Maye Wimmer, Designer in Lahaina, HI, United States
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Maye Wimmer

Bio

Maye is a lead product designer with 12+ years of experience designing complex products at the intersection of enterprise SaaS, fintech, and Web3. She grounds every engagement in user needs and systems thinking by translating complexity into products people trust. With experience shaping tools for 1+ million users and AI-driven platforms at enterprise scale, Maye designs for the moments that matter most, turning complex problems into products people trust.

Portfolio

Work Experience

Lead Product Designer

2021 - 2026
Kingdom Studios
  • Built a comprehensive design system from zero for a Web3 gaming platform, establishing component libraries, interaction patterns, and visual language across all product surfaces.
  • Led product design for a decentralized finance (DeFi) gaming platform that scaled to 2+ million active users and facilitated over $1 billion in on-chain transactions at peak engagement.
  • Designed DeFi mechanics UX, including hero NFT systems, liquidity pools, and quest flows, balancing complexity with accessibility for a global player base.
  • Translated complex blockchain concepts—staking, liquidity provision, and NFT ownership into intuitive UI patterns accessible to both crypto-native and new users.
Technologies: Adobe Experience Design (XD), Adobe Illustrator, Adobe Lightroom, Adobe Photoshop, Adobe Premiere Pro, Canva, Figma, Discord, Communication, Landing Page Design, High-fidelity Prototypes, Low-fidelity Prototypes, Cross-functional Team Collaboration, User Validation, Remote User Testing, User Testing, Rapid Interactive Prototyping, Ideation, Rapid Prototyping, Web App Design, Adobe CC, Interactive Prototypes, User Experience (UX), Web Content Accessibility Guidelines (WCAG), Product Design, Mobile Design, User Journeys, eCommerce, Responsive Web Design (RWD), User Flows, Information Architecture (IA), UI Design, Shopify, User Interface (UI), Design Thinking, Stakeholder Management, Web App UX, Iterative Design, Conversion Rate Optimization (CRO), Design, Confluence, WCAG 3, Interaction Design (IxD), Product Research, Quantitative User Research, UX Research, Print Media, Mobile UX Design, Gamification, App Design, Apps, Mobile UX, App UX, Marketing, Personas, UX Wireframes, Web Application Design, Website Design, Visual Design, Responsive Design, Sitemaps, Content Management Systems (CMS), Documentation, Analytics, Search Engine Optimization (SEO), On-page SEO, Fintech Design, Systems Thinking, Conceptual Design, Journey Mapping, Customer Journey, B2C, Responsive Web Apps, Web Applications, Layout Design, Competitive Analysis, User Behavior, User Interviews, User Onboarding, Visual Hierarchy, Early-stage Startups, Research Synthesis, Generative Artificial Intelligence (GenAI), User Journey Maps, Workflow Design, Data-heavy Design, Publishing, UI Prototyping, UX Prototyping, Web App UI, Claude Design, Claude, Financial UX, Accessibility, Design Management

Senior UX Designer

2019 - 2021
NICE
  • Led end-to-end redesign of CXone MAX Agent, the primary workspace for 1+ million contact center agents, improving task efficiency and reducing cognitive load across omnichannel workflows.
  • Designed AI agent tools and supervisor dashboards that unified real-time data, routing logic, and escalation flows into a single, cohesive enterprise platform.
  • Built and maintained a scalable design system for CXone products, enabling faster delivery across multiple product teams and ensuring visual consistency at enterprise scale.
  • Conducted user research and synthesized insights across agent and supervisor personas to inform interaction patterns for high-stakes, real-time customer service environments.
  • Collaborated cross-functionally with product, engineering, and QA teams to ship omnichannel routing features used by enterprise clients across global contact center operations.
  • Drove UX strategy for AI-powered agent assistance features, translating complex machine learning outputs into clear, actionable UI patterns for non-technical frontline users.
Technologies: Adobe Experience Design (XD), Adobe Photoshop, Microsoft Teams, Communication, Figma, High-fidelity Prototypes, Low-fidelity Prototypes, Agile, Cross-functional Team Collaboration, User Validation, Remote User Testing, User Testing, Rapid Interactive Prototyping, Ideation, Rapid Prototyping, Web App Design, Adobe CC, Interactive Prototypes, User Experience (UX), Web Content Accessibility Guidelines (WCAG), Product Design, Mobile Design, User Journeys, Responsive Web Design (RWD), User Flows, Information Architecture (IA), UI Design, Dashboard Design, User Interface (UI), Design Thinking, Design Workshops, Web Dashboards, Stakeholder Management, Web App UX, Discovery Workshops, AI-powered Product Design, Iterative Design, B2B, Design, Confluence, Enterprise Application Design, Jira, WCAG 3, HIPAA Compliance, Interaction Design (IxD), Product Research, Quantitative User Research, UX Research, UI Audits, UX Audits, Apps, Mobile UX, App UX, CRM, Custom CRM Modules, Personas, UX Wireframes, Web Application Design, Website Design, Visual Design, Responsive Design, Content Management Systems (CMS), Documentation, Systems Thinking, Conceptual Design, Journey Mapping, Customer Journey, Responsive Web Apps, Web Applications, Layout Design, Redesign, Competitive Analysis, User Behavior, User Interviews, Visual Hierarchy, Research Synthesis, Enterprise Software, User Journey Maps, Workflow Design, Data-heavy Design, UI Prototyping, UX Prototyping, Web App UI, Customer Experience, Accessibility, Design Management

