Marcos Rezende, Designer in Ottawa, ON, Canada
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Marcos Rezende

Verified Expert  in Design

Designer

Location
Ottawa, ON, Canada
Toptal Member Since
July 19, 2021

Marcos is a senior UX designer with extensive experience in product analysis and strategic thinking with over 15 years of experience. He has worked in over 30 industry sectors with companies worldwide, creating and overseeing digital applications focused on data-driven decisions. Marcos is also recognized as a Top UX Voice on LinkedIn and worked as a UX mentor at CareerFoundry.

Portfolio

Work Experience

Senior UX Designer

2024 - PRESENT
Microsoft
  • Contributed to shaping the future of the workplace and collaboration through the integration of Viva Connections and Copilot AI.
  • Integrated Viva Connections with Copilot AI, setting a new standard for user experiences and crafting intuitive interfaces that enrich user collaboration and productivity across platforms.
  • Improved employee engagement and redefined the digital workplace within Viva Connections.
Technologies: Figma, FigJam, Azure DevOps

UX Designer

2021 - 2024
Qlik
  • Crafted experiences for data science as a service (DSaaS) that leverage AI and ML to enhance visualization, predictive modeling, and data insights while addressing human-centered and technological challenges.
  • Ideated products from scratch and improved features that enable users to automate complex business processes using Qlik Automation (PaaS).
  • Designed for Qlik Sense SaaS mobile app (iOS and Android), focusing on mobile-first principles, web standards, and emerging UI/UX trends.
  • Conducted in-depth technical constraints and feasibility analysis across multiple devices and platforms, effectively reducing design debt.
  • Developed and maintained the new Sprout Design System documentation for Qlik Sense, collaborating with cross-functional teams.
Technologies: Figma, InVision, Sketch, DataViz, Workflow, Collaboration, Heuristic Analysis, UX Review, Web UX Design, Web UI Design, Large Language Models (LLMs), Conversational UI, Generative Artificial Intelligence (GenAI), Artificial Intelligence (AI), Conversational UX, Natural Language Processing (NLP)

UX Mentor

2021 - 2022
CareerFoundry
  • Provided advice and support to students worldwide in writing and via video calls on creating an industry-ready portfolio of project work in line with best practices.
  • Guided and encouraged aspiring UX designers to improve their UX soft skills.
  • Applied extensive industry experience to guide students on potential career paths within their field of study.
  • Collaborated closely with tutors to evaluate student work and give actionable suggestions to improve the quality of student submissions.
Technologies: Mentorship, Heuristic Analysis, UX Review, Web UX Design, Web UI Design

Lead UX Designer

2021 - 2021
LeapUX
  • Led design projects, collaborating cross-functionally with the team to identify pain points and improve user experience through design solutions.
  • Articulated design decisions with data—strategized and conducted meaningful user research, collected customer feedback, then synthesized and presented the findings as design concepts.
  • Developed remote UX workshops using user-centered approach methodologies.
Technologies: Adobe Creative Suite, Figma, InVision, Miro, Optimal Workshop, UXPressia, Heuristic Analysis, UX Review, Web UX Design, Web UI Design

UX Designer

2020 - 2021
LeapUX
  • Conceptualized and designed workflows and wireframes and refined prototypes.
  • Created UX and UI deliverables to ensure that business expectations are successfully met.
  • Collaborated closely with team members to conceptualize the design and prototype ideas for implementation on web-based applications.
  • Conducted user research projects to understand user needs and define metrics, testing solutions, and assumptions.
Technologies: Adobe Creative Suite, Heuristic Analysis, UX Review, Web UX Design, Web UI Design

Design Director

2019 - 2021
Connected Canadians
  • Created interface designs for programs and partnerships with Adobe, Amazon, Deloitte, Capgemini, and the National Gallery of Canada.
  • Advised on and built digital-first content for web and bilingual social media.
  • Maintained and ensured the consistency of the visual brand.
Technologies: Adobe Creative Suite, Figma, Adobe Photoshop, Adobe Illustrator, UX Review, Web UX Design, Web UI Design, Conversational UI, Conversational UX

Workshop Facilitator

2019 - 2020
Conquer
  • Trained professionals in raising productivity management using techniques and tools at Conquer, one of Brazil's most relevant education startups, with students in over 80 countries.
  • Mentored problem-focused disciplines such as innovation management, Agile principles, design sprint, and lightning decision jam.
  • Mentored time-management disciplines such as productivity system, prioritization, focus, habits, discipline, and organization.
Technologies: Design Sprints, Lightning Decision Jam (LDJ), Productivity, Productivity Improvement

Instructor (Metrics)

2016 - 2019
Wis
  • Trained hundreds of professionals across the design, advertising, IT, and marketing industries.
  • Used the web metrics methodology to guide students in digital projects involving web analytics and A/B testing.
  • Employed key performance indicators to apply in eCommerce, apps, websites, and blogs.
Technologies: Teaching, Instructional Design, User Metrics, Key Performance Indicators (KPIs), Heuristic Analysis, UX Review

Digital Project Manager

2015 - 2019
Danza
  • Led and mentored a cross-functional team, including user experience strategy, web analysis, data visualization, user interface design, digital marketing, research, search engine marketing (SEM), SEO, and front-end development.
  • Managed project priorities, deadlines, and deliverables.
  • Executed a digital campaign with digital influencers to launch a DNA test with a return on investment of 10.54%.
  • Improved 16% ROI with strategies in real-time for the higher education sector.
  • Increased Google search ranking to position 10 with SEO strategies in the home and decor segment.
Technologies: Adobe Creative Suite, Sketch, Axure, Adobe Photoshop, Adobe Dreamweaver, Adobe Illustrator, Google Analytics, Facebook Insights, Key Performance Indicators (KPIs), Heuristic Analysis, UX Review, Web UX Design, Web UI Design

UX Strategist

2015 - 2018
Ancora
  • Monitored the progress and success of brands, developing a set of regular measurements.
  • Realized qualitative and quantitative research for understanding the current user experience.
  • Built a detailed vision for the user experience considering all touchpoints.
Technologies: Adobe Creative Suite, Branding, Web Analytics, Heatmaps, UX Research, Customer Insights, Heuristic Analysis, UX Review, Web UX Design, Web UI Design

Digital Strategist

2012 - 2014
Aquatro
  • Leveraged strategic thinking and market insights to formulate product strategies aligned with business objectives and user needs.
  • Demonstrated expertise in providing end-to-end experience across various platforms, ensuring seamless user interactions and consistent brand messaging.
  • Collaborated with multidisciplinary teams to conceptualize, design, and execute intuitive websites for private and intergovernmental clients.
Technologies: A/B Testing, Product Thinking, Metrics, Key Performance Indicators (KPIs), Web Analytics, UX Review, Web UX Design, Web UI Design

Web Designer

2008 - 2010
Grupo Prix - Comunicação Integrada
  • Developed user interfaces and web-based applications using a variety of tools and technologies, including HTML, CSS, Flash, and WordPress.
  • Optimized website performance and ensured compatibility across different browsers and devices.
  • Collaborated with cross-functional teams, including developers, designers, and content creators, to deliver high-quality projects on time and within budget.
Technologies: WordPress, Adobe Flash, Adobe Illustrator, Adobe Dreamweaver, Adobe Photoshop, UX Review, Web UX Design, Web UI Design
2023 - 2023

Executive Program in Human-Computer Interaction for UX Design

Massachusetts Institute of Technology - Cambridge, Massachusetts

2019 - 2020

Certificate in UX Design

University of Toronto - Toronto, Canada

2016 - 2018

Postgraduate Degree in Big Data

ESPM - Escola Superior de Propaganda e Marketing - São Paulo, Brazil

2005 - 2011

Bachelor's Degree in Design

UFES - Universidade Federal do Espirito Santo - Vitória, Brazil

NOVEMBER 2023 - PRESENT

Design System in Figma

Design System University

OCTOBER 2023 - PRESENT

AI Cards Course

33A

JULY 2023 - PRESENT

Career Essentials in Generative AI

Microsoft

JULY 2023 - PRESENT

Designing Conversations with Voiceflow & CDI

Conversation Design Institute

JULY 2023 - PRESENT

Career Essentials in Generative AI

Microsoft

MAY 2023 - PRESENT

Interaction Design (IxD) of AI Systems

The Started

MAY 2023 - PRESENT

Team Essentials for Artificial Intelligence

IBM

MARCH 2023 - PRESENT

Figma Certification

FeuxDesign

AUGUST 2021 - PRESENT

Design System Specialist

Meiuca

APRIL 2021 - PRESENT

Agile PM Certification

University of Ottawa

NOVEMBER 2020 - PRESENT

eAccessibility Course (WCAG 2.1)

