Pushpita Saha has been creating and evolving global brands and startups for the last 15 years. She is known for her seamless design style that integrates both eastern and western design philosophy. She’s provided services for clients in the Middle East, Asia, Europe and North America. Pushpita holds a degree in graphic and interactive communication design.
Conducted brainstorming sessions with the creative team, maintaining strategic and creative thinking to develop innovative and creative initiatives. Collaborated with account executives to obtain knowledge of the clients’ requirements.
Supervised a cross-functional team of graphic designers, copywriters, social media experts, photographers, videographers, and project managers in the strategic development of messages and deliverables. Managed projects and worked within a budget.
Communicated and constantly worked with the client to ensure the brief was being maintained and their needs were fulfilled. Conducted marketing research. Invented new ideas for branding, advertising campaigns, and marketing messages.
Improved quality of results by studying, evaluating, and redesigning processes and recommending changes to art, copywriting, and production departments. Pitched ideas to clients if working for an agency or presented to directors if working in-house.
Prioritized work and resources across engagements based on short- and long-term needs and established production schedules by collaborating with designers, copywriters, and production departments.
Developed marketing strategies by examining client objectives and planning, scheduling, and completing design and production requirements for direct marketing, telemarketing, and advertising.
Updated job knowledge by participating in educational opportunities, reading professional publications, maintaining personal networks, and participating in professional organizations.
Kept clients informed by compiling, analyzing, and reporting marketing results and forwarding plan projections and updates.
Completed projects for Creme de la Creme, The Mud House Studio, REV3AL, MasterClass, Joseph Mckeever Art, Duncan & Ross, Cartken, BabyShop, and Glass Cannon Network.
Reviewed graphic design requirements with the client and considered scheduling factors. Determined production schedule by working with the entire team, including the copywriters and production artists.
Helped in the estimation of cost for the projects based on time and materials required to complete the tasks.
Created sketches and layouts, including illustrations, typography, and compositions using the latest Adobe software (Flash and Dreamweaver) to help visualize all designs.
Handled all aspects of projects from production to final stages, including print, packaging, websites, and user experience design. Outlined the basic presentation concepts and coordinated creative activities.
Obtained client approval by presenting final layouts to the client. Improved overall creative quality by studying, evaluating, and redesigning processes and recommending changes to art, copywriting, and production departments.
Brainstormed, ideated, and conceptualized all ideas. Revised designs based on team and client feedback. Created user experience designs for Siemens and Bosch.
Redesigned packaging for Britannia products in the UAE region and Himalaya Herbal. Brought more design and art influence into the advertising-centric office.
Handled all press checks and looked after the printing of all designs.
Technologies: Adobe CC
2009 - 2011
Produced designs based on creative briefs and consultations with the clients. Followed production, productivity, quality, and customer-service standards; resolved operational problems; and identified work process improvements.
Determined production schedule by collaborating with the entire team, including the copywriters and production artists. Estimated costing along with account managers based on materials and time required to complete the design process.
Created layouts and sketches using hand-generated tools and Adobe software. Designed several presentations using Keynote. Worked with a team and coordinated jobs from start to finish including all print, web, and user experience-related projects.
Presented designs and then obtained client approval by presenting final layouts to the client. Participated in the brainstorming, ideation, and conceptualization of all ideas. Revised designs based on team and client feedback.
Rebranded several brands. Designed and maintained the day-to-day needs of retainer clients. Worked on 6–7 clients simultaneously, including HSBC, M2M, Ikat, Peppermill, Bakemart, and Papion.
Technologies: Adobe CC, Brand Guidelines
2008 - 2009
Created designs based client requirements; considered scheduling factors. Developed designs and created visual concepts by hand and computer software to communicate ideas that inspire, inform, or captivate consumers.
Tag-teamed with the advertising department of JWT on various projects. Obtained client approval by presenting final layouts to the client. Attended a 3-day conference to discuss a new paper line being launched by ITC in Hyderabad.
Revised designs based on team and client feedback. Re-branded several brands, including Bharti Airtel, starting with the naming process to the core idea and implementation of the logo. Designed and maintained the day-to-day needs of retainer clients.
Redesigned the new packaging for British Paints and Horlicks.
Technologies: Adobe CC
2008 - 2009
Created sketches, designs, and sample layouts based on knowledge of layout principles and aesthetic design concepts. Consulted with the client and the team to develop the overall look and feel and content of the communication material.
Determined the size and arrangement of illustrative material and copy, and select style of design to be implemented. Estimated cost and time proposals based on specific project requirements.
Strategically planned all aspects of projects from start to finish. Worked on various platforms, including print, packaging, digital and web and user experience. Marked up, pasted, and assembled final layouts to prepare layouts for printers.
Used Adobe software (Illustrator, Photoshop, and InDesign) to generate new designs, including image touch-ups and layouts. Created multiple page layouts using hand-generated sketches and watercolors.
Reviewed final layouts and suggest improvements as needed. Conferred with clients to discuss and determine layout design. Developed graphics and layouts for product illustrations, company logos, and websites.
Worked on all of the collateral for Lakme Fashion Week held in Mumbai.
I went for press checks and looked after the printing and production of all printed collateral.
Technologies: Adobe CC
2007 - 2008
Wechsler Ross & Partners, New York
Met clients or account managers from the financial industry to discuss the business objectives and requirements of the job. Estimated the time required to complete the work and provided quotes for clients.
Developed design briefs that suit the client's purpose. Creatively produced new ideas and concepts and developed interactive design. Used innovation to redefine a design brief within the constraints of cost and time.
Presented finalized ideas and concepts to clients or account managers. Worked with a range of media, including programs like Illustrator, InDesign, and Photoshop and kept up to date with emerging technologies.
Proofread to produce accurate and high-quality work. Demonstrated illustrative skills with rough sketches and worked on layouts ready for print. Commissioned illustrators and photographers. Wrote a 360° page brand manual for LPL Financial.
Redesigned the annual report for Oaktree Financial. Worked as part of a team with printers, copywriters, photographers, stylists, illustrators, other designers, account executives, web developers, and marketing specialists.
Technologies: Adobe CC, Brand Design, UI Design
2005 - 2007
Moxie Sozo, Colorado
Met with editors and clients for design briefs, estimated the time required to complete the work for clients, and created multiple design routes based on the requirements.
Presented final concepts to clients or account managers.
Illustrated catalogs for three seasons for Golite.
Designed the brochure for Smart Wool using hand-generated materials.
Designed and maintained a range of product packaging for Newman’s Own Organics.
Designed a range of posters for Colorado Aids and Syphilis Projects.
Redesigned multiple routes for Boulder Ice cream and oversaw all print collateral.