Creative Director
2020 - 2022
NOWwith
- Designed the UI/UX for a custom "Player Layer" that converted normal videos into a shoppable experience using an overlay. This allowed Social Creators to seamlessly curate both affiliate and dropship products into their videos.
- Built an onboard system that accommodated our varied user base. Creators, brands, retailers, and consumers all had their own path with specific inputs required to efficiently gain access and establish themselves on our platform and admin.
- Created (UI/UX) a custom responsive eCommerce flow from end-to-end that adapted to both affiliate and dropship products. The checkout included credit/debit, Paypal, and Apple Pay options.
- Designed (UI/UX) a web platform that made any video, including social posts, shoppable. This platform enabled creators to launch "marketplaces" for their shoppable curated videos, where they could aggregate their followers across all their social.
- Designed (UI/UX) a Curation Tool for Creators. This empowered our creators to upload their videos and then tag their videos with curated products. They could set screen-time duration and also upsell with a post-launch "You Might Also Like" carousel.
- Developed and animated multiple video demos and sizzle reels that showcased our pre-development product with my team. These demos were used internally to set the stage for future rollouts and within pitch decks for investment opportunities.
- Designed many presentation decks, most of which were for investment and partnership initiatives. The decks were built out in Keynote, Powerpoint, Google Slides, and PDF. These decks helped lock several rounds of funding.
- Worked directly with the Founder and CEO to craft and maintain the brand presence. A-list celebrities and top investment executives met our brand exposure.
- Built a front-end team from the ground up. These members included art directors, senior UX designers, junior/mid/senior graphic designers, senior editors, mid/senior motion GRX designers, social media managers, copywriters, and React developers.
- Created and managed partnerships with outside agencies to assist our rapid growth needs. These agencies were varied and helped at various times with marketing, social, presentation videos, talent management, platform design.
Technologies: Figma, Sketch 2, Monday, InVision, UX Design, UI Design, Web Design, Landing Page Design, Interaction Design (IxD), Web App Design, User Experience (UX), User Interface (UI), Product Design, Visual Design, Websites, Responsive Web Design (RWD), Web UI Design, Web UX Design, Mobile Design, Mobile App Design, iOS, Social Media Apps, User Journeys, Asana, Slack, Art Direction, Design Strategy, Marketing Design
Creative Director
2019 - 2019
WorkWave
- Restructured an agency to perform at maximum capability with minimal capacity.
- Designed a multi-tiered subscription-based marketing package for small to mid-sized businesses.
- Led marketing initiatives on multiple concurrent projects for franchise companies.
- Created a reusable asset library of industry-standard templates.
- Established an efficient and complete offsite art department.
- Organized entire project roster, resulting in ahead-of-schedule deliverables.
- Leveraged cross-departmental relationships to aid in project deliverables.
Technologies: Unbounce, InVision, Webflow, Adobe Creative Suite, Sketch, Web Design, Landing Page Design, Interaction Design (IxD), User Experience (UX), User Interface (UI), Visual Design, Websites, Responsive Web Design (RWD), Web UI Design, Web UX Design, User Journeys, Slack, Art Direction, Design Strategy, Marketing Design
Creative Director
2015 - 2018
The Princeton Review
- Managed a marketing team on multiple concurrent projects.
- Led brainstorms and concept development for pitches and projects.
- Built presentation decks and presented creative concepts.
- Constructed UI prototypes in InVision and Flinto,.
- Created UI animations in Webflow.
- Participated in user testing studies using UserZoom.
- Worked directly with developers to fine-tune final designs.
Technologies: Flinto, UserZoom, InVision, Webflow, Adobe Creative Suite, Sketch, UI Design, Web Design, Landing Page Design, Interaction Design (IxD), Web App Design, User Experience (UX), User Interface (UI), Product Design, Visual Design, Websites, Responsive Web Design (RWD), Web UI Design, Web UX Design, Mobile Design, Mobile App Design, iOS, Social Media Apps, User Journeys, Art Direction, Design Strategy, Marketing Design
Creative Director
2013 - 2015
Tutor.com
- Managed a marketing team on multiple concurrent projects.
- Led brainstorms and concept development for pitches and projects.
- Built presentation decks and presented creative concepts.
- Created compositions in Photoshop and Illustrator.
