Senior Product Designer and Design Lead
2019 - PRESENT
Turkish Radio and Television Corporation (TRT) — TRT Dinle
- Led the design and whiteboard sessions. Created visual designs and specifications, sketches, wireframes, and interactive prototypes. Ensured every piece of work met Pulselive standards for visual and usability quality.
- Defined product direction and focus, worked collaboratively with product managers and leadership to make crucial decisions about what to prioritize.
- Oversaw all design aspects and led the digital brand identity and related content typography, colors, guideline rules, and service design materials.
- Collaborated with Agile, multi-disciplinary teams to evaluate the feasibility of proposed features and created phased approaches to development.
- Designed user-friendly screens for mobile, web, TVs, and car screens while employing the user researchers to ensure the UX quality of every design decision was vetted by user feedback.
- Achieved 5,000,000 downloads within a year and reached 250,000 users during the beta launch phase within a few months in a highly competitive space with global rivals.
- Collaborated with internal, external, and C-level stakeholders to stay focused on the product design updates, define the strategic objectives for upcoming design decisions, and ensure the product roadmap and updates were communicated regularly.
- Led the product's digital marketing strategy and design to become successful on digital platforms. Collaborated with other teams to ensure we were using solutions and consistent patterns that sparked engagement.
- Created production-ready design assets and worked with engineers to ensure a high-quality experience was shipped.
Technologies: Figma, Sketch, Principle, InVision, User Experience (UX), User Interface (UI), Wireframing, Prototyping, User Research, Customer Experience, UI Branding, Visual Assets, Building Services Design, Service Design, Mobile App Design, Web Design, Responsive Design, Typography, FontLab, Adobe After Effects, Web App UX, Web App UI, High-fidelity Prototypes, Web App Design, Website Redesign, Mobile-first Design, UX Design, UI Design, iOS, Mobile App UI, Mobile UI Design, Audio Streaming, Music Streaming, Mobile UX, Mobile UI, Gamification, White Labeling, Ideation Workshops, Leadership, Brand Guidelines, High-fidelity Mockups, Experience Design, Interactive Design, Customer Journeys, Mobile Apps, Ideation, User Retention, Visual Design, Content Management Systems (CMS), UX Research, Design Sprints, Mobile, Web, User Journeys, Human-centered Design (HCD), Atomic Design, Agile, Iconography, Responsive Web Design (RWD), Information Architecture (IA), User Flows, TV UI, Responsive Web Apps, UI Animation