Matt Holloway, Designer in New York, NY, United States
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Matt Holloway

Verified Expert  in Design

Designer

Location
New York, NY, United States
Toptal Member Since
January 9, 2020

Matt is a seasoned product designer with over 20 years of experience. He specializes in product strategy, UI/UX, brand systems, succinct data visualizations, intuitive eCommerce flows, and web applications. He has designed on-target and scalable solutions for both startups and established brands. He is detail-oriented and respects the importance of budgeting and deadlines. Matt believes in fostering solid emotional intelligence (EQ) on every project and brings that energy to the team.

Portfolio

Work Experience

Product Designer

2024 - 2024
Full Throttle Charities, Inc
  • Designed a fully responsive website with custom code within Webflow.
  • Coded three email capture forms and made the website visually dynamic with full bleed video backgrounds, custom micro-animations, and photo-edited content.
  • Created a custom CMS for easy updating at the client level, which could be reused for future events.
Technologies: Journey Mapping, User Flows, Wireframing, Mockups, Squarespace, Web, Events, Entertainment & Leisure, Product Design, UI Design, Web Design, Branding, Responsive Web Design (RWD)

Creative Director

2022 - 2023
Alan Bernau Jr
  • Designed a custom 3D web app that enables potential customers to design their own metal building from the ground up.
  • Increased conversion from the top to the bottom of the funnel by A/B testing small UX improvements and measuring those results.
  • Redesigned the site's UI by working with engineers and rewriting the CSS and introducing pages with Bootstrap specific components.
Technologies: Conversion Rate Optimization (CRO), eCommerce UX, Prototyping, UX Design, Wireframing, Web Design, eCommerce Web Design, eCommerce, A/B Testing, UI Design

Creative Director (via Toptal)

2019 - 2021
NOWwith Ventures
  • Designed UI/UX for a custom player layer that converted normal videos into a shoppable experience using an overlay. It allowed social creators to seamlessly curate affiliate and dropship products into their videos.
  • Built an onboard system that accommodated our varied user base. Creators, brands, retailers, and consumers had their path with specific inputs required to efficiently gain access and establish themselves on our platform and admin.
  • Created UI/UX for a custom responsive eCommerce flow from end-to-end that adapted to both affiliate and dropship products. The checkout included credit, debit, PayPal, and Apple Pay options.
  • Designed UI/UX for a web platform that made any video, including social posts, shoppable. This platform enabled creators to launch marketplaces for their shoppable curated videos, where they could aggregate their followers across all their social.
  • Created UI/UX for a curation tool for creators. It empowered our creators to upload their videos and tag them with curated products. They could set the screen time duration and upsell it with a post-launch "You Might Also Like" carousel.
  • Developed and animated multiple video demos and sizzle reels that showcased our pre-development product with my team. These demos were used internally to set the stage for future rollouts and within pitch decks for investment opportunities.
  • Designed many presentation decks, most of which were for investment and partnership initiatives. The decks were built in Keynote, PowerPoint, Google Slides, and PDF. These decks helped lock several rounds of funding.
  • Played a pivotal role in raising $18 million with a team of investors consisting of former Twitter CEO Dick Costolo, DAZN Group chairman Kevin Mayer, Honey president Joanne Bradford, Greycroft's Dana Settle, and Rodriguez and Marc Lore.
  • Built a front-end team from the ground up, consisting of art directors, senior UX designers, junior, mid, and senior graphic designers, senior editors, mid and senior motion GRX designers, social media managers, copywriters, and React developers.
  • Created and managed partnerships with outside agencies to assist our rapid growth needs. These agencies were varied and helped at various times with marketing, social, presentation videos, talent management, and platform design.
Technologies: Figma, InVision, UX Design, UI Design, Web Design, Landing Page Design, Interaction Design (IxD), Web App Design, User Experience (UX), User Interface (UI), Product Design, Visual Design, Websites, Responsive Web Design (RWD), Web UI Design, Web UX Design, Mobile Design, Mobile App Design, iOS, Social Media Apps, User Journeys, Asana, Slack, Art Direction, Design Strategy, Marketing Design, Mobile UX Design, Mobile UI Design, iOS UX Design, Interface Design, eCommerce, Web UX, Branding, Web UI, Graphic Design, High-fidelity Prototypes, Mobile UI, Mobile UX, iOS UI Design, iOS App Design, Prototyping, User Research, Cross-platform, eCommerce Design, Strategy, UX Flows, Best Practices in Design, UX Pattern Design, UX Documentation, UX Audits, App Design, Logo Design, Adobe Acrobat Pro, Design, Concept Sketching, Responsive Design, Infographics, Print Media, Mobile Apps, Sketching, Microsoft PowerPoint, HTML, Ideation, Relationship Building, Photography, Apps, Infographs, UI Design Standards & Best Practices, Utilities, Health & Wellness, Leadership, Project Management, Entertainment & Leisure, UX Research, Social, Web Shops, Dashboards, Web App UI, Web App UX, B2C, Marketplace Design, Conversion Rate Optimization (CRO), eCommerce UX, eCommerce UI, Jira, Brand Design, Mockups, Color Schemes, Mood Boards, Monday.com, Adobe CC, Responsive Web Apps, Webflow, Brand Guidelines

