Rachael Posnak, Designer in Chicago, IL, United States
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Rachael Posnak

Verified Expert  in Design

Bio

Rachael is a design director and a full-stack product designer with over 10 years of experience. She specializes in user-centric design that makes products feel alive and personable. Rachael's skills cover areas from wireframes and prototypes to pixel-perfect visual designs. Rachael also has experience in marketing design and copywriting. Her client list includes Fracture, Mint.com, Survey Monkey, Paysa, AFAR Media, Francis Coppola Winery, Hallmark Cards, Google, and Glassbreakers.

Portfolio

Work Experience

Director of Design and Creative

2020 - PRESENT
Fracture
  • Led the UX design, research, and UI design for the company's product customizer.
  • Built a comprehensive design system in Figma with guidelines for color, type, spacing, grids, atomic design items, etc.
  • Led and mentored the design/creative team of product designers, marketing designers, producers, writers, and photographers.
  • Oversaw the company's tone in design and content across all media.
  • Managed production of photography and video for marketing and web.
Technologies: Figma, Adobe Illustrator, Adobe Photoshop, App Design, Copywriting, Branding, Logo Design, Naming, UI Design, Responsive Web Apps, Web App UX, Product Design, User Journeys, Art Direction, Creative Direction, Responsive Web Design (RWD), User Flows, UI Style Guides, Art, Journey Mapping, Luxury Goods, Mockups, Web, B2B, B2C, Mobile Design, eCommerce, System Design, Prototyping, Market Research, Design Systems, Miro, Data Visualization, Conversion, Websites, Advertising Technology (Adtech), Brand Guidelines, LinkedIn Ads, Presentation Design, Social Media, Component Libraries, Color Theory, Corporate Branding, Iconography, eCommerce Design, 3D Visualization, eCommerce UI, Web UX, Web Design Strategy

UX Consultant

2016 - PRESENT
Rachael Posnak Design
  • Designed a web app that enables users to upload their photos, create collages or photo wall arrangements, edit their photos, and print them on glass.
  • Created brand identities from the ground up. Built design systems from concept to completion.
  • Conducted user research across industries for various product design projects.
  • Took complex systems and designed them in simple, easy-to-understand ways.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Figma, Responsive Web Apps, Web App UX, Product Design, User Journeys, UX Audits, Art Direction, Creative Direction, Responsive Web Design (RWD), User Flows, UI Style Guides, Journey Mapping, Luxury Goods, Mockups, Web, B2B, B2C, Mobile Design, eCommerce, System Design, Prototyping, Market Research, Design Systems, Data Visualization, Conversion, Websites, Mobile App Design, Adobe Experience Design (XD), Drupal Themes, Microsoft PowerPoint, Brand Guidelines, Presentation Design, Software as a Service (SaaS), Branding, Component Libraries, Color Theory, Corporate Branding, Iconography, Shopify Design, Web UX, Shopify, Web Design Strategy

Director of Digital Design

2012 - 2015
AFAR Media
  • Designed two versions of the mobile app from concept to completion.
  • Designed an editorial platform for long-form magazine articles.
  • Art directed and managed designers creating ads for social and paid media.
  • Collaborated closely with developers to build the website.
Technologies: Adobe Illustrator, Adobe Photoshop, InVision, UI Design, Responsive Web Apps, Web App UX, Product Design, User Journeys, Art Direction, Creative Direction, Media, Responsive Web Design (RWD), User Flows, Journey Mapping, Mockups, Web, B2C, Mobile Design, Conversion, Websites, Mobile App Design, Brand Guidelines, Branding, Color Theory, Corporate Branding, Iconography, Web UX, Web Design Strategy

Senior Designer

2011 - 2012
Mint
  • Designed the saving goal feature for the mobile and web app.
  • Collaborated with other designers to develop the visual language of the app.
  • Designed the mortgage finding feature in the mobile and web app.
Technologies: Adobe Photoshop, UI Design, Responsive Web Apps, Web App UX, Product Design, User Journeys, Art Direction, Creative Direction, User Flows, Journey Mapping, Mockups, Web, B2C, Mobile Design, System Design, Data Visualization, Websites, Mobile App Design, Brand Guidelines, Branding, Color Theory, Corporate Branding, Web UX, Web Design Strategy

Education

2004 - 2006

Master of Fine Arts Degree in Design

California College of the Arts - San Francisco, CA

2000 - 2002

Professional Training in Graphic Design

Portfolio Center - Atlanta, GA

1994 - 1998

B.A. Degree in Creative Writing

Macalester College - St. Paul, MN

Skills

Tools

InVision, Illustrator CC, Adobe InDesign, Adobe Experience Design (XD), Adobe Photoshop, Adobe Illustrator, Microsoft PowerPoint, Miro

Industry Expertise

Travel & Leisure, Media, Luxury Goods, Entertainment & Leisure

Platforms

Mobile, Figma, iOS, Web, Shopify

Other

Rich User Interfaces, Landing Pages, Home Pages, Enterprise, Talent Management, Recruiting, UI Design, UX Design, Responsive Web Design (RWD), Marketing Design, Package Design, Print Design, Apps, UI Style Guides, Style Guides, Color Schemes, Typography, System Design, Dashboard Design, Messaging, Wireframing, Mobile Design, User Interface (UI), Mobile App Design, User Experience (UX), Visual Design, Responsive, App Design, Web Design, Web UI Design, Branding, Writing & Editing, Graphic Design, Art Direction, Logo Design, Web UI, Team Management, Sports Project Management, iOS App Design, UX Wireframes, App UI, Landing Page Design, Survey Design, User Research, User Flows, Prototyping, Responsive Design, Annotated Wireframes, Information Architecture (IA), Web UX Design, User Testing, Lateral Thinking, Enterprise Design, Responsive Web Apps, Web App UX, Product Design, User Journeys, UX Audits, Creative Direction, Art, Journey Mapping, Mockups, B2B, B2C, eCommerce, Market Research, Design Systems, Data Visualization, Conversion, Websites, Drupal Themes, Brand Guidelines, Presentation Design, Software as a Service (SaaS), Component Libraries, Color Theory, Corporate Branding, Iconography, eCommerce Design, Shopify Design, 3D Visualization, eCommerce UI, Web UX, Web Design Strategy, SaaS, Blog Design, Illustration, Fintech, Environment, Pitch Decks, Copywriting, Content Writing, Naming, Advertising Technology (Adtech), LinkedIn Ads, Social Media, Magazines

Experience

  • Visual Design - 14 years
  • User Experience (UX) - 12 years
  • Copywriting - 10 years
  • Marketing Design - 10 years
  • UI Design - 8 years
  • App Design - 8 years
  • Branding - 8 years
  • System Design - 5 years
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