Matt Holloway

Designer in New York, NY, United States

Member since November 21, 2019

With over 20 years of experience, Matt is an award-winning product designer, and digital creative director focused on UI/UX, product strategy, and brand systems. His seasoned experience enables him to assess projects from broad to detailed levels of attention quickly, and he produces on target and scalable solutions for clients ranging from Fortune 500 to startups.

Illustration Branding Web UX Web UI UX Design UI Design eCommerce Design User Flows App UX App UI Squarespace Adobe Photoshop Adobe Illustrator Adobe InDesign Sketch Show more

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Portfolio

Digital Design

Myro—Responsive eCommerce Website
- Interface Design
- eCommerce
- UX Flows
- Wireframing
- Concept Sketching
- Responsive Design
- Websites
- Icon Design
- Branding
- D2C
- Subscription Box Service
- Health & Wellness
- Personal Care
- Organic
Hello Toothpaste—Responsive eCommerce Website
- D2C
- Websites
- User Flows
- Wireframing
- Concept Sketching
- Icon Design
- Branding
- Responsive Design
- Infographics
- Presentation Design
- Print Media
- UX Flows
- Health & Wellness
- Personal Care
- Organic
Ship 'Em App
- App UI
- App UX
- Mobile Apps
- iPhone
- Android
- Illustration
- Sketching
- Branding
- Writing & Editing
- Ideation
- Wireframing
- Protoyping
- Logo Design
- Relationship Building
- Dating Apps
- Online Dating
The Princeton Review—eCommerce Website
- eCommerce Design
- Web UI
- Web UX
- Branding
- Illustration
- Icon Design
- Logo Design
- Photography
- Websites
- Apps
- Concept Sketching
- Infographs
- Checkout
- Onboarding
- Responsive Design
- Education
- Educational Platform Design
- UI Design Standards & Best Practices
Opinionated App
- Mobile UI
- Mobile UX
- Strategy
- Ideation
- Websites
- Branding
- Illustration
- Wireframing
- iPhone
- Android
- Relationship Building
- Live Chat
- Utilities
Pureflo Yoga—Responsive Franchise Website
- Websites
- Web UI
- Web UX
- Strategy
- Wireframing
- Branding
- Illustration
- Infographs
- Presentation Design
- Concept Sketching
- Health & Wellness

Employment

Creative Director
2019 - 2019
WorkWave
- Restructured an agency to perform at maximum capability with minimal capacity.
- Designed a multi-tiered subscription-based marketing package for small to mid-sized businesses.
- Led marketing initiatives on multiple concurrent projects for franchise companies.
- Created a reusable asset library of industry-standard templates.
- Established an efficient and complete offsite art department.
- Organized entire project roster, resulting in ahead-of-schedule deliverables.
- Leveraged cross-departmental relationships to aid in project deliverables.
Technologies: Unbounce, InVision, Webflow, Adobe Creative Suite, Sketch
Creative Director
2015 - 2018
The Princeton Review
- Managed a marketing team on multiple concurrent projects.
- Led brainstorms and concept development for pitches and projects.
- Built presentation decks and presented creative concepts.
- Constructed UI prototypes in InVision and Flinto,.
- Created UI animations in Webflow.
- Participated in user testing studies using UserZoom.
- Worked directly with developers to fine-tune final designs.
Technologies: Flinto, UserZoom, InVision, Webflow, Adobe Creative Suite, Sketch
Creative Director
2013 - 2015
Tutor.com
- Managed a marketing team on multiple concurrent projects.
- Led brainstorms and concept development for pitches and projects.
- Built presentation decks and presented creative concepts.
- Created compositions in Photoshop and Illustrator.
- Collaborated daily with UX designers, developers, QAs, PMs, and client teams.
- Mentored designers, helping them to set career goals.
Technologies: UserZoom, InVision, Webflow, Adobe Creative Suite
Co-founder | Senior Art Director
2009 - 2013
Thumb App
- Led a design team on multiple concurrent projects.
- Oversaw brainstorms and concept development on pitches and projects.
- Built presentation decks and presented creative concepts.
- Created compositions in Photoshop and Illustrator.
- Collaborated daily with UX designers, developers, QAs, PMs, and management teams.
- Supervised user testing studies.
Technologies: InVision, Adobe Creative Suite
Art Director
2001 - 2009
Kurani Interactive Agency
- Led a design team on multiple concurrent projects.
- Managed brainstorms and concept development on pitches and projects.
- Built presentation decks and presented creative concepts.
- Created comps in Photoshop, Illustrator and Flash.
- Collaborated daily with UX designers, developers, QAs, and management teams.
- Worked directly with developers to fine-tune final designs.
Technologies: Design, InVision, Adobe Creative Suite
Senior Graphic Designer
1999 - 2001
The Creative Group
- Created compositions in Photoshop, Illustrator, and Flash.
- Built presentation decks and presented creative concepts.
- Designed product prototypes for the food and beverage industry.
- Collaborated with management to strategize high-fidelity deliverables.
- Designed trade-show booths.
Technologies: Microsoft PowerPoint, Flash, Adobe Illustrator, Adobe Photoshop
Lead Graphic Designer
1999 - 2000
Netcivics
- Designed multiple concurrent projects.
- Led brainstorms and concept development on pitches and projects.
- Built presentation decks and presented creative concepts.
- Created compositions in Photoshop, Illustrator, and Flash.
- Worked directly with developers to fine-tune final designs.
Technologies: Flash, Adobe Illustrator, Adobe Photoshop
Graphic Designer
1997 - 1999
IBS Interactive
- Designed multiple concurrent projects.
- Led brainstorms and concept development on pitches and projects.
- Built presentation decks and presented creative concepts.
- Created compositions in Photoshop, Illustrator, and Flash.
- Collaborated daily with UX designers, developers, QAs, and management teams.
- Worked directly with developers to fine-tune final designs.
Technologies: Flash, Adobe Illustrator, Adobe Photoshop
Prepress Technician
1996 - 1997
American Press
- Ensured that the proper format, appearance, and layout of text and images is set before the full print run.
- Made color, text, and digital image corrections as needed.
- Maintained, repaired, and troubleshot cameras and presses as needed.
- Developed film for plates.
- Managed presses during late shifts.
Technologies: QuarkXpress, Adobe Illustrator, Adobe Photoshop

Certifications

Certificate of Completion of a Year-long Course in Computer Science
SEPTEMBER 1998 - SEPTEMBER 1999
Brick Computer Science Institute

Experience

Adobe Photoshop20 years
UI Design20 years
UX Design20 years
Illustration20 years
Adobe Illustrator18 years
Sketch7 years
Webflow2 years

Tools

Location

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Designer in New York, NY, United States

Portfolio

Employment

Creative Director

Creative Director

Creative Director

Co-founder | Senior Art Director

Art Director

Senior Graphic Designer

Lead Graphic Designer

Graphic Designer

Prepress Technician

Certifications

Experience

Tools

Location