Marcos Rezende
Verified Expert in Design
Designer
Ottawa, ON, Canada
Toptal member since July 19, 2021
Marcos is a senior product designer at Hive, focused on AI-driven marketing workflows. He previously worked at Microsoft, where he designed AI-powered experiences across SharePoint and Teams. With 15+ years of experience, Marcos blends product strategy, UX, and applied AI to deliver reliable, human-centered outcomes in real production environments.
Portfolio
COVID-19 Dashboard for Ontario, Canada
Minha Vitória: An Urban Master Planning Collaboration Platform
Flavorite App
Yoga on Demand Classes
Reaction: E-learning for Kids
Donate Your Hair
Websites and Landing Pages
Work Experience
Senior UX Designer
Hive
- Designed AI-driven automation experiences that transformed ticketing data into actionable insights, driving stronger engagement and measurable revenue outcomes for event marketers.
- Led end-to-end UX for email and SMS marketing automation, partnering with product and engineering to ship intuitive, scalable, production-ready workflows.
- Prototyped and shipped AI-assisted segmentation and automation patterns that reduced cognitive load while preserving user trust and decision clarity.
Senior UX Designer
Microsoft
- Integrated Copilot AI into Viva Connections to improve enterprise news engagement and workplace collaboration with a more intuitive user experience.
- Improved AI interactions to make information easier to find and support better decision-making.
- Developed smart interfaces that keep users in control while using automation to increase productivity without adding complexity.
UX Designer
Qlik
- Crafted experiences for DSaaS that leverage AI and machine learning to enhance visualization, predictive modeling, and data insights while addressing human-centered and technological challenges.
- Ideated products from scratch and improved features that enable users to automate complex business processes using Qlik Automation (PaaS).
- Designed for Qlik Sense SaaS mobile app (iOS and Android), focusing on mobile-first principles, web standards, and emerging UI/UX trends.
- Conducted in-depth technical constraints and feasibility analysis across multiple devices and platforms, effectively reducing design debt.
- Developed and maintained the new Sprout Design System documentation for Qlik Sense, collaborating with cross-functional teams.
UX Mentor
CareerFoundry
- Provided advice and support to students worldwide in writing and via video calls on creating an industry-ready portfolio of project work in line with best practices.
- Guided and encouraged aspiring UX designers to improve their UX soft skills.
- Applied extensive industry experience to guide students on potential career paths within their field of study.
- Collaborated closely with tutors to evaluate student work and give actionable suggestions to improve the quality of student submissions.
Lead UX Designer
LeapUX
- Led design projects, collaborating cross-functionally with the team to identify pain points and improve user experience through design solutions.
- Articulated design decisions with data—strategized and conducted meaningful user research, collected customer feedback, then synthesized and presented the findings as design concepts.
- Developed remote UX workshops using user-centered approach methodologies.
UX Designer
LeapUX
- Conceptualized and designed workflows and wireframes and refined prototypes.
- Created UX and UI deliverables to ensure that business expectations are successfully met.
- Collaborated closely with team members to conceptualize the design and prototype ideas for implementation on web-based applications.
- Conducted user research projects to understand user needs and define metrics, testing solutions, and assumptions.
Design Director
Connected Canadians
- Created interface designs for programs and partnerships with Adobe, Amazon, Deloitte, Capgemini, and the National Gallery of Canada.
- Advised on and built digital-first content for web and bilingual social media.
- Maintained and ensured the consistency of the visual brand.
Workshop Facilitator
Conquer
- Trained professionals in raising productivity management using techniques and tools at Conquer, one of Brazil's most relevant education startups, with students in over 80 countries.
- Mentored problem-focused disciplines such as innovation management, Agile principles, design sprint, and lightning decision jam.
- Mentored time-management disciplines such as productivity system, prioritization, focus, habits, discipline, and organization.
Instructor (Metrics)
Wis
- Trained hundreds of professionals across the design, advertising, IT, and marketing industries.
- Used the web metrics methodology to guide students in digital projects involving web analytics and A/B testing.
- Employed key performance indicators to apply in eCommerce, apps, websites, and blogs.
Digital Project Manager
Danza
- Led and mentored a cross-functional team, including user experience strategy, web analysis, data visualization, user interface design, digital marketing, research, search engine marketing (SEM), SEO, and front-end development.
- Managed project priorities, deadlines, and deliverables.
- Executed a digital campaign with digital influencers to launch a DNA test with a return on investment of 10.54%.
- Improved 16% ROI with strategies in real-time for the higher education sector.
- Increased Google search ranking to position 10 with SEO strategies in the home and decor segment.
UX Strategist
Ancora
- Monitored the progress and success of brands, developing a set of regular measurements.
- Realized qualitative and quantitative research for understanding the current user experience.
- Built a detailed vision for the user experience considering all touchpoints.
Digital Strategist
Aquatro
- Leveraged strategic thinking and market insights to formulate product strategies aligned with business objectives and user needs.
- Demonstrated expertise in providing end-to-end experience across various platforms, ensuring seamless user interactions and consistent brand messaging.
- Collaborated with multidisciplinary teams to conceptualize, design, and execute intuitive websites for private and intergovernmental clients.