UX Design Manager

2018 - 2019
meta.us
  • Established branding and scalable design systems for a global competitive esports gaming platform founded by ex-Blizzard directors.
  • Conducted UX research and usability testing to optimize responsive platform performance.
  • Produced user flows, wireframes, prototypes, and component libraries.
  • Collaborated closely with back-end and front-end engineers.
Technologies: Adobe Photoshop, Sketch, InVision, Zeplin, Landing Page Design, High-fidelity Prototypes, Low-fidelity Prototypes, Scrum, Agile, Cross-functional Team Collaboration, User Validation, Remote User Testing, User Testing, Rapid Interactive Prototyping, Ideation, Rapid Prototyping, Web App Design, Adobe CC, Interactive Prototypes, User Experience (UX), Web Content Accessibility Guidelines (WCAG), Product Design, Mobile Design, User Journeys, Responsive Web Design (RWD), User Flows, Information Architecture (IA), UI Design, Mobile App Design, Dashboard Design, User Interface (UI), Design Thinking, Design Workshops, Web Dashboards, Stakeholder Management, Web App UX, Discovery Workshops, Iterative Design, Design, Confluence, Jira, WCAG 3, Interaction Design (IxD), Product Research, Quantitative User Research, UX Research, Mobile App UI, Mobile UX Design, Gamification, App Design, Apps, Mobile UX, App UX, Marketing, CRM, Custom CRM Modules, Personas, UX Wireframes, Web Application Design, Website Design, Visual Design, Responsive Design, Sitemaps, Content Management Systems (CMS), Documentation, Analytics, Search Engine Optimization (SEO), On-page SEO, Systems Thinking, Conceptual Design, Journey Mapping, Customer Journey, B2C, Responsive Web Apps, Web Applications, Layout Design, Competitive Analysis, User Behavior, User Interviews, User Onboarding, Visual Hierarchy, Early-stage Startups, Research Synthesis, CSS, HTML, User Journey Maps, Workflow Design, Data-heavy Design, UI Prototyping, UX Prototyping, Web App UI, Accessibility, Design Management

Interactive Designer

2015 - 2017
Perfectly Posh
  • Identified UX gaps in the direct sales cart flow and designed an intuitive consultant-selection experience from sketch through prototyped final design.
  • Created custom responsive landing pages and email campaigns aligned to brand standards for a fast-growing eCommerce platform.
  • Collaborated with creative directors, web analysts, and engineers to ship interactive web experiences supporting the company's rapid growth.
  • Analyzed user feedback and translated insights into iterative design solutions across multiple product surfaces, maintaining consistency with brand quality standards.
  • Designed mobile-first ticket reservation flow for Day Away events, reducing checkout friction for thousands of consultants across national locations.
Technologies: Adobe Experience Design (XD), Sketch, InVision, Zeplin, Adobe Photoshop, Adobe Illustrator, Slack, Beauty Products, Graphic Design, HTML Email, Email Marketing, UX Design, Web Design, Design Principles, Typography, Event Marketing, Landing Page Design, High-fidelity Prototypes, Low-fidelity Prototypes, Scrum, Agile, Cross-functional Team Collaboration, User Validation, Remote User Testing, User Testing, Rapid Interactive Prototyping, Ideation, Rapid Prototyping, Adobe CC, Interactive Prototypes, User Experience (UX), Web Content Accessibility Guidelines (WCAG), Mobile Design, User Journeys, eCommerce, Responsive Web Design (RWD), User Flows, UI Design, User Interface (UI), Design Thinking, Design Workshops, Stakeholder Management, Discovery Workshops, Iterative Design, Conversion Rate Optimization (CRO), Design, Confluence, Jira, WCAG 3, Interaction Design (IxD), Product Research, Quantitative User Research, UX Research, Print Media, Mobile App UI, Mobile UX Design, UI Audits, UX Audits, App Design, Apps, Mobile UX, App UX, Marketing, CRM, Custom CRM Modules, Personas, UX Wireframes, Web Application Design, Website Design, Visual Design, Responsive Design, Sitemaps, Content Management Systems (CMS), Documentation, Analytics, Search Engine Optimization (SEO), On-page SEO, Systems Thinking, Conceptual Design, Journey Mapping, Customer Journey, B2C, Responsive Web Apps, Web Applications, Layout Design, Redesign, Competitive Analysis, User Behavior, User Interviews, User Onboarding, Visual Hierarchy, Early-stage Startups, Research Synthesis, CSS, HTML, JavaScript, User Journey Maps, Workflow Design, Publishing, UI Prototyping, UX Prototyping, Web App UI, Accessibility

