Mariia Borysova, Designer in London, United Kingdom
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Mariia Borysova

Verified Expert  in Design

Bio

Mariia is a senior full-stack product designer with unique expertise working with healthtech and business operations markets. She was part of a venture building a studio, working on several healthtech and business operations B2B and B2C startups. She has been involved from the idea validation to the product growth scaling stage to becoming a unicorn. Having spent over five years in marketing management before switching to design, Mariia has gained a holistic understanding of product marketing.

Portfolio

Work Experience

Product Designer

2024 - PRESENT
Quilez and Associates Inc
  • Designed an AI-driven application for vital tracking.
  • Created a website and a healthcare content platform.
  • Designed an AI-powered bot to help patients manage their symptoms and track progress.
Technologies: Product Design, UX Design, UI Design, Mobile App Design, Testing, B2B2C, Mobile-first Design, User Validation, User Validation Testing, Accessibility Development, Brand Design, Design Documentation, Usability, AI Chatbots, LLM, UI Design, User-centered Design (UCD), Leadership, Enterprise Design, Cross-functional Collaboration, A/B Testing

Product Designer

2018 - PRESENT
Health Matters Studio
  • Led design projects from exploratory research and concept testing to the scaling and product growth stage.
  • Contributed work that led to a 125% increase in booked shifts. My work focused on accessibility, performance, and improving the booking experience for a healthtech company.
  • Redesigned user onboarding for a healthtech company, leading to increased activation by 30%.
Technologies: Product Design, UX Design, UX Research, User Research, Component Libraries, Data Collection, Direct to Consumer (D2C), Conversion, Landing Page Design, Landing Pages, Chrome Extension Development, Productivity, UX Prototyping, Graphic Design, Professional Services, Service Design, UI Prototyping, Education Technology (Edtech), Business Intelligence Development, User Onboarding, Onboarding UX Design, Responsive Web Development, Conversational UX, Product Discovery, App UI, App UX, Generative Artificial Intelligence (GenAI), Marketplace Platforms, Human-centered AI, Presentation Design, Presentation Design, Healthcare Services, Healthcare Software, Testing, ERP Development, B2B2C, Mobile-first Design, User Validation, User Validation Testing, Accessibility Development, Report Design, Web Animation, Brand Design, Design Guidelines, Material UI, Design Documentation, Usability, Web App Design, LLM, UI Design, User-centered Design (UCD), Leadership, Cross-functional Collaboration

UI/UX Designer

2023 - 2023
Lenox.ai GmbH
  • Conducted extensive research to create a strategy for a product in the early stages of a legal platform powered by AI.
  • Designed a web app from scratch for a complex German legal market within two months.
  • Created a design system and modern branding for a new product.
Technologies: Web App Design, Responsive Web Design, UI Design, UX Design, Chatbot Design, Heuristic Evaluation, Professional Services, UI Prototyping, Business Intelligence Development, Responsive Web Development, Conversational UX, Product Discovery, App UI, App UX, Generative Artificial Intelligence (GenAI), Human-centered AI, Healthcare Services, Healthcare Software, Testing, User Validation, User Validation Testing, Brand Design, Material UI, Web App Design, AI Chatbots, LLM, UI Design, User-centered Design (UCD), Leadership, Cross-functional Collaboration

Senior Product Designer

2022 - 2023
PandaDoc
  • Designed an extension to improve the document workflows for clients.
  • Led a range of design experiments within the growth team to improve activation and engagement rates.
  • Implemented new functionality related to document management to enhance and speed up the workflows.
Technologies: Figma, Responsive Web Development, System Design, UX Design, UX Design, Prototype Design, Prototype Design, OpenAI, UX Design, Discovery Workshops, Content Management Systems (CMS), Dashboard Design, DataViz, SaaS Design, Layout, Stakeholder Interviews, Hotjar, Component Libraries, Data Collection, Direct to Consumer (D2C), Conversion, Landing Page Design, Landing Pages, Chrome Extension Development, Productivity, Agile Design, Design Systems, UX Prototyping, Graphic Design, Heuristic Evaluation, Professional Services, Service Design, UI Prototyping, Business Intelligence Development, User Onboarding, Onboarding UX Design, Product Discovery, App UI, App UX, Generative Artificial Intelligence (GenAI), Human-centered AI, Presentation Design, Testing, ERP Development, B2B2C, User Validation, User Validation Testing, Accessibility Development, Brand Design, Design Guidelines, Design Documentation, Usability, Web App Design, AI Chatbots, UI Design, User-centered Design (UCD), Leadership, Enterprise Design, Cross-functional Collaboration, A/B Testing