Creative Director

2019 - 2019
WorkWave
  • Designed many turn-key landing page templates for franchise owners to use independently.
  • Restructured the workflow for a large group of franchise pest control companies to onboard their websites to a new scalable platform without any involvement or interruption to their businesses.
  • Led design pitches onsite with current and potential clients.
  • Created an eCommerce website subscription model for franchise owners.
Technologies: Unbounce, InVision, Webflow, Adobe Creative Suite, Sketch, Web Design, Landing Page Design, Interaction Design (IxD), User Experience (UX), User Interface (UI), Visual Design, Websites, Responsive Web Design (RWD), Web UI Design, Web UX Design, User Journeys, Slack, Art Direction, Design Strategy, Marketing Design, Mobile UI Design, Videos, Interface Design, eCommerce, Web UX, Branding, Web UI, Product Design, Graphic Design, High-fidelity Prototypes, Mobile UI, Mobile UX, iOS UI Design, iOS App Design, Prototyping, User Research, Cross-platform, UX Design, UI Design, eCommerce Design, Strategy, UX Flows, Best Practices in Design, UX Pattern Design, UX Documentation, UX Audits, App Design, Logo Design, Design, Concept Sketching, Responsive Design, Infographics, Print Media, Sketching, Microsoft PowerPoint, Basecamp, HTML, CSS, Ideation, Photography, Infographs, UI Design Standards & Best Practices, Live Chat, Leadership, Project Management, UX Research, Social, Dashboards, Web App UI, Web App UX, B2C, Conversion Rate Optimization (CRO), eCommerce UX, eCommerce UI, Jira, Brand Design, Mockups, Color Schemes, Mood Boards, Monday.com, Adobe CC, Responsive Web Apps, Brand Guidelines

Creative Director

2015 - 2018
The Princeton Review
  • Directed a team of 30 across three departments—design, marketing, and development to create a platform, including onboarding flows, eCommerce solutions, native mobile apps, discovery and marketing campaigns, rebranding, and visual language systems.
  • Improved student onboard conversion by 15% in grades 8-12.
  • Increased sales by 8% within two quarters by using a strict method of A/B testing to make minute incremental updates with user tests to prove the concepts.
  • Facilitated buyout merger with South Korean edtech firm ST Unitas. Worked closely with the ST Unitas team to familiarize them with the platform and efficiently incorporate their members into the team.
Technologies: Flinto, UserZoom, InVision, Webflow, Adobe Creative Suite, Sketch, UI Design, Web Design, Landing Page Design, Interaction Design (IxD), Web App Design, User Experience (UX), User Interface (UI), Product Design, Visual Design, Websites, Responsive Web Design (RWD), Web UI Design, Web UX Design, Mobile Design, Mobile App Design, iOS, Social Media Apps, User Journeys, Art Direction, Design Strategy, Marketing Design, Mobile UX Design, Mobile UI Design, iOS UX Design, Videos, Interface Design, eCommerce, Web UX, Branding, Web UI, Graphic Design, High-fidelity Prototypes, Mobile UI, Mobile UX, iOS UI Design, iOS App Design, Prototyping, User Research, Cross-platform, UX Design, eCommerce Design, Strategy, UX Flows, Android, Best Practices in Design, UX Pattern Design, UX Documentation, UX Audits, App Design, Logo Design, Adobe Acrobat Pro, Design, Concept Sketching, Responsive Design, Infographics, Print Media, Mobile Apps, Sketching, Microsoft PowerPoint, HTML, CSS, Ideation, Photography, Apps, Infographs, Educational Platform Design, UI Design Standards & Best Practices, Live Chat, Utilities, Education, Leadership, Project Management, UX Research, Social, Web Shops, Dashboards, Web App UI, Web App UX, B2C, Conversion Rate Optimization (CRO), eCommerce UX, eCommerce UI, Brand Design, Line Icons, Mockups, Color Schemes, Mood Boards, Adobe CC, Responsive Web Apps, Brand Guidelines

