Mariia Borysova

Designer in Berlin, Germany

Member since November 30, 2021

Mariia is a senior full-stack product designer with unique expertise working with healthtech and business operations markets. She was part of the venture building a studio, working on several healthtech and business operations B2B and B2C startups from the idea validation to the product growth scaling stage and becoming a unicorn. Having spent over five years in marketing management before switching to design, Mariia also has a holistic understanding of product marketing.

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Portfolio

Digital Design

ThyForLife | Mobile App Product Design
- Healthcare IT
- UX Flows
- Creative Direction
- UI Design
- Illustration
- Mobile Design
- App Design
- iOS App Design
- Product Design
- UX Design
- Branding
- Visual Design
- Visual Design Language
- Mobile
- MVP Design
- User Experience (UX)
- Mobile App UI
- Mobile UX
- Mobile UI
- Mobile Mockups
- Nutrition & Supplements
- Mobile First
- Adult Education
- User Testing
- Digital Product Design
- Customer Journeys
- Data Visualization
- Data-informed Visual Design
- Web UI
- Web UX
- Mobile App Development
- Wellness
- Holistic Wellness
- Mobile Prototypes
- Information Architecture (IA)
- Gamification
- Dashboards
- User Stories
- Personas
- Design Leadership
- iOS
- Healthcare
- Mobile Apps
- User Engagement
- Best Practices in Design
- Brand Design
Innermore to Cure Eating Disorders | Website and Patient Portal
- User Interface (UI)
- User Experience (UX)
- Product Design
- User Research
- User Stories
- Personas
- Web Platforms
- Usability Testing
- User Flows
- User Personas
- Customer Journeys
- Web App UX
- Web App UI
- Web App Testing
- Healthcare
- User Interviews
- Mobile Apps
- User Engagement
- Web
- Cross-platform
- Best Practices in Design
- Brand Design
VIRGIL Product Design | Web Design
- Healthcare IT
- Digital Strategy
- Web Design
- UX Design
- Visual Design
- Web UX Design
- Branding
- Responsive
- Web UI Design
- UI Design
- Responsive Web Design (RWD)
- Visual Design Language
- Mobile
- MVP Design
- User Experience (UX)
- Mobile UX
- Adult Education
- User Testing
- Digital Product Design
- Conversion Rate Optimization (CRO)
- Customer Journeys
- Data Visualization
- Data-informed Visual Design
- Web App UX
- Web App UI
- Web UI
- Wellness
- Holistic Wellness
- Gamification
- Dashboards
- Responsive UI
- Conversion Rate
- Growth
- Personas
- Web Platforms
- Websites
- Web
- Childcare
- Cross-platform
- Best Practices in Design
- Brand Design
Aitheon | Robotics Company Digital Strategy and Website
- Software
- Robotics
- Internet of Things (IoT)
- Automation
- Web Design
- Illustration
- Mobile Design
- Marketing Design
- UI Design
- Creative Direction
- Visual Design
- Responsive
- Responsive Web Design (RWD)
- Visual Design Language
- Mobile
- MVP Design
- Mobile Mockups
- Consulting
- Digital Product Design
- Web App UX
- Web App UI
- Web UI
- Web UX
- Information Architecture (IA)
- B2B
- Responsive UI
- Websites
- UX Audits
- SaaS
- Brand Design
Aitheon | Mobile Application for Automation
- Automation
- Mobile
- Project Management
- UI Design
- UX Design
- Visual Design
- Illustration
- App Design
- Mobile App UI
- Product Design
- Visual Design Language
- MVP Design
- User Experience (UX)
- Mobile UI
- Mobile First
- Digital Product Design
- Data Visualization
- Mobile App Development
- Mobile Prototypes
- Information Architecture (IA)
- B2B
- iOS
- Mobile Apps
- Cross-platform
- SaaS
- Brand Design
EC for Elderly Care | Admin Portal
- User Experience (UX)
- Product Design
- User Interface (UI)
- Healthcare IT
- User Stories
- Personas
- Web Platforms
- User Testing
- Branding
- Web UX
- Web App UX
- Web App UI
- Web App Testing
- Healthcare
- Web
- Responsive Web Design (RWD)
- Brand Design
VIRGIL | Therapy Flow
- Hiring Process Development
- Web Design
- Product Design
- UI Design
- UX Design
- UX Flows
- Responsive
- Visual Design
- Web UX Design
- Visual Design Language
- User Experience (UX)
- User Testing
- Digital Product Design
- Conversion Rate Optimization (CRO)
- Customer Journeys
- Holistic Wellness
- B2B
- Responsive UI
- Conversion Rate
- Growth
- Web
- UX Audits
Bloomio | Investment Platform Design
- Investment Banking
- User Interface (UI)
- User Experience (UX)
- Branding
- Responsive
- Web Design
- Mobile Design
- UI Design
- Creative Direction
- Visual Design
- User Flows
- Responsive Web Design (RWD)
- Visual Design Language
- Mobile
- MVP Design
- Mobile UI
- Adult Education
- Marketplace Design
- Digital Product Design
- Data Visualization
- Data-informed Visual Design
- Web App UX
- Web App UI
- Fintech
- Web UI
- Web UX
- Dashboards
- Websites
- Web
- UX Audits
Business Flows B2B Solution
- Project Management
- Wireframing
- User Interface (UI)
- User Experience (UX)
- UX Research
- User Flows
- Data Visualization
- Data-informed Visual Design
- Web App UX
- Web App UI
- Web UI
- Web UX
- B2B

