Matt is a designer with a decade of experience crafting user-centric strategies to design and build digital experiences for startups, Fortune 500 companies, advertising agencies, and individual clients. He's guided user research sessions, conducted user interviews, led marketing campaigns, built style guides and published a number of websites and mobile apps.
Led a high-fidelity prototyping initiative with a team of remote developers for the IBM Cloud marketing team, focusing on user education and customer conversion.
Reached across to the product design and development teams to create a clear line of communication between them and the marketing design teams, driving consistency in tone, voice, and visual design to create a more unified and complete user journey from user adoption to user retention and advocacy.
Contributed to and applied an updated, clean, and bold design system to the existing IBM Cloud marketing website in conjunction with other divisions within IBM.
Drove innovation in design strategy and design thinking within the content-centric inbound marketing department, focusing on user retention and interactive educational elements presented within the IBM Cloud website.
Removed the blockade of misunderstanding between marketing design and development within IBM Cloud by acting as a liaison between the two parties, unifying the work stream and overcoming inefficiencies.
Created a responsive web application, SunOpps.com, to help homeowners design and finance their system without feeling the pressure of the traditional sales process.
Crafted a vision for 2.0 version of the industry-changing web application with an agile/scrum structure in a startup environment.
Owned all aspects of UX and UI design, branding, messaging, and visual design in the initial MVP of the web app. Started coding as a front-end developer whilst implementing a responsive CSS framework to deliver a unified, device-agnostic experience.
Managed user research and testing while leading a working partnership with a local digital media and analytics shop in an effort to gather more comprehensive user metrics and usage data.
Introducing a design-centric team culture, moving away from necessity-driven development to a user-driven design by introducing user research, experience-focused and modern design practices.
Crafted multiple advertisements and advertising campaigns for the agency, including everything from initial sketches and image adjustments to copywriting and proofing.
Designed beautiful, effective, results-driven web products for brands like Chiquita, Verizon Wireless, HTC, Lennox Tools, and Duke Medicine, among others.
Art directed, designed, and crafted a modern, responsive experience for a complete overhaul of the flagship digital property of one of the nation’s leading healthcare providers, Duke Medicine. I set the initial brand refresh direction, devised a style guide, and set interaction design standards.
Helped created the experience and interaction designs for an industry-leading, step-by-step how-to simulator for mobile devices, on mobile devices for Verizon Wireless.
Worked closely with a small team at Chiquita, but I essentially conceived, wire-framed, and designed a Facebook-based flash game from end-to-end.
Helped deliver user flows, content flows, and wireframes to an ongoing project for Moveline. I applied an existing style guide to my designs in an effort to create an industry-changing application.