Creative Director

2012 - 2014
Tutor.com
  • Played an integral role in acquiring media and Internet giant, InterActiveCorp (IAC), enabling Tutor.com to expand its user reach from elementary to graduate school.
  • Designed an internal management portal that organized and managed over 3,000 tutors and 6,000 tutoring sessions per night.
  • Created a live-cast web application that acted as a digital chalkboard for tutors, including video interaction, commenting, grading, student management, and a live video editor.
Technologies: UserZoom, InVision, Webflow, Adobe Creative Suite, UX Design, Web Design, Landing Page Design, Interaction Design (IxD), User Experience (UX), User Interface (UI), Product Design, Visual Design, Websites, Responsive Web Design (RWD), Web UI Design, Mobile Design, Mobile App Design, iOS, Social Media Apps, User Journeys, Art Direction, Design Strategy, Marketing Design, Mobile UX Design, Mobile UI Design, Interface Design, eCommerce, Web UX, Web UI, Branding, Graphic Design, High-fidelity Prototypes, Mobile UI, Mobile UX, iOS UI Design, iOS App Design, Prototyping, User Research, Cross-platform, UI Design, eCommerce Design, Strategy, UX Flows, Android, Best Practices in Design, UX Pattern Design, UX Documentation, UX Audits, App Design, Adobe Acrobat Pro, Design, Concept Sketching, Responsive Design, Infographics, Print Media, Sketching, HTML, CSS, Ideation, Photography, Infographs, Educational Platform Design, UI Design Standards & Best Practices, Live Chat, Utilities, Education, Leadership, Project Management, UX Research, Social, Dashboards, Web App UI, Web App UX, B2C, Web UX Design, Conversion Rate Optimization (CRO), eCommerce UX, eCommerce UI, Brand Design, Line Icons, Mockups, Color Schemes, Mood Boards, Adobe CC, Responsive Web Apps, Brand Guidelines

Co-founder | Senior Art Director

2009 - 2012
Thumb App
  • Co-founded and designed an opinion-based app with user engagement at an average of over five hours per month. As a point of comparison, Pinterest's average user engagement has been reported at 98 minutes per month.
  • Created a shoppable feature built on an interest-based graph generated from over one billion opinions shared by over 1.2 million registered users.
  • Gamified the app by including a leaderboard and merit system for positive opinion feedback.
  • Partnered with the leading global youth insights and intelligence platform, YPulse, to more closely connect and craft the app for Generation Z and millennial users.
  • Assisted in raising 5.7 million in total funding for our rounds.
  • Scripted and directed a high-production commercial for the app.
Technologies: InVision, Adobe Creative Suite, UX Design, Web Design, Interaction Design (IxD), Web App Design, User Experience (UX), User Interface (UI), Product Design, Visual Design, Websites, Responsive Web Design (RWD), Web UI Design, Web UX Design, Mobile Design, Mobile App Design, iOS, Social Media Apps, User Journeys, Art Direction, Design Strategy, Marketing Design, Mobile UX Design, Mobile UI Design, iOS UX Design, Interface Design, eCommerce, Web UX, Branding, Web UI, Graphic Design, High-fidelity Prototypes, Mobile UI, Mobile UX, iOS UI Design, iOS App Design, Prototyping, User Research, Cross-platform, UI Design, Strategy, UX Flows, Android, Best Practices in Design, UX Pattern Design, UX Documentation, App Design, Logo Design, Design, Concept Sketching, Responsive Design, Print Media, Mobile Apps, Sketching, Writing & Editing, HTML, Ideation, Relationship Building, Apps, Infographs, UI Design Standards & Best Practices, Live Chat, Flinto, Leadership, Project Management, UX Research, Social, Web App UI, Web App UX, Brand Design, Line Icons, Mockups, Color Schemes, Mood Boards, Adobe CC, Flinto Prototyping, Responsive Web Apps, Brand Guidelines

