Miroslav Mladic
Verified Expert in Design
Designer
New York, NY, United States
Toptal member since September 9, 2022
Miroslav is an art director with 18 years of experience based in New York City. He is focused on brand development and has excellent design and illustration skills. From illustrating a fleet of airplanes for his home country's flagship airline to creating a collection of 200+ branded emoji stickers as a senior illustrator and art director for Kiehl's, Miroslav has been known to take a hands-on approach to directing artists, collaborating with clients, and bringing creative concepts to life.
Portfolio
Experience
- Illustration - 20 years
- Creative Design - 20 years
- Adobe Illustrator - 18 years
- Logo Design - 18 years
- Iconography - 18 years
- Art Direction - 16 years
- Branding - 15 years
- Packaging - 15 years
Tools
- Adobe Illustrator
Work Experience
Art Director | Freelance
Kiehl's
- Illustrated graphics for the signature wallpaper pattern on Kiehl’s original store design and other printed materials, such as packaging, merchandising, and promotional material.
- Developed a complete library of original artwork for the brand's visual identity, including iconography, illustrated brand assets, complimentary graphics, patterns, typography, and color treatment.
- Redesigned Kiehl’s official website iconography by creating a series of 130+ web icons and symbols.
- Illustrated 130+ emoji stickers originally meant for WeChat. They were instantly adopted globally, extending the ongoing project to the product, seasonal, and brand campaigns. These gifs have generated around 800 million views on giphy.com so far.
- Worked on video art direction and frame-by-frame illustration with the creative agency Air Paris. I provided art direction and created a new library of originally illustrated assets to be used across digital platforms and in-store.
- Worked on art direction and original artwork for the creation of templates for internal and external company presentations and annual corporate meetings.
Art Director
Mal Creative Studio
- Developed a brand identity across various industries, such as food and beverage, beauty and fashion, and others.
- Created unique logos, key visuals, packaging, websites, merchandise, stationery, and printed materials.
- Commissioned illustrations for specific projects.
- Designed exhibitions, booths, and roadshow events.
- Art-directed and designed original content for successful social media campaigns.
Art Director
Icetees
- Collaborated with this local fashion independent brand since its conception in 2013.
- Worked on the concept and development of Icetees brand identity, including campaign branding, online catalogs, web design, promotional editorial, newspaper or magazine ads, and various promotional digital and print materials.
- Developed graphics and patterns for clothing and merchandising. Provided graphic design and illustrations for seasonal collections, brand campaigns, editorial, photo and video shoots, and product shots.
- Designed print files and mechanicals for production, silkscreening, embroidery, and sublimation.
- Created fashion illustrations, drawings, sketches, figurines for clothing products, and merchandising.
Global Art Director
Aerosur Airlines
- Conceptualized, designed, illustrated, and developed airplane livery for a fleet of 13 aircraft, resulting in one of the most successful brand positioning strategies in the company's history.
- Designed and overview the global brand style guide application across South America, the US, and Europe.
- Partnered with a creative director to develop 360 global marketing campaigns, from concept to final production supervision.
- Created all digital and print communication collaterals.
Education
Bachelor of Arts Degree in Fine Art
University of Florida - Gainesville, Florida, United States
Associate Degree in Art and Design
Santa Fe Community College - Gainesville, Florida, United States
Skills
Tools
Adobe Creative Suite, Adobe Illustrator, Adobe Photoshop, Procreate, Adobe, Adobe InDesign, Microsoft PowerPoint, Apple Keynote, Sketch
Platforms
Adobe Suite, Figma
Other
Art Direction, Creative Design, Illustration, Iconography, Packaging, Print, Graphic Design, Drawing, Branding, Storyboarding, Brand Books, Brand Design, Digital Illustration, Visual Design, Icon Design, Icon Sets, Catalog Design, Digital Marketing, UX Design, UI Design, eCommerce, Logo Design, Digital Media, Label Design, Naming, Company Naming, Animated GIFs, Social Media, Digital Art, Oil Painting, Art & Painting, Design, Acrylic Painting, Sculpture, Art, Art History, 2D, Color Theory
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