Publication
Democratizing User Research to Innovate and Refine Digital Products
https://www.toptal.com/designers/ux-research/democratizing-research
Mariia is available for hire
Hire MariiaMariia Borysova
Verified Expert in Design
Designer
London, United Kingdom
Toptal member since November 30, 2021
Bio
Mariia is a senior full-stack product designer with unique expertise working with healthtech and business operations markets. She was part of a venture building a studio, working on several healthtech and business operations B2B and B2C startups. She has been involved in everything from idea validation to product growth scaling to becoming a unicorn. Having spent over five years in marketing management before switching to design, Mariia has gained a holistic understanding of product marketing.
Experience
- User Interface (UI) - 8 years
- User Experience (UX) - 8 years
- Product Design - 8 years
- Wireframing - 5 years
- MVP Design - 4 years
- UX Analysis - 4 years
- User Personas - 4 years
- Mobile App Design - 4 years
Portfolio
Work Experience
Product Designer
2024 - PRESENT
Quilez and Associates Inc
- Designed an AI-driven application for vital tracking.
- Created a website and a healthcare content platform.
- Designed an AI-powered bot to help patients manage their symptoms and track progress.
Technologies: Product Design, UX Design, UI Design, Mobile Design, Testing, B2B2C, Mobile-first Design, User Validation, Accessibility, Brand Guidelines, Design Documentation, Usability, AI Chatbots, Large Language Models (LLMs), UI Testing, User-centered Design (UCD), Leadership, Enterprise Design, Cross-functional Collaboration, A/B Testing, Google Material Design, UX Wireframes, Web Applications, AI Tools, Complex Web Systems, Design Reviews, Mobile Applications, Android App Design, WordPress Design, SaaS UX Consulting, Atomic Design, User Feedback, UX Leadership, Artificial Intelligence as a Service (AIaaS), AI-powered Product Design, Stakeholder Management, Iterative Design, Functional Testing
Product Designer
2018 - PRESENT
Health Matters Studio
- Led design projects from exploratory research and concept testing to the scaling and product growth stage.
- Contributed work that led to a 125% increase in booked shifts. My work focused on accessibility, performance, and improving the booking experience for a healthtech company.
- Redesigned user onboarding for a healthtech company, leading to increased activation by 30%.
Technologies: Product Design, UX Design, UX Research, User Research, Component Libraries, Data Collection, Direct to Consumer (D2C), Conversion, Landing Page Design, Landing Pages, Chrome Extensions, Productivity, UX Prototyping, Graphic Design, Professional Services, Service Design, UI Prototyping, Education Technology (Edtech), Business Intelligence (BI), User Onboarding, Onboarding, Responsive Web Apps, Conversational UX, Product Discovery, App UI, App UX, Generative Artificial Intelligence (GenAI), Marketplace Platforms, Human-centered AI, Pitch Decks, Presentation Design, Healthcare Services, Healthcare Software, Testing, Enterprise Resource Planning (ERP), B2B2C, Mobile-first Design, User Validation, Accessibility, Report Design, Web Animation, Brand Guidelines, Design Guidelines, Material UI, Design Documentation, Usability, Web Application Design, Large Language Models (LLMs), UI Testing, User-centered Design (UCD), Leadership, Cross-functional Collaboration, Google Material Design, WordPress, Webflow, Desktop App Design, UX Wireframes, Game Design, Fintech, Motion & Animation Design, Web Applications, AI Tools, Complex Web Systems, Creative Strategy, Design Reviews, Experience Maps, User Requirements, Mobile Applications, Android App Design, WordPress Design, Atomic Design, User Feedback, UX Leadership, Artificial Intelligence as a Service (AIaaS), AI-powered Product Design, Stakeholder Management, Iterative Design, Claude, Functional Testing, HIPAA Compliance
UI/UX Designer
2023 - 2023
Lenox.ai GmbH
- Conducted extensive research to create a strategy for a product in the early stages of a legal platform powered by AI.
- Designed a web app from scratch for a complex German legal market within two months.
- Created a design system and modern branding for a new product.