Art Director

2002 - 2009
Kurani Interactive Agency
  • Led a small design team that developed many websites, email campaigns, digital advertisements, animations, web applications, and brand language systems.
  • Designed a new brand and eCommerce site for health and nutrition giant Universal Nutrition. The site and new brand increased conversion by 15% on internet sales.
  • Restructured the client-agency deliverables to a more agile approach built on in-depth discovery and iterating on those learnings.
  • Pitched actively and presented to clients and prospects.
Technologies: Design, InVision, Adobe Creative Suite, Web Design, Landing Page Design, Interaction Design (IxD), User Experience (UX), User Interface (UI), Visual Design, Websites, Responsive Web Design (RWD), Web UI Design, Web UX Design, User Journeys, Art Direction, Design Strategy, Marketing Design, Interface Design, eCommerce, Web UX, Branding, Web UI, Graphic Design, High-fidelity Prototypes, Mobile UX, iOS UI Design, iOS App Design, Cross-platform, UX Design, UI Design, eCommerce Design, Strategy, UX Flows, Android, Best Practices in Design, UX Pattern Design, UX Documentation, UX Audits, Logo Design, Adobe Acrobat Pro, Concept Sketching, Responsive Design, Infographics, Print Media, Sketching, Writing & Editing, Basecamp, Adobe Lightroom, HTML, CSS, Ideation, Relationship Building, Photography, Infographs, UI Design Standards & Best Practices, Live Chat, Utilities, Flash, Leadership, Project Management, UX Research, Social, Web App UI, Web App UX, Conversion Rate Optimization (CRO), eCommerce UX, eCommerce UI, Brand Design, Line Icons, Mockups, Color Schemes, Mood Boards, Adobe InDesign, Squarespace, Adobe CC, Responsive Web Apps, Brand Guidelines

Senior Graphic Designer

1999 - 2001
The Creative Group
  • Created many digital ads and assets for the data management software company called Commvault.
  • Designed presentation decks and deck templates for the digital agency Sawtooth.
  • Created animated presentations and physical product mockups for the food and beverage company Firmenich. Clients included Coca-Cola and Beefeater Gin.
Technologies: Microsoft PowerPoint, Flash, Adobe Illustrator, Adobe Photoshop, Web Design, Landing Page Design, Interaction Design (IxD), User Experience (UX), User Interface (UI), Visual Design, Websites, Responsive Web Design (RWD), Web UI Design, Web UX Design, User Journeys, Design Strategy, Marketing Design, Interface Design, eCommerce, Web UX, Branding, Web UI, Graphic Design, High-fidelity Prototypes, Mobile UX, UX Design, UI Design, eCommerce Design, Strategy, UX Flows, Best Practices in Design, UX Audits, Logo Design, Adobe Acrobat Pro, Design, Concept Sketching, Responsive Design, Infographics, Print Media, Sketching, Writing & Editing, HTML, CSS, Ideation, Photography, Infographs, UI Design Standards & Best Practices, Utilities, Leadership, Project Management, UX Research, Brand Design, Mockups, Color Schemes, Mood Boards, Adobe InDesign, Adobe CC, Responsive Web Apps, Brand Guidelines

Senior Graphic Designer

1999 - 2000
Netcivics
  • Designed innovative eCommerce and online marketing solutions for catalog retailers.
  • Ideated and pitched solutions for internet companies facing the dot-com crash; this led to Netcivics pivoting focus and assisting it to stay afloat beyond its peers during that time.
  • Designed the entire brand language system and website for Netcivics.
Technologies: Flash, Adobe Illustrator, Adobe Photoshop, Web Design, Interaction Design (IxD), User Experience (UX), User Interface (UI), Visual Design, Websites, Responsive Web Design (RWD), Web UI Design, Web UX Design, User Journeys, Design Strategy, Marketing Design, Interface Design, Web UX, Branding, Web UI, Graphic Design, UX Design, UI Design, eCommerce Design, Strategy, UX Flows, Logo Design, Design, Responsive Design, Infographics, Print Media, Sketching, Writing & Editing, HTML, CSS, Ideation, Photography, Infographs, UI Design Standards & Best Practices, QuarkXpress, Leadership, Project Management, UX Research, Brand Design, Mockups, Color Schemes, Mood Boards, Adobe CC, Brand Guidelines

