Now focused on startup consulting in UX and UI design, Maria has over ten years of experience creating brands and user interfaces. She's worked for globally known companies and startups, taught a theory of design course for beginner designers and provided services for clients from Europe and the US as a freelancer. She has a degree in graphic design and illustration and runs her own design agency in Tel Aviv, Israel.
Worked closely with a marketing team for website improvements. My role includes research, leading 2 other designers, preparing the pages for A/B testing, and collecting results for analytics and improvements.
Designed brand new concepts, such as branding for daughter companies, online/offline events, or any standalone brands connected to the company.
Curated concept creation, branding finalization, and development of a mobile and desktop website for an event that had 12,000 registered users and about 8,000 attendees.
Provided visual strategy and design management.
Created the design system (the unified library for designers and developers) for better convenience of usage and product consistency.
Technologies: ClickUp, Hotjar, Figma
2018 - PRESENT
Maintained the app and improved the UX and UI with a healthcare AI product.
Explored problems and solved them with better design solutions.
Designed a new visual language and design system.
Worked closely with researchers, developers, and the product team.
Ideated with a design team, testing ideas and providing the best solutions for the current app.
Scaled the product in terms of UX and UI.
Created the design and helped maintain startup mobile apps in the healthcare industry.
Provided prototypes, wireframes, and UX flows.
Provided a new UI design based on brand philosophy and guidelines.
Technologies: Principle, Notion, InVision, Figma
Founder & Lead Designer
2018 - PRESENT
Designed and directed mobile, web, and desktop apps from scratch.
Handled branding, logo, print, and digital products.
Designed UX and UI for startups on every stage, both individual entrepreneurs and businesses.
Built user scenarios, user stories, and user flows for digital product improvements based on qualitative user research.
Strategized for eCommerce product GUIs.
Worked with clients from all over the world including Vocativ, Playtika, and dozens of startups.
Technologies: Google Webmaster Tools, Zoom, Slack, InVision, Adobe, Sketch
External UX Consultant
2018 - PRESENT
Consulted for companies and startups.
Built information architecture in terms of visual and user experience design, mostly focused on mobile apps and mobile view websites.
Designed UX and UI for an iOS app from scratch. The product is a big platform for dating, socializing, and content popularization with friendly interactions with users, created for busy people.
Helped with work on logo creation, consulted about landing pages, and guided a client through the workflow.
Tested different user flows for every scenario of the app and found the best solutions out of all the ideas that were brainstormed with a client.
Developed a few versions of the app, including the very first stage with a limited number of features. Also suggested the "perfect" product vision—the maximum that could be developed for the users in a short period of time.
Created presentation, prototype, and UI for the app with working flows in InVision, UIkit, and guidelines.
Technologies: Adobe Illustrator, InVision, Sketch
Senior UX Designer
2017 - 2017
Worked on a platform featuring social media, messaging, communities, and collaborations.
Maintained up to five projects based on this platform.
Improved the UX and flows for web, Android, and iOS applications.
Maintained the prototypes and provided assets and descriptions for developers.
Researched user needs and problems and helped ideate the right solutions.