Rafael Arizaga, Designer in Guadalajara, Mexico
Rafael Arizaga

Designer in Guadalajara, Mexico

Member since October 27, 2018
Rafa has been involved in tech product development and design for more than 12 years as a product expert, full-stack web developer, and UX designer. He's participated in more than 500 digital products (web, apps, and games) for premium brands. Persistence is his superpower. Rafa is able to build and run a product from scratch to publishing, measuring results, and iterating.
Rafael is now available for hire

Portfolio

Digital Design

Employment

  • CEO

    2017 - PRESENT
    Yepah
    • Implemented Scrum for the project development. Launched the first MVP in less than three months from start.
    • Worked with expert product designers and UX experts from Google, Facebook, and others, during an acceleration program in Silicon Valley, to solve design problems for the user personas.
    • Ran AB testing and measured results to optimize funnel conversions and retention in the platform.
    • Designed the new branding and website, aligned with the communication strategy for our market.
    • Directed the art for the games' pixel-art assets and animations.
    • Worked with the UX micro-interactions to make a more enjoyable and simple experience.
    Technologies: MySQL, PHP, JavaScript, Adobe Animate, Adobe Experience Design (XD), Adobe Photoshop
  • CEO

    2005 - 2016
    YWP
    • Worked with more than 500 projects for premium brands Marinela, Heineken, Gusanito, 3M, Andrea, Comex, Guadalajara University, Government, Grupo Guía, and others.
    • Managed, developed, and designed several projects within the agency.
    • Collaborated with advertising and marketing agencies bringing their offline campaigns to online.
    • Managed social media, design direction, and creativity for the content and strategies.
    • Executed UX/UI research and analysis to improve clients' digital products.
    Technologies: MySQL, PHP, JavaScript, CSS, Adobe Photoshop, Adobe Flash

Education

  • Master's degree in Business Administration
    2010 - 2013
    Universidad del Valle de Mexico - Guadalajara, Mexico
  • Bachelor's degree in Computer Engineering
    2004 - 2009
    Guadalajara University - Guadalajara, Mexico

Experience

Location

Guadalajara, Mexico

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