Nadiah Syazana, Designer in Sydney, Australia
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Nadiah Syazana

Verified Expert  in Design

Designer

Location
Sydney, Australia
Toptal Member Since
August 31, 2022

Nadiah is a full-stack designer with over twelve years of design experience. She specializes in designing MVPs and has helped multiple startups to raise millions of dollars in funding. She thrives in an agile environment and is highly adaptable to new industries. With a bachelor's degree in visual design and branding, Nadiah is equipped to take end-to-end projects by identifying and simplifying complex user problems and translating them into delightful, aesthetically pleasing user experiences.

AgileUser Interface (UI)Visual DesignDigital Product DesignResponsiveUser FlowsBrand DesignWireframingMockupsResponsive LayoutMobile Web DesignMobile WebInformation Architecture (IA)High-fidelity MockupsMobile Design

Portfolio

Work Experience

Product Designer

2023 - 2023
NEOS Life
  • Refined end-to-end flows on the company's new app to help them gather accurate readings and enable users to discover the best insurance offers.
  • Delivered a seamless low-fidelity design and prototype by working closely with the company's internal team and stakeholders to ensure we captured all business requirements and user pain points.
  • Iterated and brainstormed with the product manager on ways to secure accurate readings while ensuring a seamless customer experience.
Technologies: Figma, User Interface (UI), User Experience (UX), UX Design, Web Design, UI Design, Product Design, Rapid Prototyping, High-fidelity Prototypes, Interactive Prototypes, Health, Mobile UX Design

Senior Product Designer

2021 - 2022
Finder
  • Designed, tested, and validated Finder Finance's asset detail framework that will be replicated for 9,000 coins and 10,000 shares by collaborating with cross-functional teams and stakeholders in the US, the UK, and AU to address all requirements.
  • Managed and aligned the stakeholders' vision for Finder Finance by designing an end-to-end, high-level experience while addressing users' pain points in share and crypto investment through a delightful user experience.
  • Designed an end-to-end journey of the Finder Finance platform to help educate investors interested in cryptocurrency and share investment globally.
Technologies: Figma, Jira, Confluence, Responsive Web Design (RWD), UI Design, UX Design, Mobile App Design, Web & Mobile Applications, Prototyping, Responsive UI, Web UX, User Experience (UX), Mobile UX, Mobile UI, Visual Design, Brand Design, Creative Direction, Cryptocurrency Exchanges, Web Design, Cryptocurrency Wallets, UX Research, B2C, Animation, Interaction Design (IxD), Apps, Search Engine Optimization (SEO), Crypto, Cryptocurrency, User Interface (UI), Shares, Investment Strategy, Product Design, Fintech, Tracking, Digital Publishing, Miro, Financials, Investment Funds, Conceptualization, Usability Testing, Stakeholder Management, Stakeholder Interviews, Stakeholder Mapping, Global Strategy, Go-to-market Strategy, Digital Product Design, Responsive, Web, Mobile, Accessibility, Workflow, Qualitative Research, User Flows, Data Visualization, Content, User Interviews, User Experience Design, Discovery, Research Synthesis, Agile, Wireframing, Tablet UX, Desktop, A/B Testing, Heatmaps, Mockups, Startups, Lean Startups, Cross-platform UX, Customer Satisfaction, Competitive Analysis, Surveys, Responsive Layout, Loyalty Programs, Desktop Web Design, Mobile Web Design, Mobile Web, Information Architecture (IA), Card Sorting, SEO Content, Windows Desktop, Articles, Qualitative Reports, Quantitative User Research, Partnerships, High-fidelity Mockups, iOS, Mobile Design, Design, Design Systems, Landing Pages, SaaS Design, Online Banking, Software as a Service (SaaS), Rapid Prototyping, High-fidelity Prototypes, Interactive Prototypes, UX Audits, Mobile UX Design, Mobile UI Design

