
- Conducted user research and subsequent design sprints to narrow down product features and propose a business strategy from the user perspective.
- Tracked product development from initiation to final release and collaborated with business partners for millions of end users.
Education
Bachelor's Degree in Interface Desing
University of Applied Sciences Potsdam - Berlin, Germany
Certificate in Business and Design
Design MBA - Berlin, Germany
Certifications
Design MBA
Design MBA
Skills
Tools
Sketch, Illustrator CC, Jira, Confluence, Miro, Hotjar, After Effects CC, Google Analytics, Git, Visual Studio
Platforms
Figma, Webflow, Web, iOS, Android, Dovetail
Industry Expertise
Education
Other
UX Design, Product Design, Visual Design, Data Visualization, Notion, Design Thinking, System Design, Design Systems, User Research, Mobile App UI, User Experience (UX), User Interface (UI), UI Design, Mobile App Design, Brand Guidelines, Usability, Accessibility, Web App Testing, Web App UI, Web App UX, Wireframing, Business Technology, App Design, Consumer-facing Product Design, Web UX, Product Strategy, Front-end Development, Strategic Design, Web App Design, Cryptocurrency, Responsive Web Design (RWD), Crypto, Business Strategy, React, D3.js, Storybook, Flutter, Heap, Growth Hacking, Design, Design Strategy, Apps, eCommerce, Seed Fundraising, Prototyping, Art Direction, Strategy, Fintech, Finance, HubSpot, Business to Business (B2B), Web Dashboards, Web Design, UX Branding, Branding, Programming, Secondary Research, Competition Research, Front-end, Higher Education, Design Sprints, Leadership, Design Management, Segment, Startups
Experience
- User Interface (UI) - 6 years
- UI Design - 6 years
- Design Systems - 5 years
- UX Design - 5 years
- Product Design - 5 years
- System Design - 5 years
- User Research - 3 years
- Product Strategy - 2 years
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