UI/UX Designer

2022 - 2022
BodySpec
  • Redesigned the booking flow and the website from the ground up to support the new product strategy.
  • Led exploratory research in the company, helping understand the main service issues and expectations.
  • Spearheaded a cross-functional group conducting evaluative research studies in the company.
Technologies: Mobile UI Design, Mobile UX Design, Mobile Apps, Mobile App Design, UI Design, UX Design, Mobile App, Web Design, UX Design, UI Design, Mobile App Design, Discovery Workshops, Health & Wellness, Content Management Systems (CMS), Social Networking, Layout, UX Design, Consumer Behavior, Stakeholder Interviews, Hotjar, Component Libraries, Direct to Consumer (D2C), Conversion, Landing Page Design, Agile Design, UX Prototyping, Graphic Design, Heuristic Evaluation, Professional Services, Service Design, UI Prototyping, Product Discovery, App UX, Presentation Design, Healthcare Services, Healthcare Software, Testing, Mobile-first Design, User Validation, Usability, UI Design, User-centered Design (UCD), Cross-functional Collaboration

Senior Product Designer

2022 - 2022
Sudden Turtle Dental Consulting Inc.
  • Redesigned a B2B2C dental industry mobile application to improve key metrics: the number of monthly active users, the number of shifts worked daily, and the number of activated users.
  • Led foundational research to create a customer journey map and created user personas.
  • Built a design system including a new brand identity (colors, fonts, iconography, and illustration).
Technologies: UX Design, UX Design, User Journeys, Mobile App Design, UX Design, UX Design, UX Design, User Flow Design, Mobile UX Design, Native Mobile Apps, Product Design, Design Workshops, Mockups, Brand Design, Interaction Design (IxD), Layout Design, Technology, System Design, Rapid Prototyping, Prototype Design, Prototype Design, Health, UX Design, Marketplace Design, Discovery Workshops, Health & Wellness, Layout, UX Design, Stakeholder Interviews, Hotjar, Component Libraries, Conversion, Productivity, Agile Design, UX Prototyping, Graphic Design, Service Design, User Onboarding, Onboarding UX Design, Product Discovery, App UI, App UX, Marketplace Platforms, Human Resources, Presentation Design, Healthcare Services, Healthcare Software, User Validation, Usability, User-centered Design (UCD), Leadership, Cross-functional Collaboration

Product Designer

2020 - 2022
Cold Start
  • Worked on launching three new healthtech products from scratch to growth and scaling stages.
  • Designed a booking flow to optimize internal processes and optimize the user journey.
  • Validated ideas through qualitative user research and quantitative research.
  • Designed internal products for process optimization.
  • Built brand identity, including fonts, colors, and graphics, and worked on marketing materials.
Technologies: Figma, UX Design, UI Design, Creative Direction, Visual Design, Product Design, Medical Billing, Medical Software, Healthcare IT, Visual Design, User Research, Web App Design, Responsive Web Design, Mobile App Design, UX Design, MVP Design, Web Design, Web UI Design, Mobile App Design, Dashboard Design, Landing Page Design, Landing Pages, Mobile UI Design, Mobile UX Design, Mobile App Design, UX Research, UX Design, Wireframing, Prototyping, Design Systems, Mobile App Design, Mobile App Design, UI Design, B2C, Customer Research, Analytics Development, Marketplace Design, Digital Product Design, Data-informed Visual Design, UX Design, Dashboard, Growth Design, SaaS Design, User Journeys, Digital Health, UX Wireframes, Mockups, User Stories, UX Design, Healthcare App Design, UX Design, Mobile Apps, Mockups, UX Design, Qualitative Research, Quantitative Research, Childcare, Best Practices in Design, Style Guides, UX Design, UX Strategy, Competitor Analysis & Profiling, Design Thinking, Design Workshops, Mockups, Design Sprints, Brand Design, Interaction Design (IxD), Layout Design, Technology, Logo Design, System Design, Rapid Prototyping, Prototype Design, Prototype Design, Health, Electronic Health Records (EHR), UX Design, Consumer Products, Discovery Workshops, Health & Wellness, Creative Tech, DataViz, UX Design, Women's Health, Consumer Behavior, Stakeholder Interviews, Hotjar, Component Libraries, Data Collection, Direct to Consumer (D2C), Agile Design, Graphic Design, Professional Services, Product Discovery, App UI, Marketplace Platforms, Presentation Design, Presentation Design, Healthcare Services, Healthcare Software

