Michael is available for hire
Hire MichaelMichael Devries
Verified Expert in Design
Designer
Cebu City, Central Visayas, Philippines
Toptal member since January 21, 2016
Bio
Michael is a designer with over 20 years of experience across brand, web, and product. He works with startups and growing companies at key moments of change, helping them bring clarity and cohesion to their digital presence. Michael's work brings together brand thinking and user-centered design to turn complex ideas into coherent digital experiences that are intuitive to use and built to scale.
Experience
- Brand Identity - 20 years
- Web Design - 20 years
- Product Design - 20 years
- UI Design - 20 years
- UX Design - 20 years
- Branding - 20 years
- Figma - 10 years
- Framer - 2 years
Portfolio
Brand & Web Design for a Corporate FMCG Website
Web DesignUser Experience (UX)User Interface (UI)Responsive Web Design (RWD)Information Architecture (IA)Design Systems+ 18 more
Brand & Product Design for a Funding Intelligence Platform
Product DesignUser Experience (UX)User Interface (UI)Web DesignDesign SystemsResponsive Web Design (RWD)+ 22 more
Brand & Web Design for a Luxury Real Estate Development
Web DesignUser Experience (UX)User Interface (UI)Responsive Web Design (RWD)Information Architecture (IA)Branding+ 19 more
Work Experience
Web Designer
2025 - 2025
LIV Golf
- Designed and delivered a CMS-driven Media Hub supporting global tournament coverage, enabling journalists and stakeholders to access schedules, media assets, and event information across a multi-event season operating in real time.
- Defined a scalable information architecture separating events, archives, and global resources, improving clarity, navigation speed, and reliability under live tournament conditions.
- Established a governed component system and single event template, standardizing how content is structured, displayed, and reused across all tournaments.
- Implemented conditional logic for pre-event, live, and post-event states, ensuring accurate content visibility and messaging throughout the event lifecycle.
- Led the migration from Wix to Framer, replacing a fragmented implementation with a flexible, maintainable CMS architecture aligned to long-term platform growth.
- Delivered a structured platform that supports real-time updates and consistent content delivery, reducing operational risk and enabling internal teams to manage content independently.
Technologies: Product Design, UX Design, UI Design, Web Design, User Experience (UX), User Interface (UI), Information Architecture (IA), Design Systems, Content Management Systems (CMS), Responsive Web Design (RWD), No-code Development, Framer, Figma, ChatGPT, Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, Visual Design
Brand & Product Designer
2025 - 2025
AIQCI
- Designed an end-to-end platform for AI reliability standards and certification, combining education, evaluation, and governance into a unified system for measuring and validating system performance.
- Defined brand positioning, identity, and messaging, structuring how AI standards and certification are communicated across the platform and supporting materials.
- Established the core evaluation model, structuring how reliability is assessed, scored, and translated into standardized certification outcomes across different AI systems.
- Designed dashboards, reporting surfaces, and data visualizations to make system performance, drift, and reliability metrics clear, actionable, and comparable over time.
- Established issue tracking and remediation workflows, enabling teams to identify risks, manage resolution processes, and maintain an auditable record of system behavior.
- Structured the platform across public and product layers, connecting education, onboarding, evaluation, and certification into a cohesive user journey.
- Delivered a system that transforms AI reliability into a measurable and governed process, enabling teams to evaluate performance, resolve issues, and maintain verifiable certification over time.
Technologies: Product Design, UX Design, UI Design, Web Design, User Experience (UX), User Interface (UI), Design Systems, Responsive Web Design (RWD), Data Visualization, Dashboard Design, Information Architecture (IA), Framer, Figma, Artificial Intelligence (AI), Branding, Brand Identity, Brand Strategy, Logo Design, Brand Guidelines, AI Design, AI-powered Product Design, ChatGPT, Midjourney, Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, Brand Design, Visual Design
Product Designer
2025 - 2025
PackRush
- Designed a real-money gaming platform built around pack opening mechanics, probability-based outcomes, and reward systems, supporting both casual play and high-stakes user behavior.
