Rain is available for hire
Hire RainRain Lieberman
Verified Expert in Design
Designer
London, United Kingdom
Toptal member since May 6, 2020
Bio
Rain is a senior product designer with 10+ years of experience designing complex systems, decision-support tools, and human-AI workflows. She specializes in translating opaque models, business logic, and machine-learning outputs into intuitive, trustworthy experiences. Rain has worked with Mastercard, Sage, KPMG, and News UK to build scalable products in complex and regulated domains.
Experience
- UX Design - 15 years
- Wireframing - 15 years
- SaaS - 10 years
- B2B - 9 years
- Startups - 8 years
- Enterprise SaaS - 7 years
- Dashboards - 7 years
- Software Design - 4 years
Portfolio
Peri - AI Recovery Intelligence for Perimenopausal Athletes
AI ToolsAI DesignAI Product StrategyArtificial Intelligence (AI)AI-powered Product DesignArtificial Intelligence as a Service (AIaaS)+ 26 more
Work Experience
AI Product Designer
2025 - 2026
Yuvella Design
- Defined product strategy, information architecture, and AI-driven decision frameworks across multiple products, combining systems thinking, rapid prototyping, and user-centered design.
- Designed and launched an AI-powered capability and recovery intelligence platform that translated wearable, cycle, and behavioral data into personalized insights and predictive recommendations.
- Architected scalable design systems, state maps, user flows, and product documentation supporting more than 50 application routes and future engineering expansion.
- Established explainability models and confidence frameworks that improved transparency and trust in AI-assisted predictions and recommendations.
- Developed multi-stage large language model (LLM) workflows and editorial guardrails for an AI-powered resume optimization platform, enabling role-specific content adaptation while preserving factual accuracy.
- Integrated health, activity, and cloud-based data sources, including Health Connect, to support longitudinal analysis, pattern detection, and personalized experiences.
- Applied systems-thinking principles to define feature ecosystems, dependency maps, and data relationships that supported scalable and maintainable product architectures.
- Led end-to-end product execution from concept and research through UX design, prototyping, implementation, and continuous refinement.
- Implemented AI-assisted development workflows using Claude Code, OpenAI models, and modern front-end technologies to accelerate prototyping, iteration, and product delivery.
- Combined product strategy, UX design, AI workflow architecture, and front-end implementation to deliver AI-native products end to end.
Technologies: Figma, Figma Make, Figma Plugins, Google Stitch, Anthropic, Claude Code, OpenAI, ChatGPT, AI Design, Artificial Intelligence (AI), AI Tools, Healthtech, Google Drive, UX Design, Design Systems, System Design, Information Architecture (IA), Product Design, Product Strategy, Systems Thinking, Rapid Prototyping, MVP Design, App Design, Desktop App Design, Workflow Design, Data Reporting, Claude Design, Prototyping, Journey Mapping, Product Discovery, Research Synthesis, Token Design, Consumer Health, Healthcare Software, Women's Health, User Experience Strategy, Claude, Interaction Design (IxD), AI-assisted UX, Audits, Market Research
Senior UI/UX Designer
2023 - 2025
Sage Intacct - Main
- Created enterprise decision-support tools that translated complex logic, permissions, and system constraints into intuitive experiences, reducing user errors and improving confidence.
- Designed decision-support systems that transformed complex business models into intuitive workflows, reducing planning cycles by 30–50% and enabling 2× faster decision-making.
- Redesigned collaborative budgeting workflows, enabling department heads to contribute directly and increasing adoption and customer retention by 18% YoY among mid-market clients.
- Designed a patent-pending rule and formula authoring framework that simplified the creation of complex business logic and was selected for presentation at Sage Future 2025.
- Created a unified modeling architecture and reusable logic layer that connected multiple planning domains through shared rules and interaction patterns.
- Designed a shared interaction framework for model editing, version merging, and change history, improving auditability and enabling safe iteration in complex financial planning workflows.
- Created scalable workflows and synchronization patterns across interconnected systems, enabling real-time visibility and reducing manual reconciliation.
- Extended the design system with patterns for high-density interfaces and advanced interactions, balancing consistency with the flexibility required for complex workflows.
- Co-defined the information architecture and navigation model for a new planning platform, working across product, engineering, data, and design teams to align mental models, reduce navigation friction, and support scalable future expansion.
- Led interaction-level data visualization for complex financial planning grids, making models readable, auditable, and actionable across forecasting and budgeting workflows.
Technologies: UX Design, UI Design, Figma, Jira, Slack, User Experience Design, Product Design, SaaS Design, SaaS, UX Strategy, Enterprise SaaS, B2B, Business to Business (B2B), Software as a Service (SaaS), Enterprise, Complex Problem Solving, Platforms, Platform Design, System Design, Information Design, Workflow Design, Decision Support Systems (DSS), Data Product Design, App Design, Fintech, Finance, Budgeting, Budget Modeling, Budget Management, Financial UX, Financial Design, Predictive Modeling, Automation, Logic Design, Data-informed Decisions, Data-driven Decision-making, Financial Planning & Analysis (FP&A), Data Visualization, Scenarios, GRID, AG Grid, Data Grids, Web App Design, Wireframing, Agile UX, UX Architecture, Fintech Design, Financial Products, Financial Modeling, Financial Management, Enterprise Design, Data-heavy Design, Data-driven Design, Risk Analysis, Product Roadmaps, Product Strategy, Agile Product Management, Atomic Design, Cross-functional Team Collaboration, Discovery Workshops, Web Content Accessibility Guidelines (WCAG), Storybook, Token Design, Workshop Facilitation, Design Systems, Complex Web Systems, Systems Thinking, Stakeholder Management, Web UI Design, Data Reporting, Agile, Information Architecture (IA), Enterprise Application Design, Product Discovery, Internal Apps, Microsoft Teams, Stakeholder Interviews, Enterprise UX, User Experience Strategy, Interaction Design (IxD), Market Research
UI/UX Design Mentor
2020 - 2025
Springboard
- Mentored students changing their careers and getting into UX and UI design during the 9-month online course.