Technologies: Web App Design, Responsive Web Design (RWD), Web App UI, Web App UX, Chatbots, Heuristic Evaluation, Professional Services, UI Prototyping, Business Intelligence (BI), Responsive Web Apps, Conversational UX, Product Discovery, App UI, App UX, Generative Artificial Intelligence (GenAI), Human-centered AI, Healthcare Services, Healthcare Software, Testing, User Validation, Brand Guidelines, Material UI, Web Application Design, AI Chatbots, Large Language Models (LLMs), UI Testing, User-centered Design (UCD), Leadership, Cross-functional Collaboration, Desktop App Design, UX Wireframes, Web Applications, AI Tools, Management Systems, Creative Strategy, Design Reviews, Atomic Design, User Feedback, UX Leadership, Artificial Intelligence as a Service (AIaaS), AI-powered Product Design, Web Dashboards, Stakeholder Management, Agentic AI, Iterative Design, Functional Testing
Senior Product Designer
2022 - 2023
PandaDoc
- Designed an extension to improve the document workflows for clients.
- Led a range of design experiments within the growth team to improve activation and engagement rates.
- Implemented new functionality related to document management to enhance and speed up the workflows.
Technologies: Figma, Responsive Web Apps, System Design, Web App UX, UX Audits, High-fidelity Prototypes, Interactive Prototypes, OpenAI, Journey Mapping, Discovery Workshops, Content Management Systems (CMS), Dashboard Design, DataViz, Software as a Service (SaaS), Layout, Stakeholder Interviews, Hotjar, Component Libraries, Data Collection, Direct to Consumer (D2C), Conversion, Landing Page Design, Landing Pages, Chrome Extensions, Productivity, Agile, Design Systems, UX Prototyping, Graphic Design, Heuristic Evaluation, Professional Services, Service Design, UI Prototyping, Business Intelligence (BI), User Onboarding, Onboarding, Product Discovery, App UI, App UX, Generative Artificial Intelligence (GenAI), Human-centered AI, Pitch Decks, Testing, Enterprise Resource Planning (ERP), B2B2C, User Validation, Accessibility, Brand Guidelines, Design Guidelines, Design Documentation, Usability, Web Application Design, AI Chatbots, UI Testing, User-centered Design (UCD), Leadership, Enterprise Design, Cross-functional Collaboration, A/B Testing, Desktop App Design, UX Wireframes, Web Applications, AI Tools, Complex Web Systems, Management Systems, Design Reviews, Mobile Applications, Android App Design, SaaS UX Consulting, Atomic Design, Optimizely, User Feedback, UX Leadership, Artificial Intelligence as a Service (AIaaS), AI-powered Product Design, Stakeholder Management, Iterative Design, Functional Testing
UI/UX Designer
2022 - 2022
BodySpec
- Redesigned the booking flow and the website from the ground up to support the new product strategy.
- Led exploratory research in the company, helping understand the main service issues and expectations.
- Spearheaded a cross-functional group conducting evaluative research studies in the company.
Technologies: Mobile UI, Mobile UX, Mobile Apps, Mobile App UI, UI Design, UX Design, App Design, Web Design, User Experience (UX), User Interface (UI), Mobile Design, Discovery Workshops, Health & Wellness, Content Management Systems (CMS), Social Networking, Layout, UX Branding, Consumer Behavior, Stakeholder Interviews, Hotjar, Component Libraries, Direct to Consumer (D2C), Conversion, Landing Page Design, Agile, UX Prototyping, Graphic Design, Heuristic Evaluation, Professional Services, Service Design, UI Prototyping, Product Discovery, App UX, Pitch Decks, Healthcare Services, Healthcare Software, Testing, Mobile-first Design, User Validation, Usability, UI Testing, User-centered Design (UCD), Cross-functional Collaboration, Desktop App Design, Web Applications, Creative Strategy, User Requirements, Mobile Applications, WordPress Design, Atomic Design, User Feedback, Artificial Intelligence as a Service (AIaaS), Web Dashboards, Stakeholder Management
Senior Product Designer
2022 - 2022
Sudden Turtle Dental Consulting Inc.