- Defined the core product structure and information architecture, translating complex gameplay mechanics into clear, repeatable flows across packs, battles, rewards, and account systems.
- Designed interaction models for pack opening and battle scenarios, ensuring outcomes, probabilities, and results are legible, responsive, and aligned with real-time user expectations.
- Established systems for rewards, vaults, and progression, structuring time-based incentives and value loops to support retention and ongoing engagement.
- Developed account, transaction, and wallet interfaces, including deposit flows, balances, and history, ensuring clarity and trust in a real-money environment.
- Delivered a structured product that transformed an early back end into a scalable platform, aligning gameplay, interface behavior, and system logic to support clarity, consistency, and user trust.
Technologies: Product Design, UX Design, UI Design, Web Design, User Experience (UX), User Interface (UI), Design Systems, Responsive Web Design (RWD), Dashboard Design, Figma, Branding, Framer, Brand Identity, AI Design, AI-powered Product Design, ChatGPT, Midjourney, Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, Brand Design, Visual Design, Graphic Design, Creative Direction
Brand & Web Designer
2025 - 2025
Evolution Real Estate
- Defined brand positioning, identity, and messaging, structuring how the agency is presented across listings, marketing materials, and digital touchpoints.
- Translated positioning into a scalable visual and layout framework, supporting consistent presentation of properties, services, and communications across web and print environments.
- Designed a flexible template system for listings and marketing assets, enabling rapid production while maintaining clarity, hierarchy, and visual consistency.
- Established content and layout patterns to support usability and readability across property information, improving how key details are structured and communicated.
- Delivered guidelines and documentation aligned to real-world application, enabling internal teams to maintain consistency across ongoing web and marketing outputs.
Technologies: Web Design, UX Design, UI Design, User Experience (UX), User Interface (UI), Information Architecture (IA), Responsive Web Design (RWD), Design Systems, Branding, Figma, Brand Identity, Logo Design, Marketing Design, Print Design, Presentation Design, ChatGPT, Midjourney, Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, Adobe InDesign, Brand Design, Visual Design, Graphic Design, Creative Direction
Web Designer
2025 - 2025
LGMD2L Foundation
- Designed a website and digital platform for a nonprofit foundation, structuring how the condition, research, and patient stories are presented to support awareness, engagement, and donations.
- Defined the information architecture across key areas, including condition education, patient stories, research, and registry, improving clarity and navigation for diverse audiences.
- Established content and storytelling patterns rooted in clear positioning to communicate complex medical information in an accessible and structured way across web and campaign surfaces.
- Designed responsive layouts and interaction patterns supporting donation flows, calls to action, and user engagement across desktop and mobile experiences.
- Developed a unified visual and content system applied across website, social, and campaign materials, ensuring consistency and scalability across all communication channels.
Technologies: Web Design, UX Design, UI Design, User Experience (UX), User Interface (UI), Information Architecture (IA), Responsive Web Design (RWD), Content Management Systems (CMS), No-code Development, Design Systems, Figma, Branding, Brand Identity, Logo Design, Marketing Design, ChatGPT, Midjourney, Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, Brand Design, Visual Design, Creative Direction
Brand & Product Designer
2024 - 2025
GrantStation
- Redesigned a funding intelligence platform used by nonprofits and institutions to identify and secure grant opportunities, structuring how complex funding data is surfaced and navigated.
- Defined brand positioning, identity, and messaging, restructuring how the platform’s value and offering are communicated across marketing and product touchpoints.
- Defined the information architecture across grant discovery, funder profiles, strategy tools, and educational resources, improving how users access and interpret large datasets.
- Structured user pathways from discovery through to evaluation, aligning navigation, content hierarchy, and interaction patterns with key user goals and decision points.
- Designed data-rich interfaces including search, filtering, and funder profiles, supporting faster identification of relevant opportunities and clearer comparison across options.
- Established consistent content and layout systems across marketing and product surfaces, improving coherence between entry points and deeper product experiences.
- Delivered a more structured product experience that enables users to identify opportunities faster, evaluate them with greater confidence, and move toward action with clearer direction.
