Phil Pham
Verified Expert in Design
Designer
Honolulu, United States
Toptal member since August 24, 2022
Phil is a senior product design leader with a decade of experience specializing in UI, UX, product, responsive web design, and brand identity design. He's had the privilege of designing for Fortune 500 Companies, startups, multi-billion dollar companies, and innovative organizations like Uber, FedEx, Harvard, Vistaprint, and more. Phil works well under time constraints, has exceptionally high craftsmanship, and communicates clearly to meet objectives and exceed expectations.
Experience
- Brand Design - 10 years
- Responsive UI - 10 years
- Product Design - 10 years
- User Interface (UI) - 10 years
- Prototyping - 10 years
- Wireframing - 10 years
- Mobile UX - 8 years
- Figma - 5 years
Portfolio
Work Experience
Product Design Lead
BetterUp
- Led the exploration, design, refinement, and testing of a new onboarding and new user creation flow for BetterUp's consumer app. Increased 8% sign-up completion for new members on the platform.
- Spearheaded the design exploration and vision exercise for a new suite of mental health products currently in development. Worked cross-functionally across design and engineering. Aligned business goals, user needs, success metrics, and priorities.
- Led as a core designer for creating a new user education flow to prepare new members, educate them on key product features, and help them successfully navigate the app and next steps. Led to an 18% increase in new user satisfaction for the project.
Senior Product Designer
Pinger
- Led the design effort to envision, explore, refine, and ship product features for Pinger's core telecommunications app. Resulted in 30,000 five-star reviews and 11 million app store downloads.
- Orchestrated the design initiative across product management, design, and engineering. Envisioned a new telecommunications product specifically for Android. Released the new product and led to 10,000 app downloads within the first three months.
- Designed and refined several telecommunications product features. Included auto-reply, spam detection, number porting, web texting, and multiple phone numbers. Used by more than five million users worldwide.
- Created design documentation and guidelines for the company's overall Android versus iOS design strategy. Outlined the difference in design approaches and components across Android and iOS. Led to greater internal alignment.
Senior Product Designer
Uber
- Collaborated cross-functionally to redesign Uber's driver app experience from the ground up. Focused primarily on new user onboarding and increasing new driver supply. Resulted in a 12% increase in new drivers.
- Led the design of the educational experience within Uber's "New Driver" app. Aligned the team on education needs, explored options with stakeholders, and worked closely with engineering to ship product solutions, Increased user satisfaction by 22%.
- Designed a system for tooltips, in-app guidance, and new user checklists to help facilitate a guided and simple user experience for Uber's 3 million drivers. Implemented designs increased the number of new drivers completing ten trips by 6%.
Product Designer/ UI & UX Design Researcher
AltSchool
- Hired to envision what the future of children's education and technology could look like. Led several workshops that helped internal teams brainstorm needs, solutions, and proposals. Maintained a 92% satisfaction rate.
- Explored, designed, and shipped several product features to increase engagement and accuracy between educators and students. Included features such as check-ins, grading systems, and feedback loops. Led to a 3.6% increase in user engagement.
- Designed several key web pages on AltSchool's core marketing website. Created solutions that helped explain the company's approach, philosophy, process, sign-up flows, and more. Managed design updates that resulted in a 6% increase in inquiries.
Senior Product and Brand Designer
Tank Design
- Led the design for a TEDx conference which resulted in the event being the largest TEDx conference ever hosted worldwide with 3,000 attendees. Led the entire event's digital experience, brand, marketing, social media, and event design.
- Redesigned the interface and user experience flow for FedEx's international online shipping experience. Managed the design of the shipping flow and the status of active shipments. Resulted in a 43% increase in user satisfaction.
- Led the design of a client management tool for Northern Trust, one of Chicago's largest financial institutions. Designed tools that allowed clients to easily communicate and send documents, which resulted in 22% in saved time between parties.
Education
Bachelor's Degree in Graphic Design
Massachusetts College of Art and Design - Boston, MA
Bachelor's Degree in Business
University of New Hampshire - Durham, NH
Skills
Tools
Adobe Photoshop, Adobe CC, UX Tools, Google Docs, Apple Keynote, Sketch, InVision, Confluence
Platforms
Figma
Other
Prototyping, User Interface (UI), Mobile UX, Wireframing, Responsive UI, Mobile UI, Web Design, Product Design, Communication, Event Branding, Brand Language, Brand Identity, Brand Marketing, New Products, App UI, Logo Design, Branding, User Experience (UX), MVP Design, UX Design, UI Design, Presentation Design, Responsive Web Design (RWD), Visual Design, Design Systems, Mobile App Design, UI Branding, Brand Guidelines, Landing Page Design, Interactive Prototypes, High-fidelity Prototypes, SaaS, High-fidelity Mockups, Creative Direction, Marketing Design, App Design, Mobile UX Design, Mobile UI Design, Event Design, UX Branding, Brand Design, UX Audits, Social Media, User Research, Workshops, User Testing, Edtech Design, Finance, Dashboards, Market Research, Banner Design, Social Media Design, Tech Conferences, Wayfinding, Style Guides, Advertising Design, Brand Logos, Logo Systems, Print, Web to Print, Art Direction, Typography, Layout, Responsive Design, Mockups, Web UX, App UX, User Journeys, User Journey Maps, UI Prototyping, UX Prototyping, Illustration, User Flows, Rapid Prototyping, Mobile Prototypes, Competition Research, Competitive Analysis, Graphic Design
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring