Matt Gillespie

Matt Gillespie

Richmond, VA, United States
Member since March 11, 2019
Matt is a designer with a decade of experience crafting user-centric strategies to design and build digital experiences for startups, Fortune 500 companies, advertising agencies, and individual clients. He's guided user research sessions, conducted user interviews, led marketing campaigns, built style guides and published a number of websites and mobile apps.
Matt is now available for hire
Digital Design
  • IBM Cloud Website Interaction Design
    IBM Cloud Website Interaction Design
  • Compose Responsive Website
    Compose Responsive Website
  • VidKids iOS App
    VidKids iOS App
  • Duke Health Responsive Website
    Duke Health Responsive Website
  • TurboTax Marketing Website
    TurboTax Marketing Website
  • eCapital TruckerCash iOS App
    eCapital TruckerCash iOS App
  • Interaction Designer
    2016 - 2019
    IBM - Cloud
    • Led a high-fidelity prototyping initiative with a team of remote developers for the IBM Cloud marketing team, focusing on user education and customer conversion.
    • Reached across to the product design and development teams to create a clear line of communication between them and the marketing design teams, driving consistency in tone, voice, and visual design to create a more unified and complete user journey from user adoption to user retention and advocacy.
    • Contributed to and applied an updated, clean, and bold design system to the existing IBM Cloud marketing website in conjunction with other divisions within IBM.
    • Drove innovation in design strategy and design thinking within the content-centric inbound marketing department, focusing on user retention and interactive educational elements presented within the IBM Cloud website.
    • Removed the blockade of misunderstanding between marketing design and development within IBM Cloud by acting as a liaison between the two parties, unifying the work stream and overcoming inefficiencies.
    Technologies: InVision, Adobe Suite, UXPin, Sketch, HTML, CSS, Drupal
  • Front-end Designer
    2015 - 2018
    • Initiated a redesign of the marketing site by creating a new style guide for the updated branding and marketing style of Compose.
    • Designed and coded the completely revamped marketing site to reflect growth from a single service SAAS offering to a multi-pronged SAAS platform.
    • Reworked the messaging around our product to more closely represent the current services of Compose, focusing on action.
    • Designed, tested, and released the highly successful blog offshoot of, the single biggest contributor of traffic to the site.
    • Crafted digital advertising solutions, including banner ads, landing pages, email campaigns, and apparel designs.
    Technologies: HTML, SASS, Adobe Suite, Affinity Suite, Sketch
  • Bachelor of Fine Arts degree in Visual Communication Design
    2006 - 2010
    Virginia Tech - Blacksburg, VA
  • UI Design10 years
  • Adobe Photoshop10 years
  • Marketing Design9 years
  • Web UX7 years
  • Sketch6 years
  • Mobile UX5 years
  • User Flows5 years
  • Prototyping5 years
  • Sketch
  • Adobe Photoshop


Richmond, VA, United States

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