Mariia Borysova
Verified Expert in Design
Designer
London, United Kingdom
Toptal member since November 30, 2021
Mariia is a senior full-stack product designer with unique expertise working with healthtech and business operations markets. She was part of a venture building a studio, working on several healthtech and business operations B2B and B2C startups. She has been involved in everything from idea validation to product growth scaling to becoming a unicorn. Having spent over five years in marketing management before switching to design, Mariia has gained a holistic understanding of product marketing.
Portfolio
Work Experience
Product Designer
Quilez and Associates Inc
- Designed an AI-driven application for vital tracking.
- Created a website and a healthcare content platform.
- Designed an AI-powered bot to help patients manage their symptoms and track progress.
Product Designer
Health Matters Studio
- Led design projects from exploratory research and concept testing to the scaling and product growth stage.
- Contributed work that led to a 125% increase in booked shifts. My work focused on accessibility, performance, and improving the booking experience for a healthtech company.
- Redesigned user onboarding for a healthtech company, leading to increased activation by 30%.
UI/UX Designer
Lenox.ai GmbH
- Conducted extensive research to create a strategy for a product in the early stages of a legal platform powered by AI.
- Designed a web app from scratch for a complex German legal market within two months.
- Created a design system and modern branding for a new product.
Senior Product Designer
PandaDoc
- Designed an extension to improve the document workflows for clients.
- Led a range of design experiments within the growth team to improve activation and engagement rates.
- Implemented new functionality related to document management to enhance and speed up the workflows.
UI/UX Designer
BodySpec
- Redesigned the booking flow and the website from the ground up to support the new product strategy.
- Led exploratory research in the company, helping understand the main service issues and expectations.
- Spearheaded a cross-functional group conducting evaluative research studies in the company.
Senior Product Designer
Sudden Turtle Dental Consulting Inc.
- Redesigned a B2B2C dental industry mobile application to improve key metrics: the number of monthly active users, the number of shifts worked daily, and the number of activated users.
- Led foundational research to create a customer journey map and created user personas.
- Built a design system including a new brand identity (colors, fonts, iconography, and illustration).
Product Designer
Cold Start
- Worked on launching three new healthtech products from scratch to growth and scaling stages.
- Designed a booking flow to optimize internal processes and optimize the user journey.
- Validated ideas through qualitative user research and quantitative research.
- Designed internal products for process optimization.
- Built brand identity, including fonts, colors, and graphics, and worked on marketing materials.
UI/UX Designer
Aitheon
- Designed a mobile application for the operation of a medical robot.
- Supported the design system development by migrating Sketch assets to Figma.
- Helped to shape the company's online brand presence, designed digital assets used by a business development team, and created brand guides.
Product Designer
Thyforlife
- Led product design for a new healthcare product on the market.
- Designed an application for thyroid patients from scratch to public release.
- Created branding for the product and set the creative direction for further brand development.
- Led the creation of user experience, testing, user interface design, and animation.
CMO
Bookimed
- Managed conversion optimization on the website and landing pages.
- Oversaw the design, management, and delivery of marketing materials.
- Orchestrated website user experience optimization and content planning.
- Worked as a manager on digital advertising and marketing campaigns.
CMO
OpsWay
- Managed the website, handling rebranding and partnership platform redesign and development.
- Redesigned our partnership experience, which led to an uplift in the number of partner-generated SQL.
- Ran a distributed team of up to ten people in marketing and design.
- Partnered with top SaaS and content marketing management.
