Pushpita is available for hire
Hire PushpitaPushpita Saha
Verified Expert in Design
Designer
Location
Dubai, United Arab Emirates
Toptal Member Since
August 25, 2021
Pushpita has created strategic brand concepts and designs for 18+ years. Specializing in UI design, brand assets, illustration, packaging, and visual storytelling, she has worked with startups, SMBs, and major brands like Siemens, Yardley, McDonald's, Bosch, and MasterClass. Pushpita's work is versatile and ranges from artistic illustrations to corporate identities. She seamlessly integrates Eastern and Western styles, colors, and textures to deliver stunning bespoke products.
Portfolio
Work Experience
Founder and Creative Director
2019 - PRESENT
PushStudio LLC
- Delivered branding and web design based on brand strategies and discovery for Creme de la Creme, The Mud House Studio, REVEAL, Joseph Mckeever Art, Duncan & Ross, and Glass Cannon Network.
- Conceptualized and illustrated murals for Salman Rushdie's episode of MasterClass based on his book covers and stories.
- Led a cross-functional team of graphic designers, copywriters, social media experts, photographers, videographers, and project managers in the strategic development of messages and deliverables. Managed projects within budgets and deadlines.
- Conducted brainstorming sessions with clients and leveraged strategic and creative thinking to develop innovative and creative designs.
- Improved the quality of results by analyzing and redesigning processes and recommending changes to art, copywriting, and production departments.
- Prioritized work and resources across engagements based on short- and long-term needs and established production schedules by collaborating with designers, copywriters, and production departments.
Technologies: Adobe Creative Suite, WiX, Canva, Brand Guidelines, Brand Design, UI Design, Visual Identity, Creative Direction, Graphic Design, Web Design, Illustration, Watercolor, Style Guides, Wireframing, Web UI, Print Design, Digital Art, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Icon Design, Icon Sets, Branding, Brand Identity, UI Branding, Logo Design, Packaging, Pitch Decks, Catalog Design, Brochure Design, Figure Drawing, Creative Strategy, Brand Positioning, Website Redesign, Web Page Mockups, Visual Design, Print, Web, Art Direction, Squarespace, Fintech, Pattern Design, Webflow, Product Packaging, Package Design, Infographics, Presentation Design, Marketing Design, Layout Design, Social Media Design, Book Cover Design, Book Design & Illustration, Children's Illustration, Digital Illustration, User Interface (UI), Responsive Web Design (RWD), User Experience (UX), B2B, Corporate Design, Logotype, Magazine Ads, Iconography, Adobe CC, Entertainment & Leisure, Design, Motion Design, Brochures, Store Design, Display Advertising, Signage, Websites, Identity Design, eCommerce, Typography, Mobile Web Design, UX Design, 3D Exhibits, Printing, Museums & Exhibits, Pitch Books, PowerPoint Design, Microsoft PowerPoint, Brand Books, Tags, Name Tag Design, Gift Cards & Certificates, Posters, Presentations, Blockchain, Cryptocurrency, Venture Capital, Key Visuals, Collage Design, Visual Art, Color Theory, Composition, Hand-drawn Illustrations, Marketing, Landing Page Design, Poster Design, Banner Design, Web Banner Design, Roller Banner Design, Menu Design, Advertising, Label Design, Brand Strategy, Rebranding, Hospitality, Product Branding, Instagram, Collateral Design, Conceptual Design, Market Research, Mockups, Storytelling, Color Palettes, Exercise & Fitness, Tone of Voice, Social Media, Healthcare, Digital, Sitemaps, Watercolor Logos, Food & Beverage, Beer & Brewing, Beer, Food, Web UI Design, Web UX Design, Web UX, LinkedIn Marketing, Banner, Sales Pitches, Figma, Landing Page Designer, Landing Page Optimization, Naming, Consumer-facing Product Design, Postcard Design, Data Visualization, Google Slides, Brand Logos, Information Visualization, UX Strategy, GoDaddy, Fashion, Events, Sales & Marketing, UI Development, Health & Wellness, Layout
Brand Designer
2023 - 2023
Jill Novak
- Concepted and ideated the naming and tagline with the client. Understood the correlation between Yoga and Ayurveda and the coexistence of both as sister sciences.