UI/UX Designer

2019 - 2020
Aitheon
  • Designed a mobile application for the operation of a medical robot.
  • Supported the design system development by migrating Sketch assets to Figma.
  • Helped to shape the company's online brand presence, designed digital assets used by a business development team, and created brand guides.
Technologies: Sketch, Figma, Illustration, Product Design, UX Design, UI Design, Visual Design, Branding, Creative Direction, User Flow Design, Web App Design, Responsive Web Design, Visual Design, Mobile App Design, UX Design, MVP Design, Web Design, Web UI Design, Mobile App Design, Dashboard Design, Landing Page Design, Landing Pages, UI Design, Mobile UI Design, Mobile UX Design, Mobile App Design, Mobile First Design, Prototyping, Design Systems, Mobile App Design, Mobile App Design, Mobile App Design, Android Design, UI Design, Digital Product Design, Data-informed Visual Design, UX Design, Dashboard, SaaS Design, User Journeys, UX Wireframes, Mockups, UX Design, Native Mobile Apps, Healthcare App Design, Mobile Apps, Mockups, UX Design, Cross-Platform, SaaS Design, Style Guides, UX Design, UX Strategy, Design Thinking, Mockups, Design Sprints, Interaction Design (IxD), Layout Design, AI Design, AI Design, Technology, System Design, Prototype Design, SaaS Design, UX Design, Stakeholder Interviews, Hotjar, Component Libraries, Productivity

Product Designer

2018 - 2019
Thyforlife
  • Led product design for a new healthcare product on the market.
  • Designed an application for thyroid patients from scratch to public release.
  • Created branding for the product and set the creative direction for further brand development.
  • Led the creation of user experience, testing, user interface design, and animation.
Technologies: Figma, Illustration, UX Design, Mobile App Design, UI Design, UX Design, Mobile App, UI Design, iOS Design, Healthcare IT, User Research, Visual Design, Mobile App Design, UX Design, MVP Design, Mobile App Design, Mobile UI Design, Mobile UX Design, Mobile App Design, Nutrition & Supplements, Mobile First Design, UX Research, UX Design, Wireframing, Prototyping, Design Systems, Mobile App Design, Mobile App Design, Mobile App Design, Android Design, B2C, Customer Research, Analytics Development, Digital Product Design, Data-informed Visual Design, UX Design, Gamification Design, User Journeys, Digital Health, UX Wireframes, Mockups, User Stories, UX Design, Native Mobile Apps, iOS Design, Healthcare App Design, Mobile Apps, Mockups, Qualitative Research, Quantitative Research, Best Practices in Design, Style Guides, UX Strategy, Competitor Analysis & Profiling, Design Thinking, Mockups, Brand Design, Layout Design, Technology, Logo Design, Prototype Design, Prototype Design, Health, Consumer Products, Social Networks, Health & Wellness, Social Networking, DataViz, UX Design, Women's Health, Consumer Behavior, Professional Services, App UI

CMO

2018 - 2018
Bookimed
  • Managed conversion optimization on the website and landing pages.
  • Oversaw the design, management, and delivery of marketing materials.
  • Orchestrated website user experience optimization and content planning.
  • Worked as a manager on digital advertising and marketing campaigns.
Technologies: Virtual Coaching, UI Design, B2C, UI Design, Customer Research, Analytics Development, CRO, Conversion Rate, Growth Design, UX Design, Qualitative Research, Quantitative Research, Competitor Analysis & Profiling, Design Thinking, Health, Marketplace Design, Content Management Systems (CMS), Conversion, UX Prototyping

