Marcos is a UX designer skilled in user interface, research, and product analytics. He has over 13 years of experience, with the last six focused on user experience. He has worked in over 25 industry sectors with companies in the USA, Canada, Germany, and Brazil, creating and overseeing digital applications focused on data-driven decisions. Marcos has been spreading his enthusiasm for design by sharing his industry expertise with students worldwide as a UX mentor at CareerFoundry.
Led and mentored a cross-functional team, including user experience strategy, web analysis, data visualization, user interface design, digital marketing, research, search engine marketing (SEM), SEO, and front-end development.
Managed project priorities, deadlines, and deliverables.
Executed a digital campaign with digital influencers to launch a DNA test with a return on investment of 10.54%.
Improved 16% ROI with strategies in real-time for the higher education sector.
Increased Google search ranking to position 10 with SEO strategies in the home and decor segment.
Technologies: Adobe Creative Suite, Google Data Studio, Sketch, Axure, Adobe Photoshop, Adobe Dreamweaver, Adobe Illustrator, Google Analytics, Facebook Insights, Key Performance Indicators (KPIs)
2015 - 2018
Applied metrics and KPI models to help support design decisions.
Monitored the progress and success of brands, developing a set of regular measurements.
Realized qualitative and quantitative searches for understanding the current user experience.
Built a detailed vision for the user experience considering all touchpoints.
Created a model of the commercial outcomes resulting from realizing the concept and the costs of doing it.
Developed a roadmap of what needs to happen to get the business from where you are today to where the company wants to be.
Planned for improving the capabilities and culture of the clients to make a go of in the business.