Skills
Tools
Hotjar, Jira, AI Tools, Sketch, Optimizely
Platforms
Mobile, Figma, Android, iOS, Web, WordPress, Webflow
Industry Expertise
Healthcare, Technology, Health, Consumer Products, Health & Wellness, Creative Tech, Social Networking, Professional Services, Information Technology, Human Resources (HR), Education Technology (Edtech)
Languages
Visual Design Language
Other
User Interface (UI), User Experience (UX), Web Design, Product Design, User Flows, Visual Design, Wireframing, User Personas, MVP Design, Mobile App Design, Prototyping, UX Design, Mobile Design, UI Design, Responsive Web Design (RWD), Web App Design, Dashboard Design, Landing Page Design, Landing Pages, Web App UI, Design Systems, Mobile UI, Mobile Mockups, Mobile First, Mobile UI Design, Mobile UX Design, UI Components, Mobile App Development, B2B, Data Visualization, Digital Product Design, User Testing, Customer Journeys, Web App UX, Fintech, Dashboards, User Journeys, Digital Health, UX Wireframes, High-fidelity Mockups, User Stories, Personas, Design Leadership, Web Platforms, Websites, User Journey Maps, Native Mobile Apps, Mobile Apps, User Engagement, Web Page Mockups, UX Audits, Qualitative Research, Quantitative Research, UX Strategy, Competitor Analysis & Profiling, Design Thinking, Mockups, Responsive Web Apps, Rapid Prototyping, High-fidelity Prototypes, Interactive Prototypes, Journey Mapping, Marketplaces, Discovery Workshops, Content Management Systems (CMS), DataViz, Software as a Service (SaaS), Layout, UX Branding, User Experience Design, Women's Health, Consumer Behavior, Stakeholder Interviews, Component Libraries, Data Collection, Direct to Consumer (D2C), Conversion, Chrome Extensions, Productivity, Agile, UX Prototyping, Graphic Design, Heuristic Evaluation, UI Prototyping, Business Intelligence (BI), User Onboarding, Onboarding, Product Discovery, App UI, App UX, Generative Artificial Intelligence (GenAI), Marketplace Platforms, Human-centered AI, Pitch Decks, Presentation Design, Healthcare Services, Healthcare Software, Testing, Enterprise Resource Planning (ERP), B2B2C, Mobile-first Design, User Validation, User Validation Testing, Accessibility, Report Design, Web Animation, Brand Guidelines, Design Guidelines, Visual Brand Guidelines, Material UI, Design Documentation, Usability, Web Application Design, AI Chatbots, Large Language Models (LLMs), UI Testing, User-centered Design (UCD), Leadership, Enterprise Design, Cross-functional Collaboration, A/B Testing, Google Material Design, Desktop App Design, Web Applications, Complex Web Systems, Management Systems, Creative Strategy, Design Reviews, Experience Maps, User Requirements, Mobile Applications, Android App Design, WordPress Design, SaaS UX Consulting, Atomic Design, User Feedback, Branding, UX Analysis, Healthcare IT, Software, Robot Operating System (ROS), Automation, Project Management, Digital Strategy, Hiring Process Development, Illustration, UX Testing, Investment Banking, Internet of Things (IoT), Marketing Design, Creative Direction, UX Flows, App Design, iOS App Design, Web UX Design, Web UI Design, Mobile App UI, Medical Billing, Medical Software, User Research, Educational Portals, Mobile UX, Nutrition & Supplements, UX Research, B2C, Analytics, Customer Research, Web UI, Web UX, Wellness, Holistic Wellness, Mobile Prototypes, Information Architecture (IA), Marketplace Design, Consulting, Training, Conversion Rate Optimization (CRO), Data-informed Visual Design, Gamification, Responsive UI, Conversion Rate, Growth, SaaS Design, User Interviews, Childcare, Cross-platform, SaaS, Best Practices in Design, Style Guides, Cross-platform UX, Design Workshops, Design Sprints, Brand Design, Interaction Design (IxD), Layout Design, Artificial Intelligence (AI), AI Design, Logo Design, System Design, Electronic Health Records (EHR), OpenAI, Social Networks, Chatbots, Service Design, Conversational UX, Game Design, Motion & Animation Design, Robotics, Responsive, Adult Education, Usability Testing, Web App Testing, Finance, Financial UX, Financial Data, Digital Finance
Experience
- Product Design - 7 years
- Wireframing - 5 years
- UX Analysis - 4 years
- User Experience (UX) - 4 years
- User Personas - 4 years
- Mobile App Design - 4 years
- MVP Design - 4 years
- User Interface (UI) - 4 years
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