Technologies: Product Design, UX Design, UI Design, Web Design, User Experience (UX), User Interface (UI), Design Systems, Responsive Web Design (RWD), Landing Page Design, Data Visualization, Dashboard Design, Information Architecture (IA), Figma, Branding, Brand Identity, Brand Strategy, Logo Design, Brand Guidelines, Marketing Design, Presentation Design, Print Design, ChatGPT, Midjourney, Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, Brand Design, Visual Design, Graphic Design, Creative Direction
Brand and Web Designer
2024 - 2025
Long Live JJ
- Designed and built a mission-driven website using no-code tools, creating a digital platform that combines storytelling, community participation, and advocacy for youth heart health.
- Defined the information architecture and content flow, structuring the presentation of JJ’s story, supporting resources, and calls to action to guide users from awareness to participation.
- Designed narrative-led user journeys that balance emotional storytelling with clear engagement pathways, including donations, awareness initiatives, and community involvement.
- Implemented a user-generated content model, enabling visitors to contribute stories, reflections, and media, transforming the platform into a living archive of shared experiences.
- Developed responsive layouts and interaction patterns to support accessibility, readability, and engagement across devices while maintaining a consistent visual and emotional tone.
- Delivered a structured digital platform that translates personal legacy into sustained community engagement, supporting awareness, participation, and long-term advocacy.
Technologies: Web Design, UX Design, UI Design, User Experience (UX), User Interface (UI), Design Systems, Responsive Web Design (RWD), Content Management Systems (CMS), No-code Development, Figma, Branding, Brand Identity, Brand Strategy, Logo Design, Brand Guidelines, ChatGPT, Midjourney, Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, Brand Design, Visual Design, Creative Direction
Brand & Web Designer
2024 - 2024
Molaya Bay Resort & Residences
- Defined brand positioning, identity, and messaging for a pre-sale luxury development, structuring how the project is presented to support investor evaluation and early-stage inquiries.
- Designed a conversion-focused website, translating positioning into a clear and progressive presentation across vision, location, amenities, and residences.
- Structured user flows and content hierarchy to guide visitors from initial awareness through to inquiry, aligning positioning, messaging, and layout to support decision-making at each stage.
- Designed responsive layouts and interaction patterns across desktop and mobile, ensuring key information, imagery, and calls to action remain clear and accessible across devices.
- Delivered a structured digital experience that transformed fragmented materials into a coherent investment narrative, improving clarity, credibility, and conversion toward inquiry.
Technologies: Web Design, UX Design, UI Design, User Experience (UX), User Interface (UI), Responsive Web Design (RWD), Landing Page Design, No-code Development, Information Architecture (IA), Branding, Figma, Brand Identity, Brand Strategy, Logo Design, Brand Guidelines, Marketing Design, Print Design, Presentation Design, ChatGPT, Midjourney, Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, Brand Design, Visual Design, Graphic Design, Creative Direction
Brand & Web Designer
2024 - 2024
RIA
- Defined brand positioning, identity, and messaging for a multinational FMCG group, structuring how the business is presented across corporate, brand, and communication touchpoints.
- Designed a corporate website system, translating positioning into a clear and structured presentation across operations, brands, sustainability, and editorial content.
- Defined the information architecture across key business areas, including company, brands, sustainability, investors, and news, improving how users navigate and understand the organization at a corporate level.
- Established reusable page structures and content patterns aligned to corporate positioning, supporting consistent presentation of operational information and ongoing communications.
- Structured editorial and newsroom systems, enabling the business to publish updates, sustainability initiatives, and operational insights in a clear and scalable format.
- Designed responsive layouts and interaction patterns across desktop and mobile, ensuring clarity and consistency across a multi-page, content-rich experience.
Technologies: Web Design, UX Design, UI Design, User Experience (UX), User Interface (UI), Responsive Web Design (RWD), Design Systems, Information Architecture (IA), Content Management Systems (CMS), Branding, Figma, Brand Identity, Brand Strategy, Logo Design, Brand Guidelines, Marketing Design, ChatGPT, Midjourney, Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, Brand Design, Visual Design, Graphic Design, Creative Direction
Lead Director of Design
2016 - 2024
Toptal
- Led a globally distributed design team, structuring how designers are evaluated, matched, and deployed across client engagements within a high-volume talent platform.