Employment

Product Designer
2020 - PRESENT
Cold Start
- Worked on launching three new healthtech products from scratch to growth and scaling stages.
- Designed a booking flow to optimize internal processes and optimize the user journey.
- Validated ideas through qualitative user research and quantitative research.
- Designed internal products for process optimization.
- Built brand identity, including fonts, colors, graphics, and worked on marketing materials.
Technologies: Figma, User Experience (UX), User Interface (UI), Creative Direction, Visual Design, Product Design, Medical Billing, Medical Software, Healthcare IT, Visual Design Language, User Research, Web App Design, Responsive Web Design (RWD), Mobile, UX Analysis, MVP Design, Web UX Design, Web UI Design, Mobile App UI, Dashboard Design, Landing Page Design, Landing Pages, Mobile UI, Mobile UX, Mobile Mockups, UX Research, User Personas, Wireframing, Prototyping, Design Systems, Mobile UI Design, Mobile UX Design, UI Components, B2C, Customer Research, Analytics, Marketplace Design, Digital Product Design, Data-informed Visual Design, Web App UX, Dashboards, Growth, SaaS Design, User Journeys, Digital Health, UX Wireframes, High-fidelity Mockups, User Stories, User Journey Maps, Healthcare, User Interviews, Mobile Apps, Web Page Mockups, UX Audits, Qualitative Research, Quantitative Research, Childcare, Best Practices in Design, Style Guides, Cross-platform UX, UX Strategy, Competitor Analysis & Profiling, Design Thinking, Design Workshops, Mockups, Design Sprints, Brand Design
Senior Product Designer
2022 - 2022
Sudden Turtle Dental Consulting Inc.
- Redesigned a B2B2C dental industry mobile application to improve key metrics: the number of monthly active users, the number of shifts worked daily, and the number of activated users.
- Led foundational research to create a customer journey map and created user personas.
- Built a design system including a new brand identity (colors, fonts, iconography, and illustration).
Technologies: UX Design, User Experience (UX), User Journeys, Mobile UX Design, Web App UX, User Personas, User Journey Maps, User Flows, Mobile UX, Native Mobile Apps, Product Design, Design Workshops, Mockups, Brand Design
UI/UX Designer
2019 - 2020
Aitheon
- Designed a mobile application for the operation of a medical robot.
- Supported the design system development by migrating Sketch assets to Figma.
- Helped to shape the company's online brand presence, designed digital assets used by a business development team, and created brand guides.
Technologies: Sketch, Figma, Illustration, Product Design, User Experience (UX), User Interface (UI), Visual Design, Branding, Creative Direction, User Flows, Web App Design, Responsive Web Design (RWD), Visual Design Language, Mobile, UX Analysis, MVP Design, Web UX Design, Web UI Design, Mobile App UI, Dashboard Design, Landing Page Design, Landing Pages, Web App UI, Mobile UI, Mobile UX, Mobile Mockups, Mobile First, Prototyping, Design Systems, Mobile App Design, Mobile UI Design, Mobile UX Design, Android, UI Components, Digital Product Design, Data-informed Visual Design, Web App UX, Dashboards, SaaS Design, User Journeys, UX Wireframes, High-fidelity Mockups, User Journey Maps, Native Mobile Apps, Healthcare, Mobile Apps, Web Page Mockups, UX Audits, Cross-platform, SaaS, Style Guides, Cross-platform UX, UX Strategy, Design Thinking, Mockups, Design Sprints
Product Designer
2018 - 2019
Thyforlife
- Led product design for a new healthcare product on the market.
- Designed an application for thyroid patients from scratch to public release.
- Created branding for the product and set the creative direction for further brand development.
- Led the creation of user experience, testing, user interface design, and animation.
Technologies: Figma, Illustration, User Experience (UX), Mobile Design, User Interface (UI), UX Testing, App Design, UI Design, iOS App Design, Healthcare IT, User Research, Visual Design Language, Mobile, UX Analysis, MVP Design, Mobile App UI, Mobile UI, Mobile UX, Mobile Mockups, Nutrition & Supplements, Mobile First, UX Research, User Personas, Wireframing, Prototyping, Design Systems, Mobile App Design, Mobile UI Design, Mobile UX Design, Android, B2C, Customer Research, Analytics, Digital Product Design, Data-informed Visual Design, Web App UX, Gamification, User Journeys, Digital Health, UX Wireframes, High-fidelity Mockups, User Stories, User Journey Maps, Native Mobile Apps, iOS, Healthcare, Mobile Apps, Web Page Mockups, Qualitative Research, Quantitative Research, Best Practices in Design, Style Guides, UX Strategy, Competitor Analysis & Profiling, Design Thinking, Mockups, Brand Design
CMO
2018 - 2018
Bookimed
- Managed conversion optimization on the website and landing pages.
- Oversaw the design, management, and delivery of marketing materials.
- Orchestrated website user experience optimization and content planning.
- Worked as a manager on digital advertising and marketing campaigns.
Technologies: Project Management, Web App UI, B2C, User Interface (UI), Customer Research, Analytics, Conversion Rate Optimization (CRO), Conversion Rate, Growth, User Journey Maps, Qualitative Research, Quantitative Research, Competitor Analysis & Profiling, Design Thinking
CMO
2017 - 2018
OpsWay
- Managed the website, handling rebranding and partnership platform redesign and development.
- Redesigned our partnership experience, which led to an uplift in the number of partner-generated SQL.
- Ran a distributed team of up to ten people in marketing and design.
- Partnered with top SaaS and content marketing management.
Technologies: Project Management, Conversion Rate Optimization (CRO), Conversion Rate, Growth, Quantitative Research, Competitor Analysis & Profiling

Other Experience

Democratizing User Research to Innovate and Refine Digital Products (Publication)
https://www.toptal.com/designers/user-research/democratizing-research
Empowering non-researchers to collect client feedback can pave the way to better products and customer retention.

Experience

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