Marcos is available for hire
Hire MarcosMarcos Rezende
Verified Expert in Design
Designer
Location
Ottawa, ON, Canada
Toptal Member Since
July 19, 2021
Marcos Rezende is a senior UX designer with extensive experience in product analysis and strategic thinking. Marcos has worked in over 30 industry sectors with companies worldwide, creating and overseeing digital applications focused on data-driven decisions. Currently, he is immersed in crafting designs for artificial intelligence and machine learning products at Qlik. Marcos Rezende is also recognized as a Top UX Voice on LinkedIn and a UX Mentor at CareerFoundry.
Portfolio
Work Experience
Senior UX Designer
2021 - PRESENT
Qlik
- Crafted intuitive experiences that leverage AI to enhance visualization, predictive modeling, and data insights while addressing human-centered and technological challenges.
- Ideated products from scratch and improved features that enable users to automate complex business processes using Qlik Application Automation (PaaS).
- Designed the Qlik Sense Mobile SaaS app (iOS and Android), focusing on mobile-first principles, web standards, and emerging trends.
- Conducted an in-depth analysis of technical constraints and feasibility across multiple devices and platforms, effectively reducing design debt.
- Developed and maintained the new Sprout design system documentation for Qlik Sense, collaborating with cross-functional teams.
Technologies: Figma, InVision, Sketch, DataViz, Workflow, Collaboration
UX Mentor
2021 - 2022
CareerFoundry
- Provided advice and support to students worldwide in writing and via video calls on creating an industry-ready portfolio of project work in line with best practices.
- Guided and encouraged aspiring UX designers to improve their UX soft skills.
- Applied extensive industry experience to guide students on potential career paths within their field of study.
- Collaborated closely with tutors to evaluate student work and give actionable suggestions to improve the quality of student submissions.
Technologies: Mentorship
Lead UX Designer
2021 - 2021
LeapUX
- Led design projects, collaborating cross-functionally with the team to identify pain points and improve user experience through design solutions.
- Articulated design decisions with data—strategized and conducted meaningful user research, collected customer feedback, then synthesized and presented the findings as design concepts.
- Developed remote UX workshops using user-centered approach methodologies.
Technologies: Adobe Creative Suite, Figma, InVision, Miro, Optimal Workshop, UXPressia
UX Designer
2020 - 2021
LeapUX
- Conceptualized and designed workflows and wireframes and refined prototypes.
- Created UX and UI deliverables to ensure that business expectations are successfully met.
- Collaborated closely with team members to conceptualize the design and prototype ideas for implementation on web-based applications.
- Conducted user research projects to understand user needs and define metrics, testing solutions, and assumptions.
Technologies: Adobe Creative Suite
Design Director
2019 - 2021
Connected Canadians
- Created interface designs for programs and partnerships with Adobe, Amazon, Deloitte, Capgemini, and the National Gallery of Canada.
- Advised on and built digital-first content for web and bilingual social media.
- Maintained and ensured the consistency of the visual brand.
Technologies: Adobe Creative Suite, Figma, Adobe Photoshop, Adobe Illustrator
Workshop Facilitator
2019 - 2020
Conquer
- Trained professionals in raising productivity management using techniques and tools at Conquer, one of Brazil's most relevant education startups, with students in over 80 countries.
- Mentored problem-focused disciplines such as innovation management, Agile principles, design sprint, and lightning decision jam.
- Mentored time-management disciplines such as productivity system, prioritization, focus, habits, discipline, and organization.
Technologies: Design Sprints, Lightning Decision Jam (LDJ), Productivity, Productivity Improvement
Instructor (Metrics)
2016 - 2019
Wis
- Trained hundreds of professionals across the design, advertising, IT, and marketing industries.
- Used the web metrics methodology to guide students in digital projects involving web analytics and A/B testing.
- Employed key performance indicators to apply in eCommerce, apps, websites, and blogs.
Technologies: Teaching, Instructional Design, User Metrics, Key Performance Indicators (KPIs)
Digital Project Manager
2015 - 2019
Danza
- Led and mentored a cross-functional team, including user experience strategy, web analysis, data visualization, user interface design, digital marketing, research, search engine marketing (SEM), SEO, and front-end development.
- Managed project priorities, deadlines, and deliverables.
- Executed a digital campaign with digital influencers to launch a DNA test with a return on investment of 10.54%.
- Improved 16% ROI with strategies in real-time for the higher education sector.