- Redesigned a B2B2C dental industry mobile application to improve key metrics: the number of monthly active users, the number of shifts worked daily, and the number of activated users.
- Led foundational research to create a customer journey map and created user personas.
- Built a design system including a new brand identity (colors, fonts, iconography, and illustration).
Technologies: UX Design, User Experience (UX), User Journeys, Mobile UX Design, Web App UX, User Personas, User Journey Maps, User Flows, Mobile UX, Native Mobile Apps, Product Design, Design Workshops, Mockups, Brand Design, Interaction Design (IxD), Layout Design, Technology, System Design, Rapid Prototyping, High-fidelity Prototypes, Interactive Prototypes, Health, Journey Mapping, Marketplaces, Discovery Workshops, Health & Wellness, Layout, UX Branding, Stakeholder Interviews, Hotjar, Component Libraries, Conversion, Productivity, Agile, UX Prototyping, Graphic Design, Service Design, User Onboarding, Onboarding, Product Discovery, App UI, App UX, Marketplace Platforms, Human Resources (HR), Presentation Design, Healthcare Services, Healthcare Software, User Validation, Usability, User-centered Design (UCD), Leadership, Cross-functional Collaboration, Mobile Applications, User Feedback
Product Designer
2020 - 2022
Cold Start
- Worked on launching three new healthtech products from scratch to growth and scaling stages.
- Designed a booking flow to optimize internal processes and optimize the user journey.
- Validated ideas through qualitative user research and quantitative research.
- Designed internal products for process optimization.
- Built brand identity, including fonts, colors, and graphics, and worked on marketing materials.
Technologies: Figma, User Experience (UX), User Interface (UI), Creative Direction, Visual Design, Product Design, Medical Billing, Medical Software, Healthcare IT, Visual Design Language, User Research, Web App Design, Responsive Web Design (RWD), Mobile, UX Analysis, MVP Design, Web UX Design, Web UI Design, Mobile App UI, Dashboard Design, Landing Page Design, Landing Pages, Mobile UI, Mobile UX, Mobile Mockups, UX Research, User Personas, Wireframing, Prototyping, Design Systems, Mobile UI Design, Mobile UX Design, UI Components, B2C, Customer Research, Analytics, Marketplace Design, Digital Product Design, Data-informed Visual Design, Web App UX, Dashboards, Growth, SaaS Design, User Journeys, Digital Health, UX Wireframes, High-fidelity Mockups, User Stories, User Journey Maps, Healthcare, User Interviews, Mobile Apps, Web Page Mockups, UX Audits, Qualitative Research, Quantitative Research, Childcare, Best Practices in Design, Style Guides, Cross-platform UX, UX Strategy, Competitor Analysis & Profiling, Design Thinking, Design Workshops, Mockups, Design Sprints, Brand Design, Interaction Design (IxD), Layout Design, Technology, Logo Design, System Design, Rapid Prototyping, High-fidelity Prototypes, Interactive Prototypes, Health, Electronic Health Records (EHR), Journey Mapping, Consumer Products, Discovery Workshops, Health & Wellness, Creative Tech, DataViz, UX Branding, Women's Health, Consumer Behavior, Stakeholder Interviews, Hotjar, Component Libraries, Data Collection, Direct to Consumer (D2C), Agile, Graphic Design, Professional Services, Product Discovery, App UI, Marketplace Platforms, Pitch Decks, Presentation Design, Healthcare Services, Healthcare Software, Web Applications, Education Technology (Edtech), Creative Strategy, Experience Maps, User Requirements
UI/UX Designer
2019 - 2020
Aitheon
- Designed a mobile application for the operation of a medical robot.
- Supported the design system development by migrating Sketch assets to Figma.
- Helped to shape the company's online brand presence, designed digital assets used by a business development team, and created brand guides.