Education

2009 - 2012

Bachelor's Degree in Graphic Design

Brigham Young University–Hawaii - Laie, Hawaii

Skills

Tools

Adobe Experience Design (XD), Adobe Photoshop, Adobe Illustrator, Canva, Slack, Sketch, InVision, Adobe CC, Confluence, Jira, Claude, Adobe Premiere Pro, Adobe Lightroom, Zeplin, Lightning Design System, AI Tools, Salesforce Lightning Design System (SLDS)

Platforms

Figma, Mobile, Salesforce, Shopify, Webflow

Industry Expertise

Marketing, Product Ideation

Languages

CSS, HTML, JavaScript

Other

Graphic Design, Design Principles, Web Design, Communication, SaaS, Enterprise SaaS, Enterprise Design, Contact Centers, Prototyping, Wireframing, UX Design, Iconography, Design Systems, Component Libraries, omnichannel, Responsive UI, User Research, SaaS Design, Software as a Service (SaaS), Agentic AI, Dashboards, Data Visualization, Decentralized Finance (DeFi), DApps, Blockchain, Blockchain Platforms, Cryptocurrency, Cryptocurrency Wallets, Decentralized Applications, Non-fungible Tokens (NFT), NFT Design, Branding, Web3, Jobs to be Done (JTBD), Remote Work, Beauty Products, Typography, User Interface (UI), Web Content Accessibility Guidelines (WCAG), User Experience (UX), Product Design, AI Design, Mobile Design, User Journeys, eCommerce, Website Design, Responsive Web Design (RWD), User Flows, Dashboard Design, UI Design, Mobile App Design, Web App Design, Artificial Intelligence (AI), Rapid Prototyping, Ideation, Rapid Interactive Prototyping, Cross-functional Team Collaboration, Agile, Low-fidelity Prototypes, High-fidelity Prototypes, Landing Page Design, Interactive Prototypes, Trading, Trading Systems, Design Thinking, Design Workshops, Web Dashboards, Stakeholder Management, Web App UX, Discovery Workshops, AI-powered Product Design, Iterative Design, B2B, Design, Enterprise Application Design, WCAG 3, Interaction Design (IxD), Product Research, Quantitative User Research, UX Research, Print Media, Mobile App UI, Mobile UX Design, Behavioral Design, Strategy, UI Audits, UX Audits, Gamification, App Design, Apps, Mobile UX, App UX, Presentation Design, CRM, Custom CRM Modules, Personas, UX Wireframes, Web Application Design, Visual Design, Responsive Design, Sitemaps, Content Management Systems (CMS), CMS, Documentation, Analytics, Search Engine Optimization (SEO), On-page SEO, Fintech Design, Systems Thinking, Conceptual Design, Journey Mapping, Customer Journey, AI Chatbots, AI-enabled Applications, Chatbot Conversation Design, B2C, Chatbots, Responsive Web Apps, Web Applications, Layout Design, Redesign, Competitive Analysis, Design Strategy, Product Leadership, Product Strategy, Brainstorming, Design Leadership, User Experience Design, Executive Presentations, Investor Presentations, Cloud, High-fidelity Mockups, User Onboarding, Visual Hierarchy, Early-stage Startups, Enterprise Software, Onboarding, User Journey Maps, Workflow Design, Data-heavy Design, UI Prototyping, UX Prototyping, Web App UI, Claude Design, Financial UX, People Management, WCAG 2, Accessibility, Conversational Design, Conversational AI, Design Management, Large Language Models (LLMs), Discord, Notion, Research, Instructional Design, Microsoft Teams, Enterprise AI, AI Agents, Qualitative User Research, Quantitative Research, Tokenization, Fintech, HTML Email, Information Architecture (IA), User Testing, Remote User Testing, User Validation, Scrum, Conversion Rate Optimization (CRO), HIPAA Compliance, Artificial Intelligence as a Service (AIaaS), AI Systems, Service Design, User Behavior, User Interviews, Animation, Research Synthesis, Publishing, Customer Experience, Cross-platform, Email Marketing, Event Marketing, Generative Artificial Intelligence (GenAI), React

Experience

  • Adobe Photoshop - 15 years
  • Adobe Illustrator - 12 years
  • UX Design - 10 years
  • Adobe Experience Design (XD) - 10 years
  • Prototyping - 10 years
  • Wireframing - 10 years
  • Figma - 8 years
  • SaaS - 5 years

Tools

  • Adobe Experience Design (XD)
  • Adobe Photoshop
  • Adobe Illustrator
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