Along with co-founding six mobile apps, Mac is a product/UX designer with 12 years of design experience and a broad architectural background. He combines the processes of those two specialties in a daily routine to create inspired and innovative products. Mac specializes in planning, conceptualizing, and designing clean, scalable, functional products, and experiences that leave a positive impact on people and solve business problems.
Designed and framed the design to the development process.
Constructed and maintained a scalable design system: Polestar.
Built the data-informed culture within the organization by implementing tools like Mixpanel and Hotjar.
Applied UX methodologies to a survey that improved the completion rate by 51-95%.
Created platfrom UX and UI improvements.
Prepared and performed usability testings.
Developed feature prioritization methodology that helped us addressing problems better.
Conceptualized and designed Starred Connect from scratch; Starred Connect is part of the platform that allows building integrations with external apps without code knowledge. The average time to integrate with other platforms decreased from days to minutes.
Designed Template Gallery and Insights Gallery—tools that allow our users to improve the UX for the respondent and get better, actionable insights.
Evangelized design-driven processes within the company.
Designed platform onboarding improvements and proposed relevant metrics to measure.
Conducted design sprints.
Performed design audits and usability heuristics.
Led design projects.
Strategized, conceptualized, designed, and tested the whole people experience workflow, that included complex dashboards and wizard-like forms.
Worked closely with the head of product on prioritizing and conceptualizing the product strategy.