CMO

2017 - 2018
OpsWay
  • Managed the website, handling rebranding and partnership platform redesign and development.
  • Redesigned our partnership experience, which led to an uplift in the number of partner-generated SQL.
  • Ran a distributed team of up to ten people in marketing and design.
  • Partnered with top SaaS and content marketing management.
Technologies: Virtual Coaching, CRO, Conversion Rate, Growth Design, Quantitative Research, Competitor Analysis & Profiling, Technology, Content Management Systems (CMS), Conversion

Tools

Figma, Hotjar, Jira, Sketch

Platforms

Mobile App Design, Android Design, iOS Design, Web Design

Industry Expertise

Healthcare App Design, Technology, Health, Consumer Products, Health & Wellness, Creative Tech, Social Networking, Professional Services, Tech Freelancing, Human Resources, Education Technology (Edtech)

Languages

Visual Design

Other

UI Design, UX Design, Web Design, Product Design, User Flow Design, Wireframing, UX Design, MVP Design, Mobile App Design, Prototyping, UX Design, Mobile App Design, UI Design, Responsive Web Design, Web App Design, Dashboard Design, Landing Page Design, Landing Pages, UI Design, Design Systems, Mobile UI Design, Mobile App Design, Mobile First Design, Mobile App Design, Mobile App Design, UI Design, Mobile App Design, B2B Design, User Testing, UX Design, User Journeys, Digital Health, UX Wireframes, Mockups, User Stories, UX Design, Design Leadership, Web Platforms, Web Design, UX Design, Native Mobile Apps, Mobile Apps, User Engagement, Mockups, UX Design, Qualitative Research, Quantitative Research, UX Strategy, Competitor Analysis & Profiling, Design Thinking, Mockups, Responsive Web Development, Rapid Prototyping, Prototype Design, Prototype Design, UX Design, Marketplace Design, Discovery Workshops, Content Management Systems (CMS), DataViz, SaaS Design, Layout, UX Design, User Experience Design, Women's Health, Consumer Behavior, Stakeholder Interviews, Component Libraries, Data Collection, Direct to Consumer (D2C), Conversion, Chrome Extension Development, Productivity, Agile Design, UX Prototyping, Graphic Design, Heuristic Evaluation, UI Prototyping, Business Intelligence Development, User Onboarding, Onboarding UX Design, Product Discovery, App UI, App UX, Generative Artificial Intelligence (GenAI), Marketplace Platforms, Human-centered AI, Presentation Design, Presentation Design, Healthcare Services, Healthcare Software, Testing, ERP Development, B2B2C, Mobile-first Design, User Validation, User Validation Testing, Accessibility Development, Report Design, Web Animation, Brand Design, Design Guidelines, Visual Brand Guidelines, Material UI, Design Documentation, Usability, Web App Design, AI Chatbots, LLM, UI Design, User-centered Design (UCD), Leadership, Enterprise Design, Cross-functional Collaboration, A/B Testing, Visual Design, Branding, UX Design, Healthcare IT, Software Design, ROS, Automation, Virtual Coaching, Digital Strategy , Hiring Process Development, UX Design, Investment Banking, AI Design, Marketing Design, Creative Direction, UX Design, Mobile App, iOS Design, Web Design, Web UI Design, Mobile App Design, Medical Billing, Medical Software, User Research, Educational Portals, Mobile UX Design, Nutrition & Supplements, UX Research, B2C, Analytics Development, Customer Research, Web UI, Web UX Design, Wellness, Holistic Wellness, Prototype Design, Information Architecture, Data Visualization Design, Marketplace Design, Design Consulting, Digital Product Design, Training, CRO, Customer Journeys, Data-informed Visual Design, Fintech Development, Gamification Design, Dashboard, UI Design, Conversion Rate, Growth Design, SaaS Design, UX Design, Childcare, Cross-Platform, SaaS Design, Best Practices in Design, Style Guides, UX Design, Design Workshops, Design Sprints, Brand Design, Interaction Design (IxD), Layout Design, AI Design, AI Design, Logo Design, System Design, Electronic Health Records (EHR), OpenAI, Social Networks, Chatbot Design, Service Design, Conversational UX, Robotics, Illustration, Responsive Web Design, Adult Education, Usability Testing, Web App Testing, Finance, Financial UX, Financial Data, Digital Finance

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