- Designed and implemented scalable systems for client discovery, role definition, and talent matching, improving speed, consistency, and quality across project setup and delivery.
- Applied user experience and journey mapping frameworks to internal workflows, aligning client needs, talent capabilities, and business objectives across multiple touchpoints.
- Developed and refined recruitment and assessment systems for global design talent, improving selection quality and long-term performance across the network.
- Redesigned operational and team-level systems to improve delivery workflows, reduce manual overhead, and support scalable growth across the design vertical.
- Collaborated with executive leadership and cross-functional teams to align product, operations, and client experience, supporting continuous improvement of the platform and service model.
Technologies: Product Design, UX Design, UI Design, Web Design, User Experience (UX), User Interface (UI), ChatGPT
Founder & Director
2009 - 2015
BEBO
- Founded and led a multi-format out-of-home communications business, structuring a product-led offering that combined physical media, digital integration, and scalable campaign systems.
- Led product conceptualization, industrial design, and patenting, translating an initial concept into a deployable, real-world product used across advertising environments.
- Defined system-level design across hardware, content, and digital touchpoints, ensuring consistency between physical installations and supporting web and campaign experiences.
- Designed and delivered digital and web-based campaign surfaces, including responsive websites and content systems supporting client activation and engagement.
- Established operational and delivery systems to support business growth, managing end-to-end execution from concept through to deployment across multiple markets.
Technologies: Product Design, UX Design, UI Design, Web Design, User Experience (UX), User Interface (UI)
Design Lead
2006 - 2009
Carnival Studio
- Led design and art direction across digital and campaign work for film and entertainment releases, structuring how content is presented across web, social, and advertising surfaces.
- Designed and prototyped digital advertising and campaign assets, aligning visual systems with distribution platforms and audience engagement requirements.
- Developed responsive website designs and layout systems, supporting clear content structure and usability across desktop and mobile experiences.
- Defined visual and typographic systems for film releases, ensuring consistency across digital, social, and promotional outputs.
- Delivered integrated campaign experiences that connected web, social, and advertising touchpoints into a cohesive digital presence.
Technologies: Web Design, UX Design, UI Design, User Experience (UX), User Interface (UI), Branding, Brand Identity, Logo Design, Marketing Design, Print Design, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Brand Design, Visual Design, Creative Direction
Design Lead
2005 - 2006
Clemenger BBDO
- Designed digital and web-based experiences for national campaigns, structuring how brand, content, and interaction are delivered across large-scale consumer platforms.
- Prototyped and conceptualized UI for an eCommerce platform, supporting product discovery, navigation, and user interaction across retail environments.
- Designed a responsive website platform for a nationwide airline, focusing on usability, information hierarchy, and cross-device consistency.
- Developed integrated digital assets and systems for FMCG and retail campaigns, aligning creative execution with platform and user requirements.
Technologies: Web Design, UX Design, UI Design, User Experience (UX), User Interface (UI), Branding, Brand Identity, Marketing Design, Print Design, Presentation Design, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Brand Design, Visual Design, Creative Direction
Education
1998 - 2000
Bachelor's Degree in Graphic Design
Charles Sturt University - Wagga Wagga, Australia
Certifications
FEBRUARY 2026 - PRESENT
Framer Expert
Framer
Skills
Tools
Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, Adobe InDesign, Affinity Designer
Platforms
Figma
Other
Framer, Product Design, User Experience (UX), User Interface (UI), Web Design, Design Systems, Responsive Web Design (RWD), Landing Page Design, Content Management Systems (CMS), No-code Development, Branding, Data Visualization, Dashboard Design, Information Architecture (IA), Artificial Intelligence (AI), UX Design, UI Design, Brand Identity, Brand Strategy, Logo Design, Brand Guidelines, AI Design, AI-powered Product Design, Marketing Design, Print Design, Presentation Design, ChatGPT, Midjourney, Brand Design, Visual Design, Graphic Design, Creative Direction
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