Marc Perelló
Verified Expert in Design
Designer
Barcelona, Spain
Toptal member since April 18, 2024
Marc is a seasoned product designer who seamlessly integrates visual design into compelling user experiences. He solves business problems through aesthetic and usable design, merging user needs, business goals, and tech feasibility. With a track record of helping brands elevate their digital presence effectively, Marc also advocates for inclusivity and quality, creating resonant digital experiences that are visually stunning and functionally exceptional.
Experience
- Pitch Decks - 11 years
- Presentation Design - 11 years
- Product Design - 10 years
- UI Design - 10 years
- Design Workshops - 7 years
- Strategy - 7 years
- Figma - 6 years
- Dashboard Design - 5 years
Portfolio
Vialb Project Execution Plan
Events App
Zenit
Pocket Partum
SEAT Homepage
The Respawnables
Work Experience
Design Consultant
Safepartum
- Designed an app to help doctors with childbirth assistance.
- Helped the management team to identify and prioritize the most critical app functionalities.
- Defined the information architecture to make all the topics easily findable.
- Built a design system to ensure consistent development efforts and to maintain brand consistency.
- Developed prototypes to validate the concepts with real users.
Design Consultant
DOOR3
- Performed heuristic and analytical analysis to detect deficiencies in a website.
- Prepared UX findings and recommendations for an improvement report.
- Designed prototypes to visualize improvement proposals.
Design Lead
14
- Led and collaborated with the directors of business, research, and development to formulate the strategy for selling SEAT and CUPRA cars online.
- Managed and directed 12 product designers and researchers across various innovation and design operations teams.
- Redefined the entire structure of the CUPRA digital ecosystem with the primary goal of increasing car sales.
- Defined and implemented a Figma holistic design system for SEAT and CUPRA digital products.
- Designed an eCommerce solution to start selling SEAT and CUPRA stock cars online.
- Developed a back-end tool to track car sales and the campaign's impact.
- Handled the service design for a conceptual mobility platform.
User Experience Design Teacher
NEOLAND School
- Taught the "User Experience Design" course at Neoland Barcelona, which is part of the UI/UX program.
- Helped people immerse themselves into a design career path.
- Prepared interactive and practical material to teach design principles to students.
Product Designer
LOLA MullenLowe
- Designed the LOLA MullenLowe website to share the agency's culture, staff, and daily tasks.
- Built the SEAT car configurator, which allows users to imagine and create a prototype of their desired car. The system then defines a dealer who can deliver it to the client's home.
- Developed the new website design for SEAT, a car manufacturer. It's a responsive website that serves as the main guideline for all markets.
- Handled the design of the SEAT interactive manuals, which offer answers to each problem you may have with your SEAT car.
- Prepared a responsive design for the SEAT accessories eCommerce website.
Education
Master's Degree in Business Administration (MBA)
EAE Business School - Barcelona, Spain
Bachelor's Degree in Communication
Open University of Catalonia (UOC) - Barcelona, Spain
Postgraduate Diploma in Design and Photography
ELISAVA Barcelona School of Design and Engineering - Barcelona, Spain
Technical High School Diploma in Plastic Arts and Design
Escola d'Arts i Oficis de Barcelona Llotja - Barcelona, Spain
Skills
Tools
Miro, Adobe CC, Adobe Photoshop, Confluence, Jira, Maze, Pixelmator, Slack, Illustrator CC, InDesign CC, Google Analytics, FigJam, Flinto, Principle, Apple Keynote, Sketch, Adobe CS3, InVision App
Platforms
Figma, Webflow, Web
Industry Expertise
Education, Marketing, Advertising
Languages
Excel VBA, CSS, HTML
Other
Notion, Strategy, Design, Graphic Design, Creative Direction, Service Design, UX Design, Product Design, User Interface (UI), User Experience (UX), eCommerce, UI Design, Prototyping, Dashboard Design, B2B, UX Research, Responsive Web Design (RWD), Web Design, Websites, Design Workshops, Workshop Facilitation, Agile, Design Documentation, Design Guidelines, Design Systems, User Stories, User-centered Design (UCD), User Testing, Wireframing, Enterprise System Design, User Journeys, Process Mapping, User Research, Web App Design, Branding, Landing Pages, UX Audits, Mobile App Design, Web Application Design, SaaS Design, SaaS, Mobile UI, Mobile UX, Visual Design, Pitch Decks, Presentation Design, Product Discovery, Cross-functional Collaboration, ChatGPT, Framer, Corporate Finance, ICT Management, Human Capital Management, Storytelling, Visual Storytelling, Communication Design, Social Media, Creativity, Photography, Art, Photojournalism, Excel 365, Printing, Screen Printing, Color Theory, Storybook, Business Model Canvas, Dashboards, Productivity, GUI Design, Digital Campaigns, Innovation, Digital Transformation, Business Administration, Communication, Graphical User Interface (GUI), Operations Management, Motion Design, App UI, App UX, Presentations, Project Planning, Slide
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