Natalie Ong
Verified Expert in Design
Designer
Kaohsiung, Taiwan
Toptal member since August 3, 2022
Natalie is a UI/UX product designer with seven years of experience creating high-impact digital experiences. She specializes in identifying complex UX challenges and crafting strategic, data-driven solutions that enhance engagement, streamline workflows, and drive business impact. She has worked with startups, social enterprises, and agencies. Currently, Natalie is a part-time contractor with Focusmate, contributing to the platform’s user experience and growth.
Portfolio
Focusmate | Web App for Virtual Coworking
Focusmate | Onboarding Redesign
Work Experience
Product Designer
Focusmate
- Redesigned the onboarding process to improve the quality onboarding experience for first-time users, ensuring they will understand the product's capabilities and return to it.
- Facilitated user testing sessions for the new feature launched. Created visual content and design documentation for knowledge-based content.
- Conducted user research on identified patterns, designed personas to represent the user's decision-making needs, and created a mental model of how the users use the product.
- Conducted a UX audit on the existing product layout and design system, shared the findings with designers and the engineering team, and made changes to the existing design system.
UX/UI Designer
Küchenheld GmbH
- Improved internal users (team members) flow and experience to view kitchen materials listings, selecting and preparing material moldboard for communication and kitchen planning with customers for a custom kitchen business.
- Designed new features and improved the layout with an existing design system for the digital smart room to help external users (customers) visualize the type of materials on the offer package page.
- Worked in two dedicated sprint teams to support UX/UI for the sprint team. Took responsibility for UI delivery outcomes of assigned stories and iterative UI prototypes within a sprint.
Branding/UI Designer
Image Making Course Ireland Ltd – Stephen Lohan
- Designed an ecommerce web user interface to sell unique digital fine-art print.
- Designed a component library and brand identity guide, including typography, colors, components, and other assets.
- Conducted two rounds of user testing to test design solutions and made design iterations for an intuitive and exclusive fine-art ecommerce experience.
UX/UI Designer and Facilitator (Volunteer)
The Sustainable UX Playbook
- Facilitated design and strategy workshops for developing sustainable solutions to be adopted by designers in the design process.
- Built a practical toolset that helps designers take action, work on responsible design decisions, and drive change with clients, colleagues, and managers for more sustainable work and products.
- Managed and led a group of six UX and product designers.
UX/UI Designer
Green Nudge
- Redesigned the website experience to realign the company's vision, mission, and services.
- Restructured the information architecture to match the user's mental model for an intuitive navigation experience.
- Contributed to decreasing the website bounce rate by 40% and increasing the conversion rate by 35%.
Web Designer (Contractor)
Apricity Digital
- Designed the web interface UI and experience for various worldwide clients.
- Outlined the membership and educational live-streaming UI platform for an active healthcare organization in Europe.
- Established and developed best practices in the remote workflow with the design and developer teams.
Skills
Tools
Miro, Maze, Adobe Illustrator, Asana, Adobe Photoshop, Adobe Experience Design (XD), Slack
Platforms
Figma, UXtweak, Webflow CMS, WordPress, Webflow, Shopify, Dovetail
Industry Expertise
Healthcare, Education
Other
Notion, UX Research, UI Design, Usability Testing, Website Redesign, User Flows, Component Libraries, UX Wireframes, Remote Usability Testing, Information Architecture (IA), eCommerce, Tree Testing, Web UI, User Journeys, Sustainability, User Interviews, Prototyping, Visual Design, User Testing, Moderated Usability Testing, UI Style Guides, Sitemaps, Mockups, Interactive Prototypes, Secondary Research, Design Principles, Mental Model, Mobile App UI, Competitive Analysis, Mobile UI, User Behavior, Card Sorting, Wireframing, Product Design, User Interface (UI), Interface Design, Focus Groups, User Onboarding, User Experience (UX), UX Design, Web UX Design, Mobile UX, Mobile UX Design, Web UX, Responsive Design, Responsive UI, Web Design, Web UI Design, Branding, Typography, Landing Page Design, Responsive Web Design (RWD), Data Visualization, Web App Design, UX Architecture, Design Validation, UX Wireflows, Web App UI, B2C, B2C Marketing, UI Branding, Web App UX, SaaS Design, High-fidelity Mockups, UX Audits, Layout Design, Illustration, Membership Sites, Meditation, Video Livestreaming, Web Marketing, Wellness, Holistic Wellness, Mindfulness, Design Systems, Design Sprints, Web Applications, Artificial Intelligence (AI), User Research, UX Documentation, Onboarding, Productivity, Accountability
Experience
- Visual Design - 4 years
- Web UI - 4 years
- Web Design - 4 years
- Figma - 4 years
- UI Design - 4 years
- Website Redesign - 4 years
- UX Research - 4 years
- Product Design - 4 years
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