- Collaborated daily with UX designers, developers, QAs, PMs, and client teams.
- Mentored designers, helping them to set career goals.
Technologies: UserZoom, InVision, Webflow, Adobe Creative Suite, UX Design, Web Design, Landing Page Design, Interaction Design (IxD), User Experience (UX), User Interface (UI), Product Design, Visual Design, Websites, Responsive Web Design (RWD), Web UI Design, Web UX Design, Mobile Design, Mobile App Design, iOS, Social Media Apps, User Journeys, Art Direction, Design Strategy, Marketing Design
Co-founder | Senior Art Director
2009 - 2013
Thumb App
- Led a design team on multiple concurrent projects.
- Oversaw brainstorms and concept development on pitches and projects.
- Built presentation decks and presented creative concepts.
- Created compositions in Photoshop and Illustrator.
- Collaborated daily with UX designers, developers, QAs, PMs, and management teams.
- Supervised user testing studies.
Technologies: InVision, Adobe Creative Suite, UX Design, Web Design, Interaction Design (IxD), Web App Design, User Experience (UX), User Interface (UI), Product Design, Visual Design, Websites, Responsive Web Design (RWD), Web UI Design, Web UX Design, Mobile Design, Mobile App Design, iOS, Social Media Apps, User Journeys, Art Direction, Design Strategy, Marketing Design
Art Director
2001 - 2009
Kurani Interactive Agency
- Led a design team on multiple concurrent projects.
- Managed brainstorms and concept development on pitches and projects.
- Built presentation decks and presented creative concepts.
- Created comps in Photoshop, Illustrator and Flash.
- Collaborated daily with UX designers, developers, QAs, and management teams.
- Worked directly with developers to fine-tune final designs.
Technologies: Design, InVision, Adobe Creative Suite, Web Design, Landing Page Design, Interaction Design (IxD), User Experience (UX), User Interface (UI), Visual Design, Websites, Responsive Web Design (RWD), Web UI Design, Web UX Design, User Journeys, Art Direction, Design Strategy, Marketing Design
Senior Graphic Designer
1999 - 2001
The Creative Group
- Created compositions in Photoshop, Illustrator, and Flash.
- Built presentation decks and presented creative concepts.
- Designed product prototypes for the food and beverage industry.
- Collaborated with management to strategize high-fidelity deliverables.
- Designed trade-show booths.
Technologies: Microsoft PowerPoint, Flash, Adobe Illustrator, Adobe Photoshop, Web Design, Landing Page Design, Interaction Design (IxD), User Experience (UX), User Interface (UI), Visual Design, Websites, Responsive Web Design (RWD), Web UI Design, Web UX Design, User Journeys, Design Strategy, Marketing Design
Lead Graphic Designer
1999 - 2000
Netcivics
- Designed multiple concurrent projects.
- Led brainstorms and concept development on pitches and projects.
- Built presentation decks and presented creative concepts.
- Created compositions in Photoshop, Illustrator, and Flash.
- Worked directly with developers to fine-tune final designs.
Technologies: Flash, Adobe Illustrator, Adobe Photoshop, Web Design, Interaction Design (IxD), User Experience (UX), User Interface (UI), Visual Design, Websites, Responsive Web Design (RWD), Web UI Design, Web UX Design, User Journeys, Design Strategy, Marketing Design
Graphic Designer
1997 - 1999
IBS Interactive
- Designed multiple concurrent projects.
- Led brainstorms and concept development on pitches and projects.
- Built presentation decks and presented creative concepts.
- Created compositions in Photoshop, Illustrator, and Flash.
- Collaborated daily with UX designers, developers, QAs, and management teams.
- Worked directly with developers to fine-tune final designs.
Technologies: Flash, Adobe Illustrator, Adobe Photoshop, Web Design, User Experience (UX), User Interface (UI), Visual Design, Websites, User Journeys, Design Strategy, Marketing Design
Prepress Technician
1996 - 1997
American Press
- Ensured that the proper format, appearance, and layout of text and images is set before the full print run.
- Made color, text, and digital image corrections as needed.
- Maintained, repaired, and troubleshot cameras and presses as needed.
- Developed film for plates.
- Managed presses during late shifts.
Technologies: QuarkXpress, Adobe Illustrator, Adobe Photoshop, Design Strategy
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