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Matt Holloway, Designer in New York, NY, United States
Matt Holloway

Designer in New York, NY, United States

Member since January 9, 2020
With over 20 years of experience, Matt is a full-stack product designer and digital creative director focused on UI/UX, product strategy, and brand systems. His seasoned experience enables him to quickly assess projects from broad to detailed levels of attention, allowing him to produce on-target and scalable solutions for clients, ranging from Fortune 500 to startups.
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Portfolio

Digital Design
Digital Design

Employment

  • Creative Director

    2020 - 2022
    NOWwith
    • Designed the UI/UX for a custom "Player Layer" that converted normal videos into a shoppable experience using an overlay. This allowed Social Creators to seamlessly curate both affiliate and dropship products into their videos.
    • Built an onboard system that accommodated our varied user base. Creators, brands, retailers, and consumers all had their own path with specific inputs required to efficiently gain access and establish themselves on our platform and admin.
    • Created (UI/UX) a custom responsive eCommerce flow from end-to-end that adapted to both affiliate and dropship products. The checkout included credit/debit, Paypal, and Apple Pay options.
    • Designed (UI/UX) a web platform that made any video, including social posts, shoppable. This platform enabled creators to launch "marketplaces" for their shoppable curated videos, where they could aggregate their followers across all their social.
    • Designed (UI/UX) a Curation Tool for Creators. This empowered our creators to upload their videos and then tag their videos with curated products. They could set screen-time duration and also upsell with a post-launch "You Might Also Like" carousel.
    • Developed and animated multiple video demos and sizzle reels that showcased our pre-development product with my team. These demos were used internally to set the stage for future rollouts and within pitch decks for investment opportunities.
    • Designed many presentation decks, most of which were for investment and partnership initiatives. The decks were built out in Keynote, Powerpoint, Google Slides, and PDF. These decks helped lock several rounds of funding.
    • Worked directly with the Founder and CEO to craft and maintain the brand presence. A-list celebrities and top investment executives met our brand exposure.
    • Built a front-end team from the ground up. These members included art directors, senior UX designers, junior/mid/senior graphic designers, senior editors, mid/senior motion GRX designers, social media managers, copywriters, and React developers.
    • Created and managed partnerships with outside agencies to assist our rapid growth needs. These agencies were varied and helped at various times with marketing, social, presentation videos, talent management, platform design.
    Technologies: Figma, Sketch 2, Monday, InVision, UX Design, UI Design, Web Design, Landing Page Design, Interaction Design (IxD), Web App Design, User Experience (UX), User Interface (UI), Product Design, Visual Design

  • Creative Director

    2019 - 2019
    WorkWave
    • Restructured an agency to perform at maximum capability with minimal capacity.
    • Designed a multi-tiered subscription-based marketing package for small to mid-sized businesses.
    • Led marketing initiatives on multiple concurrent projects for franchise companies.
    • Created a reusable asset library of industry-standard templates.
    • Established an efficient and complete offsite art department.
    • Organized entire project roster, resulting in ahead-of-schedule deliverables.
    • Leveraged cross-departmental relationships to aid in project deliverables.
    Technologies: Unbounce, InVision, Webflow, Adobe Creative Suite, Sketch, Web Design, Landing Page Design, Interaction Design (IxD), User Experience (UX), User Interface (UI), Visual Design
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Certifications

  • Certificate of Completion of a Year-long Course in Computer Science
    SEPTEMBER 1998 - SEPTEMBER 1999
    Brick Computer Science Institute

Experience

Tools

Location

New York, NY, United States

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