- Directed a team of 30 across three departments—design, marketing, and development to create a platform, including onboarding flows, eCommerce solutions, native mobile apps, discovery and marketing campaigns, rebranding, and visual language systems.
- Improved student onboard conversion by 15% in grades 8-12.
- Increased sales by 8% within two quarters by using a strict method of A/B testing to make minute incremental updates with user tests to prove the concepts.
- Facilitated buyout merger with South Korean edtech firm ST Unitas. Worked closely with the ST Unitas team to familiarize them with the platform and efficiently incorporate their members into the team.
Technologies: Flinto, UserZoom, InVision, Webflow, Adobe Creative Suite, Sketch, UI Design, Web Design, Landing Page Design, Interaction Design (IxD), Web App Design, User Experience (UX), User Interface (UI), Product Design, Visual Design, Websites, Responsive Web Design (RWD), Web UI Design, Web UX Design, Mobile Design, Mobile App Design, iOS, Social Media Apps, User Journeys, Art Direction, Design Strategy, Marketing Design, Mobile UX Design, Mobile UI Design, iOS UX Design, Videos, Interface Design, eCommerce, Web UX, Branding, Web UI, Graphic Design, High-fidelity Prototypes, Mobile UI, Mobile UX, iOS UI Design, iOS App Design, Prototyping, User Research, Cross-platform, UX Design, eCommerce Design, Strategy, UX Flows, Android, Best Practices in Design, UX Pattern Design, UX Documentation, UX Audits, App Design, Logo Design, Adobe Acrobat Pro, Design, Concept Sketching, Responsive Design, Infographics, Print Media, Mobile Apps, Sketching, Microsoft PowerPoint, HTML, CSS, Ideation, Photography, Apps, Infographs, Educational Platform Design, UI Design Standards & Best Practices, Live Chat, Utilities, Education, Leadership, Project Management, UX Research, Social, Web Shops, Dashboards, Web App UI, Web App UX, B2C, Conversion Rate Optimization (CRO), eCommerce UX, eCommerce UI, Brand Design, Line Icons, Mockups, Color Schemes, Mood Board, Adobe CC