Nadiah Syazana
Verified Expert in Design
Designer
Sydney, Australia
Toptal member since August 31, 2022
Nadiah is a full-stack designer with over twelve years of design experience. She specializes in designing MVPs and has helped multiple startups to raise millions of dollars in funding. She thrives in an agile environment and is highly adaptable to new industries. With a bachelor's degree in visual design and branding, Nadiah is equipped to take end-to-end projects by identifying and simplifying complex user problems and translating them into delightful, aesthetically pleasing user experiences.
Experience
- Brand Design - 12 years
- Visual Design - 12 years
- Web Design - 10 years
- UI Design - 10 years
- UX Design - 7 years
- Usability Testing - 5 years
- Figma - 5 years
- User Research - 5 years
Portfolio
TheAsianParent Publishing Platform
Work Experience
Product Designer
NEOS Life
- Refined end-to-end flows on the company's new app to help them gather accurate readings and enable users to discover the best insurance offers.
- Delivered a seamless low-fidelity design and prototype by working closely with the company's internal team and stakeholders to ensure we captured all business requirements and user pain points.
- Iterated and brainstormed with the product manager on ways to secure accurate readings while ensuring a seamless customer experience.
Senior Product Designer
Finder
- Designed, tested, and validated Finder Finance's asset detail framework that will be replicated for 9,000 coins and 10,000 shares by collaborating with cross-functional teams and stakeholders in the US, the UK, and AU to address all requirements.
- Managed and aligned the stakeholders' vision for Finder Finance by designing an end-to-end, high-level experience while addressing users' pain points in share and crypto investment through a delightful user experience.
- Designed an end-to-end journey of the Finder Finance platform to help educate investors interested in cryptocurrency and share investment globally.
Senior UX Designer
Pet Circle
- Boosted a net contribution margin by reducing the bounce rate by 2.47%, resulting in AUD33,500 per month by redesigning the checkout experience through a series of usability and A/B tests.
- Increased a net contribution margin by AUD36,900 per month by simplifying purchasing journey, using insights from customer research, and introducing new ways to improve usability.
- Improved the overall mobile app experience, which contributed AUD103,400 quarterly by conducting a series of customer research and delivering a high-quality, premium customer experience.
- Improved the delivery tracking visibility within the warehouse, customer service, and delivery partners, which resulted in implementation at all six Pet Circle warehouses all around Australia on their B2B platforms.
UX Designer
iflix
- Boosted a download rate by 13% among 5.6 million iflix users in 14 countries by redesigning the download and watch-offline flow.
- Increased a partnership banner acceptance rate by 16.5% through rounds of usability testing and a deep understanding of users' FAQs.
- Redesigned and improved a big screen experience on smart TVs for 2.4 million iflix users across 14 countries by collaborating with developers off-shore in Prague and Melbourne.
UI Designer
Tickled Media
- Built a parenting app for six million users across six Asian countries by collaborating with a team of product owners, developers, and marketers while guiding them through the design process.
- Designed sales and marketing collaterals, i.e., Google and Facebook ads, that contributed to the business's monthly sales.
- Maintained an online publishing platform TheAsianParent, for six million readers across six Asian countries by working closely with a team of product owners, developers, and marketers while guiding them through the design process.
UI/UX Designer
CatchThatBus
- Raised series A funding of $1.5 million by building an online bus ticketing app and website through collaboration with a pioneer team of five consisting of developers, co-founders, and myself as a sole designer.
- Contributed to creating another revenue stream for CatchThatBus by building a white label B2B platform that allows bus operators to manage their bus ticket inventory and sell them at stations all over Malaysia and Singapore.
- Created a consistent experience throughout CatchThatBus products by maintaining their branding and carrying it through the various mediums of marketing and platforms.
Graphic Designer
Tickled Media
- Designed sales and marketing materials for Google Ads on the publishing platform with six million users monthly.
- Collaborated with the sales and marketing teams to strategize new methods of ad promotion.
- Designed an end-to-end publishing platform concept for a new venture project within the business.
Education
Bachelor's Degree in Creative Multimedia
Multimedia University - Cyberjaya, Malaysia
Certifications
Certificate in User Experience Design
General Assembly
Skills
Tools
Sketch, Photoshop CC, Miro, Illustrator CC, Jira, Confluence, Banner, InVision, Zeplin, InDesign CC, After Effects CC
Platforms
Figma, Google Ads, Web, Mobile, Desktop, Windows Desktop, iOS, Android
Industry Expertise
Investments, Consumer Products, Health, Insurance, Life Insurance, Logistics, Education
Other
UX Design, User Research, UI Design, Graphic Design, Animation, Interaction Design (IxD), B2B, SaaS, User Interface (UI), Apps, Social Media, Responsive UI, Search Engine Optimization (SEO), Cross-platform, Cryptocurrency, Product Design, Fintech, eCommerce, Pets, Checkout, Mobile Payments, Subscriptions, Delivery, Tracking, Inventory, Inventory Management, Visual Design, Conceptualization, Usability Testing, Stakeholder Management, Stakeholder Interviews, User Experience (UX), Digital Product Design, Responsive, Workflow, Qualitative Research, User Flows, User Interviews, Brand Design, User Experience Design, Discovery, Research Synthesis, Agile, Wireframing, Tablet UI, Tablet UX, Mockups, Startups, Lean Startups, Payment Gateways, Customer Satisfaction, Online Shopping, PayPal, Competitive Analysis, Surveys, Responsive Layout, User Retention, Loyalty Programs, Desktop Web Design, Mobile Web Design, Mobile Web, Chewy API, Information Architecture (IA), Card Sorting, Mobile UX, Mobile UI, Qualitative Reports, Quantitative User Research, Responsive Web Design (RWD), Web App Design, Mobile App Design, Web & Mobile Applications, Prototyping, Web App UI, Dashboard Design, Web UX, Creative Direction, Web Design, UX Research, A/B Testing, Heatmaps, B2C, Video on Demand (VOD), High-fidelity Mockups, Web App UX, Mobile Design, Design, Design Systems, SaaS Design, Online Banking, Branding, Layout, Logo Design, Software as a Service (SaaS), Style Guides, Rapid Prototyping, High-fidelity Prototypes, Interactive Prototypes, eCommerce UX, eCommerce UI, UX Audits, Mobile UX Design, Mobile UI Design, Fintech Design, Web UI Design, Web UX Design, Online Ticketing, Public Transportation, Crypto, Shares, Investment Strategy, Dashboards, Digital Publishing, Web Marketing, Financials, Investment Funds, Global Strategy, Go-to-market (GTM) Strategy, Accessibility, Enterprise, Enterprise SaaS, Customer Service, Warehouses, Service Design, Data Visualization, Recipes & Cooking, Recipe Development, Community, Content, Enterprise Startups, Digital Tickets, Ticket Systems, Mobile Ticketing, White Labeling, Cross-platform UX, Lifestyle, Articles, Banner Ads, Ad Banners, Parenting, Development, Partnerships, Design Leadership, Cryptocurrency Exchanges, Cryptocurrency Wallets, TV App Design, Landing Pages, Educational Portals, Educational Platform Design, Stakeholder Mapping, Supply Chain, Supply Chain Management (SCM), Influencers, SEO Content, Apple TV UI
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