- Designed the logo based on the brand ethos and added watercolor elements to the overall brand language. Created the logo form, color palettes, and brand fonts.
- Created iconography for her various brand offerings and created visual imagery to be used on her websites and social media.
Technologies: Branding, Brand Design, Brand Guidelines, Logo Design, Graphic Design
Graphic Designer
2023 - 2023
Nour Azhari
- Worked with the client closely to research the correct name and tagline for her coaching cards specifically aimed at helping parents communicate with teenagers.
- Finalized the name through brand discovery and strategy and created the logo, primary and secondary color palettes, and brand fonts.
- Looked at the overall mother brand and conceptualized and strategized the overall brand strategy that encompasses the master and sub-brands.
- Came up with a strategy for Nour Azhari as a brand, worked on brand discovery and strategy, and created the logo, primary and secondary color palettes, and brand fonts.
- Developed website mock-ups using the overall brand assets.
Technologies: Branding, Consumer Packaged Goods (CPG), Packaging, Card Design, Logo Design, Naming, Web Design, Illustration, Health & Wellness, Layout
Brand/Web Designer
2023 - 2023
Inselspital (Bern University Hospital)
- Used the current Figma file the client provided and realigned the grid of the website, standardized fonts, and overall composition of the website.
- Updated the color palette based on the overall brand ethos to include warm and cool colors.
- Concepted and created illustrations and visual language to combine elements of animals, humans, and technology to create a kind brand experience.
Technologies: Web Design, Brand Design, Websites, Logo Design, Website Redesign, Figma, Illustration, User Interface (UI), User Experience (UX), Branding, UI Development, Health & Wellness, Layout
Brand Designer
2023 - 2023
Regiftable
- Had an instrumental role in the naming and tagline ideation for the client. Performed competitive and consumer market research to understand the brand's requirements and audience.
- Developed a brand logo, colors, typography, and visual language based on the brand requirements.
- Custom-created hand-drawn illustrations based on gifting and recycling queues to be used in the retail gift bags. Designed three sizes of gift bags and set them up for print.
Technologies: Adobe Creative Suite, Branding, Naming, Logotype, Logo Design, Brand Design, Packaging, Retail Merchandising, Consumer Behavior, Gifting, Sales & Marketing
Visual Designer
2023 - 2023
Seco enterprises LLC
- Visualized and designed a pitch deck for the company for one of their new real estate projects.
- Reviewed the current branding and revamped the colors, fonts, icons, and overall design language.
- Illustrated several diagrams and maps to showcase the new real estate properties in the new island.
Technologies: Visual Design, Pitch Decks, Presentation Design, Graphic Design, Presentations, Branding, Landing Page Designer, Landing Page Optimization, Naming, Events, Sales & Marketing, Layout
Senior Designer
2018 - 2019
Creative Kettle
- Conceptualized and designed an array of brand collateral for Babyshop, Marina Home, Akzo Nobel, Dulux Paints, and other clients.
- Created unique tags for all products for Marina Home, a chain of high-end home decor stores in the UAE. The characteristic tags combined minimal design and textures to highlight each of the materials used in their furniture.
- Illustrated, conceptualized, and designed an employee handbook for the employees of Babyshop. The book wove playful words and imagery to tell their story and inspire their employees.
