Nadiah Syazana, Designer in Sydney, Australia
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Nadiah Syazana

Verified Expert  in Design

Bio

Nadiah is a full-stack designer with over twelve years of design experience. She specializes in designing MVPs and has helped multiple startups to raise millions of dollars in funding. She thrives in an agile environment and is highly adaptable to new industries. With a bachelor's degree in visual design and branding, Nadiah is equipped to take end-to-end projects by identifying and simplifying complex user problems and translating them into delightful, aesthetically pleasing user experiences.

Portfolio

Work Experience

Product Designer

2023 - 2023
NEOS Life
  • Refined end-to-end flows on the company's new app to help them gather accurate readings and enable users to discover the best insurance offers.
  • Delivered a seamless low-fidelity design and prototype by working closely with the company's internal team and stakeholders to ensure we captured all business requirements and user pain points.
  • Iterated and brainstormed with the product manager on ways to secure accurate readings while ensuring a seamless customer experience.
Technologies: Figma, UI Design, UX Design, UX Design, Web Design, UI Design, Product Design, Rapid Prototyping, Prototype Design, Prototype Design, Health, Mobile App Design

Senior Product Designer

2021 - 2022
Finder
  • Designed, tested, and validated Finder Finance's asset detail framework that will be replicated for 9,000 coins and 10,000 shares by collaborating with cross-functional teams and stakeholders in the US, the UK, and AU to address all requirements.
  • Managed and aligned the stakeholders' vision for Finder Finance by designing an end-to-end, high-level experience while addressing users' pain points in share and crypto investment through a delightful user experience.
  • Designed an end-to-end journey of the Finder Finance platform to help educate investors interested in cryptocurrency and share investment globally.
Technologies: Figma, Jira, Confluence, Responsive Web Design, UI Design, UX Design, Mobile App Design, Web & Mobile Applications, Prototyping, UI Design, Web UX Design, UX Design, Mobile UX Design, Mobile UI Design, Visual Design, Brand Design, Creative Direction, Cryptocurrency Exchanges, Web Design, Cryptocurrency Wallets, UX Research, B2C, Animation Design, Interaction Design (IxD), Mobile App, SEO, Crypto, Cryptocurrency Design, UI Design, Shares, Investment Strategy, Product Design, Fintech Development, Tracking, Digital Marketing, Miro Development, Financials, Investment Funds, Conceptualization, Usability Testing, Stakeholder Management, Stakeholder Interviews, Stakeholder Mapping, Global Strategy, GTM Marketing, Digital Product Design, Responsive Web Design, Web Design, Mobile App Design, Accessibility Development, Workflow, Qualitative Research, User Flow Design, Data Visualization Design, Content, UX Design, User Experience Design, Discovery, Research Synthesis, Agile Development, Wireframing, UX Design, Desktop, A/B Testing, Heatmaps, Mockups, Startup Development, Lean Startups, UX Design, Customer Satisfaction, Competitor Analysis, Survey Consulting, Responsive Web Design, Loyalty Programs, Desktop Web Design, Mobile App Design, Mobile Web Design, Information Architecture, Card Sorting, SEO Content, Windows Development, Articles, Qualitative Reports, Quantitative User Research, Partnerships, Mockups, iOS Design, Mobile App Design, Design, Design Systems, Landing Pages, SaaS Design, Online Banking, SaaS Design, Rapid Prototyping, Prototype Design, Prototype Design, UX Design, Mobile App Design, Mobile App Design

