Olamide Alowooja
Verified Expert in Design
Designer
Lagos, Nigeria
Toptal member since April 12, 2022
Olamide is a product design leader with over 10 years of experience in building scalable digital products across fintech, SaaS, proptech, AI, and Web3. He has led global initiatives serving over 40 million users, improving engagement, conversions, and satisfaction. Olamide specializes in UX strategy, design systems, and growth, and is the founder of Zedo, an AI-powered proptech platform transforming real estate across Africa. He has also mentored over 2,000 designers globally.
Experience
- Branding - 7 years
- Product Design - 7 years
- Design Systems - 7 years
- Wireframing - 7 years
- User Interface (UI) - 7 years
- Figma - 7 years
- User Experience (UX) - 7 years
- UX Research - 5 years
Portfolio
Renat HRM | Human Resource Management System (Dashboard)
ZEN (Branding)
Work Experience
UX Designer
Outdoor Living Supply - Main
- Led UX design strategy for a digital platform overhaul, enhancing the contractor experience for a nationwide outdoor living distributor network.
- Advised senior stakeholders on UX best practices, influencing key product decisions and aligning design efforts with broader innovation goals.
- Developed wireframes and interaction models that streamlined complex contractor workflows, improving usability and operational efficiency.
- Shaped the user experience vision for a platform serving thousands of contractors, balancing business priorities with user-centric design.
- Partnered with cross-functional teams to ensure that all UX deliverables aligned with the brand values of fun, optimism, and teamwork.
- Delivered strategic UX insights within a fast-paced 8-week engagement, helping drive the roadmap for digital transformation initiatives.
UI and Brand Designer
Karis Global Services, LLC
- Developed a mobile UI for a Christian meditation MVP, enhancing user engagement through intuitive navigation and a serene visual design.
- Redesigned key app screens in Figma to align with user-centered design principles, streamlining handoff for developer implementation.
- Created a foundational brand kit, including logo design, typography, and color palette to visually distinguish the app within the meditation space.
- Built a visual design system in Figma that clearly communicates UI components and interactions to developers for faster MVP development.
- Collaborated with a technical founder to align branding and UI with spiritual and functional goals, enabling a smooth MVP launch strategy.
- Produced a lightweight brand guideline document covering the usage of logos, fonts, and colors to maintain consistency across digital touchpoints.
- Benchmarked competitors like Hallow to inform design direction, adapting aesthetic and interaction patterns for a non-Catholic Christian audience.
Video Producer
Martian Learning Inc.
- Contributed to video editing and motion graphics for product feature overviews, complementing pitch materials for launch campaigns.
- Transformed technical product information into visually engaging slide presentations aligned with brand and marketing strategy.
- Collaborated with product and marketing teams to craft storytelling frameworks that showcased product value and market differentiation.
- Created custom graphics, mockups, and animations to enhance pitch decks and support product demo storytelling.
- Delivered multiple high-impact pitch decks under tight deadlines, helping founders and teams communicate effectively with stakeholders.
- Ensured visual and messaging consistency across pitch decks, videos, and marketing assets using established brand guidelines.
- Designed compelling pitch decks for B2B SaaS product launches, distilling complex product features into clear, investor-ready narratives.
Product Designer
Warsame FZE LLC
- Developed and optimized a comprehensive admin panel to enhance operational efficiency, aimed at seamless management of property listings, rentals, and user data.
- Integrated and implemented an insurance feature, designed to allow users to secure property insurance, with a focus on enhancing user engagement for insurance-related services.
- Designed and crafted a user-friendly property buying and selling interface, intended to facilitate successful transactions.
- Led the creation of a mortgage module to provide users with detailed financing options and calculators, with the goal of improving user satisfaction.
- Streamlined asset management processes by incorporating advanced tools for monitoring property performance and maintenance, aimed at reducing operational costs.
- Enhanced listing management capabilities by enabling real-time updates and better categorization, with a focus on improving the user search experience.
- Introduced long-term and short-term rental options to increase platform versatility and expand the user base.
- Developed an admin portal for real estate professionals to allow for better tracking and analytics of property performance, aimed at boosting productivity.
Lead Product Designer
Postpay
- Redesigned the user interface of the PostPay app, resulting in a 25% increase in user engagement and a 15% reduction in bounce rates.
- Developed a comprehensive design system that streamlined design processes and ensured consistency across all digital products.
- Led usability testing sessions, gathering critical user feedback that informed design iterations and improved user satisfaction scores by 20%.
- Collaborated with cross-functional teams, including engineering and marketing, to align design strategies with business goals, enhancing overall product market fit.
- Implemented responsive design principles, ensuring seamless user experiences across mobile, tablet, and desktop platforms.
- Created high-fidelity prototypes in Figma, which accelerated the approval process and reduced the time to market for new features by 30%.
- Conducted competitive analysis and user research to inform design decisions, leading to a more intuitive and user-friendly interface.
- Mentored junior designers, fostering a collaborative and innovative design team environment.
- Improved the onboarding process by simplifying user flows, resulting in a 40% increase in successful user sign-ups.
- Coordinated with the product management team to prioritize design projects, ensuring timely delivery and alignment with strategic objectives.
Senior Product UI/UX Designer
Mara
- Designed comprehensive UI/UX for the Mara app, leading the project from conceptualization to launch, ensuring a cohesive and user-friendly interface.
- Collaborated with a diverse team of five contract designers from different parts of the world, effectively coordinating and integrating design efforts.
- Developed wireframes and interactive prototypes to visualize user flows and interactions, enhancing the overall user experience.
- Created a design system that ensured consistency across all app elements, including color schemes, typography, and component styles.
- Conducted user research and usability testing, gathering feedback to iterate and refine designs, resulting in a more intuitive app interface.
- Worked closely with developers to ensure the accurate implementation of designs, bridging the gap between design and development.
- Implemented design solutions that improved app functionality and user engagement, contributing to higher user retention rates.
- Produced high-fidelity mockups and visual assets, including icons, buttons, and illustrations, maintaining brand consistency.
- Managed design timelines and deliverables, ensuring all design milestones were met within project deadlines.
- Leveraged design tools such as Figma, showcasing advanced proficiency in creating and managing complex design projects.
UI/UX Designer | Photography Consumer Shopping Website
Photographic Research Organization
- Conducted user research and analysis to understand the needs and goals of the target audience and how they interact with the website.
- Created wireframes, mockups, and prototypes to visualize the website design and test it with users.
- Designed the overall look and feel of the website, including the layout, color scheme, typography, and iconography.
- Implemented and created visual design elements, such as images, graphics, and videos, that enhanced the user experience and made the website more engaging.
- Ensured that the design was correctly implemented, responsive, and accessible to all users by collaborating with the development team.
- Updated and improved the website and tested and evaluated its performance as needed.
- Followed UI/UX design trends, best practices, and technologies to ensure the website was competitive and user-friendly.
- Participated in meetings and presentations, communicated design ideas, and provided feedback to stakeholders.
- Monitored and analyzed user feedback and analytics data to identify areas for improvement.
- Improved the overall user experience on a regular basis by suggesting new features or ways of displaying the information to be more user-friendly.
Product Designer | Fit Tech Web App
Barbell Logic
- Conducted a comprehensive audit of the current mobile app and analyzed its usability, functionality, and user experience.
- Identified pain points and areas for improvement in the current app design and user flow.
- Gathered and analyzed user feedback and data to understand their needs and preferences.
- Created wireframes, mockups, and prototypes to visualize the mobile app redesign, testing them with users to gather feedback.
- Designed the overall look and feel of the app, including the layout, color scheme, typography, and iconography that aligns with the startup's brand identity.
- Collaborated with the development team to ensure that the redesign was implemented correctly and that it was responsive and accessible to all users.
- Tested and evaluated the app's performance and delivered necessary updates and improvements.
- Kept up to date with current trends, best practices, and technologies in UI/UX design to ensure that the app was competitive and user-friendly.
- Communicated with stakeholders and presented redesign concepts and solutions.
Lead Visual Designer
Ultima Group
- Worked as a brand designer and motion graphics expert at Ultima Studios, the producer of Who Wants to Be a Millionaire? and Project Fame.
- Collaborated with the design and content team to create brand assets, special video overlays, animated GIFs, and motion graphics for the Lions' Den and Family Feud TV shows.
- Served as a lead designer for 88.5 UFM, designing assets for social platforms, websites, and motion graphics for awareness videos.
Product Design Mentor and Motion Graphics Designer
ADPList
- Met with, educated, and mentored 100+ entry- and mid-level design talents.
- Received recognition as one of the top 1% of mentors worldwide for three months in 2022.
- Selected from among thousands as the 3rd Top Menor of 2021 EMEA.
Lead UX/UI Designer
Seech
- Designed digital solutions across industries, including planning and conducting user research and developing design strategies.
- Designed and ran co-creation sessions and user and stakeholder workshops while also leading UX/visual design teams to bring service design solutions to real products and test them with end users.
- Used the design thinking process for user research, wireframing, prototyping, and design for complex, in-house software.
Project Manager and Lead Product Designer
Virtual Core Creatives
- Served on the strategic team responsible for developing the creative vision and driving new business strategy initiatives to explore new areas of expertise.
- Established and led client relationships while working directly with the design teams to develop and realize digital services, products, and solutions.
- Led design for notable web platforms and apps, including AA Service Apartment, SAYPHIN, Boomrite Consulting, Extracare Security, CHRI, and Clever Clogs Books.
Product Design (UX/UI) and Brand Expert
Freelance
- Gathered users' information and feedback; predicted their needs, thoughts, and actions; and aligned those with business needs through flowcharts, sticky notes, sketching, user flows, workshops, and more.
- Realized basic visualizations of potential solutions to problem statements and sophisticated visualizations of design solutions.
- Performed qualitative research, tested the usability and accessibility of solutions, and handed over completed design work to developers.
- Created and maintained guidelines for design elements, including typography, color, spacing, and components.
Branding and Graphic Designer
Freelance
- Designed clients' print and digital projects, including banners, brochures, emails, and websites, often using Adobe Creative Suite extensively. Collaborated with other members of freelance and in-house creative teams.
- Discussed design briefs with clients to understand and interpret them and manage delivery expectations. Acted as a client sounding board and advised on the best possible outcomes of designs.
- Strategized and figured out the best ways for design to achieve a desirable outcome and delivered design work on time and within a specified budget.
Education
Bachelor's Degree in Computer Engineering
Obafemi Awolowo University - Ile-Ife, Osun State, Nigeria
Diploma in Computer Science
Federal Polytechnic Ede - Osun State, Nigeria
Certifications
Google UX Design Professional Certificate
Agile Project Management
Project Initiation: Starting a Successful Project
Project Planning: Putting It All Together
Project Execution: Running the Project
Foundations of Project Management
User Experience (UX) Design
Dynamic User Interfaces (UI) for Websites
High-Fidelity Designs and Prototypes in Figma
Wireframes and Low-Fidelity Prototypes
User Experience for Social Good & Prepare for Jobs
UX Research and Test Early Concepts
UX Design Process: Empathize, Define, and Ideate
Skills
Tools
Adobe CC, Photoshop CC, Illustrator CC, Adobe Photoshop, Miro, Google Slides, Adobe Creative Suite, Canva, Adobe Illustrator, Jira, Trello, Google Analytics, Photoshop 7, After Effects CC, Sketch, InVision, Premiere Pro CC, Adobe Premiere Pro, InDesign CC, Adobe Experience Design (XD), Zeplin, ProtoPie, FigJam, Hotjar, Zeroheight, Google Forms, Zoom, Usertesting.com, Figma Prototyping, Claude
Languages
HTML, Charity, JavaScript
Platforms
Figma, Android, Adobe Experience Cloud, Shopify, WordPress, iOS, Webflow, Mobile, Web, Desktop
Industry Expertise
Real Estate, Marketing, Consumer Products, Health & Wellness, Social Networking, Creative Tech, Events
Other
User Interface (UI), User Experience (UX), Visual Design, Interactive Prototypes, Customer Experience, User Research, Wireframing, Prototyping, Design Systems, Product Design, Research, Branding, Motion Graphics, Video Editing, User Testing, Mobile Design, UI Design, UX Design, Mobile App Design, User Flows, UX Audits, Digital Brand Identity, Mobile UI Design, Graphic Design, Presentations, Marketing Materials, MVP Design, SaaS, Dashboards, Responsive Web Design (RWD), Mockups, UX Wireframes, Remote Team Leadership, Marketplace Design, Mobile App UI, UX Research, Web App Design, Dashboard Design, Interaction Design (IxD), High-fidelity Mockups, Landing Pages, Web App UX, Data Visualization, eCommerce, Web App UI, eCommerce UX, Digital Marketing Design, Brand Design, Personas, User Personas, User Stories, Design Leadership, Design, Logo Design, Motion Design, Marketing Design, User Interviews, Qualitative Research, UI Research, User Journeys, Interviewing, Style Guides, Consumer-facing Product Design, Digital Advertising, Team Mentoring, Brand Identity, Information Architecture (IA), User Journey Maps, Responsive UI, Social Media Design, Social Media Covers, Social Media Content, Design Collaboration, App UI, App Design, Residential Real Estate, SaaS Design, Web Portals, Mobile UX Design, Print Design, Brochure Design, Web Dashboards, Animated GIFs, Animation, User Experience Design, Landing Page Design, Workflow, Document Management Systems (DMS), Automation, Digital Product Design, Early-stage Startups, Responsive Web Apps, Web UX, Web UI, Pitch Preparation, Collateral Design, Multimedia Design, B2C, B2B2C, Material Design, UX Architecture, Complex Application User Interfaces (UI), Data Architecture, Web Design, Customer Relationship Management (CRM), Content Management Systems (CMS), Rapid Prototyping, Team Leadership, Leadership, Web Applications, Component Libraries, Illustration, User Validation, Advertising Technology (Adtech), Marketing Technology (MarTech), Mobile UX, Mobile UI, Cross-platform, Investor Presentations, Learning Management Systems (LMS), Email Design, HTML Email, UI Branding, Art Direction, Creative Direction, Mobile Prototypes, Visual Identity, Web UX Design, Mobile Apps, Responsive Design, Websites, UI Motion, Best Practices in Design, Notion, Clean Design, UI Animation, Management Systems, Consulting, Data Analysis, A/B Testing, Website Conversion, Blockchain, Use Cases, Financial Records, Mobile Wallet, UX Strategy, WordPress Design, Layout Design, Booking Systems, Business to Business to Consumer (B2B2C), Design Workshops, Angular, Trading, Social Media Posting, Electronic Health Records (EHR), OpenAI, Interactive UI, Finance, Gamification, Software as a Service (SaaS), UI Prototyping, Collaboration, Discovery Workshops, ChatGPT, Chatbot Conversation Design, User Workflows, Complex Web Systems, Supply Chain, Supply Chain Management (SCM), Agriculture, Cryptocurrency, Fintech, Curriculum Design, Instructional Design, Product Owner, Product Launch, Product Management, UI Audits, Conversational Design, Landing Page Optimization, Conversion Rate Optimization (CRO), Direct to Consumer (D2C), eCommerce Design, Navigation Design, Investment Presentations, Risk & Compliance.Risk Management, Investment & Trading Advisory.Portfolio Management, Market Research.Market Research & Analysis, Equity Trading, Data Analysis.Financial Data, Investment & Trading Advisory.Stock Trading, Tailwind UI, Admin Panels, User Onboarding, User Experience Strategy, B2B, Scrum, eCommerce UI, Customer Discovery, Persona Design, Artificial Intelligence (AI), Programming, Human-computer Interaction (HCI), Computer Organization, Algorithms, Microprocessors, IT Security, Cloud Security, Design Ops, HR Tools, Human Resource Management Systems (HRMS), Oracle HRMS, Payroll & Benefits, Fundraising, Crowdfunding, Tablet UI, Responsive, Technology Trends, Technology Guides, News, Innovation, Case Studies, Apps, Engineering, Podcasting, Webinars, Meetings, Motivation, Wellness, Journal Design, Grocery Delivery, Food Delivery Services, Graphics, Loopback, Storybook, Data Structures, Fashion Design, Women's Health, Public Health, Digital Health, Usability Heuristics, Mechanics, Engineering Drawing, TV UI, UIKit, Desktop App Design, Desktop Web Design, AI Design, Interactive TV, Interactive UX, Enterprise SaaS, Enterprise, Health IT, Amplitude, Shopify Design, Empathy Mapping, UX Testing, Accessibility, tvOS UI, Project Management, Agile UX, Scrum Master, Agile, Waterfall Methodology, Video Production, Videos, Product Videos, Post-production, Video Post-production, Sales Presentations, Brand Guidelines, Social Media, Multimedia, Node.js, React, MySQL
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