- Conducted 1-on-1 weekly video calls with students for detailed project feedback, real-world UX career advice, and setting weekly goals.
- Reviewed and marked project submissions. Provided guidance through the capstone project, design sprint, and industry design project.
Technologies: Sketch, Figma, Zoom, Miro, InVision, Google Drive, UX Mentoring, User Experience (UX), Edtech Design, Design Leadership, Teaching, Communication, Presentations, School, Training & Training Content Development, Empathy Mapping, Leadership, User Experience Design
Product Designer
2022 - 2022
Theresa Neil Interface Design LLC
- Translated machine learning (ML) outputs and large-scale data into interpretable decision-support experiences, enabling experts to understand and act on probabilistic signals.
- Designed AI-prioritized dashboards that surfaced high-confidence patterns and anomalies, enabling experts to validate model recommendations instead of manually scanning raw data.
- Collaborated with Mastercard to conduct comprehensive stakeholder and user interviews, meticulously gathering feedback and insights to ensure the software met clients' and end users' precise needs and expectations.
- Designed an executive dashboard that enables swift identification of card and team activity trends, providing crucial insights at a glance. Offered tailored weekly or monthly reports for informed decision-making.
- Built progressive-disclosure workflows that paired AI-generated recommendations with layered evidence, reducing cognitive load and improving trust in high-stakes decisions.
- Worked with Mastercard's design systems and component libraries to develop visually stunning designs that adhere to brand guidelines while increasing the usability of graphs and charts components.
- Reduced the cost of investigating fraud and increased the detection of money laundering schemes by designing core UX for an AML platform powered by machine learning (ML) risk models, reducing investigation costs and improving detection efficiency.
- Teamed closely with analysts to rapidly prototype the SaaS tool, validating key assumptions and ideas to create a highly sought-after tool that revolutionized how financial investors analyze and interpret complex data.
- Designed explainable AI interfaces that surfaced contributing signals and contextual evidence, enabling experts to make defensible decisions with opaque models.
- Created human-in-the-loop workflows for probabilistic AI systems, helping experts interpret, trust, and act on opaque model outputs."
Technologies: Figma, Fintech, Interviews, Web Dashboards, Financing, Low-fidelity Prototypes, Banking & Finance, MVP Design, Bank Transactions, System Design, UX Testing, Complex Application User Interfaces (UI), Web Applications, Web App UI, Web App UX, User Research, Interactive Charts, Animated Interactive Graphs, Admin Panels, Data Visualization, Analytical Dashboards, Chart Design, Data Storytelling, UX Documentation, Financial Services, Map-based Systems, B2B, Enterprise SaaS, Enterprise, High-fidelity Prototypes, User Validation, User Stories, UX Wireframes, Mockups, Product Lifecycle Management (PLM), Communication, Presentations, Desktop App Design, Enterprise Application Design, Productivity, Layout Design, WebApp, Financial Design, User Experience Design, Usability Analysis, Product Design, SaaS Design, SaaS, UX Strategy, Artificial Intelligence (AI), Explainable Artificial Intelligence (XAI), Human-centered AI, AI Product Strategy, Decision Support Systems (DSS), Data Interpretation, Risk Analysis, Risk Assessment, Regulatory Technology (Regtech), Web App Design, Platform Design, Wireframing, Data Grids, Fintech Design, Financial Products, Financial Modeling, Fraud Prevention, Software as a Service (SaaS), Platforms, Enterprise Design, Data-heavy Design, Data-driven Design, Anti-money Laundering (AML), Product Strategy, Atomic Design, Cross-functional Team Collaboration, Discovery Workshops, Token Design, Highcharts, Workshop Facilitation, AI Design, Design Systems, AI Tools, Complex Web Systems, AI-powered Product Design, Business to Business (B2B), Systems Thinking, Stakeholder Management, Data Reporting, Qualitative Research, Prototyping, Information Architecture (IA), User Journey Maps, Journey Mapping, Product Discovery, Internal Apps, Stakeholder Interviews, Enterprise UX, AI-assisted UX, Market Research
UI/UX Designer
2022 - 2022
Udrafter
- Designed a zero-to-one talent platform combining profile creation, skills assessments, and application workflows to help graduates and employers reduce hiring friction.
- Led the end-to-end design effort for a multidisciplinary team, defining delivery plans and coordinating execution to launch the MVP on schedule.
- Validated product assumptions through iterative remote testing, translating user feedback into successive MVP improvements."
- Advanced the company's design practice and mentored a junior UX designer by assigning tasks and providing constructive feedback and valuable resources for their continued growth in the industry.
- Established the product's visual language and component library, creating the foundation for a scalable design system.
- Provided guidance on UX design principles and recommended UX best practices while discussing the product strategy in team meetings with management and other team members.
- Built and validated an interactive MVP used to test the value proposition with graduates seeking internships and entry-level roles.
- Partnered with leadership to define product strategy, requirements, and roadmap, translating ambiguous ideas into a prioritized MVP.