Senior UX Designer

2018 - 2021
Pet Circle
  • Boosted a net contribution margin by reducing the bounce rate by 2.47%, resulting in AUD33,500 per month by redesigning the checkout experience through a series of usability and A/B tests.
  • Increased a net contribution margin by AUD36,900 per month by simplifying purchasing journey, using insights from customer research, and introducing new ways to improve usability.
  • Improved the overall mobile app experience, which contributed AUD103,400 quarterly by conducting a series of customer research and delivering a high-quality, premium customer experience.
  • Improved the delivery tracking visibility within the warehouse, customer service, and delivery partners, which resulted in implementation at all six Pet Circle warehouses all around Australia on their B2B platforms.
Technologies: Figma, Sketch, Adobe InDesign, Responsive Web Design, UI Design, UX Design, User Research, Web App Design, Prototyping, UI Design, Dashboard Design, UI Design, Web UX Design, UX Design, Mobile UX Design, Mobile UI Design, Visual Design, Brand Design, Design Leadership, Creative Direction, Web Design, UX Research, A/B Testing, Heatmaps, B2C, Graphic Design, Animation Design, Interaction Design (IxD), B2B Design, SaaS Design, SEO, UI Design, Product Design, E-commerce Website Design, Pets, Checkout, Mobile App Design, Subscriptions, Delivery, Tracking, Inventory, Inventory Management, Google Ads, Miro Development, Conceptualization, Usability Testing, Stakeholder Management, Stakeholder Interviews, Stakeholder Mapping, Global Strategy, GTM Marketing, Digital Product Design, Responsive Web Design, Web Design, Mobile App Design, Accessibility Development, Enterprise Development, Enterprise SaaS, Logistics Consulting, Supply Chain, Supply Chain Management, Customer Service, Warehouses, Service Design, Workflow, Qualitative Research, User Flow Design, Community, UX Design, User Experience Design, Discovery, Research Synthesis, Enterprise Startups, Agile Development, Wireframing, UI Design, Desktop, White Labeling, Mockups, Startup Development, Lean Startups, UX Design, Payment Gateways, Customer Satisfaction, E-commerce Development, PayPal Development, Competitor Analysis, Survey Consulting, Responsive Web Design, User Retention, Loyalty Programs, Desktop Web Design, Mobile App Design, Mobile Web Design, Chewy API, Information Architecture, Card Sorting, SEO Content, Windows Development, Banner, Banner Ads, Ad Banners, Qualitative Reports, Quantitative User Research, Partnerships, Mockups, UX Design, Mobile App Design, Design, Design Systems, Landing Pages, SaaS Design, Rapid Prototyping, Prototype Design, Prototype Design, E-commerce UX Design, UI Design, UX Design, Mobile App Design, Mobile App Design

UX Designer

2016 - 2018
iflix
  • Boosted a download rate by 13% among 5.6 million iflix users in 14 countries by redesigning the download and watch-offline flow.
  • Increased a partnership banner acceptance rate by 16.5% through rounds of usability testing and a deep understanding of users' FAQs.
  • Redesigned and improved a big screen experience on smart TVs for 2.4 million iflix users across 14 countries by collaborating with developers off-shore in Prague and Melbourne.
Technologies: Figma, Sketch, Adobe After Effects Design, UI Design, UX Design, User Research, Responsive Web Design, InVision, Zeplin Design, Usability Testing, Web App Design, Mobile App Design, Web & Mobile Applications, Prototyping, UI Design, UI Design, Web UX Design, UX Design, Mobile UX Design, Mobile UI Design, Visual Design, Brand Design, Design Leadership, Creative Direction, Web Design, UX Research, A/B Testing, Heatmaps, B2C, Animation Design, Interaction Design (IxD), Mobile App, UI Design, Product Design, Mobile App Design, Subscriptions, Tracking, Google Ads, Miro Development, Conceptualization, Stakeholder Management, Stakeholder Interviews, Stakeholder Mapping, Digital Product Design, Responsive Web Design, Web Design, Mobile App Design, Customer Service, Workflow, Qualitative Research, User Flow Design, Community, UX Design, User Experience Design, Discovery, Research Synthesis, Agile Development, Wireframing, UI Design, UX Design, Desktop, Mockups, Startup Development, Lean Startups, UX Design, Payment Gateways, Customer Satisfaction, PayPal Development, Checkout, Competitor Analysis, Survey Consulting, Responsive Web Design, User Retention, Loyalty Programs, Desktop Web Design, Mobile App Design, Mobile Web Design, Information Architecture, Card Sorting, Windows Development, Banner, Banner Ads, Ad Banners, Qualitative Reports, Quantitative User Research, Partnerships, Video on Demand (VOD), TV App Design, Mockups, Apple TV UI, iOS Design, Mobile App Design, Design, Design Systems, Landing Pages, Rapid Prototyping, Prototype Design, Prototype Design, UX Design, Mobile App Design, Mobile App Design

UI Designer

2015 - 2016
Tickled Media
  • Built a parenting app for six million users across six Asian countries by collaborating with a team of product owners, developers, and marketers while guiding them through the design process.
  • Designed sales and marketing collaterals, i.e., Google and Facebook ads, that contributed to the business's monthly sales.
  • Maintained an online publishing platform TheAsianParent, for six million readers across six Asian countries by working closely with a team of product owners, developers, and marketers while guiding them through the design process.
Technologies: Sketch, Photoshop, Responsive Web Design, UI Design, UX Design, User Research, InVision, Zeplin Design, Mobile App Design, Web & Mobile Applications, Prototyping, UI Design, Web UX Design, UX Design, Mobile UX Design, Mobile UI Design, Social Media Design, Visual Design, Brand Design, Creative Direction, Web Design, UX Research, Graphic Design, Interaction Design (IxD), Mobile App, SEO, UI Design, Product Design, Tracking, Google Ads, Digital Marketing, Web Marketing, Conceptualization, Usability Testing, Stakeholder Management, Stakeholder Interviews, Digital Product Design, Responsive Web Design, Web Design, Mobile App Design, Workflow, Qualitative Research, User Flow Design, Community, Content, UX Design, User Experience Design, Discovery, Research Synthesis, Agile Development, Wireframing, UI Design, UX Design, Desktop, Heatmaps, White Labeling, Mockups, Startup Development, Lean Startups, UX Design, Customer Satisfaction, Competitor Analysis, Survey Consulting, Responsive Web Design, Lifestyle, User Retention, Desktop Web Design, Mobile App Design, Mobile Web Design, Information Architecture, Card Sorting, SEO Content, Windows Development, Articles, Banner, Banner Ads, Ad Banners, Parenting, Education, Economic Development, Qualitative Reports, Quantitative User Research, Partnerships, Mockups, iOS Design, Mobile App Design, Design, Design Systems, UX Design, Mobile App Design, Mobile App Design

UI/UX Designer

2013 - 2015
CatchThatBus
  • Raised series A funding of $1.5 million by building an online bus ticketing app and website through collaboration with a pioneer team of five consisting of developers, co-founders, and myself as a sole designer.
  • Contributed to creating another revenue stream for CatchThatBus by building a white label B2B platform that allows bus operators to manage their bus ticket inventory and sell them at stations all over Malaysia and Singapore.
  • Created a consistent experience throughout CatchThatBus products by maintaining their branding and carrying it through the various mediums of marketing and platforms.
Technologies: Photoshop, Adobe Illustrator, Mobile App Design, Web & Mobile Applications, Prototyping, UI Design, Dashboard Design, UI Design, Web UX Design, UX Design, Mobile UX Design, Mobile UI Design, Social Media Design, Visual Design, Brand Design, Creative Direction, Web Design, UX Research, Graphic Design, B2B Design, SaaS Design, Online Ticketing, Public Transportation, Mobile App, UI Design, Product Design, Checkout, Mobile App Design, Inventory, Inventory Management, Google Ads, Web Marketing, Conceptualization, Usability Testing, Stakeholder Management, Stakeholder Interviews, Digital Product Design, Responsive Web Design, Web Design, Mobile App Design, Enterprise Development, Enterprise SaaS, Logistics Consulting, Customer Service, Service Design, Workflow, Qualitative Research, User Flow Design, Data Visualization Design, UX Design, User Experience Design, Discovery, Research Synthesis, Enterprise Startups, Agile Development, Wireframing, UI Design, UX Design, Desktop, Heatmaps, Digital Tickets, Ticket Systems, Mobile Ticketing, White Labeling, Mockups, Startup Development, Lean Startups, UX Design, Payment Gateways, Customer Satisfaction, E-commerce Development, PayPal Development, Competitor Analysis, Survey Consulting, Responsive Web Design, User Retention, Loyalty Programs, Desktop Web Design, Mobile App Design, Mobile Web Design, Information Architecture, Card Sorting, Windows Development, Banner, Banner Ads, Ad Banners, Qualitative Reports, Partnerships, Zeplin Design, B2C, Mockups, UX Design, iOS Design, Mobile App Design, Design, Design Systems, Mobile App Design, Mobile App Design

Graphic Designer

2011 - 2013
Tickled Media
  • Designed sales and marketing materials for Google Ads on the publishing platform with six million users monthly.
  • Collaborated with the sales and marketing teams to strategize new methods of ad promotion.
  • Designed an end-to-end publishing platform concept for a new venture project within the business.
Technologies: Photoshop, Adobe Illustrator, Social Media Design, Visual Design, Brand Design, Creative Direction, Graphic Design, UI Design, Google Ads, Digital Marketing, Web Marketing, Conceptualization, Stakeholder Management, Stakeholder Interviews, Digital Product Design, User Flow Design, Content, User Experience Design, Discovery, Agile Development, Wireframing, Desktop, White Labeling, Mockups, Startup Development, Lean Startups, Competitor Analysis, Survey Consulting, Responsive Web Design, Lifestyle, Desktop Web Design, Mobile Web Design, Information Architecture, Windows Development, Articles, Banner, Banner Ads, Ad Banners, Parenting, Education, Economic Development, Partnerships, Mobile App Design, Design
2010 - 2015

Bachelor's Degree in Creative Multimedia

Multimedia University - Cyberjaya, Malaysia

SEPTEMBER 2016 - PRESENT

Certificate in User Experience Design

General Assembly

Tools

Figma, Sketch, Photoshop, Miro Development, Adobe Illustrator, Jira, Confluence, Banner, InVision, Zeplin Design, Adobe InDesign, Adobe After Effects Design

Platforms

Google Ads, Web Design, Mobile App Design, Desktop, Windows Development, iOS Design, Android Design

Industry Expertise

Investments, Consumer Products, Health, Logistics Consulting, Education

Other

UX Design, User Research, UI Design, Graphic Design, Animation Design, Interaction Design (IxD), B2B Design, SaaS Design, UI Design, Mobile App, Social Media Design, UI Design, SEO, Cross-Platform, Cryptocurrency Design, Product Design, Fintech Development, E-commerce Website Design, Pets, Checkout, Mobile App Design, Subscriptions, Delivery, Tracking, Inventory, Inventory Management, Visual Design, Conceptualization, Usability Testing, Stakeholder Management, Stakeholder Interviews, UX Design, Digital Product Design, Responsive Web Design, Workflow, Qualitative Research, User Flow Design, UX Design, Brand Design, User Experience Design, Discovery, Research Synthesis, Agile Development, Wireframing, UI Design, UX Design, Mockups, Startup Development, Lean Startups, Payment Gateways, Customer Satisfaction, E-commerce Development, PayPal Development, Competitor Analysis, Survey Consulting, Responsive Web Design, User Retention, Loyalty Programs, Desktop Web Design, Mobile App Design, Mobile Web Design, Chewy API, Information Architecture, Card Sorting, Mobile UX Design, Mobile UI Design, Qualitative Reports, Quantitative User Research, Responsive Web Design, Web App Design, Mobile App Design, Web & Mobile Applications, Prototyping, UI Design, Dashboard Design, Web UX Design, Creative Direction, Web Design, UX Research, A/B Testing, Heatmaps, B2C, Video on Demand (VOD), Mockups, UX Design, Mobile App Design, Design, Design Systems, SaaS Design, Online Banking, Branding, Layout, Logo Design, SaaS Design, Style Guides, Rapid Prototyping, Prototype Design, Prototype Design, E-commerce UX Design, UI Design, UX Design, Mobile App Design, Mobile App Design, Online Ticketing, Public Transportation, Crypto, Shares, Investment Strategy, Dashboard, Digital Marketing, Web Marketing, Financials, Investment Funds, Global Strategy, GTM Marketing, Accessibility Development, Enterprise Development, Enterprise SaaS, Customer Service, Warehouses, Service Design, Data Visualization Design, Recipes & Cooking, Recipe Development, Community, Content, Enterprise Startups, Digital Tickets, Ticket Systems, Mobile Ticketing, White Labeling, UX Design, Lifestyle, Articles, Banner Ads, Ad Banners, Parenting, Economic Development, Partnerships, Design Leadership, Cryptocurrency Exchanges, Cryptocurrency Wallets, TV App Design, Landing Pages, Educational Portals, Educational Platform Design, Stakeholder Mapping, Supply Chain, Supply Chain Management, Influencers, SEO Content, Apple TV UI

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