Technologies: Sketch, Figma, Illustration, Product Design, User Experience (UX), User Interface (UI), Visual Design, Branding, Creative Direction, User Flows, Web App Design, Responsive Web Design (RWD), Visual Design Language, Mobile, UX Analysis, MVP Design, Web UX Design, Web UI Design, Mobile App UI, Dashboard Design, Landing Page Design, Landing Pages, Web App UI, Mobile UI, Mobile UX, Mobile Mockups, Mobile First, Prototyping, Design Systems, Mobile App Design, Mobile UI Design, Mobile UX Design, Android, UI Components, Digital Product Design, Data-informed Visual Design, Web App UX, Dashboards, SaaS Design, User Journeys, UX Wireframes, High-fidelity Mockups, User Journey Maps, Native Mobile Apps, Healthcare, Mobile Apps, Web Page Mockups, UX Audits, Cross-platform, SaaS, Style Guides, Cross-platform UX, UX Strategy, Design Thinking, Mockups, Design Sprints, Interaction Design (IxD), Layout Design, Artificial Intelligence (AI), AI Design, Technology, System Design, High-fidelity Prototypes, Software as a Service (SaaS), UX Branding, Stakeholder Interviews, Hotjar, Component Libraries, Productivity, Web Applications, Management Systems, User Requirements, Web Dashboards
Product Designer
2018 - 2019
Thyforlife
- Led product design for a new healthcare product on the market.
- Designed an application for thyroid patients from scratch to public release.
- Created branding for the product and set the creative direction for further brand development.
- Led the creation of user experience, testing, user interface design, and animation.
Technologies: Figma, Illustration, User Experience (UX), Mobile Design, User Interface (UI), UX Testing, App Design, UI Design, iOS App Design, Healthcare IT, User Research, Visual Design Language, Mobile, UX Analysis, MVP Design, Mobile App UI, Mobile UI, Mobile UX, Mobile Mockups, Nutrition & Supplements, Mobile First, UX Research, User Personas, Wireframing, Prototyping, Design Systems, Mobile App Design, Mobile UI Design, Mobile UX Design, Android, B2C, Customer Research, Analytics, Digital Product Design, Data-informed Visual Design, Web App UX, Gamification, User Journeys, Digital Health, UX Wireframes, High-fidelity Mockups, User Stories, User Journey Maps, Native Mobile Apps, iOS, Healthcare, Mobile Apps, Web Page Mockups, Qualitative Research, Quantitative Research, Best Practices in Design, Style Guides, UX Strategy, Competitor Analysis & Profiling, Design Thinking, Mockups, Brand Design, Layout Design, Technology, Logo Design, High-fidelity Prototypes, Interactive Prototypes, Health, Consumer Products, Social Networks, Health & Wellness, Social Networking, DataViz, UX Branding, Women's Health, Consumer Behavior, Professional Services, App UI, Web Applications
CMO
2018 - 2018
Bookimed
- Managed conversion optimization on the website and landing pages.
- Oversaw the design, management, and delivery of marketing materials.
- Orchestrated website user experience optimization and content planning.
- Worked as a manager on digital advertising and marketing campaigns.
Technologies: Project Management, Web App UI, B2C, User Interface (UI), Customer Research, Analytics, Conversion Rate Optimization (CRO), Conversion Rate, Growth, User Journey Maps, Qualitative Research, Quantitative Research, Competitor Analysis & Profiling, Design Thinking, Health, Marketplaces, Content Management Systems (CMS), Conversion, UX Prototyping
CMO
2017 - 2018
OpsWay
- Managed the website, handling rebranding and partnership platform redesign and development.
- Redesigned our partnership experience, which led to an uplift in the number of partner-generated SQL.
- Ran a distributed team of up to ten people in marketing and design.
- Partnered with top SaaS and content marketing management.
