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Matt Holloway, Designer in New York, NY, United States
Matt Holloway

Designer in New York, NY, United States

Member since January 9, 2020
Matt is a seasoned product designer with over 20 years of experience. He specializes in product strategy, UI/UX, brand systems, succinct data visualizations, intuitive eCommerce flows, and web applications. He has designed on-target and scalable solutions for both startups and established brands. He is detail-oriented and respects the importance of budgeting and deadlines. Matt believes in fostering solid emotional intelligence (EQ) on every project and brings that energy to the team.
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Portfolio

Digital Design
Digital Design
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Employment

  • Creative Director

    2019 - 2021
    NOWwith Ventures (via Toptal)
    • Designed UI/UX for a custom player layer that converted normal videos into a shoppable experience using an overlay. It allowed social creators to seamlessly curate affiliate and dropship products into their videos.
    • Built an onboard system that accommodated our varied user base. Creators, brands, retailers, and consumers had their path with specific inputs required to efficiently gain access and establish themselves on our platform and admin.
    • Created UI/UX for a custom responsive eCommerce flow from end-to-end that adapted to both affiliate and dropship products. The checkout included credit, debit, Paypal, and Apple Pay options.
    • Designed UI/UX for a web platform that made any video, including social posts, shoppable. This platform enabled creators to launch marketplaces for their shoppable curated videos, where they could aggregate their followers across all their social.
    • Created UI/UX for a curation tool for creators. It empowered our creators to upload their videos and tag them with curated products. They could set screen-time duration and upsell with a post-launch "You Might Also Like" carousel.
    • Developed and animated multiple video demos and sizzle reels that showcased our pre-development product with my team. These demos were used internally to set the stage for future rollouts and within pitch decks for investment opportunities.
    • Designed many presentation decks, most of which were for investment and partnership initiatives. The decks were built out in Keynote, PowerPoint, Google Slides, and PDF. These decks helped lock several rounds of funding.
    • Played a pivotal role in raising $18 million with a team of investors consisting of former Twitter CEO Dick Costolo, DAZN Group chairman Kevin Mayer, Honey president Joanne Bradford, Greycroft's Dana Settle, and Rodriguez and Marc Lore.
    • Built a front-end team from the ground up, consisting of art directors, senior UX designers, junior, mid, and senior graphic designers, senior editors, mid and senior motion GRX designers, social media managers, copywriters, and React developers.
    • Created and managed partnerships with outside agencies to assist our rapid growth needs. These agencies were varied and helped at various times with marketing, social, presentation videos, talent management, and platform design.
    Technologies: Figma, Sketch 2, Monday, InVision, UX Design, UI Design, Web Design, Landing Page Design, Interaction Design (IxD), Web App Design, User Experience (UX), User Interface (UI), Product Design, Visual Design, Websites, Responsive Web Design (RWD), Web UI Design, Web UX Design, Mobile Design, Mobile App Design, iOS, Social Media Apps, User Journeys, Asana, Slack, Art Direction, Design Strategy, Marketing Design, Mobile UX Design, Mobile UI Design, iOS UX Design, Interface Design, eCommerce, Web UX, Branding, Web UI, Graphic Design, High-fidelity Prototypes, Mobile UI, Mobile UX, iOS UI Design, iOS App Design, Prototyping, User Research, Cross-platform, eCommerce Design, Strategy, UX Flows, Best Practices in Design, UX Pattern Design, UX Documentation, UX Audits, App Design, Logo Design, Adobe Acrobat Pro, Design, Concept Sketching, Responsive Design, Infographics, Print Media, Mobile Apps, Sketching, Microsoft PowerPoint, HTML, Ideation, Relationship Building, Photography, Apps, Infographs, UI Design Standards & Best Practices, Utilities, Health & Wellness, Leadership, Project Management, Entertainment & Leisure, UX Research, Social, Web Shops, Dashboards, Web App UI, Web App UX, B2C, Marketplace Design, Conversion Rate Optimization (CRO), eCommerce UX, eCommerce UI, Jira, Brand Design, Mockups, Color Schemes, Mood Board, Monday.com, Adobe CC

  • Creative Director

    2019 - 2019
    WorkWave
    • Designed many turn-key landing page templates for franchise owners to use independently.
    • Restructured the workflow for a large group of franchise pest control companies to onboard their websites to a new scalable platform without any involvement or interruption to their businesses.
    • Led design pitches onsite with current and potential clients.
    • Created an eCommerce website subscription model for franchise owners.
    Technologies: Unbounce, InVision, Webflow, Adobe Creative Suite, Sketch, Web Design, Landing Page Design, Interaction Design (IxD), User Experience (UX), User Interface (UI), Visual Design, Websites, Responsive Web Design (RWD), Web UI Design, Web UX Design, User Journeys, Slack, Art Direction, Design Strategy, Marketing Design, Mobile UI Design, Videos, Interface Design, eCommerce, Web UX, Branding, Web UI, Product Design, Graphic Design, High-fidelity Prototypes, Mobile UI, Mobile UX, iOS UI Design, iOS App Design, Prototyping, User Research, Cross-platform, UX Design, UI Design, eCommerce Design, Strategy, UX Flows, Best Practices in Design, UX Pattern Design, UX Documentation, UX Audits, App Design, Logo Design, Design, Concept Sketching, Responsive Design, Infographics, Print Media, Sketching, Microsoft PowerPoint, Basecamp, HTML, CSS, Ideation, Photography, Infographs, UI Design Standards & Best Practices, Live Chat, Monday, Leadership, Project Management, UX Research, Social, Dashboards, Web App UI, Web App UX, B2C, Conversion Rate Optimization (CRO), eCommerce UX, eCommerce UI, Jira, Brand Design, Mockups, Color Schemes, Mood Board, Monday.com, Adobe CC
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Certifications

  • Certificate of Completion of a Year-long Course in Computer Science
    SEPTEMBER 1998 - SEPTEMBER 1999
    Brick Computer Science Institute

Experience

Tools

Location

New York, NY, United States

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