Along with co-founding six mobile apps, Mac is a product/UX designer with 12 years of design experience and a broad architectural background. He combines the processes of those two specialties in a daily routine to create inspired and innovative products. Mac specializes in planning, conceptualizing, and designing clean, scalable, functional products, and experiences that leave a positive impact on people and solve business problems.
Designed a tool that helps you understand and improve your company's entire people's experience.
Conducted multiple iterations and user tests for the above-mentioned tool.
Used the feedback from the user testing and multiple iterations and chose the best solution to make an overview homepage with a top-level interactive chart with filterable information, benchmark data, and real insights.
Worked with an alternative data provider offering European point-of-sale transaction data. The company gathers non-personal data from new or hard-to-access sources, combining vast amounts of information into fast and reliable intelligence.
Helped the alternative data provider to update their landing page to communicate their value proposition in a better way and made a set of interactive diagrams that make it easier to convey that message.
Collaborated with an important technical services company in the telecommunications and utility industries that has 1,000 employees deployed in providing outside and inside plant design, planning, project management, inspection, and right of way acquisition services, both wireline, and wireless, for RBOCs, ILECs, CLECs, IXCs, utilities, cable television companies, and commercial organizations throughout the US.
Designed for the above-mentioned company an advanced web-based utility tool that manages field data collection projects in both remote and urban locations for them (data-heavy project).
Created the design for the user interface and UX of the data input, data management, and presentation.
Oversaw the UX/UI of GIS data.
Technologies: Figma, Design Systems, Usability Testings, Strategy, Ideation, Prototyping, Design Documentation, Traditional Media
2018 - 2020
Designed and framed the design to the development process.
Constructed and maintained a scalable design system: Polestar.
Built the data-informed culture within the organization by implementing tools like Mixpanel and Hotjar.
Applied UX methodologies to a survey that improved the completion rate by 51-95%.
Created platfrom UX and UI improvements.
Prepared and performed usability testings.
Developed feature prioritization methodology that helped us addressing problems better.
Conceptualized and designed Starred Connect from scratch; Starred Connect is part of the platform that allows building integrations with external apps without code knowledge. The average time to integrate with other platforms decreased from days to minutes.
Designed Template Gallery and Insights Gallery—tools that allow our users to improve the UX for the respondent and get better, actionable insights.
Evangelized design-driven processes within the company.
Designed platform onboarding improvements and proposed relevant metrics to measure.
Conducted design sprints.
Performed design audits and usability heuristics.
Led design projects.
Strategized, conceptualized, designed, and tested the whole people experience workflow, that included complex dashboards and wizard-like forms.
Worked closely with the head of product on prioritizing and conceptualizing the product strategy.