Martina Sartor

Designer in London, United Kingdom

Member since November 2, 2017

Martina has over ten years of expertise in the design industry, focusing on user experience, human-computer interaction, and user interface design. She specializes in creating digital products from seed ideas to launch and has worked with dozens of clients and agencies worldwide, from small startups to large enterprises. She has experience managing complex projects while also leading small design teams. Martina also teaches product design classes and mentors UX/UI design students.

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Portfolio

Digital Design

Mastercard | Website and Interactive Catalog
- UI Design
- Web UI
- Branding
- Interactive PDFs
- Fintech
- Catalog Design
- Online Course Design
- Banking & Finance
- Technology
- Web UI Design
- PDF Design
- Education
- PDF
- InDesign CC
- Web
- Catalogs
- Interactive UI
- Interactive Design
- Websites
- Website Redesigns
- HTML UI
- Corporate Finance
MLB Softball 60 | UX App Design
- Sports
- UX Flows
- App UX
- UX Design
- Mobile UX Design
- Intuitive UX Design
- Apps
- User Flows
AXA | News App
- UI Design
- Mobile App UI
- App UI
- iOS UI Design
- Insurance
- News
- Corporate Design
- Apps
- App Design
- iOS App Design
- Technology
- Mobile UI
- Mobile Apps
- Mobile
- iPad
- iPhone
Smart in the Box | IoT Tablet App
- UI Design
- UX Design
- App UX
- App UI
- Branding
- Brand Identity
- Internet of Things (IoT)
- Smart Homes
- Tablet UI
- Wireframing
- Technology
- Tablet Design
- Tablets & Smartphones
- Mobile (Tablet)
- Sketch
- InVision
- Startups
- High-tech Startups
- iPad
- Tablet UX
- Android App Design
Code to the Future | Responsive WordPress Website
- Education
- Web
- Web Design
- Desktop Web Design
- Web UI Design
- Web UX Design
- Mobile Web Design
- Responsive
- Responsive UI
- Responsive Layout
- Responsive UX Design
- WordPress
- WordPress Design
- WordPress UX
- WordPress Themes
- UI Design
- Wireframing
- Prototyping
- UX Prototyping
- UI Prototyping
- Websites
- K-12 Education
- Sketch
- InVision
- Interactive UX
- Interactive UI
Alice | Travel Mobile App
- UI Design
- UX Design
- Apps
- Logo Design
- App UI
- Mobile App UI
- Travel & Leisure
- Sketch
- InVision
- App UX
- Mobile
- Mobile UX
- Mobile UI
- iPhone X
- Branding
- Xcode
- Swift
IP Studio Lab | Responsive Website
- UI Design
- Web UI
- Branding
- HTML
- CSS
- Web
- Web Design
- Web Development
- Websites
- Responsive
- Wireframe to Product
- Wireframing
- Technology
- Startups
- Startup Consulting
- High-tech Startups
- Industrial IoT
- Internet of Things (IoT)
- Small Business Design
- UX Design
Couplepreneurs | Responsive WordPress Website
- Websites
- Web
- Web UI
- Web UI Design
- UI Design
- Mobile UI Design
- Mobile UI
- WordPress
- WordPress Design
- WordPress Themes
- PSD to WordPress
- Business
- Web Design
- Responsive
- Responsive Layout
- Responsive UI
- Responsive Design
- HTML to WordPress
- Templates
- Template Editing
- Template Design
- UI Templates
- HTML Templates
- Mobile UX Design
Oliver & Learn Charity | Responsive WordPress Website
- Web
- Websites
- Web UI
- WordPress
- WordPress Themes
- WordPress Design
- HTML to WordPress
- PSD to WordPress
- Charity
- UI Design
- UI Development
- Web UI Design
- Responsive
- Responsive UI
- Responsive Design
- Responsive Layout
- Responsive Coding
- HTML
- CSS
- Templates
- Templating
- Template Editing
- Template Design
- UI Templates
- Email Templates
- Email
- Email Marketing
- Email Coding
- Email Delivery
- HTML Email

