Rafael Serrano

Rafael Serrano

UX Designer
Santiago, Chile
Member since February 10, 2016
Rafael is a UX designer with over seven years of experience who believes that good communication is essential to reach the best result and designs. He's looking for new UX projects in which he can display his skill and help to those how decided to work with him achieve their goals through a proper implementation of a UX process.
Rafael is now available for hire
  • Salcobrand Intranet
  • Design Heaps
  • Hope Makers
  • Appetite+ | Mobile App
  • DNA Consultants
  • Mezcal Gastro Pub
  • Art Director | Project Manager
    2015 - PRESENT
    • Worked in the art director position for projects related to websites, mobile apps, and printable material.
    • Worked as a project manager for our clients in the U.S., Canada, and Europe.
    • Helped as a DesignHeaps agent with the task of searching for new clients.
    • Tested new platforms that could help to improve the performance of our services.
    • Worked as the main translator for our team.
    Technologies: Adobe Photoshop, Abode Illustrator, Adobe InDesign, Adobe Acrobat, Microsoft Office, InVision, WordPress
  • Freelancer UX Director
    2017 - 2018
    Acid Labs | Acid.cl
    • Worked for Salcobrand, a major drugstore chain in Chile, which coordinates and handle a massive stock of items and ad campaigns around the country.
    • Created and designed its intranet that is part of a new strategy that aims to improve the interaction between it central office (admin) and its 402 stores (trade). This new intranet focuses on the exchange and recollection of information among the parts involved. By using reports and notifications that help to know who, when, and how the instructions from the admin are made at the same time that the trade keeps the stock movement, the campaigns running and communicate the last update our concerns in real time.
    • Spent around 240 hours during the UX/UI process which contemplates the following steps: kick-off, general analysis, user personas, scenario map, and benchmarks.
    • Designed the architecture: card sorting, content map, and user journeys.
    • Created wireframes (low- and high-fidelity), prototypes and implemented testing.
    • Managed the interaction between Salcobrand and Acid Labs to have a smooth exchange of information about the status of the project.
    • Conducted project analysis and management.
    • Was involved in UX development.
    Technologies: Sketch, InVision, Adobe Photoshop, Microsoft Office
  • Certificate in Design of Web Experience: "Definition of Strategy and Management Results"
    2016 - 2016
    International Centre of Professional Actualisation (CIAP) - Caracas, Venezuela
  • Certificate in French Language
    2014 - 2014
    The French Preparation Course GEOS Languages Plus - Montreal, Canada
  • Certificate in Languages
    2009 - 2010
    Flinders University - Adelaide, Australia
  • Bachelor's degree in Graphic Design
    2002 - 2007
    University José Maria Vargas - Caracas, Venezuela
  • Design Sprint Foundations
    MAY 2018 - PRESENT
  • Adobe Creative Suite14 years
  • UI Design14 years
  • UX Design7 years
  • Data Visualization4 years
  • WooCommerce2 years
  • WordPress2 years
  • InVision2 years
  • Adobe Creative Suite
  • InVision


Santiago, Chile

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