Senior UX Designer

2018 - 2021
Pet Circle
  • Boosted a net contribution margin by reducing the bounce rate by 2.47%, resulting in AUD33,500 per month by redesigning the checkout experience through a series of usability and A/B tests.
  • Increased a net contribution margin by AUD36,900 per month by simplifying purchasing journey, using insights from customer research, and introducing new ways to improve usability.
  • Improved the overall mobile app experience, which contributed AUD103,400 quarterly by conducting a series of customer research and delivering a high-quality, premium customer experience.
  • Improved the delivery tracking visibility within the warehouse, customer service, and delivery partners, which resulted in implementation at all six Pet Circle warehouses all around Australia on their B2B platforms.
Technologies: Figma, Sketch, InDesign CC, Responsive Web Design (RWD), UI Design, UX Design, User Research, Web App Design, Prototyping, Web App UI, Dashboard Design, Responsive UI, Web UX, User Experience (UX), Mobile UX, Mobile UI, Visual Design, Brand Design, Design Leadership, Creative Direction, Web Design, UX Research, A/B Testing, Heatmaps, B2C, Graphic Design, Animation, Interaction Design (IxD), B2B, SaaS, Search Engine Optimization (SEO), User Interface (UI), Product Design, eCommerce, Pets, Checkout, Mobile Payments, Subscriptions, Delivery, Tracking, Inventory, Inventory Management, Google Ads, Miro, Conceptualization, Usability Testing, Stakeholder Management, Stakeholder Interviews, Stakeholder Mapping, Global Strategy, Go-to-market Strategy, Digital Product Design, Responsive, Web, Mobile, Accessibility, Enterprise, Enterprise SaaS, Logistics, Supply Chain, Supply Chain Management (SCM), Customer Service, Warehouses, Service Design, Workflow, Qualitative Research, User Flows, Community, User Interviews, User Experience Design, Discovery, Research Synthesis, Enterprise Startups, Agile, Wireframing, Tablet UI, Desktop, White Labeling, Mockups, Startups, Lean Startups, Cross-platform UX, Payment Gateways, Customer Satisfaction, Online Shopping, PayPal, Competitive Analysis, Surveys, Responsive Layout, User Retention, Loyalty Programs, Desktop Web Design, Mobile Web Design, Mobile Web, Chewy API, Information Architecture (IA), Card Sorting, SEO Content, Windows Desktop, Banner, Banner Ads, Ad Banners, Qualitative Reports, Quantitative User Research, Partnerships, High-fidelity Mockups, Web App UX, Mobile Design, Design, Design Systems, Landing Pages, SaaS Design, Rapid Prototyping, High-fidelity Prototypes, Interactive Prototypes, eCommerce UX, eCommerce UI, UX Audits, Mobile UX Design, Mobile UI Design

UX Designer

2016 - 2018
iflix
  • Boosted a download rate by 13% among 5.6 million iflix users in 14 countries by redesigning the download and watch-offline flow.
  • Increased a partnership banner acceptance rate by 16.5% through rounds of usability testing and a deep understanding of users' FAQs.
  • Redesigned and improved a big screen experience on smart TVs for 2.4 million iflix users across 14 countries by collaborating with developers off-shore in Prague and Melbourne.
Technologies: Figma, Sketch, After Effects CC, UI Design, UX Design, User Research, Responsive Web Design (RWD), InVision, Zeplin, Usability Testing, Web App Design, Mobile App Design, Web & Mobile Applications, Prototyping, Web App UI, Responsive UI, Web UX, User Experience (UX), Mobile UX, Mobile UI, Visual Design, Brand Design, Design Leadership, Creative Direction, Web Design, UX Research, A/B Testing, Heatmaps, B2C, Animation, Interaction Design (IxD), Apps, User Interface (UI), Product Design, Mobile Payments, Subscriptions, Tracking, Google Ads, Miro, Conceptualization, Stakeholder Management, Stakeholder Interviews, Stakeholder Mapping, Digital Product Design, Responsive, Web, Mobile, Customer Service, Workflow, Qualitative Research, User Flows, Community, User Interviews, User Experience Design, Discovery, Research Synthesis, Agile, Wireframing, Tablet UI, Tablet UX, Desktop, Mockups, Startups, Lean Startups, Cross-platform UX, Payment Gateways, Customer Satisfaction, PayPal, Checkout, Competitive Analysis, Surveys, Responsive Layout, User Retention, Loyalty Programs, Desktop Web Design, Mobile Web Design, Mobile Web, Information Architecture (IA), Card Sorting, Windows Desktop, Banner, Banner Ads, Ad Banners, Qualitative Reports, Quantitative User Research, Partnerships, Video on Demand (VOD), TV App Design, High-fidelity Mockups, Apple TV UI, iOS, Mobile Design, Design, Design Systems, Landing Pages, Rapid Prototyping, High-fidelity Prototypes, Interactive Prototypes, UX Audits, Mobile UX Design, Mobile UI Design

UI Designer

2015 - 2016
Tickled Media
  • Built a parenting app for six million users across six Asian countries by collaborating with a team of product owners, developers, and marketers while guiding them through the design process.
  • Designed sales and marketing collaterals, i.e., Google and Facebook ads, that contributed to the business's monthly sales.
  • Maintained an online publishing platform TheAsianParent, for six million readers across six Asian countries by working closely with a team of product owners, developers, and marketers while guiding them through the design process.
Technologies: Sketch, Photoshop CC, Responsive Web Design (RWD), UI Design, UX Design, User Research, InVision, Zeplin, Mobile App Design, Web & Mobile Applications, Prototyping, Responsive UI, Web UX, User Experience (UX), Mobile UX, Mobile UI, Social Media, Visual Design, Brand Design, Creative Direction, Web Design, UX Research, Graphic Design, Interaction Design (IxD), Apps, Search Engine Optimization (SEO), User Interface (UI), Product Design, Tracking, Google Ads, Digital Publishing, Web Marketing, Conceptualization, Usability Testing, Stakeholder Management, Stakeholder Interviews, Digital Product Design, Responsive, Web, Mobile, Workflow, Qualitative Research, User Flows, Community, Content, User Interviews, User Experience Design, Discovery, Research Synthesis, Agile, Wireframing, Tablet UI, Tablet UX, Desktop, Heatmaps, White Labeling, Mockups, Startups, Lean Startups, Cross-platform UX, Customer Satisfaction, Competitive Analysis, Surveys, Responsive Layout, Lifestyle, User Retention, Desktop Web Design, Mobile Web Design, Mobile Web, Information Architecture (IA), Card Sorting, SEO Content, Windows Desktop, Articles, Banner, Banner Ads, Ad Banners, Parenting, Education, Development, Qualitative Reports, Quantitative User Research, Partnerships, High-fidelity Mockups, iOS, Mobile Design, Design, Design Systems, UX Audits, Mobile UX Design, Mobile UI Design

UI/UX Designer

2013 - 2015
CatchThatBus
  • Raised series A funding of $1.5 million by building an online bus ticketing app and website through collaboration with a pioneer team of five consisting of developers, co-founders, and myself as a sole designer.
  • Contributed to creating another revenue stream for CatchThatBus by building a white label B2B platform that allows bus operators to manage their bus ticket inventory and sell them at stations all over Malaysia and Singapore.
  • Created a consistent experience throughout CatchThatBus products by maintaining their branding and carrying it through the various mediums of marketing and platforms.
Technologies: Photoshop CC, Illustrator CC, Mobile App Design, Web & Mobile Applications, Prototyping, Web App UI, Dashboard Design, Responsive UI, Web UX, User Experience (UX), Mobile UX, Mobile UI, Social Media, Visual Design, Brand Design, Creative Direction, Web Design, UX Research, Graphic Design, B2B, SaaS, Online Ticketing, Public Transportation, Apps, User Interface (UI), Product Design, Checkout, Mobile Payments, Inventory, Inventory Management, Google Ads, Web Marketing, Conceptualization, Usability Testing, Stakeholder Management, Stakeholder Interviews, Digital Product Design, Responsive, Web, Mobile, Enterprise, Enterprise SaaS, Logistics, Customer Service, Service Design, Workflow, Qualitative Research, User Flows, Data Visualization, User Interviews, User Experience Design, Discovery, Research Synthesis, Enterprise Startups, Agile, Wireframing, Tablet UI, Tablet UX, Desktop, Heatmaps, Digital Tickets, Ticket Systems, Mobile Ticketing, White Labeling, Mockups, Startups, Lean Startups, Cross-platform UX, Payment Gateways, Customer Satisfaction, Online Shopping, PayPal, Competitive Analysis, Surveys, Responsive Layout, User Retention, Loyalty Programs, Desktop Web Design, Mobile Web Design, Mobile Web, Information Architecture (IA), Card Sorting, Windows Desktop, Banner, Banner Ads, Ad Banners, Qualitative Reports, Partnerships, Zeplin, B2C, High-fidelity Mockups, Web App UX, iOS, Mobile Design, Design, Design Systems, Mobile UX Design, Mobile UI Design

Graphic Designer

2011 - 2013
Tickled Media
  • Designed sales and marketing materials for Google Ads on the publishing platform with six million users monthly.
  • Collaborated with the sales and marketing teams to strategize new methods of ad promotion.
  • Designed an end-to-end publishing platform concept for a new venture project within the business.
Technologies: Photoshop CC, Illustrator CC, Social Media, Visual Design, Brand Design, Creative Direction, Graphic Design, User Interface (UI), Google Ads, Digital Publishing, Web Marketing, Conceptualization, Stakeholder Management, Stakeholder Interviews, Digital Product Design, User Flows, Content, User Experience Design, Discovery, Agile, Wireframing, Desktop, White Labeling, Mockups, Startups, Lean Startups, Competitive Analysis, Surveys, Responsive Layout, Lifestyle, Desktop Web Design, Mobile Web, Information Architecture (IA), Windows Desktop, Articles, Banner, Banner Ads, Ad Banners, Parenting, Education, Development, Partnerships, Mobile Design, Design
2010 - 2015

Bachelor's Degree in Creative Multimedia

Multimedia University - Cyberjaya, Malaysia

SEPTEMBER 2016 - PRESENT

Certificate in User Experience Design

General Assembly