Technologies: Figma, Miro, SaaS, Lean UX, Rapid Interactive Prototyping, Feature Roadmaps, Software, Startups, Team Mentoring, Interviews, Web Dashboards, Low-fidelity Prototypes, Early-stage Startups, MVP Design, System Design, UX Review, UX Testing, User Personas, Accessibility, Web Applications, Web App UI, Web App UX, User Research, High-fidelity Prototypes, User Validation, Quizzes, Competitive Analysis, Edtech Design, Design Leadership, User Stories, UX Wireframes, Mockups, Tone of Voice, Product Lifecycle Management (PLM), Communication, Presentations, Training & Training Content Development, Desktop App Design, Productivity, Layout Design, WebApp, Design Workshops, Business to Business to Consumer (B2B2C), B2B2C, User Experience Design, Product Design, SaaS Design, User Interface (UI), UX Strategy, Web App Design, Platform Design, Wireframing, UX Architecture, Human Assessment, Software as a Service (SaaS), Platforms, Data-driven Design, Product Roadmaps, Product Strategy, Atomic Design, Design Systems, Systems Thinking, Stakeholder Management, CRM, Web UI Design, User Journey Maps, Journey Mapping, Product Discovery, Research Synthesis, Surveys, User Surveys, Branding, User Experience Strategy, Audits, Market Research
UX Designer
2021 - 2021
Agoro Carbon Alliance (backed by Yara International)
- Designed a B2B2C decision-support platform that translated complex models, incentives, and domain constraints into actionable insights for both specialists and non-technical users.
- Led the end-to-end product lifecycle from zero to MVP, defining problem framing, feature prioritization, user flows, journey maps, wireframes and interactive prototypes through iterative cycles of stakeholder alignment and continuous user validation.
- Simplified scientific and regulatory complexity into intuitive visual workflows, improving comprehension and reducing cognitive load for both experts and non-specialists.
- Designed a shared platform serving multiple user types, balancing enterprise requirements with consumer usability while supporting accessibility and real-time scenario exploration.
- Partnered with engineering and domain experts to translate complex business logic into build-ready specifications and critical user workflows.
- Identified and mitigated adoption risks around trust, comprehension, and usability through iterative prototyping and end-to-end user research.
- Produced user journey maps, feature lists, and research frameworks to align cross-functional teams and maintain clarity across product development.
- Reduced development time by 15% and increased user satisfaction by 25% through rapid prototyping and early validation, contributing to Agoro’s positioning as a pioneer in the carbon farming market.
Technologies: Figma, Miro, Slack, Google, Zoom, UX Flows, SaaS Design, Information Architecture (IA), Interactive UX, Interactive Prototypes, User-centered Design (UCD), Scrum, Data Visualization, Feature Roadmaps, Low-fidelity Prototypes, Software as a Service (SaaS), Component Libraries, Software Design, Ideation, UX Research, Dashboards, B2B, Rapid Interactive Prototyping, SaaS, Lean UX, Touchscreens, Software, Startups, Team Mentoring, Interviews, Web Dashboards, MVP Design, System Design, UX Testing, User Personas, Complex Application User Interfaces (UI), Web Applications, Web App UI, Web App UX, User Research, Interactive Charts, Animated Interactive Graphs, Admin Panels, Analytical Dashboards, Data Storytelling, UX Documentation, Map-based Systems, Enterprise SaaS, Enterprise, High-fidelity Prototypes, User Validation, Design Leadership, User Stories, UX Wireframes, Mockups, Product Lifecycle Management (PLM), Communication, Presentations, Enterprise Application Design, Productivity, Layout Design, Design Workshops, Business to Business to Consumer (B2B2C), B2B2C, Leadership, User Experience Design, Usability Analysis, Product Design, UX Strategy, Web App Design, Platform Design, Wireframing, UX Architecture, Platforms, Enterprise Design, Data-heavy Design, Data-driven Design, Decision Support Systems (DSS), Risk Analysis, Explainable Artificial Intelligence (XAI), Journey Mapping, User Journey Maps, User Journeys, FigJam, Product Roadmaps, Product Strategy, Agile Product Management, Atomic Design, Cross-functional Team Collaboration, Discovery Workshops, Web Content Accessibility Guidelines (WCAG), Workshop Facilitation, AI Tools, Complex Web Systems, Business to Business (B2B), Systems Thinking, Stakeholder Management, Data Reporting, Qualitative Research, Product Discovery, Research Synthesis, Microsoft Teams, Stakeholder Interviews, Enterprise UX, User Experience Strategy, Market Research
Product Designer
2020 - 2021
Swyg
- Created an end-to-end video interview platform from scratch—including recording flows, candidate self-evaluation, and real-time feedback interfaces—shipped as a live B2C product.
- Designed a B2B recruitment dashboard helping hiring managers evaluate candidates from a large applicant pool, reducing hiring time by up to 50%.
- Created onboarding flows across multiple products (candidate experience, recruiter hub, interview practice)—increasing conversion by up to 20%.
- Built and maintained a design system from the ground up for both websites and web apps, ensuring scalable components and patterns.
- Led multiple simultaneous design projects across a cross-functional team, including two SaaS products, onboarding flows, rebranding, and website relaunch.
- Delivered designs that simplify complex, unfamiliar concepts in bite-sized steps, helping familiarize users with the new product faster and reducing friction in the process.
- Conducted UX audits and iterative user testing across B2C web and mobile—identifying friction points that, when resolved, increased user satisfaction and reduced friction by up to 43%.
- Improved the usability and engagement of all Swyg products, including B2B, B2C web apps, and the website itself. This included adding new features based on user research and interview data.
