Rachael is available for hire
Hire RachaelRachael Posnak
Verified Expert in Design
Designer
Location
Chicago, IL, United States
Toptal Member Since
January 22, 2016
Rachael is a design director and a full-stack product designer with over 10 years of experience. She specializes in user-centric design that makes products feel alive and personable. Rachael's skills cover areas from wireframes and prototypes to pixel-perfect visual designs. Rachael also has experience in marketing design and copywriting. Her client list includes Fracture, Mint.com, Survey Monkey, Paysa, AFAR Media, Francis Coppola Winery, Hallmark Cards, Google, and Glassbreakers.
Work Experience
Director of Design and Creative
2020 - PRESENT
Fracture
- Led the UX design, research, and UI design for the company's product customizer.
- Built a comprehensive design system in Figma with guidelines for color, type, spacing, grids, atomic design items, etc.
- Led and mentored the design/creative team of product designers, marketing designers, producers, writers, and photographers.
- Oversaw the company's tone in design and content across all media.
- Managed production of photography and video for marketing and web.
Technologies: Figma, Adobe Illustrator, Adobe Photoshop, App Design, Copywriting, Branding, Logo Design, Naming, UI Design, Responsive Web Apps, Web App UX, Product Design, User Journeys, Art Direction, Creative Direction, Responsive Web Design (RWD), User Flows, UI Style Guides, Art, Journey Mapping, Luxury Goods, Mockups, Web, B2B, B2C, Mobile Design, eCommerce, System Design, Prototyping, Market Research, Design Systems, Miro, Data Visualization, Conversion, Websites, Advertising Technology (Adtech), Brand Guidelines, LinkedIn Ads, Presentation Design, Social Media, Component Libraries, Color Theory, Corporate Branding, Iconography, eCommerce Design, 3D Visualization, eCommerce UI, Web UX, Web Design Strategy
UX Consultant
2016 - PRESENT
Rachael Posnak Design
- Designed a web app that enables users to upload their photos, create collages or photo wall arrangements, edit their photos, and print them on glass.
- Created brand identities from the ground up. Built design systems from concept to completion.
- Conducted user research across industries for various product design projects.
- Took complex systems and designed them in simple, easy-to-understand ways.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Figma, Responsive Web Apps, Web App UX, Product Design, User Journeys, UX Audits, Art Direction, Creative Direction, Responsive Web Design (RWD), User Flows, UI Style Guides, Journey Mapping, Luxury Goods, Mockups, Web, B2B, B2C, Mobile Design, eCommerce, System Design, Prototyping, Market Research, Design Systems, Data Visualization, Conversion, Websites, Mobile App Design, Adobe Experience Design (XD), Drupal Themes, Microsoft PowerPoint, Brand Guidelines, Presentation Design, Software as a Service (SaaS), Branding, Component Libraries, Color Theory, Corporate Branding, Iconography, Shopify Design, Web UX, Shopify, Web Design Strategy
Director of Digital Design
2012 - 2015
AFAR Media
- Designed two versions of the mobile app from concept to completion.
- Designed an editorial platform for long-form magazine articles.
- Art directed and managed designers creating ads for social and paid media.
- Collaborated closely with developers to build the website.
Technologies: Adobe Illustrator, Adobe Photoshop, InVision, UI Design, Responsive Web Apps, Web App UX, Product Design, User Journeys, Art Direction, Creative Direction, Media, Responsive Web Design (RWD), User Flows, Journey Mapping, Mockups, Web, B2C, Mobile Design, Conversion, Websites, Mobile App Design, Brand Guidelines, Branding, Color Theory, Corporate Branding, Iconography, Web UX, Web Design Strategy
Senior Designer
2011 - 2012
Mint
- Designed the saving goal feature for the mobile and web app.
- Collaborated with other designers to develop the visual language of the app.
- Designed the mortgage finding feature in the mobile and web app.
Technologies: Adobe Photoshop, UI Design, Responsive Web Apps, Web App UX, Product Design, User Journeys, Art Direction, Creative Direction, User Flows, Journey Mapping, Mockups, Web, B2C, Mobile Design, System Design, Data Visualization, Websites, Mobile App Design, Brand Guidelines, Branding, Color Theory, Corporate Branding, Web UX, Web Design Strategy
Education
2004 - 2006
Master of Fine Arts Degree in Design
California College of the Arts - San Francisco, CA
2000 - 2002
Professional Training in Graphic Design
Portfolio Center - Atlanta, GA
1994 - 1998
B.A. Degree in Creative Writing
Macalester College - St. Paul, MN
Experience
Collaboration That Works
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