Employment

Product Designer | Senior UX/UI Designer | Design Director
2017 - PRESENT
Martina Sartor, Ltd.
- Created a 360 VR experience (GamCare) to help teens deal with gaming addiction.
- Built a web app platform to connect scientists and share scientific research at ASAP Science and Michael J Fox Foundation.
- Created a new digital catalogue and material for Mastercard Academy for MasterCard.
- Strategized, planned, and delivered a comprehensive iOS app based on CBT for Quit Smoking Product (NDA) Digital Transformation.
- Linked digital and physical products with an innovative CBT app for XLS Nudge Digital Transformation.
- Designed a language learning app (GoAL) in partnership with Arsenal and Manchester City Football Club.
- Designed the UX and UI for multiple web portals and iOS and Android app for HSBC Private Banking.
- Planned the interactive experience 22 Bishopsgate for one of the newest buildings in London.
- Created and researched an interactive user journey for Capital One.
- Designed UX and UI for a pitch for Mercedes Benz's in-car AI tool.
Technologies: Principle, Sketch, InVision, Adobe Creative Suite, Figma, Miro, Notion, Mac OS, iOS, Android, Microsoft Office
Lead Product Designer (UX/UI)
2021 - 2021
Synthtic for GamCare
- Planned, designed, and managed the launch of GamWorld.
- Ideated the product—an online 360 game experience set in the future.
- Contributed to the design of the product with a strong gamification element, enabling the users to learn about gambling problems and gambling addiction and find the help needed for themselves or family and friends.
Technologies: Adobe, Figma, Miro, Notion, 360Vista
Lead Product Designer (UX/UI)
2020 - 2021
ASAP Science and Michael J Fox Foundation
- Built a web app platform to connect scientists and share scientific research.
- Took ownership and delivered three new key features—groups calendar and event; brand new research outputs management system; updated onboarding—for a newly launched platform from idea to planning to UI design.
- Led and presented workshops and met regularly with clients and key stakeholders to demo new features, present design progress, lead the design team, and liaise with the developers and management teams.
Technologies: Figma, Miro, Notion, Trello, Adobe
Lead Product Designer (UX/UI)
2019 - 2020
GOAL app with Arsenal and Manchester City FC
- Contributed to the creation of a language learning app in partnership with Arsenal and Manchester City Football Club.
- Worked on the digital strategy, UX, UI, and branding for the GOAndLearn iOS app.
- Helped define the vision for the app that aims to bring language education to children from different countries. The process involved workshops with clients, UX/UI design and prototype, and overseeing the entire development and digital assets after the launch.
Technologies: Sketch, InVision, Adobe
Lead Product Designer (UX/UI)
2019 - 2020
Perrigo XLS Nudge
- Supported the XLS Nudge digital transformation, linking digital and physical products with an innovative CBT app.
- Contributed, as a lead UX/UI designer, to the creation of the iOS app and Android app and defining the digital identity across the UK, Italy, Spain, and the Netherlands.
- Introduced new features such as user coaching, calls, and video call management, focusing on UI design and UX.
- Curated the brand collateral, including website, emails, and social media campaigns.
Technologies: Sketch, InVision, Adobe
Lead Product Designer (UX/UI)
2019 - 2020
Pharmaceutical (NDA)
- Strategized, planned, and delivered a comprehensive iOS app based on CBT.
- Worked on NiQuitin app for Perrigo pharmaceuticals as a lead product designer (UX/UI) to create their digital product.
- Contributed to competitors' research, features analysis, user journeys, user flows, wireframes, UI design, and prototyping. Helped define a new creative direction for the brand refresh and visual design.
Technologies: Figma, Sketch, Miro, InVision, Adobe
Senior UX/UI Designer
2018 - 2019
HSBC
- Designed the UX and UI for multiple web portals and iOS and Android app.
- Served as a senior UX/UI designer on HSBC private banking iOS app, Android app, and web dashboard.
- Contributed to the process through workshops with clients, new features development, UX, UI, prototyping, and animations. Worked in an Agile environment with the support of product owners and product managers.
Technologies: Sketch, InVision, Jira, Atlassian Jira, Adobe
Senior UX/UI Designer
2018 - 2018
22 Bishopsgate
- Planning the interactive experience for one of the newest buildings in London.
- Worked as Senior UX/UI designer on the Tablet App and Interactive Wall Experience for one of the major building's developments in the City of London.
- The interactive wall screen (3x5m) could be controlled by the tablet during presentations as well as by multiple users interacting with the wall at the same time.
Technologies: Sketch, InVision, Zeplin, Adobe
Senior Digital Designer
2014 - 2017
OLIVER
- Created designs for various digital projects involving UX, UI, responsive HTML emails, interactive PDFs, apps, websites, and WordPress.
- Worked on print design and creative campaigns.
- Introduced digital technologies and new opportunities to clients such as email, web-and-app-design best practice, and digital publishing.
- Created digital interaction solutions applied to client needs such as usage of NFC, beacons, and apps at events.
- Executed admin duties such as monthly reports and WIP status updates for different accounts, meetings, presentations, training to colleagues, and project management.
Technologies: InVision, Sketch, Adobe Creative Suite
Senior Designer
2013 - 2014
Inbox Warriors
- Designed with a focus on brand identity, brochures, and presentations.
- Designed and developed responsive emails.
- Created and developed responsive WordPress websites.
- Designed client presentations along with guides to help clients to understand new technologies and responsive design.
Technologies: Adobe Creative Suite
Graphic Designer
2011 - 2013
Brand BIG
- Worked as the brand and design lead for a new makeup product line.
- Created the packaging for the makeup products.
- Designed the responsive website for the makeup products.
- Designed the pitch presentation and catalog.
- Followed all the design and branding of a number of other skincare and beauty products developed by the company.
Technologies: Adobe Creative Suite

Education

Certificate in Graphic and Digital Design
2008 - 2011
Polytechnic University of Turin - Turin, Italy
Diploma in Web and Software Development
2005 - 2008
Technical Institute C. Olivetti - Ivrea, Italy

Certifications

HCI - Human-Computer Interaction
MARCH 2021 - PRESENT
Georgia Institute of Technology
iOS App Development with Swift
JULY 2017 - PRESENT
London App Brewery

Experience

Human-Computer Interaction (HCI)10 years
Digital Innovation10 years
Web Design10 years
UX Design10 years
Product Design10 years
UI Design10 years
Figma5 years
App Design5 years

Tools

Figma

Location

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Designer in London, United Kingdom

Portfolio

Employment

Product Designer | Senior UX/UI Designer | Design Director

Lead Product Designer (UX/UI)

Lead Product Designer (UX/UI)

Lead Product Designer (UX/UI)

Lead Product Designer (UX/UI)

Lead Product Designer (UX/UI)

Senior UX/UI Designer

Senior UX/UI Designer

Senior Digital Designer

Senior Designer

Graphic Designer

Education

Certifications

Experience

Tools

Location