Marcos Rezende
Verified Expert in Design
Designer
Ottawa, ON, Canada
Toptal member since July 19, 2021
Marcos is a senior UX designer with extensive experience in product analysis and strategic thinking with over 15 years of experience. He has worked in over 30 industry sectors with companies worldwide, creating and overseeing digital applications focused on data-driven decisions. Marcos is also recognized as a Top UX Voice on LinkedIn and worked as a UX mentor at CareerFoundry.
Portfolio
COVID-19 Dashboard for Ontario, Canada
Minha Vitória: An Urban Master Planning Collaboration Platform
Flavorite App
Yoga on Demand Classes
Reaction: E-learning for Kids
Donate Your Hair
Websites and Landing Pages
Work Experience
Senior UX Designer
Microsoft
- Contributed to shaping the future of the workplace and collaboration through the integration of Viva Connections and Copilot AI.
- Integrated Viva Connections with Copilot AI, setting a new standard for user experiences and crafting intuitive interfaces that enrich user collaboration and productivity across platforms.
- Improved employee engagement and redefined the digital workplace within Viva Connections.
UX Designer
Qlik
- Crafted experiences for data science as a service (DSaaS) that leverage AI and ML to enhance visualization, predictive modeling, and data insights while addressing human-centered and technological challenges.
- Ideated products from scratch and improved features that enable users to automate complex business processes using Qlik Automation (PaaS).
- Designed for Qlik Sense SaaS mobile app (iOS and Android), focusing on mobile-first principles, web standards, and emerging UI/UX trends.
- Conducted in-depth technical constraints and feasibility analysis across multiple devices and platforms, effectively reducing design debt.
- Developed and maintained the new Sprout Design System documentation for Qlik Sense, collaborating with cross-functional teams.
UX Mentor
CareerFoundry
- Provided advice and support to students worldwide in writing and via video calls on creating an industry-ready portfolio of project work in line with best practices.
- Guided and encouraged aspiring UX designers to improve their UX soft skills.
- Applied extensive industry experience to guide students on potential career paths within their field of study.
- Collaborated closely with tutors to evaluate student work and give actionable suggestions to improve the quality of student submissions.
Lead UX Designer
LeapUX
- Led design projects, collaborating cross-functionally with the team to identify pain points and improve user experience through design solutions.
- Articulated design decisions with data—strategized and conducted meaningful user research, collected customer feedback, then synthesized and presented the findings as design concepts.
- Developed remote UX workshops using user-centered approach methodologies.
UX Designer
LeapUX
- Conceptualized and designed workflows and wireframes and refined prototypes.
- Created UX and UI deliverables to ensure that business expectations are successfully met.
- Collaborated closely with team members to conceptualize the design and prototype ideas for implementation on web-based applications.
- Conducted user research projects to understand user needs and define metrics, testing solutions, and assumptions.
Design Director
Connected Canadians
- Created interface designs for programs and partnerships with Adobe, Amazon, Deloitte, Capgemini, and the National Gallery of Canada.
- Advised on and built digital-first content for web and bilingual social media.
- Maintained and ensured the consistency of the visual brand.
Workshop Facilitator
Conquer
- Trained professionals in raising productivity management using techniques and tools at Conquer, one of Brazil's most relevant education startups, with students in over 80 countries.
- Mentored problem-focused disciplines such as innovation management, Agile principles, design sprint, and lightning decision jam.
- Mentored time-management disciplines such as productivity system, prioritization, focus, habits, discipline, and organization.
Instructor (Metrics)
Wis
- Trained hundreds of professionals across the design, advertising, IT, and marketing industries.
- Used the web metrics methodology to guide students in digital projects involving web analytics and A/B testing.
- Employed key performance indicators to apply in eCommerce, apps, websites, and blogs.
Digital Project Manager
Danza
- Led and mentored a cross-functional team, including user experience strategy, web analysis, data visualization, user interface design, digital marketing, research, search engine marketing (SEM), SEO, and front-end development.
- Managed project priorities, deadlines, and deliverables.
- Executed a digital campaign with digital influencers to launch a DNA test with a return on investment of 10.54%.
- Improved 16% ROI with strategies in real-time for the higher education sector.
- Increased Google search ranking to position 10 with SEO strategies in the home and decor segment.
UX Strategist
Ancora
- Monitored the progress and success of brands, developing a set of regular measurements.
- Realized qualitative and quantitative research for understanding the current user experience.
- Built a detailed vision for the user experience considering all touchpoints.
Digital Strategist
Aquatro
- Leveraged strategic thinking and market insights to formulate product strategies aligned with business objectives and user needs.
- Demonstrated expertise in providing end-to-end experience across various platforms, ensuring seamless user interactions and consistent brand messaging.