- Increased Google search ranking to position 10 with SEO strategies in the home and decor segment.
Technologies: Adobe Creative Suite, Sketch, Axure, Adobe Photoshop, Adobe Dreamweaver, Adobe Illustrator, Google Analytics, Facebook Insights, Key Performance Indicators (KPIs)
UX Strategist
2015 - 2018
Ancora
- Monitored the progress and success of brands, developing a set of regular measurements.
- Realized qualitative and quantitative research for understanding the current user experience.
- Built a detailed vision for the user experience considering all touchpoints.
Technologies: Adobe Creative Suite, Branding, Web Analytics, Heatmaps, UX Research, Customer Insights
Digital Strategist
2012 - 2014
Aquatro
- Leveraged strategic thinking and market insights to formulate product strategies aligned with business objectives and user needs.
- Demonstrated expertise in providing end-to-end experience across various platforms, ensuring seamless user interactions and consistent brand messaging.
- Collaborated with multidisciplinary teams to conceptualize, design, and execute intuitive websites for private and intergovernmental clients.
Technologies: A/B Testing, Product Thinking, Metrics, Key Performance Indicators (KPIs), Web Analytics
Web Designer
2008 - 2010
Grupo Prix - Comunicação Integrada
- Developed user interfaces and web-based applications using a variety of tools and technologies, including HTML, CSS, Flash, and WordPress.
- Optimized website performance and ensured compatibility across different browsers and devices.
- Collaborated with cross-functional teams, including developers, designers, and content creators, to deliver high-quality projects on time and within budget.
Technologies: WordPress, Adobe Flash, Adobe Illustrator, Adobe Dreamweaver, Adobe Photoshop
Education
2023 - 2023
Executive Program in Human-Computer Interaction for UX Design
Massachusetts Institute of Technology - Cambridge, Massachusetts
2019 - 2020
Certificate in UX Design
University of Toronto - Toronto, Canada
2016 - 2018
Postgraduate Degree in Big Data
ESPM - Escola Superior de Propaganda e Marketing - São Paulo, Brazil
2005 - 2011
Bachelor's Degree in Design
UFES - Universidade Federal do Espirito Santo - Vitória, Brazil
Certifications
JULY 2023 - PRESENT
Designing Conversations with Voiceflow & CDI
Conversation Design Institute
JULY 2023 - PRESENT
Career Essentials in Generative AI
Microsoft
MAY 2023 - PRESENT
Interaction Design (IxD) of AI Systems
The Started
MAY 2023 - PRESENT
Team Essentials for Artificial Intelligence
IBM
MARCH 2023 - PRESENT
Figma Certification
FeuxDesign
AUGUST 2021 - PRESENT
Design System Specialist
Meiuca
APRIL 2021 - PRESENT
Agile PM Certification
University of Ottawa
NOVEMBER 2020 - PRESENT
eAccessibility Course (WCAG 2.1)
David Berman Communications
JULY 2020 - PRESENT
Certified Experience Designer
Akendi
JUNE 2020 - PRESENT
Design Sprint Masterclass Certificate
AJ&Smart - Google
JUNE 2020 - PRESENT
UX Metrics 2.0 - Product Analytics
Punk Metrics
MAY 2020 - PRESENT
Design Thinking
IDEO U
MARCH 2020 - PRESENT
Presenting User Research Results to Stakeholders
The Team W
MARCH 2020 - PRESENT
AODA Certification - Accessibility for Ontarians with Disabilities Act
OSG
SEPTEMBER 2019 - PRESENT
Enterprise Design Thinking Practitioner
IBM
JULY 2019 - PRESENT
UX and Positive Design
ESPM
JANUARY 2019 - PRESENT
Scrum Foundation Professional Certificate (SFPC)
CertiProf
NOVEMBER 2018 - PRESENT
Cross Cultural Team Communications - Canada
Mitacs
NOVEMBER 2018 - PRESENT
User Experience Certification in Project Management (Level 3)
UX Alliance
SEPTEMBER 2018 - PRESENT
User Experience Certification in Project Management (Level 2)
UX Alliance
JULY 2018 - PRESENT
User Experience Certification in Project Management (Level 1)
UX Alliance
APRIL 2015 - PRESENT
Analytics Planning for Managers
IAB
FEBRUARY 2014 - PRESENT
The Future of Storytelling
University of Applied Sciences Potsdam