2022 - 2023
- Conducted user research, usability testing, data analysis, and user interviews.
- Provided strategic design direction that helped a team deliver a new onboarding experience that increased engagement rates by 19%.
- Established collaboration practices and rituals that enabled effective data-driven design decisions.
- Provided a UX audit through user journeys, wireframes, and prototypes, highlighting product strengths and weaknesses.
- Implemented a design system into an existing process that empowers designers to build consistent UI/UX patterns.
Technologies: Figma, Origami, Visual Design, Product Design, UI Audits, User Testing, eCommerce, Prototyping, Design Leadership, Design Ops, App Design, UX Design, iOS, Design Systems
Product Design Manager
2020 - 2022
- Provided the UX strategy that reduced user effort and "time on task" for core logistics admin web applications.
- Built Figma prototypes and conducted usability tests to validate user needs.
- Designed the visual design direction for four internal web applications, which resulted in quicker design builds and consistent UI elements.
- Contributed UI and UX patterns to the design system. I provided 16 Figma starter responsive web templates.
- Provided individual contributions for the UI, UX design, and prototypes.
Technologies: Sketch, Figma, Visual Design, Product Design, Responsive Web Apps, Dashboards, Design Systems, UI Components, UI Audits, User Validation, Responsive Web Design (RWD), User Testing, Prototyping, Design Leadership, Design Ops, Adobe Suite, UX Design
Global Head of Design
2018 - 2020
GfK - Growth from Knowledge
- Crafted the creative direction for GfK digital products.
- Led the design team that built our first MVP, which had a conversion rate of 6-11% in over three months.
- Designed and built a "sketch" design system for increased productivity and design consistency.
- Crafted and delivered low/high fidelity prototypes and designs for a key data analytics project.
Technologies: Sketch, Adobe Experience Design (XD), InVision, Figma, Visual Design, Product Design, Responsive Web Apps, Dashboards, Design Systems, UI Components, Mockups, UI Audits, Audits, Responsive Web Design (RWD), User Testing, User Validation Testing, Leadership, Prototyping, Design Leadership, Design Ops, App Design, HTML, Adobe Suite, UX Design
Senior UX/UI Designer
2017 - 2018
GfK - Growth from Knowledge
- Defined the entire end-to-end experience for web applications.
- Delivered the overall design direction for a suite of B2B products.
- Created and delivered a design system that would help with product design consistency.
- Conducted multiple user research and design thinking sessions to discover opportunities or to define problems.
Technologies: Adobe Illustrator, Axure, Adobe Photoshop, Sketch, Visual Design, Product Design, Responsive Web Apps, Dashboards, Design Systems, UI Components, Mockups, UI Audits, White Labeling, Audits, Responsive Web Design (RWD), User Testing, User Validation Testing, Design Leadership, HTML, Adobe Suite, UX Design, Customization
2013 - 2017
- Crafted the miCoach cross-platform experience consisting of UI concepts, wireframes, user flows, and web, tablet, and mobile prototypes.
- Created the style guide to ensure the application was consistent across platforms.
- Conducted user research to capture user needs and inform design decisions.
Technologies: Sketch, Adobe Creative Suite, Product Design, Mockups, UI Audits, Responsive Web Design (RWD), Gamification, User Testing, User Validation Testing, eCommerce, App Design, HTML, Retail & Wholesale, Adobe Suite, Responsive Web Apps, UX Design, Design Systems
Senior UI Designer
2007 - 2012
Game Show Network
- Designed the UI for two casino games which profited £1 million in revenue over three months and were the second highest in company history.
- Crafted logos, white-label website designs, and brand assets.
- Built white-label partner websites using HTML/CSS.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe Flash, Product Design, Mockups, White Labeling, Gamification, eCommerce, HTML, Adobe Suite, Customization