David Berman Communications

JULY 2020 - PRESENT

Certified Experience Designer

Akendi

JUNE 2020 - PRESENT

Design Sprint Masterclass Certificate

AJ&Smart - Google

JUNE 2020 - PRESENT

UX Metrics 2.0 - Product Analytics

Punk Metrics

MAY 2020 - PRESENT

Design Thinking

IDEO U

MARCH 2020 - PRESENT

Presenting User Research Results to Stakeholders

The Team W

MARCH 2020 - PRESENT

AODA Certification - Accessibility for Ontarians with Disabilities Act

OSG

SEPTEMBER 2019 - PRESENT

Enterprise Design Thinking Practitioner

IBM

JULY 2019 - PRESENT

UX and Positive Design

ESPM

JANUARY 2019 - PRESENT

Scrum Foundation Professional Certificate (SFPC)

CertiProf

NOVEMBER 2018 - PRESENT

Cross Cultural Team Communications - Canada

Mitacs

NOVEMBER 2018 - PRESENT

User Experience Certification in Project Management (Level 3)

UX Alliance

SEPTEMBER 2018 - PRESENT

User Experience Certification in Project Management (Level 2)

UX Alliance

JULY 2018 - PRESENT

User Experience Certification in Project Management (Level 1)

UX Alliance

APRIL 2015 - PRESENT

Analytics Planning for Managers

IAB

FEBRUARY 2014 - PRESENT

The Future of Storytelling

University of Applied Sciences Potsdam

Tools

Adobe Creative Suite, Adobe Flash, Sketch, Figma, Miro, InVision, Photoshop CC, Illustrator CC, Adobe Photoshop, Adobe Dreamweaver, Adobe Illustrator, Google Analytics, FullStory, Adobe Experience Design (XD), FigJam

Platforms

UXPressia, Axure, iOS, WordPress, Voiceflow

Other

UX Design, UX Research, User Metrics, Web Design, UX Process, Websites, User Experience (UX), Creative Problem Solving, Design Sprints, Project Design, UX Strategy, Branding, Logo Design, Logotype, Brand Identity, Mobile Web, User Stories, Heuristic Analysis, UX Review, Web UX Design, Web UI Design, Prototyping, Flow-mapping, Visual Design, Information Architecture (IA), Content Strategy, Key Performance Indicators (KPIs), Web Analytics, Communication, Data Visualization, Data-informed Visual Design, Agile UX, Accessibility, Web Accessibility, Universal Web Design, UX Metrics, Metrics, Key Performance Metrics, Design Thinking, Scrum, Project Management, Optimal Workshop, Mentorship, Facebook Insights, Heatmaps, Customer Insights, Storytelling, Visual Storytelling, Online Platform, Dashboards, Responsive Layout, E-learning, Gamification, A/B Testing, Landing Page Optimization, Landing Page Design, Digital Audiences, User Interface (UI), Mobile Design, Product Design, Responsive UI, Digital Product Design, Responsive UX Design, Interactive Prototypes, Design Systems, Lightning Decision Jam (LDJ), Productivity, Cross-functional Design, User Research, Workshop Facilitation, Teaching, Instructional Design, Human-computer Interaction (HCI), Interaction Design (IxD), Mobile UX, Mobile UI, Mobile App Design, Web & Mobile Applications, Product Thinking, Productivity Improvement, Sprint Master, DataViz, Workflow, Collaboration, Artificial Intelligence (AI), Natural Language Processing (NLP), Conversational UX, Conversational Design, Generative Artificial Intelligence (GenAI), Conversational UI, Large Language Models (LLMs), Microsoft Clarity, Azure DevOps

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