- Partnered directly with the CEO and front-end and back-end engineers as part of a five-person early-stage team, shaping product strategy, roadmaps, priorities, and major decisions across multiple B2B and B2C products.
- Scouted, interviewed, and hired an external design agency for Swyg’s website redesign. Directed the engagement, managed quality and delivery, and extended the redesign across the wider product portfolio to ensure a consistent experience.
Technologies: Sketch, Miro, InVision, Zeplin, Figma, Hotjar, Google Ads, Google Optimize, User Flows, Usertesting.com, User Interviews, Remote User Testing, Wireframing, Component Libraries, UX Design, UI Design, SaaS Design, Software as a Service (SaaS), Design Systems, Onboarding, Zoom, Video Chat, Peer-to-peer Networking, Social Networks, Dashboard Design, Mobile UI, Dashboards, Internal Systems, Responsive Web Apps, Wireframe to Product, Collaboration, Startups, User Onboarding, SaaS, Live Chat, Layout, User Journeys, B2B, Software Design, Mobile UX, Web App UX, Visual Design, User Testing, Usability Testing, Product Design, User Interface (UI), UX Workshops, Rapid Prototyping, Website Redesign, Conversion Rate Optimization (CRO), Web App Design, Web Design, Web UX Design, Web UX, Responsive Web Design (RWD), UX Prototyping, Platform Design, Responsive, Mobile Design, A/B Testing, Web App UI, IT Services, Software, Prototyping, UX Flows, Information Architecture (IA), Interactive UX, Interactive Prototypes, User-centered Design (UCD), HR Tools, Human Resource Management Systems (HRMS), Data Visualization, Design, Feature Roadmaps, Cross-platform UX, Ideation, UX Research, Rapid Interactive Prototyping, Lean UX, Interviews, Web Dashboards, Landing Page Design, Sitemaps, Early-stage Startups, MVP Design, System Design, UX Testing, User Personas, Accessibility, Web Applications, User Research, Admin Panels, Data Storytelling, Mobile UX Design, Mobile UI Design, UX Documentation, High-fidelity Prototypes, User Validation, Quizzes, Competitive Analysis, Content Management Systems (CMS), Edtech Design, Design Leadership, UX Wireframes, Mockups, Tone of Voice, Product Lifecycle Management (PLM), Communication, Presentations, Training & Training Content Development, Desktop App Design, Productivity, Layout Design, WebApp, User Journey Maps, Responsive Development, Design Workshops, B2B2C, Business to Business to Consumer (B2B2C), Leadership, User Experience Design, Usability Analysis, UX Strategy, UX Architecture, Human Assessment, Platforms, Decision Support Systems (DSS), Explainable Artificial Intelligence (XAI), FigJam, Journey Mapping, Product Roadmaps, Product Strategy, Agile Product Management, Atomic Design, Cross-functional Team Collaboration, Discovery Workshops, Web Content Accessibility Guidelines (WCAG), Storybook, Token Design, Workshop Facilitation, AI Design, AI Tools, Artificial Intelligence (AI), AI-powered Product Design, Artificial Intelligence as a Service (AIaaS), Business to Business (B2B), Systems Thinking, CRM, Web UI Design, Qualitative Research, Agile, Enterprise Application Design, Product Discovery, User Surveys, Internal Apps, Stakeholder Interviews, Product Growth, Branding, User Experience Strategy, Interaction Design (IxD), AI-assisted UX, Audits, Market Research
UX/UI Designer
2020 - 2020
Big Data Health
- Created component-based wireframes for a new healthcare and fitness app, which allowed for flexibility and growth in design and added functionalities.
- Designed multiple clickable prototypes for physicians, therapists, and other health organizations. Rapidly changed designs to match the branding of users with which the prototypes were being tested.
- Consulted the client and stakeholders on remote user testings, analyzing findings, pitch deck designs, layouts, and features.
- Designed a dashboard that enabled therapists to view the patients' progress, health reports, and assessments.
Technologies: Zeplin, InVision, Sketch, Remote Work, Component Libraries, UX Design, Mobile, Apps, Remote User Testing, Wireframing, Prototyping, Health IT, Healthcare IT, Wellness, Dashboard Design, White Labeling, Patient Consultation, Mobile UI, Healthcare, Startups, Mobile UX, User Testing, Usability Testing, User Interface (UI), Rapid Prototyping, iOS, Android, User Experience (UX), Web UX Design, UX Prototyping, Mobile Design, Dashboards, Mobile Apps, Electronic Patient Care Reporting (ePCR), Collaboration, Data Visualization, Mobile Prototypes, Rapid Interactive Prototyping, Lean UX, Touchscreens, Low-fidelity Prototypes, Early-stage Startups, MVP Design, UX Review, Mobile First, Specialty Healthcare, Interactive Charts, Animated Interactive Graphs, Data Storytelling, Mobile App UI, Mobile UX Design, Mobile UI Design, User Validation, Medtech, Medical Software, UX Wireframes, Mockups, Responsive Development, User Experience Design, Human Assessment, Highcharts
UX/UI Designer
2019 - 2020
Cera Care
- Spearheaded the user research strategy. Conducted multiple user interviews, resulting in user personas, which helped focus the app design on solving real user needs and goals.
- Spearheaded the user testing sessions for a proposed MVP app, analyzed the data, and suggested improvements based on data, including optimized user journeys, better usability, new wireframe layout, and UI design patterns.
- Created component libraries and a design system for both apps and the back-end system to allow for future expansion and consistency.
- Designed two mobile apps for iOS and Android, used by caregivers and family members to gain visibility into the care of patients. The apps help predict and prevent patient deterioration with 83% accuracy.
- Optimized and redesigned the existing management system used by Cera Care to improve medication compliance in older patients by 35%, reduce patient falls by 17%, reduce urinary problems by 47%, and reduce infections by 15%.
- Worked on detailed wireframes from low-fidelity to high-fidelity prototypes, validating usability and design decisions prior to development, saving Cera time and money in the long run.
- Conducted accessibility user testing on mobile apps to ensure visually impaired users could successfully use the apps and complete critical tasks.
- Carried out accessibility user testing on mobile apps to ensure senior users with low-tech literacy could successfully use the apps and complete key tasks.
- Redesigned the complex and lengthy patient visit report to increase the completion rate, quality responses, and speed of completion, resulting in better data and reducing hospitalization rates by 52%.
- Conducted a UX audit of the existing caregiver app — identifying critical usability failures and accessibility barriers that shaped the redesign brief and design direction.
Technologies: Zeplin, Miro, InVision, Sketch, Remote Work, UX Design, Mobile App Design, Mobile UI, Android, Healthcare, Internal Systems, Health IT, Wireframe to Product, Collaboration, Startups, Layout, User Journeys, Mobile UX, User Testing, Usability Testing, Product Design, User Interface (UI), User Experience (UX), Web App Design, Web UX Design, Responsive Web Design (RWD), UX Prototyping, Platform Design, Mobile Design, Dashboards, App Design, Mobile Apps, Multi-channel, Electronic Patient Care Reporting (ePCR), Patient Consultation, IT Services, Software, Prototyping, UI Design, Dashboard Design, UX Flows, Interactive UX, Interactive Prototypes, User-centered Design (UCD), Design Thinking, Design, Feature Roadmaps, Low-fidelity Prototypes, Cross-platform UX, Healthcare IT, Ideation, UX Research, Mobile Prototypes, Rapid Interactive Prototyping, Lean UX, Interviews, Redesign, Forms, Web Dashboards, Early-stage Startups, MVP Design, System Design, UX Review, Mobile First, UX Testing, Specialty Healthcare, User Personas, Complex Application User Interfaces (UI), Accessibility, Web Applications, User Research, Admin Panels, Mobile App UI, Mobile UX Design, Mobile UI Design, UX Documentation, High-fidelity Prototypes, User Validation, Quizzes, User Stories, Medtech, Medical Software, Personas, UX Wireframes, Mockups, Tone of Voice, Presentations, Desktop App Design, User Journey Maps, Empathy Mapping, Design Workshops, Leadership, User Experience Design, Usability Analysis, Wireframing, Human Assessment, Explainable Artificial Intelligence (XAI), Product Strategy, Agile Product Management, Atomic Design, Cross-functional Team Collaboration, Web Content Accessibility Guidelines (WCAG), Storybook, Design Systems, Qualitative Research, Product Discovery, Research Synthesis, Surveys, User Surveys, Internal Apps, Audits, Market Research
UX/UI Designer
2018 - 2019
Freelance at Profinda
- Designed a brand new B2B HR management SaaS platform for large enterprises such as KPMG, EY, and Deloitte.
- Created a component library and a design system used across all the company's products.
- Co-defined the product roadmap with the product owner — scoping feature priorities, design deliverables, and test plans for future releases.
- Unified fragmented resourcing flows across multiple enterprise structures into a single, consistent flow — forming the core interaction model of the new platform.
- Conducted remote and face-to-face user testing sessions to validate key features and flows, iterating prototypes from low to high fidelity across multiple rounds.
- Created multiple clickable prototypes used for user testing. Progressing the prototype designs from low fidelity to high fidelity with each round of tests.
- Presented our design ideas, progress, and next steps in company meetings, involving a cross-functional team for feedback and ideas to help push the product forward.
- Designed the candidate matchability score interface — visualising ranked employees with skill tags, proficiency levels, and fit scores — replacing resource managers' manual process of printing and comparing profiles side by side.
- Led end-to-end discovery — conducting interviews with resource managers, project managers, and employees across multiple enterprises to map the resourcing process, identify friction points, and define the foundational UX direction for a new platform.
Technologies: Miro, Zeplin, InVision, Sketch, Responsive Web Apps, Remote Work, Dashboards, B2B, Component Libraries, SaaS Design, UX Design, Software as a Service (SaaS), Enterprise SaaS, Dashboard Design, Web Dashboards, Design Systems, UI Design, User Testing, User Flows, User Interviews, Wireframe to Product, Startups, SaaS, Layout, User Journeys, Software Design, Web App UX, Visual Design, Usability Testing, Product Design, User Interface (UI), Rapid Prototyping, User Experience (UX), Web App Design, Web UX Design, Responsive Web Design (RWD), UX Prototyping, Platform Design, Internal Systems, Collaboration, Web App UI, Finance, IT Services, Software, Prototyping, UX Flows, Interactive Prototypes, User-centered Design (UCD), HR Tools, Design Thinking, Data Visualization, Design, Feature Roadmaps, Ideation, UX Research, Rapid Interactive Prototyping, Lean UX, Enterprise, Interviews, Low-fidelity Prototypes, Early-stage Startups, MVP Design, System Design, UX Testing, User Personas, Web Applications, User Research, Interactive Charts, Animated Interactive Graphs, Admin Panels, Analytical Dashboards, Chart Design, Data Storytelling, UX Documentation, Financial Services, High-fidelity Prototypes, User Validation, Competitive Analysis, Personas, UX Wireframes, Mockups, Tone of Voice, Product Lifecycle Management (PLM), Communication, Presentations, Enterprise Application Design, Productivity, Layout Design, WebApp, User Journey Maps, Empathy Mapping, Design Workshops, Leadership, User Experience Design, Usability Analysis, UX Strategy, Wireframing, Agile UX, Job Boards, Human Assessment, Platforms, Enterprise Design, Data-driven Design, Decision Support Systems (DSS), Product Roadmaps, Product Strategy, Cross-functional Team Collaboration, Discovery Workshops, Workshop Facilitation, Business to Business (B2B), Systems Thinking, Stakeholder Management, CRM, Web UI Design, Qualitative Research, Product Discovery, Research Synthesis, Internal Apps, Stakeholder Interviews, Enterprise UX, User Experience Strategy, Audits, Market Research
UX Designer
2018 - 2018
Airstream
- Created a fully customed component library that is both minimal and flexible enough, allowing the Airstream staff to create immersive content, mixing editorial and product data throughout.
- Designed an elegant user flow and architecture for the website that is user-friendly and intuitive.
- Developed a unique website concept editorially focused on product placements that stand out in the eCommerce industry. The site receives around 20,000 monthly visits.
- Built complex user flows such as international checkout and delivery, which include multiple delivery options based on location and user preferences.
- Helped create a new concept website which is an online magazine and travel guide that helps users navigate the lifestyle. It also serves as an outlet for the brand to sell related accessories made by other companies.
- Empowered a small editorial team to run a fully-featured magazine store that looks great on every device and provides total editorial creativity.
- Created a unique editorial eCommerce website that received high praise at the WordCamp for Publishers conference at the year of launch.
Technologies: Zeplin, Miro, InVision, Sketch, Remote Work, Component Libraries, UX Design, Sitemaps, User Flows, Web UX Design, WordPress, Website CMS, Retail & Wholesale, Travel & Leisure, Startups, Layout, User Experience (UX), Web UX, Responsive Web Design (RWD), UX Prototyping, eCommerce Design, Platform Design, Responsive, Mobile Design, Collaboration, Editorial Design, Checkout, UI Design, UX Flows, Information Architecture (IA), Interactive Prototypes, Scrum, Design, UX Research, Forms, Landing Page Design, Low-fidelity Prototypes, Early-stage Startups, MVP Design, UX Review, UX Testing, Accessibility, UX Documentation, Competitive Analysis, Content Management Systems (CMS), User Stories, Personas, UX Wireframes, Mockups, Layout Design, Responsive Development, User Experience Design, UX Strategy, Wireframing, Product Growth, User Conversion, Market Research
UX/UI Designer
2017 - 2018
The Freelancer Club
- Conducted UX audit on existing user flows and existing designs. Highlighted friction points and suggested improvements that were implemented by the client and increased user engagement.
- Designed the new hiring dashboard, allowing users to manage applicants, view portfolios, and chat with and find the right candidates for their projects.
- Introduced new features specifically designed for the creative industry, such as creating a project mood board to communicate the project's creative direction better.
- Redesigned the website layout, look, and feel to a more modern design that appeals to creative users.
- Created a clickable prototype based on the improved user flow for posting a project, which included new features. The successful prototype was then developed into the current platform.
Technologies: Miro, Zeplin, InVision, Sketch, Remote Work, Component Libraries, UX Design, Usability Testing, Agile UX, UX Workshops, Website Redesign, Agile, UX Mentoring, iOS, User Experience (UX), Web Design, Web UX Design, Web UX, Responsive Web Design (RWD), UX Prototyping, eCommerce Design, Responsive, Mobile Design, Collaboration, UI Design, Interactive Prototypes, Human Resource Management Systems (HRMS), Scrum, Job Boards, UX Research, Redesign, Team Mentoring, Landing Page Design, Sitemaps, Low-fidelity Prototypes, UX Architecture, Early-stage Startups, MVP Design, Mobile First, Mobile UX Design, Mobile UI Design, UX Documentation, High-fidelity Prototypes, User Validation, Competitive Analysis, Personas, UX Wireframes, Mockups, Marketplace Design, Desktop App Design, Layout Design, WebApp, Responsive Development, User Experience Design, UX Strategy, Web App Design, Wireframing, User Journey Maps, Research Synthesis, User Surveys, Audits
UX Designer
2017 - 2017
Arcadia Group
- Created a white-label design system that could easily adapt to Arcadia's seven retail brands and their unique style guides.
- Designed a brand new B2C eCommerce platform and ensured a smooth migration of Arcadia's brands from their own system into it.
- Designed new features and conducted remote user testing, leading to the implementation of successful features.
- Collaborated closely with designers, developers, and business analysts to ensure requirements were met on time and the migration to the new system was successful.
- Presented new features and project progress weekly to the stakeholders in company-wide meetings.
Technologies: Design Systems, Sketch, Component Libraries, UX Design, Agile Sprints, Team Mentoring, Wireframe to Product, Collaboration, White Labeling, Remote Work, Remote User Testing, Usertesting.com, Mobile UI, B2C, Retail & Wholesale, User Testing, Usability Testing, Website Redesign, UX Mentoring, User Experience (UX), Web UX Design, Web UX, Responsive Web Design (RWD), UX Prototyping, eCommerce Design, Platform Design, Responsive, Mobile Design, Multi-channel, Fashion, A/B Testing, Checkout, Ideation, UX Research, Sitemaps, UX Review, Mobile First, UX Testing, User Research, User Validation, Competitive Analysis, Content Management Systems (CMS), Personas, UX Wireframes, Layout Design, Responsive Development, Design Workshops, User Experience Design, Wireframing, Agile Product Management, Discovery Workshops, Web Content Accessibility Guidelines (WCAG), Storybook, Workshop Facilitation, Surveys, User Conversion
UX Designer
2016 - 2016
River Island
- Designed A/B tests that consistently improved the site usability and increased conversion.
- Created new designs for the store's point of sale (POS) app that increased customer satisfaction and sales.
- Redesigned the checkout user flows to reduce friction and increase conversion.
- Optimized UI elements and overall layouts, including filters and product descriptions, to increase user engagement.
Technologies: InVision, Sketch, UX Design, User Flows, Checkout, A/B Testing, Optimization, Conversion, Mobile UI, Mobile App Design, B2C, Retail & Wholesale, Conversion Rate Optimization (CRO), Mobile UX, Android, User Experience (UX), Web Design, Web UX Design, Web UX, Responsive Web Design (RWD), UX Prototyping, eCommerce Design, Responsive, Mobile Design, App Design, Mobile Apps, Multi-channel, Fashion, Apps, Collaboration, Sitemaps, UX Architecture, UX Review, Mobile First, Accessibility, Mobile App UI, Mobile UX Design, Mobile UI Design, High-fidelity Prototypes, User Validation, Competitive Analysis, Personas, UX Wireframes, Layout Design, Responsive Development, User Experience Design, Wireframing, Agile Product Management, Cross-functional Team Collaboration, Product Growth, User Conversion
UX Designer
2015 - 2016
Reed.co.uk
- Merged the existing desktop and mobile sites into a single, fully responsive website. The new website receives over 14.4 million visits from 6.3 million unique visitors and over 100,000 applications every day from more than 30,000 recruiters.
- Optimized the user flows and site architecture to increase the site usability and conversion rate of job seekers and job and course posters.
- Improved the overall site experience by conducting user research, stakeholder workshops, and focus groups.
- Presented new features, designs, and overall progress at company-wide meetings. Defended design decisions with research data and aligned stakeholders with the website direction.
- Mentored junior UX and UI designers on topics such as conducting user testing, layout designs, increasing usability, presenting designs, and more.
- Led the UX design team in weekly synchronization meetings, aligning on the direction and increasing collaboration and communication across all scrums.
- Led design discoveries and stakeholder workshops, uncovering opportunities for growth and designing new features and experiences across the user journey.
- Conducted user research resulting in personas that translate across the entire business offerings, including courses, career advice, and more.
- Optimized user flows and user journeys, resulting in increased user engagement and satisfaction as measured by the CX team and analysts.
- Conducted a comprehensive UX audit of the existing desktop and mobile experiences ahead of the responsive merge — identifying critical friction points, prioritizing fixes, and informing the new unified IA.
Technologies: Lucidchart, Balsamiq, Adobe Photoshop, Adobe Illustrator, Management, User Experience (UX), UX Design, Personas, User Interviews, User Flows, Prototyping, Web Design, Web UX Design, Web UX, Responsive Web Design (RWD), UX Prototyping, eCommerce Design, Responsive, Mobile Design, Dashboards, App Design, Collaboration, A/B Testing, UX Review, UX Testing, Accessibility, User Research, Mobile App UI, Mobile UX Design, Mobile UI Design, UX Documentation, High-fidelity Prototypes, User Validation, Competitive Analysis, Content Management Systems (CMS), UX Wireframes, Layout Design, User Journey Maps, Responsive Development, Storyboarding, Empathy Mapping, Design Workshops, User Experience Design, Job Boards, Agile Product Management, Cross-functional Team Collaboration, Discovery Workshops, Web Content Accessibility Guidelines (WCAG), Workshop Facilitation, Agile, Product Growth, User Conversion, Audits, Market Research
UX/UI Designer
2014 - 2015
House of Kaizen
- Increased conversion rates of checkout processes by up to 28% for companies such as News UK, Thistle Hotels, Avis, and Immediate Media.
- Designed a new CMS hub for News UK to increase sales of memberships for The Times and The Sunday Times.
- Created customized landing pages to increase conversion for Avis Latin America campaigns.
- Conducted UX audits on existing websites, landing pages, and checkout forms. Designed A/B testing variables based on my audits that increased conversion.
- Worked closely with CRO consultants, designing testing strategies, monitoring tests progress, and presenting results to clients.
Technologies: User Testing, Hotjar, Balsamiq, User Experience (UX), UX Design, Content Management Systems (CMS), UX Wireframes, User Experience Design, Cross-functional Team Collaboration, Discovery Workshops, Surveys, Product Growth, User Conversion, Audits
UX/UI Designer
2013 - 2014
Freelance
- Designed a mobile app that served as a travel guide and journal during pilgrims' journeys in Israel.
- Created wireframes and clickable prototypes for various clients to test before development.
- Conducted remote and face-to-face user tests and interviews for various clients to validate ideas and obtain user feedback.
Technologies: Adobe Illustrator, Adobe Photoshop, Balsamiq, Mobile First, Mobile App UI, UX Wireframes, Storyboarding, Empathy Mapping, Cross-functional Team Collaboration
Education
2009 - 2010
Master's Degree in Product Design
Metropolitan University - London, United Kingdom
2005 - 2008
Bachelor's Degree in Architecture
Westminster University - London, United Kingdom
Certifications
DECEMBER 2013 - PRESENT
UX Design
General Assembly
Skills
Tools
Sketch, Zeplin, InVision, Usertesting.com, Claude, Figma Make, FigJam, AI Tools, Miro, Adobe Illustrator, Adobe Photoshop, Balsamiq, Lucidchart, Hotjar, Google Optimize, Zoom, Slack, Jira, Figma Plugins
Industry Expertise
Retail & Wholesale, Travel & Leisure, Healthcare, Fashion, Social Networking, Banking & Finance
Platforms
Figma, Web, Mobile, WordPress, iOS, Android, Google Ads
Other
Web Design, Responsive Design, Web UX Design, eCommerce Design, B2C, B2B, eCommerce UX, SaaS Design, HR Tools, Platform Design, Web UX, Responsive Web Design (RWD), Dashboard Design, User-centered Design (UCD), User Research, User Interviews, User Experience (UX), User Interface (UI), Web App Design, UX Prototyping, Product Design, Prototyping, Software as a Service (SaaS), UX Flows, Low-fidelity Prototypes, Agile, Dashboards, UX Design, UI Design, User Flows, Wireframing, Design Systems, Component Libraries, User Testing, Enterprise SaaS, Wireframe to Product, Collaboration, SaaS, Web App UX, Web App UI, Information Architecture (IA), Data Visualization, Design, Enterprise, UX Research, Early-stage Startups, MVP Design, System Design, UX Testing, User Personas, Web Applications, UX Documentation, High-fidelity Prototypes, User Validation, Content Management Systems (CMS), UX Wireframes, Mockups, Teaching, Communication, Presentations, Desktop App Design, Enterprise Application Design, User Journey Maps, Empathy Mapping, User Experience Design, UX Strategy, Business to Business (B2B), Journey Mapping, Product Strategy, Agile Product Management, Atomic Design, Cross-functional Team Collaboration, Discovery Workshops, Systems Thinking, Data Reporting, Qualitative Research, Product Discovery, Research Synthesis, Internal Apps, Stakeholder Interviews, Enterprise UX, User Experience Strategy, Responsive, Mobile Design, Design Thinking, Remote User Testing, Mobile App Design, Mobile UI, UX Audits, Conversion Rate Optimization (CRO), Agile UX, Personas, Sitemaps, UX Architecture, Rapid Prototyping, Website Redesign, Mobile Apps, Software Design, eCommerce, Responsive Web Apps, Onboarding, User Journeys, Mobile UX, Visual Design, Usability Testing, Interactive Prototypes, Feature Roadmaps, Ideation, Mobile Prototypes, Rapid Interactive Prototyping, Lean UX, Fintech, Landing Page Design, Financing, Bank Transactions, UX Review, Mobile First, Specialty Healthcare, Complex Application User Interfaces (UI), Interactive Charts, Animated Interactive Graphs, Admin Panels, Analytical Dashboards, Chart Design, Data Storytelling, Mobile App UI, Mobile UX Design, Mobile UI Design, Financial Services, Quizzes, Competitive Analysis, Design Leadership, User Stories, Medtech, Medical Software, Tone of Voice, Branding, Product Lifecycle Management (PLM), School, Training & Training Content Development, Productivity, Layout Design, WebApp, Responsive Development, Financial Design, Design Workshops, B2B2C, Leadership, Business to Business to Consumer (B2B2C), Platforms, Enterprise Design, Data-heavy Design, Data-driven Design, Decision Support Systems (DSS), Risk Analysis, Complex Web Systems, Usability Analysis, Artificial Intelligence (AI), Data Grids, Fintech Design, Financial Products, Financial Modeling, Financial Management, Human Assessment, Product Roadmaps, Web Content Accessibility Guidelines (WCAG), Storybook, Token Design, Workshop Facilitation, AI Design, AI-powered Product Design, Artificial Intelligence as a Service (AIaaS), Claude Code, Stakeholder Management, CRM, Web UI Design, Claude Design, Surveys, User Surveys, Microsoft Teams, Consumer Health, Healthcare Software, Women's Health, Product Growth, User Conversion, Interaction Design (IxD), AI-assisted UX, Audits, Market Research, Web Components, Checkout, Human Resource Management Systems (HRMS), Editorial Design, Interactive UX, UX Workshops, Critical Analysis, Scrum, Website CMS, Rapid Sketching, UX Mentoring, Job Boards, Cross-platform UX, Creative Industry, App Design, Multi-channel, Electronic Patient Care Reporting (ePCR), Internal Systems, Management, Remote Work, Video Chat, Peer-to-peer Networking, Social Networks, Apps, Health IT, Healthcare IT, Wellness, White Labeling, Patient Consultation, Google Drive, Web Dashboards, Agile Sprints, Team Mentoring, A/B Testing, Optimization, Conversion, Startups, Recruiting, User Onboarding, Live Chat, Interviews, Layout, Redesign, Forms, Finance, Software, IT Services, Google, Touchscreens, Wealth Management, Edtech Design, Accessibility, Map-based Systems, Marketplace Design, Storyboarding, Information Design, Machine Design, Explainable Artificial Intelligence (XAI), Anti-money Laundering (AML), Compliance, Regulatory Technology (Regtech), Fraud Detection, ChatGPT, Human-centered AI, AI Product Strategy, Data Interpretation, Risk Assessment, Complex Problem Solving, Workflow Design, Data Product Design, Budgeting, Budget Modeling, Budget Management, Financial UX, Predictive Modeling, Automation, Logic Design, Data-informed Decisions, Data-driven Decision-making, Financial Planning & Analysis (FP&A), Scenarios, GRID, AG Grid, Fraud Prevention, Highcharts, Google Stitch, Anthropic, OpenAI, Healthtech, Affinity Mapping
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