- Collaborated with multidisciplinary teams to conceptualize, design, and execute intuitive websites for private and intergovernmental clients.
Web Designer
Grupo Prix - Comunicação Integrada
- Developed user interfaces and web-based applications using a variety of tools and technologies, including HTML, CSS, Flash, and WordPress.
- Optimized website performance and ensured compatibility across different browsers and devices.
- Collaborated with cross-functional teams, including developers, designers, and content creators, to deliver high-quality projects on time and within budget.
Education
Executive Program in Human-Computer Interaction for UX Design
Massachusetts Institute of Technology - Cambridge, Massachusetts
Certificate in UX Design
University of Toronto - Toronto, Canada
Postgraduate Degree in Big Data
ESPM - Escola Superior de Propaganda e Marketing - São Paulo, Brazil
Bachelor's Degree in Design
UFES - Universidade Federal do Espirito Santo - Vitória, Brazil
Certifications
Design System in Figma
Design System University
AI Cards Course
33A
Career Essentials in Generative AI
Microsoft
Designing Conversations with Voiceflow & CDI
Conversation Design Institute
Career Essentials in Generative AI
Microsoft
Interaction Design (IxD) of AI Systems
The Started
Team Essentials for Artificial Intelligence
IBM
Figma Certification
FeuxDesign
Design System Specialist
Meiuca
Agile PM Certification
University of Ottawa
eAccessibility Course (WCAG 2.1)
David Berman Communications
Certified Experience Designer
Akendi
Design Sprint Masterclass Certificate
AJ&Smart - Google
UX Metrics 2.0 - Product Analytics
Punk Metrics
Design Thinking
IDEO U
Presenting User Research Results to Stakeholders
The Team W
AODA Certification - Accessibility for Ontarians with Disabilities Act
OSG
Enterprise Design Thinking Practitioner
IBM
UX and Positive Design
ESPM
Scrum Foundation Professional Certificate (SFPC)
CertiProf
Cross Cultural Team Communications - Canada
Mitacs
User Experience Certification in Project Management (Level 3)
UX Alliance
User Experience Certification in Project Management (Level 2)
UX Alliance
User Experience Certification in Project Management (Level 1)
UX Alliance
Analytics Planning for Managers
IAB
The Future of Storytelling
University of Applied Sciences Potsdam
Skills
Tools
Adobe Creative Suite, Adobe Flash, Sketch, Miro, InVision, Photoshop CC, Illustrator CC, Adobe Photoshop, Adobe Dreamweaver, Adobe Illustrator, Google Analytics, FullStory, Adobe Experience Design (XD), FigJam
Platforms
Figma, UXPressia, Axure, iOS, WordPress, Voiceflow
Other
UX Design, UX Research, User Metrics, Web Design, UX Process, Websites, User Experience (UX), Creative Problem Solving, Design Sprints, Project Design, UX Strategy, Branding, Logo Design, Logotype, Brand Identity, Mobile Web, User Stories, Heuristic Analysis, UX Review, Web UX Design, Web UI Design, Prototyping, Flow-mapping, Visual Design, Information Architecture (IA), Content Strategy, Key Performance Indicators (KPIs), Web Analytics, Communication, Data Visualization, Data-informed Visual Design, Agile UX, Accessibility, Web Accessibility, Universal Web Design, UX Metrics, Metrics, Key Performance Metrics, Design Thinking, Scrum, Project Management, Optimal Workshop, Mentorship, Facebook Insights, Heatmaps, Customer Insights, Storytelling, Visual Storytelling, Online Platform, Dashboards, Responsive Layout, E-learning, Gamification, A/B Testing, Landing Page Optimization, Landing Page Design, Digital Audiences, User Interface (UI), Mobile Design, Product Design, Responsive UI, Digital Product Design, Responsive UX Design, Interactive Prototypes, Design Systems, Lightning Decision Jam (LDJ), Productivity, Cross-functional Design, User Research, Workshop Facilitation, Teaching, Instructional Design, Human-computer Interaction (HCI), Interaction Design (IxD), Mobile UX, Mobile UI, Mobile App Design, Web & Mobile Applications, Product Thinking, Productivity Improvement, Sprint Master, DataViz, Workflow, Collaboration, Artificial Intelligence (AI), Natural Language Processing (NLP), Conversational UX, Conversational Design, Generative Artificial Intelligence (GenAI), Conversational UI, Large Language Models (LLMs), Microsoft Clarity, Azure DevOps
Experience
- UX Strategy - 8 years
- User Experience (UX) - 6 years
- Product Design - 6 years
- Digital Product Design - 6 years
- User Interface (UI) - 6 years
- UX Design - 6 years
- UX Metrics - 6 years
- Information Architecture (IA) - 6 years
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