Martina is available for hire
Hire MartinaMartina Sartor
Verified Expert in Design
Designer
Location
London, United Kingdom
Toptal Member Since
November 3, 2017
Martina has over ten years of expertise in the design industry, focusing on user experience, human-computer interaction, and user interface design. She specializes in creating digital products from seed ideas to launch and has worked with dozens of clients and agencies worldwide, from small startups to large enterprises. She has experience managing complex projects while also leading small design teams. Martina also teaches product design classes and mentors UI/UX design students.
Work Experience
Product Designer | UI/UX Lead
2022 - PRESENT
BrieflyAI
- Created the Google Chrome extension for the BrieflyAI and worked on the Zoom app integration, providing valuable design insight and collaborating effectively with the development team to ensure seamless integration.
- Led the entire design process for various features, from ideation, research, and branding to UI/UX and launch, including defining features, planning, designing and prototyping, and developing UI design systems.
- Provided branding support for various products, including website development, landing pages, and social media. This involved developing brand guidelines, creating designs and graphics, and executing the overall branding design.
Technologies: AI Design, Artificial Intelligence (AI), Artificial Intelligence as a Service (AIaaS), Chrome, Chrome Extensions, Zoom, Conferencing, Video Conferencing, Product Design, Product Hunt, New Products, Figma, Miro, Design, UI Design, UX Design, MVP Design, Web Design, Logo Design, Web UI Design, Email Design, Brand Design, Prototyping, UX Prototyping, UI Prototyping, Rapid Prototyping, Animated Prototypes, Low-fidelity Prototypes, High-fidelity Prototypes, Mockups, Landing Page Design, Mobile Web Design
Product Designer | Senior UI/UX Designer | Design Lead
2017 - PRESENT
Martina Sartor, Ltd.
- Planned and designed an innovative web app within the pharmaceutical sector.
- Built a web app platform to connect scientists and share scientific research at ASAP Science and Michael J. Fox Foundation.
- Created a new digital catalog and material for Mastercard Academy for MasterCard.
- Strategized, planned, and delivered a comprehensive iOS app based on CBT for Quit Smoking Product (NDA) Digital Transformation.
- Linked digital and physical products with an innovative CBT app for XLS Nudge Digital Transformation.
- Designed a language learning app GOAL in partnership with Arsenal and Manchester City Football Club.
- Designed the UX and UI for multiple web portals and iOS and Android app for HSBC Private Banking.
- Planned the interactive experience 22 Bishopsgate for one of the newest buildings in London.
- Created and researched an interactive user journey for Capital One.
- Designed UX and UI for a pitch for Mercedes Benz's in-car AI tool.
Technologies: Principle, Sketch, InVision, Adobe Creative Suite, Figma, Miro, Notion, MacOS, iOS, Android, Microsoft Office, Adobe InDesign, Zeplin, HTML, CSS, Front-end, Web UI Design, Mockups, MVP Design, Visual Design, Low-fidelity Prototypes, Web UX, Mobile Prototypes, Adobe Experience Design (XD), UI Development, Digital Creative Direction, Animated Prototypes, PHP, Templating, UX Testing, Digital Product Design, Digital Innovation, Quantitative User Research, Qualitative Research, Responsive Web Design (RWD), User Journey Maps, High-fidelity Mockups, High-fidelity Prototypes, Landing Page Designer, Style Guides, iOS Design Guidelines, Webflow, Webflow CMS, Interactive Prototypes, SaaS, Xcode, System Design, Mobile Web Design
Senior Product Designer | UX/UI Designer
2022 - 2022
Landing Party
- Designed the product dashboard and the onboarding to the platform.
- Created user flows and journeys for the dashboard and sign-up processes.
- Developed wireframes and interactive prototypes for the product.
- Built and maintained the design system for the product, including a light and dark version.
Technologies: UX Design, UX Research, Product Design, User Interviews, Web 3.0, Discord, UI Design, Branding, Brand Design, User Experience (UX), User Interface (UI), Dashboards, Web Dashboards, Dashboard Design, Interactive Dashboards, Web UX, Animated Prototypes, Startup Consulting, Digital Product Design, Agile, Onboarding, User Journeys, User Journey Maps, High-fidelity Mockups, High-fidelity Prototypes, Rapid Prototyping, Landing Pages, Landing Page Design, Style Guides, Webflow, User Onboarding, Interactive Prototypes, SaaS, Web3, Blockchain, System Design, Mobile Web Design
Lead Product Designer (UX/UI)
2021 - 2022
Pharmaspectra
- Worked on the addition of many new features to the company's latest web app.
- Focused on search functionalities and saved search behavior.
- Took ownership of the entire product from concept to prototype while leading a small team, including front-end engineers.
Technologies: Figma, Miro, Notion, Microsoft, Microsoft Teams, Web UI Design, Web App Design, Mockups, Visual Design, Low-fidelity Prototypes, Web UX, Web App UX, Digital Product Design, Agile, Responsive Web Apps, Responsive Web Design (RWD), High-fidelity Mockups, High-fidelity Prototypes, Rapid Prototyping, Style Guides, Web App UI, WebApp, Interactive Prototypes, SaaS, System Design, Mobile Web Design
Lead Product Designer (UX/UI)
2021 - 2021
Synthtic for GamCare
- Planned, designed, and managed the launch of GamWorld.
- Ideated the product, an online 360-degree game experience set in the future.
- Contributed to the design of the product with a strong gamification element, enabling the users to learn about gambling problems and gambling addiction and find the help needed for themselves or family and friends.
Technologies: Adobe, Figma, Miro, Notion, 360° Video, Web UI Design, Mockups, Visual Design, Low-fidelity Prototypes, Web UX, Digital Creative Direction, Animated Prototypes, Digital Product Design, Digital Innovation, User Journeys, User Journey Maps, High-fidelity Mockups, High-fidelity Prototypes, Rapid Prototyping, Landing Pages, Landing Page Design, Landing Page Designer, Interactive Prototypes, System Design, Mobile Web Design
Lead Product Designer (UX/UI)
2020 - 2021
ASAP Science and Michael J Fox Foundation
- Built a web app platform to connect scientists and share scientific research.
- Took ownership and delivered three new key features—groups calendar and event; brand new research outputs management system; updated onboarding—for a newly launched platform from idea to planning to UI design.
- Led and presented workshops and met regularly with clients and key stakeholders to demo new features, present design progress, lead the design team, and liaise with the developers and management teams.
Technologies: Figma, Miro, Notion, Trello, Adobe, Interactive Dashboards, Dashboard Development, Web UI Design, Web App Design, Mockups, Visual Design, Low-fidelity Prototypes, Web UX, Digital Creative Direction, Web App UX, Digital Product Design, Agile, Responsive Web Apps, Responsive Web Design (RWD), User Journeys, High-fidelity Mockups, High-fidelity Prototypes, Rapid Prototyping, Web App UI, WebApp, Interactive Prototypes, SaaS, System Design, Mobile Web Design
Lead Product Designer (UX/UI)
2019 - 2020
GOAL app with Arsenal and Manchester City FC
- Contributed to the creation of a language learning app in partnership with Arsenal and Manchester City Football Club.
- Worked on the digital strategy, UX, UI, and branding for the GOAndLearn iOS app.
- Helped define the vision for the app that aims to bring language education to children from different countries. The process involved workshops with clients, UX/UI design and prototype, and overseeing the entire development and digital assets after the launch.
Technologies: Sketch, InVision, Adobe, Web UI Design, Mockups, MVP Design, Visual Design, Low-fidelity Prototypes, Web UX, Android Design Guidelines, Android UI Design, Mobile Prototypes, Digital Creative Direction, Startup Consulting, Digital Product Design, Digital Innovation, Responsive Web Design (RWD), Onboarding, User Journeys, User Journey Maps, High-fidelity Mockups, High-fidelity Prototypes, Rapid Prototyping, Style Guides, iOS Design Guidelines, Apple Human Interface, Human Interface Design, Interactive Prototypes, System Design, Mobile Web Design
Lead Product Designer (UX/UI)
2019 - 2020
Perrigo XLS Nudge
- Supported the XLS Nudge digital transformation, linking digital and physical products with an innovative CBT app.
- Contributed, as a lead UX/UI designer, to the creation of the iOS app and Android app and defining the digital identity across the UK, Italy, Spain, and the Netherlands.
- Introduced new features such as user coaching, calls, and video call management, focusing on UI design and UX.
- Curated the brand collateral, including website, emails, and social media campaigns.
Technologies: Sketch, InVision, Adobe, Dashboards, Web Dashboards, Interactive Dashboards, Dashboard Development, Web UI Design, Mockups, Visual Design, Low-fidelity Prototypes, Web UX, Android Design Guidelines, Android UI Design, Mobile Prototypes, Digital Creative Direction, Animated Prototypes, Digital Product Design, Digital Innovation, Responsive Web Design (RWD), Onboarding, Wellness, Cognitive Behavioral Therapy (CBT), User Journeys, User Journey Maps, High-fidelity Mockups, High-fidelity Prototypes, Rapid Prototyping, Landing Pages, Landing Page Design, Landing Page Designer, Style Guides, Google Material Design, iOS Design Guidelines, Apple Human Interface, Human Interface Design, Interactive Prototypes, System Design, Mobile Web Design
Lead Product Designer (UX/UI)
2019 - 2020
Pharmaceutical (NDA)
- Strategized, planned, and delivered a comprehensive iOS app based on CBT.
- Worked on NiQuitin app for Perrigo pharmaceuticals as a lead product designer (UX/UI) to create their digital product.
