Raule Napier
Verified Expert in Design
Designer
New York, NY, United States
Toptal member since February 25, 2021
Raule is an entrepreneurial art director and designer specializing in branding, packaging, publication, product development, and content creation for lifestyle brands. Raule also has a 7-year background in mixology, specializing in craft cocktails and saké.
Portfolio
The Life of the Party
Work Experience
Art Director | Designer
Freelance
- Created several brand identities involving logos, color palettes, typography, brand statements, taglines, manifestos, and photography styles.
- Catapulted a brand's social presence by growing its Instagram engagement by 10,206.6% in six months with no paid advertisements.
- Redesigned a website visual presence weekly to match the musical performance and digitally showcase the ever-changing experience.
- Contributed to the brand and marketing collateral at Kurve by Keisy Myumi, content creation and social media strategy at MyBlu, and editorial design and publication production at Kenny Burns and Kentucky Derby Manual.
- Collaborated with BRNS on content creation, marketing, and print design; Kile's Beautiful Mind on brand identity, strategy, and website design; Sunset on Crescent on email and website design; and Friendly Transportation on brand and website design.
- Worked on brand strategy for Pressed For Wellness, marketing collateral for Nedim The Dream, product development for Tea Tales, and social media strategy for Saged. Handled brand identity for these four brands.
- Handled marketing campaign design, invitation design, and engaging communication pieces, including motion, print, digital, and social media, at Kallista.
Contract Art Director
Studio 43
- Designed multiple projects ranging from visual presentions to marketing emails with an open rate of 40.52% and a low unsubscribe rate of .73%.
- Developed several brand identities and products for sister brands in various industries. These industries include spirits and wine, wellness with a focus on CBD, and niche publications.
- Handled numerous social media campaigns by creating their strategies and executing the art direction. These campaigns had over 400,000 views and an average engagement rate of 22%.
Digital Design Manager
ZOOM Marketing Partners
- Implemented omnichannel creative strategies for over four brands that expanded their audience by 27% each month; this often involved leading teams in the execution.
- Ideated and executed the art direction, often involving teams of people, for their brand's social media—increasing social engagement to an average of 43% each month across brands.
- Produced immerse social content on location across four cosmopolitan cities.
Education
Certificate in Design and Visual Communications
The Creative Circus - Atlanta, GA, USA
Skills
Tools
Photoshop Elements, Adobe, Wix, Zoom, Adobe After Effects, Adobe Premiere Pro, Adobe InDesign, Adobe Illustrator, Adobe Dimension, Adobe Experience Design (XD), Adobe Photoshop, Mailchimp
Platforms
Adobe Suite, Webflow, YouTube, Shopify, Figma
Industry Expertise
Advertising, Events, Marketing, Restaurants & Dining, Entertainment & Leisure, Travel & Leisure, Fashion & Beauty
Other
Squarespace, Typography, Social Media Apps, Content Creation, Graphic Design, Art Direction, Design, Product Styling, Branding, Instagram, Publication, Publication Design, Celebrities & Influencers, Logo Design, Photoshoot Production, Advertising Design, Digital Marketing Design, Advertising Campaigns, Digital Advertising, Creative Strategy, Visual Design, Production, Product Development, App UI, Experiential Design, Product Design, Mobile Apps, Travel, Motion Graphics, Website Redesign, Music Industry, Trademarks, Video Editing, Nonprofits, Email, Websites, Packaging, Email Signature Design, Food Packaging, Writing & Editing, Floor Plans, Videos, Digital Art, Background Design, Live Marketing, Analytics, Brand Activation, Ideation, Product Placement, UI Branding, Audio Editing, APIs, iPad, Event Artwork, Email Blasts, Email Marketing, Outdoor Advertising, Data-informed Visual Design, Editorials, Print Publications, Digital Graphics, Product Photography, Event Branding, Illustration, Paid Advertising, Advertisement Design, Social Media Marketing (SMM), Social Media, Lifestyle, Luxury Industry, Fun & Lifestyle, Reading, Art Books, UI Design, Email Design, Social Media Design, Social Media Strategy, Magazines, Magazine Cover Design, Magazine Layout Design, Photography, Color Theory, Brand Design, Layout, Modernization, Content, eCommerce, Health IT, Blogs, Women's Health, Pop-ups, Blog Design, Instagram Ads, Web Page Mockups, Web UI Design, Editorial Design, Digital Health, Data Visualization, Web Design, Landing Page Design, Brand Marketing, Brand Identity, Brand Building, Visual Identity, Report Design, Infographics, Icon Sets, Annual Report Design, Annual Reports, Page Template Design, Style Guides, Brand Books, Navigation Design, Controls, UI Guidelines, Brand Guidelines, Logotype, Color Schemes, Typefaces, Printing, UX Design, User Experience (UX), User Interface (UI), Medtech, Consumer Health, Magazine Ads, Print Ads, Card Design, ID Card Design, Print Design, Travel Design, Brochures, Mailers, Type Design, Google Advertising, Marketing Design, Print Marketing Design, Marketing Campaign Design, Mobile Advertising, Invitation Design, Invitation Card Design, Paid Media, Books, Brand Logos, Custom Typeface Design, Editorial Illustration, Home Decor, Home Textile Design, Label Design, Digital Publication, Print, Print Layout, Product Category Pages, Catalogs, Catalog Design, Data, Reports, Visual Art, Visualization Design, Icon Design, Iconography, Music Videos, Cover Music, Apple Music, Spotify, Custom Logos, Cover Design, Music Production, Video Production, Animation, Styling, Fashion Styling, Video Ads, Video Animation, Facebook Video Ads, Animated Videos, Book Cover Design, Ads, Creative Design, Creative Direction, Digital Creative Direction, Landing Pages, Concept Development, Presentations, Presentation Design
Experience
- Adobe Suite - 7 years
- Instagram - 7 years
- Logo Design - 6 years
- Branding - 6 years
- Content Creation - 6 years
- Typography - 6 years
- Experiential Design - 4 years
- Websites - 4 years
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