Matt Gillespie, Designer in Asheville, NC, United States
Matt Gillespie

Designer in Asheville, NC, United States

Member since May 29, 2019
Matt is a designer with a decade of experience crafting user-centric strategies to design and build digital experiences for startups, Fortune 500 companies, advertising agencies, and individual clients. He's guided user research sessions, conducted user interviews, led marketing campaigns, built style guides, and published many websites and mobile apps.
Matt is now available for hire

Portfolio

Digital Design

Employment

  • Senior Designer

    2019 - PRESENT
    Radformation
    • Led all facets of design for a software startup in the radiation oncology space.
    • Tasked with designing and building multiple user interfaces for a growing product application offering.
    • Led a marketing initiative to redesign the company's web presence.
    Technologies: JavaScript, CSS, HTML, InVision, Figma, Adobe Suite
  • Interaction Designer

    2016 - 2019
    IBM - Cloud
    • Led a high-fidelity prototyping initiative with a team of remote developers for the IBM Cloud marketing team, focusing on user education and customer conversion.
    • Reached across to the product design and development teams to create a clear line of communication between them and the marketing design teams, driving consistency in tone, voice, and visual design to create a more unified and complete user journey from user adoption to user retention and advocacy.
    • Contributed to and applied an updated, clean, and bold design system to the existing IBM Cloud marketing website in conjunction with other divisions within IBM.
    • Drove innovation in design strategy and design thinking within the content-centric inbound marketing department, focusing on user retention and interactive educational elements presented within the IBM Cloud website.
    • Removed the blockade of misunderstanding between marketing design and development within IBM Cloud by acting as a liaison between the two parties, unifying the work stream and overcoming inefficiencies.
    Technologies: Drupal, CSS, HTML, Sketch, UXPin, Adobe Suite, InVision

Education

  • Bachelor of Fine Arts Degree in Visual Communication Design
    2006 - 2010
    Virginia Tech - Blacksburg, VA, USA

Experience

Tools

Location

Asheville, NC, United States

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