- Contributed to competitors' research, features analysis, user journeys, user flows, wireframes, UI design, and prototyping. Helped define a new creative direction for the brand refresh and visual design.
Technologies: Figma, Sketch, Miro, InVision, Adobe, Web UI Design, Mockups, Web UX, Android UI Design, Mobile Prototypes, Digital Creative Direction, Wireframe to Product, Digital Product Design, Wellness, Cognitive Behavioral Therapy (CBT), User Journeys, User Journey Maps, High-fidelity Mockups, High-fidelity Prototypes, Rapid Prototyping, Style Guides, Google Material Design, iOS Design Guidelines, Apple Human Interface, Human Interface Design, Interactive Prototypes, Mobile Web Design
Senior UX/UI Designer
2018 - 2019
HSBC
- Designed the UX and UI for multiple web portals and iOS and Android app.
- Served as a senior UX/UI designer on HSBC private banking iOS app, Android app, and web dashboard.
- Contributed to the process through workshops with clients, new features development, UX, UI, prototyping, and animations. Worked in an Agile environment with the support of product owners and product managers.
Technologies: Sketch, InVision, Jira, Adobe, Online Banking, Private Banking, Investment Banking, Dashboards, Web Dashboards, Interactive Dashboards, Dashboard Development, Web UI Design, Mockups, Web UX, Mobile Prototypes, Finance, Financial Reporting Dashboards, Digital Product Design, Agile, Responsive Web Design (RWD), High-fidelity Mockups, High-fidelity Prototypes, Style Guides, Google Material Design, iOS Design Guidelines, Apple Human Interface, Human Interface Design, Mobile Banking, Interactive Prototypes, System Design, Mobile Web Design
Senior UX/UI Designer
2018 - 2018
22 Bishopsgate
- Planned the interactive experience for one of the newest buildings in London.
- Served as senior UX/UI designer on the tablet app and interactive wall experience for one of the major building developments in London.
- Designed the interactive wall screen that could be controlled by the tablet during presentations as well as by multiple users interacting with the wall at the same time.
Technologies: Sketch, InVision, Zeplin, Adobe, Dashboards, Mockups, Web UX, Mobile Prototypes, High-fidelity Mockups, High-fidelity Prototypes, Interactive Prototypes, System Design
Senior Digital Designer
2014 - 2017
OLIVER
- Created designs for various digital projects involving UX, UI, responsive HTML emails, interactive PDFs, apps, websites, and WordPress.
- Worked on print design and creative campaigns for various clients.
- Introduced digital technologies and new opportunities to clients, such as email, web-and-app-design best practices, and digital publishing.
- Created digital interaction solutions applied to client needs, such as the usage of NFC, beacons, and apps at events.
- Executed admin duties such as monthly reports and WIP status updates for different accounts, meetings, presentations, training to colleagues, and project management.
Technologies: InVision, Sketch, Adobe Creative Suite, Adobe Illustrator, Adobe Photoshop, Responsive Coding, Agency Websites, Email Templates, Email Coding, Digital Creative Direction, WordPress Theme Design, Bootstrap UI, Bootstrap, Financial Reporting Dashboards, Email Design, Templating, Email, Email Delivery, Email Marketing, HTML Email, Charity
Senior Designer
2013 - 2014
Inbox Warriors
- Designed with a focus on brand identity, brochures, and presentations.
- Designed and developed responsive emails for various clients.
- Created and developed responsive WordPress websites.
- Designed client presentations along with guides to help clients to understand new technologies and responsive design.
Technologies: Adobe Creative Suite, Adobe Illustrator, Adobe Photoshop, Responsive Coding, Agency Websites, Email Templates, Email Coding, WordPress Theme Design, Bootstrap UI, Bootstrap, Email Design, Templating, Email, Email Delivery, Email Marketing, HTML Email
Graphic Designer
2011 - 2013
Brand BIG
- Acted as the brand and design lead for a new makeup product line.
- Created the packaging for various makeup products.
- Designed a responsive website for makeup products.
- Designed the pitch presentation and catalog design.
- Followed all the design and branding of a number of other skincare and beauty products developed by the company.
Technologies: Adobe Creative Suite, Adobe Illustrator, Adobe Photoshop, Responsive Coding
Education
2020 - 2021
Certificate in HCI - Human Computer Interaction
Georgia Institute of Technology - Online
2008 - 2011
Certificate in Graphic and Digital Design
Polytechnic University of Turin - Turin, Italy
2005 - 2008
Diploma in Web and Software Development
Technical Institute C. Olivetti - Ivrea, Italy
Certifications
SEPTEMBER 2022 - PRESENT
IBM - Enterprise Design Thinking
IBM
MARCH 2021 - PRESENT
HCI - Human-Computer Interaction
Georgia Institute of Technology
JULY 2017 - PRESENT
iOS App Development with Swift
London App Brewery