Technologies: Adobe Creative Suite, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, PowerPoint Design, Microsoft PowerPoint, Brand Design, UI Branding, Packaging, Pitch Decks, Brand Books, Print Design, Tags, Name Tag Design, Gift Cards & Certificates, Posters, Visual Design, Print, Web, Fintech, Webflow, Product Packaging, Package Design, Infographics, Presentation Design, Marketing Design, Layout Design, Book Cover Design, Book Design & Illustration, Children's Illustration, Digital Illustration, User Interface (UI), Responsive Web Design (RWD), User Experience (UX), B2B, Corporate Design, Logotype, Magazine Ads, UI Design, Icon Design, Iconography, Adobe CC, Canva, Branding, Entertainment & Leisure, Design, Photography, Figure Drawing, Motion Design, Creative Strategy, Catalog Design, Watercolor, Illustration, WiX, Brochures, Store Design, Display Advertising, Signage, Logo Design, Brand Identity, Websites, Identity Design, Icon Sets, Squarespace, Typography, Wireframing, Website Redesign, Art Direction, UX Design, Style Guides, Web UI, Digital Art, 3D Exhibits, Printing, Presentations, Venture Capital, Collage Design, Visual Art, Color Theory, Composition, Web Page Mockups, Hand-drawn Illustrations, Social Media Design, Marketing, Landing Page Design, Poster Design, Banner Design, Web Banner Design, Roller Banner Design, Menu Design, Advertising, Label Design, Brand Strategy, Rebranding, Hospitality, Product Branding, Instagram, Collateral Design, Conceptual Design, Market Research, Mockups, Storytelling, Color Palettes, Tone of Voice, Social Media, Healthcare, Digital, Sitemaps, Watercolor Logos, Food & Beverage, Beer & Brewing, Food, Web UI Design, Web UX Design, Web UX, LinkedIn Marketing, Banner, Sales Pitches, Figma, Landing Page Designer, Landing Page Optimization, Naming, Consumer-facing Product Design, Postcard Design, Data Visualization, Google Slides, Brand Logos, Information Visualization, UX Strategy, GoDaddy, Fashion, Events, Sales & Marketing, UI Development, Health & Wellness, Layout
Design Director
2014 - 2017
Spring Advertsing
- Redesigned brand collateral and packaging for brands within the UAE, including Yardley, Aquafit, and Seahorse, to increase sales and visibility in the market.
- Cultivated an inspiring and positive culture while leading and assisting the team in developing graphic design, advertising, and all communications materials.
- Became the brand guardian for all clients, communicated with them throughout the design process, and presented the ideas and designs in all client meetings.
Technologies: Adobe Creative Suite, Brand Design, Brand Guidelines, UI Design, Visual Identity, Packaging, Creative Direction, Graphic Design, Web Design, Catalog Design, 3D Exhibits, Brochure Design, Brand Positioning, Creative Strategy, Visual Design, Print, Web, Pattern Design, Webflow, Product Packaging, Package Design, Infographics, Presentation Design, Layout Design, Book Cover Design, Book Design & Illustration, Children's Illustration, Digital Illustration, User Interface (UI), Responsive Web Design (RWD), User Experience (UX), Corporate Design, Logotype, Magazine Ads, Icon Design, Iconography, Adobe CC, Canva, Branding, Entertainment & Leisure, Design, Photography, Figure Drawing, Watercolor, Illustration, WiX, Brochures, Store Design, Display Advertising, Signage, Logo Design, Brand Identity, Websites, Identity Design, Icon Sets, Typography, Wireframing, Website Redesign, Art Direction, Mobile Web Design, UX Design, Style Guides, Web UI, Digital Art, Printing, Museums & Exhibits, Pitch Books, PowerPoint Design, Microsoft PowerPoint, Tags, Posters, Presentations, Blockchain, Venture Capital, Key Visuals, Collage Design, Visual Art, Color Theory, Composition, Web Page Mockups, Hand-drawn Illustrations, Social Media Design, Marketing, Landing Page Design, Poster Design, Banner Design, Web Banner Design, Roller Banner Design, Menu Design, Advertising, Label Design, Brand Strategy, Rebranding, Hospitality, Product Branding, Collateral Design, Conceptual Design, Market Research, Mockups, Storytelling, Color Palettes, Exercise & Fitness, Tone of Voice, Social Media, Digital, Sitemaps, Watercolor Logos, Food & Beverage, Beer & Brewing, Beer, Web UI Design, Web UX, LinkedIn Marketing, Banner, Sales Pitches, Landing Page Designer, Landing Page Optimization, Naming, Consumer-facing Product Design, Postcard Design, Data Visualization, Google Slides, Brand Logos, Information Visualization, UX Strategy, GoDaddy, Fashion, Events, Sales & Marketing, UI Development, Health & Wellness, Layout
Senior Designer
2013 - 2014
Amber Communications
- Brought more design and art influence into the advertising-centric office; brainstormed, ideated, and conceptualized all ideas; and revised designs based on team and client feedback.