Graphic Designer

1997 - 1999
IBS Interactive
  • Developed animated Macromedia Flash websites, presentations, advertisements, and proof-of-concept mockups.
  • Designed an entire site for the balances and scales manufacturer Ohaus.
  • Redesigned the eCommerce site for the women's clothing and apparel retailer Chicos.
Technologies: Flash, Adobe Illustrator, Adobe Photoshop, Web Design, User Experience (UX), User Interface (UI), Visual Design, Websites, User Journeys, Design Strategy, Marketing Design, Interface Design, Web UI, Graphic Design, eCommerce Design, Strategy, UX Flows, Logo Design, Design, Infographics, Print Media, Sketching, Writing & Editing, HTML, Ideation, Infographs, QuarkXpress, Project Management, Brand Design, Mockups, Color Schemes, Adobe CC, Brand Guidelines

Prepress Technician

1995 - 1997
American Press
  • Processed jobs, developed film, and monitored the two Heidelberg presses at night.
  • Ensured that the proper format, appearance, and layout of text and images were set before the entire print run.
  • Made color, text, and digital image corrections as needed.
  • Developed photographic film for Heidelberg press plates.
Technologies: QuarkXpress, Adobe Illustrator, Adobe Photoshop, Design Strategy, Graphic Design, Design, Print Media, Project Management, Visual Design, Color Schemes, Adobe CC, Brand Guidelines
SEPTEMBER 1998 - SEPTEMBER 1999

Certificate of Completion of a Year-long Course in Computer Science

Brick Computer Science Institute

Tools

Adobe Creative Suite, Flash, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Sketch, InVision, Basecamp, Microsoft PowerPoint, Adobe CC, Figma, Slack, Jira, Flinto, QuarkXpress, Flinto Prototyping, Asana

Industry Expertise

Health & Wellness, Education, Entertainment & Leisure, Events

Platforms

Android, Webflow, iOS, UserZoom, Web

Languages

HTML, CSS

Other

Design, Interface Design, eCommerce, UX Flows, Wireframing, Concept Sketching, Responsive Design, Websites, Icon Design, Direct to Consumer (D2C), Infographics, Presentation Design, Print Media, Mobile Apps, iPhone, Sketching, Writing & Editing, Ideation, Prototyping, Logo Design, Relationship Building, Dating Apps, Photography, Apps, Infographs, Checkout, Onboarding, Educational Platform Design, UI Design Standards & Best Practices, Mobile UI, Mobile UX, Strategy, Utilities, Unbounce, Monday.com, Adobe Acrobat Pro, Squarespace, Illustration, Branding, Web UX, Web UI, App UX, App UI, User Flows, eCommerce Design, UX Design, UI Design, Web Design, Project Management, Leadership, UX Research, Web Shops, Web App UI, Web App UX, Landing Page Design, Interaction Design (IxD), Web App Design, User Experience (UX), User Interface (UI), Product Design, Visual Design, B2C, Responsive Web Design (RWD), Web UI Design, Web UX Design, Mobile Design, Mobile App Design, Social Media Apps, User Journeys, Art Direction, Design Strategy, Marketing Design, Mobile UX Design, Mobile UI Design, iOS UX Design, Marketplace Design, Conversion Rate Optimization (CRO), Brand Design, Line Icons, Mockups, Color Schemes, Mood Boards, Graphic Design, High-fidelity Prototypes, iOS UI Design, iOS App Design, User Research, Cross-platform, Best Practices in Design, UX Pattern Design, UX Documentation, UX Audits, App Design, Responsive Web Apps, Brand Guidelines, Subscription Box Service, Personal Care, Organic, Online Dating, Live Chat, Videos, Dashboards, Social, eCommerce UX, eCommerce UI, Journey Mapping, eCommerce Web Design, A/B Testing

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