Technologies: Project Management, Conversion Rate Optimization (CRO), Conversion Rate, Growth, Quantitative Research, Competitor Analysis & Profiling, Technology, Content Management Systems (CMS), Conversion
Other Experience
Skills
Tools
Hotjar, Jira, AI Tools, Claude, Sketch, Optimizely
Platforms
Mobile, Figma, Android, iOS, Web, WordPress, Webflow
Industry Expertise
Healthcare, Technology, Health, Consumer Products, Health & Wellness, Creative Tech, Social Networking, Professional Services, Information Technology, Human Resources (HR), Education Technology (Edtech)
Languages
Visual Design Language
Other
User Interface (UI), User Experience (UX), Web Design, Product Design, User Flows, Visual Design, Wireframing, User Personas, MVP Design, Mobile App Design, Prototyping, UX Design, Mobile Design, UI Design, Responsive Web Design (RWD), Web App Design, Dashboard Design, Landing Page Design, Landing Pages, Web App UI, Design Systems, Mobile UI, Mobile Mockups, Mobile First, Mobile UI Design, Mobile UX Design, UI Components, Mobile App Development, Information Architecture (IA), B2B, Data Visualization, Digital Product Design, User Testing, Customer Journey, Web App UX, Fintech, Dashboards, User Journeys, Digital Health, UX Wireframes, High-fidelity Mockups, User Stories, Personas, Design Leadership, Web Platforms, Websites, User Journey Maps, Native Mobile Apps, Usability Testing, Mobile Apps, User Engagement, Web Page Mockups, UX Audits, Qualitative Research, Quantitative Research, UX Strategy, Competitor Analysis & Profiling, Design Thinking, Design Workshops, Mockups, Responsive Web Apps, Artificial Intelligence (AI), Rapid Prototyping, High-fidelity Prototypes, Interactive Prototypes, Journey Mapping, Marketplaces, Discovery Workshops, Content Management Systems (CMS), DataViz, Software as a Service (SaaS), Layout, UX Branding, User Experience Design, Women's Health, Consumer Behavior, Stakeholder Interviews, Component Libraries, Data Collection, Direct to Consumer (D2C), Conversion, Chrome Extensions, Productivity, Agile, UX Prototyping, Graphic Design, Heuristic Evaluation, UI Prototyping, Business Intelligence (BI), User Onboarding, Onboarding, Product Discovery, App UI, App UX, Generative Artificial Intelligence (GenAI), Marketplace Platforms, Human-centered AI, Pitch Decks, Presentation Design, Healthcare Services, Healthcare Software, Testing, Enterprise Resource Planning (ERP), B2B2C, Mobile-first Design, User Validation, Accessibility, Report Design, Web Animation, Brand Guidelines, Design Guidelines, Visual Brand Guidelines, Material UI, Design Documentation, Usability, Web Application Design, AI Chatbots, Large Language Models (LLMs), UI Testing, User-centered Design (UCD), Leadership, Enterprise Design, Cross-functional Collaboration, A/B Testing, Google Material Design, Desktop App Design, Web Applications, Complex Web Systems, Management Systems, Creative Strategy, Design Reviews, Experience Maps, User Requirements, Mobile Applications, Android App Design, WordPress Design, SaaS UX Consulting, Atomic Design, User Feedback, AI-powered Product Design, Web Dashboards, Stakeholder Management, Iterative Design, Functional Testing, WCAG 3, HIPAA Compliance, Branding, UX Analysis, Healthcare IT, Software, Robot Operating System (ROS), Automation, Project Management, Digital Strategy, Hiring Process Development, Illustration, UX Testing, Investment Banking, Internet of Things (IoT), Marketing Design, Creative Direction, UX Flows, App Design, iOS App Design, Web UX Design, Web UI Design, Mobile App UI, Medical Billing, Medical Software, User Research, Educational Portals, Mobile UX, Nutrition & Supplements, UX Research, B2C, Analytics, Customer Research, Web UI, Web UX, Wellness, Holistic Wellness, Mobile Prototypes, Marketplace Design, Consulting, Training, Conversion Rate Optimization (CRO), Data-informed Visual Design, Gamification, Responsive UI, Conversion Rate, Growth, SaaS Design, User Interviews, Childcare, Cross-platform, SaaS, Best Practices in Design, Style Guides, Cross-platform UX, Design Sprints, Brand Design, Interaction Design (IxD), Layout Design, AI Design, Logo Design, System Design, Electronic Health Records (EHR), OpenAI, Social Networks, Chatbots, Service Design, Conversational UX, Game Design, Motion & Animation Design, UX Leadership, Artificial Intelligence as a Service (AIaaS), Agentic AI, Robotics, Responsive, Adult Education, Web App Testing, Finance, Financial UX, Financial Data, Digital Finance
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