- Created UI/UX designs for newly launched products of Siemens and Bosch.
- Redesigned packaging for multiple Britannia products in the UAE and Himalaya Herbals.
- Created designs for American Tourister to add to their illustrative style.
- Conceptualized and designed multiple types of sample packs for Oasis Paints.
- Custom-designed a gift card and catalog for Baskin-Robbins.
Technologies: Typography, Packaging, Websites, Visual Identity, Graphic Design, Web UI, Branding, UI Branding, Brand Identity, Brochures, Catalog Design, Logo Design, Adobe Creative Suite, Adobe After Effects, Print, Print Design, Illustration, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Visual Design, Art Direction, Pattern Design, Product Packaging, Package Design, Infographics, Book Cover Design, Book Design & Illustration, Digital Illustration, User Interface (UI), Corporate Design, Logotype, Magazine Ads, UI Design, Icon Design, Iconography, Adobe CC, Photography, Figure Drawing, Creative Strategy, Identity Design, Icon Sets, Brand Design, Printing, Museums & Exhibits, Pitch Books, PowerPoint Design, Brand Books, Posters, Presentations, Blockchain, Venture Capital, B2B, Key Visuals, Visual Art, Color Theory, Composition, Web Page Mockups, Hand-drawn Illustrations, Poster Design, Banner Design, Web Banner Design, Roller Banner Design, Menu Design, Advertising, Label Design, Brand Strategy, Rebranding, Hospitality, Collateral Design, Conceptual Design, Market Research, Mockups, Storytelling, Color Palettes, Exercise & Fitness, Tone of Voice, Healthcare, Digital, Watercolor Logos, Beer & Brewing, Food, Web UX, Banner, Sales Pitches, Naming, Consumer-facing Product Design, Postcard Design, Data Visualization, Brand Logos, UX Strategy, Sales & Marketing, UI Development, Health & Wellness, Layout
Designer
2009 - 2011
IdeaSpice
- Worked with six to seven clients simultaneously, including HSBC, M2M, Ikat, Peppermill, Bakemart, and Papion. Rebranded and designed brand collaterals for several clients and addressed retainer clients' day-to-day needs.
- Participated in the brainstorming, ideation, and conceptualization of all ideas. Revised designs based on team and client feedback. Presented designs and final layouts to obtain client approvals.
- Designed collaterals for several restaurants specializing in multiple cuisines across the globe.
Technologies: Brand Guidelines, UX Design, Visual Identity, Brand Identity, Graphic Design, Web Design, Adobe Creative Suite, Logo Design, Print Design, Product Packaging, Package Design, Infographics, Digital Illustration, Corporate Design, Logotype, Magazine Ads, Icon Design, Iconography, Adobe CC, UI Design, Packaging, Branding, Creative Strategy, Pitch Decks, Printing, Posters, Visual Art, Color Theory, Composition, Web Page Mockups, Poster Design, Banner Design, Roller Banner Design, Menu Design, Advertising, Label Design, Brand Strategy, Rebranding, Hospitality, Collateral Design, Conceptual Design, Market Research, Mockups, Storytelling, Color Palettes, Exercise & Fitness, Tone of Voice, Watercolor Logos, Sales Pitches, Consumer-facing Product Design, Postcard Design, Data Visualization, Brand Logos, UX Strategy, Events, Sales & Marketing, UI Development, Layout
Designer
2008 - 2009
HONK JWT
- Rebranded Bharti Airtel, including the naming process, core idea, and logo implementation; redesigned the packaging for British Paints and Horlicks; and designed and maintained the day-to-day needs of retainer clients.
- Tag-teamed with the advertising department of JWT on multiple projects. Presented every step—from ideas and concepts to final layouts—to obtain client approval.
- Attended a 3-day conference to brainstorm about a new line of disposable paper products launched by ITC in Hyderabad and the effects on the Indian diaspora.