Web Designer
Grupo Prix - Comunicação Integrada
- Developed user interfaces and web-based applications using a variety of tools and technologies, including HTML, CSS, Flash, and WordPress.
- Optimized website performance and ensured compatibility across different browsers and devices.
- Collaborated with cross-functional teams, including developers, designers, and content creators, to deliver high-quality projects on time and within budget.
Education
Postgraduate in Artificial Intelligence
IADE - European University - Moscavide, Portugal
Executive Program in Human-Computer Interaction for UX Design
Massachusetts Institute of Technology - Cambridge, Massachusetts
Certificate in UX Design
University of Toronto - Toronto, Canada
Postgraduate Degree in Big Data
ESPM - Escola Superior de Propaganda e Marketing - São Paulo, Brazil
Bachelor's Degree in Design
UFES - Universidade Federal do Espirito Santo - Vitória, Brazil
Certifications
Describing the ROI of Design
Maven
Prompt Designer for Conversational AI
Conversation Design Institute (CDI)
Cognitive Science
di. School
Design System in Figma
Design System University
AI Cards Course
33A
AI Cards Course
33A
Career Essentials in Generative AI
Microsoft
Designing Conversations with Voiceflow & CDI
Conversation Design Institute
Career Essentials in Generative AI
Microsoft
Interaction Design (IxD) of AI Systems
The Started
Team Essentials for Artificial Intelligence
IBM
Figma Certification
FeuxDesign
Design System Specialist
Meiuca
Agile PM Certification
University of Ottawa
eAccessibility Course (WCAG 2.1)
David Berman Communications
Certified Experience Designer
Akendi
Design Sprint Masterclass Certificate
AJ&Smart - Google
UX Metrics 2.0 - Product Analytics
Punk Metrics
Design Thinking
IDEO U
Presenting User Research Results to Stakeholders
The Team W
AODA Certification - Accessibility for Ontarians with Disabilities Act
OSG
Enterprise Design Thinking Practitioner
IBM
UX and Positive Design
ESPM
Scrum Foundation Professional Certificate (SFPC)
CertiProf
Cross Cultural Team Communications - Canada
Mitacs
User Experience Certification in Project Management (Level 3)
UX Alliance
User Experience Certification in Project Management (Level 2)
UX Alliance
User Experience Certification in Project Management (Level 1)
UX Alliance
Analytics Planning for Managers
IAB
The Future of Storytelling
University of Applied Sciences Potsdam
Skills
Tools
Adobe Creative Suite, Adobe Flash, Sketch, Miro, InVision, Photoshop CC, Illustrator CC, Adobe Photoshop, Adobe Dreamweaver, Adobe Illustrator, Google Analytics, FigJam, FullStory, Adobe Experience Design (XD), Slack
Platforms
Figma, UXPressia, Axure, iOS, WordPress, Voiceflow
Other
UX Design, UX Research, User Metrics, Web Design, UX Process, Websites, User Experience (UX), Creative Problem Solving, Design Sprints, Project Design, UX Strategy, Branding, Logo Design, Logotype, Brand Identity, Mobile Web, User Stories, Heuristic Analysis, UX Review, Web UX Design, Web UI Design, Prototyping, ROI, Flow-mapping, Visual Design, Information Architecture (IA), Content Strategy, Key Performance Indicators (KPIs), Web Analytics, Communication, Data Visualization, Data-informed Visual Design, Agile UX, Accessibility, Web Accessibility, Universal Web Design, UX Metrics, Metrics, Key Performance Metrics, Design Thinking, Scrum, Project Management, Optimal Workshop, Mentorship, Facebook Insights, Heatmaps, Customer Insights, Storytelling, Visual Storytelling, Online Platform, Dashboards, Responsive Layout, E-learning, Gamification, A/B Testing, Landing Page Optimization, Landing Page Design, Digital Audiences, User Interface (UI), Mobile Design, Product Design, Responsive UI, Digital Product Design, Responsive UX Design, Interactive Prototypes, Design Systems, Lightning Decision Jam (LDJ), Productivity, Cross-functional Design, User Research, Workshop Facilitation, Teaching, Instructional Design, Human-computer Interaction (HCI), Interaction Design (IxD), Mobile UX, Mobile UI, Mobile App Design, Web & Mobile Applications, Product Thinking, Microsoft Clarity, Notion, ChatGPT, Conversational AI, AI Design, Language Models, Semantics, Artificial Neural Networks (ANN), Cognitive Neuroscience, Neuroscience, Productivity Improvement, Sprint Master, DataViz, Workflow, Collaboration, Artificial Intelligence (AI), Natural Language Processing (NLP), Conversational UX, Conversational Design, Generative Artificial Intelligence (GenAI), Conversational UI, Large Language Models (LLMs), Azure DevOps, Replit, Microsoft Copilot Studio, Business, Agentic AI, Vibe Coding, Linear, Storybook
Experience
- User Experience (UX) - 6 years
- Product Design - 6 years
- Information Architecture (IA) - 6 years
- UX Design - 6 years
- UX Metrics - 6 years
- Web Accessibility - 6 years
- AI Design - 4 years
- Artificial Intelligence (AI) - 1 year
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring