Peter is available for hire
Hire PeterPeter Perez Jr
Verified Expert in Design
Designer
Location
Los Angeles, CA, United States
Toptal Member Since
June 6, 2019
Peter is a senior product designer and startup founder with over 10 years of experience designing user-centric digital products from conception to market. He specializes in B2B, B2C, mobile design, eCommerce, UX, UI, dashboard design, productivity tools, blockchain and SAAS products.
Portfolio
Work Experience
Lead Product Designer
2022 - PRESENT
Boomerang
- Lead the design of Shazam's co-founder's lost and found platform.
- Build a robust design system in figma for developers/product team.
- Designed a pixel perfect experience with the help of Boomerang's Product Team.
Technologies: Figma, Bootstrap, Lottie, Dashboard Design, UX Design, UI Design, Usability, Web Design, Email Design, UX Copy, Copywriting, B2B, B2B2C, Accessibility, Product Design
Lead Product Designer
2010 - PRESENT
Perez and Company
- Served as a dedicated design partner, specializing in enhancing B2B and SaaS sector tools. Crafted digital products that combined intuitive functionality with aesthetic appeal, impacting professionals globally.
- My focus was on creating solutions that not only met business needs but also enhanced daily work experiences for professionals.
- Offered a diverse range of services, including UX/UI Design, Design Audits, Workshops, Branding, Design Systems, MVP Design, and User Testing. Employed an iterative design process to refine and perfect products.
Technologies: User Experience (UX), Data Visualization, User Research, Product Design, UI Design, UX Design, Balsamiq, Figma, Adobe Experience Design (XD), Sketch, Mobile UX, Design Systems, Mobile Design
Product Designer for Industrial Manufacturer
2023 - 2023
BEKO Technologies, Corp.
- Designed the controllers for the industrial manufacturer using Figma, ensuring a seamless and user-friendly interface.
- Created a comprehensive user flow to be implemented on the website, enhancing user experience and navigation.
- Communicated closely with developers to ensure accurate implementation of designs and user flows, fostering a cohesive team environment.
Technologies: Figma, User Interface (UI), UI Design, Product Design, Web UI, Web UX
Senior Product Designer
2020 - 2022
B2B2C eCommerce Platform (Private)
- Worked on UX design, managed information architecture, and developed a heuristic analysis method.
- Implemented testing and performed wireframing and prototyping.
- Worked on UI design operating a high-fidelity design and contributed to branding.
Technologies: Figma, React, Bootstrap, UX Design
Senior Product Designer
2020 - 2021
Toptal Client
- Redesigned an entire CRM for a sector in the health industry.
- Worked end-to-end with the product team to gather requirements and come up with solutions.
- Planned and conducted interviews with the internal team and users.
- Researched, analyzed, provided, built, and iterated features.
- Created the initial wireframes, IA diagrams, Storyboards, and experience and journey maps.
- Designed high and low-fidelity Prototypes and a wide range of UX assets and deliverables.
- Worked closely with the development and product team to prioritize features.
Technologies: Miro, Balsamiq, Bootstrap, Zeplin, InVision, Adobe Experience Design (XD), UX Design
Senior Product Designer
2019 - 2020
Rasa.io
- Redesigned the entire platform from the ground up using the Iterative Design process and Jake Knapp's Sprint Design process (Miro whiteboard).
- Worked closely with the founder, a team of developers and shareholders.
- Delivered User Flows, UX Wireframes, icons, and branding.
- Designed High-fidelity design on Adobe XD and mobile on Sketch.
- Helped code the SCSS and React used—with Git Push and Pull on Bitbucket.
- Took part in an internal company hackathon with a team of 12+ people.
Technologies: User Experience (UX), Data Visualization, User Research, Product Design, UI Design, UX Design, React, Adobe Illustrator, Zeplin, Adobe Experience Design (XD), InVision
Senior Product Designer
2018 - 2019
Job Elephant (Contract)
- Conducted user research and interviewed the team and power users.
- Worked closely with the founder, shareholders, and development team.
- Redesigned an entire job posting platform from the ground up.
- Designed wireframes in Balsamiq and presented in InVision to get feedback from team.
- Prototyped the platform on InVision and conducted user testing via Usertesting.com to get feedback before we continued on with full development.
- Designed the final product in XD and delivered the final design via Zeplin.
Technologies: User Experience (UX), Data Visualization, User Research, Product Design, UI Design, UX Design, InVision, Miro, Zeplin, Balsamiq, Sketch, Adobe Experience Design (XD)
Product Designer | Founder
2018 - 2019
Qard
- Conducted intensive research on the freelance industry and interviewed LinkedIn users.
- Developed a white paper for the entire BaaS project.
- Designed UX wireframes based on research and through the iterative design process.
- Designed the branding from the ground up and designed the UI.
Technologies: User Experience (UX), User Research, Product Design, UX Design, UI Design, Adobe Illustrator, Sketch
Product Designer
2018 - 2019
Hiregrowth.co
- Designed the branding and its elements from the ground up.
- Completed UX research (iterative design process).
- Wrote copy/marketing slogans.
- Designed UX wireframes and designed the UI in Adobe XD.
Technologies: User Experience (UX), User Research, Product Design, UI Design, Shopify, Adobe Illustrator, Adobe Experience Design (XD), UX Design
UI Designer
2018 - 2019
Blockcards
- Designed a demanding UI dashboard.
- Worked with developers to properly execute my UI design elements.
- Worked in an Agile/Scrum environment.
- Designed the branding from the ground up.
- Designed a CSS-first graphical card in illustrator to work smoothly live.
Technologies: UI Design, Adobe Illustrator, Adobe Experience Design (XD), UX Design
Product Designer | Founder
2017 - 2018
Club Brando
- Designed the branding and copy for the entire website.
- Researched the industry and core market audience to execute the proper design via interviews, surveys, and attending trade shows.
- Optimized every page for every device to increase conversions.
- Designed the entire website from the ground up using HTML/CSS in Shopify.
- Developed the business model and pricing model for the subscription service.
Technologies: User Experience (UX), User Research, Product Design, UI Design, CSS, HTML, Shopify, Adobe Experience Design (XD), UX Design
Founder
2015 - 2017
Streetbox Club
- Designed the branding, UX, and UI from conception to market, and developed "The World's First Exclusive Streetwear Club."
- Attended trade shows and conducted surveys to find the proper solution for the streetwear subscription club.
- Reached #1 in Google search engine results under the phrase "streetwear subscription."
- Developed the business model and pricing.
- Designed fashion garments from paper to full development.
- Sold the startup to a private investor.
Technologies: User Research, Product Design, Shopify, Adobe Illustrator, Adobe Experience Design (XD), UX Design
UX/UI Designer
2015 - 2016
Shopquest
- Interviewed a group of potential users to find the core problem and solution to determine the proper UX.
- Designed low-fidelity wireframes in paper/pencil.
- Designed the UI (user interface) in Sketch.
- Led a team of three developers to launch and deploy the app in Android and iOS.
- Handled the rebranding of the company's name.
Technologies: UI Design, UX Design, Sketch, Adobe Illustrator
Marketing Designer
2010 - 2012
RED (Real Estate Downtown)
- Designed marketing materials for real estate agents.
- Wireframed "squeeze pages" sales funnels to convert online traffic.
- Designed and managed real estate websites (Drupal, WordPress) using HTML/CSS.
- Designed and managed social media profiles.
- Designed branding for a variety of real estate agents.
Technologies: Adobe Illustrator
Education
2004 - 2008
Progress towards a Degree in Cinematography and Film/Video Production (Screenwriting)
Orange Coast College - Costa Mesa, California
Certifications
JANUARY 2019 - PRESENT
UX Design
General Assembly