Technologies: Visual Identity, Creative Direction, Graphic Design, Adobe Creative Suite, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Packaging, Branding, Brand Identity, Brochure Design, Package Design, Digital Illustration, Logotype, Icon Design, Iconography, Adobe CC, UI Design, Entertainment & Leisure, Design, Photography, Figure Drawing, Display Advertising, Signage, Logo Design, Printing, Posters, Venture Capital, Fintech, B2B, Visual Art, Color Theory, Hand-drawn Illustrations, Marketing, Poster Design, Roller Banner Design, Menu Design, Advertising, Label Design, Rebranding, Hospitality, Collateral Design, Storytelling, Color Palettes, Tone of Voice, Watercolor Logos, Postcard Design, Data Visualization, Fashion, Health & Wellness, Layout
Designer
2008 - 2009
White
- Worked on all the collateral for two seasons of Lakme Fashion Week held in Mumbai. The event showcases the work of top fashion designers of India. Created illustrations for large hoardings used across all collateral in the entire event.
- Created sketches, designs, and illustrations inspired by fashion, seasons, and different terrains. Consulted with the client and the team to develop the content and designs for the event's communication materials to make it one of a kind.
- Determined the size and arrangement of illustrative material and copy and selected the style of design to be implemented. Estimated costs and timeframes based on specific project requirements.
- Played a pivotal role on the print and production team to seamlessly roll out all the collateral for multiple clients.
Technologies: Adobe CC, Visual Identity, Brand Identity, Graphic Design, Print Design, Printing, Billboard Design, Museums & Exhibits, Illustration, Adobe Illustrator, Watercolor, Inking, Adobe Photoshop, Adobe InDesign, Digital Illustration, Logotype, Icon Design, Iconography, UI Design, Branding, Visual Art, Color Theory, Web Page Mockups, Poster Design, Roller Banner Design, Menu Design, Advertising, Label Design, Rebranding, Storytelling, Beer, Data Visualization
Designer
2007 - 2008
Wechsler Ross & Partners (Now Addison)
- Created the overall brand language for LPL Financial, then outlined and designed a 360-page brand manual for the company.
- Designed the internal pitch decks and company catalogs for Wechsler's internal and external communications.
- Redesigned the annual report for Oaktree Financial, adding a unique illustrative style to enhance the minimal look and feel of their company guidelines.
- Met with clients and account managers to discuss business objectives and requirements. Estimated the time required to complete the work and provided quotes to clients.
- Worked as part of a team with printers, copywriters, photographers, stylists, illustrators, other designers, account executives, web developers, and marketing specialists.
Technologies: Adobe CC, Brand Design, UI Design, Visual Identity, Brand Identity, Graphic Design, Web Design, Brand Guidelines, Print Design, Print Ads, Brochure Design, Catalog Design, Pitch Books, Pitch Decks, Fintech, Digital Illustration, Logotype, Icon Design, Iconography, Branding, Adobe Experience Design (XD), Venture Capital, Visual Art, Color Theory, Hand-drawn Illustrations, Menu Design, Storytelling, Brand Logos, Health & Wellness, Layout
Designer
2005 - 2007
Moxie Sozo, Colorado
- Designed and maintained a range of product packaging for Newman’s Own Organics.
- Illustrated catalogs for three seasons for Golite, the outdoor sports brand.
- Designed the brochure for Smart Wool using hand-generated materials.
- Designed a range of posters for Colorado Aids and Syphilis Projects.
- Redesigned multiple routes for Boulder Ice cream and oversaw the design and production of all print collateral.
- Met with editors and clients for design briefs, estimated the time required to complete the work, and created multiple design routes based on the requirements.
- Presented final concepts to clients or account managers.
Technologies: Adobe CC, Brand Guidelines, UI Design, Visual Identity, Brand Identity, Creative Direction, Graphic Design, Web Design, Visual Design, Print, Web, Package Design, Infographics, Book Design & Illustration, Digital Illustration, Logotype, Icon Design, Branding, Adobe Experience Design (XD), Figure Drawing, Icon Sets, Visual Art, Color Theory, Hand-drawn Illustrations, Collateral Design, Conceptual Design, Market Research, Mockups, Storytelling, Brand Logos, UI Development, Health & Wellness, Layout
Education
2001 - 2005
Bachelor of Fine Arts Degree in Graphic and Interactive Communication
Ringling School of Art and Design - Sarasota, Florida