Raule Napier, Designer in New York, NY, United States
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Raule Napier

Verified Expert  in Design

Designer

Location
New York, NY, United States
Toptal Member Since
February 25, 2021

Raule is an entrepreneurial art director and designer specializing in branding, packaging, publication, product development, and content creation for lifestyle brands. Raule also has a 7-year background in mixology, specializing in craft cocktails and saké.

AdobeCreative StrategySquarespaceVisual DesignArt DirectionProduct DevelopmentBrandingAdobe SuiteApp UIProduct DesignMotion GraphicsWebsite RedesignPublication DesignLogo DesignEmail

Portfolio

Work Experience

Art Director | Designer

2016 - PRESENT
Freelance
  • Created several brand identities involving logos, color palettes, typography, brand statements, taglines, manifestos, and photography styles.
  • Catapulted a brand's social presence by growing its Instagram engagement by 10,206.6% in six months with no paid advertisements.
  • Redesigned a website visual presence weekly to match the musical performance and digitally showcase the ever-changing experience.
  • Contributed my skills to projects with Kurve by Keisy Myumi (brand, marketing collateral), MyBlu (content creation, social media strategy), Kenny Burns (editorial design, publication production), and Friendly Transportation (brand, website design).
  • Collaborated with BRNS (content creation, marketing, print design), Pressed For Wellness (brand identity and strategy), Kile’s Beautiful Mind (brand identity, strategy, website design), and Sunset on Crescent (email design, website design).
  • Worked with Nedim The Dream (brand identity, marketing collateral, Kentucky Derby Manual (editorial design, publication production), Tea Tales (brand identity, product development), and Saged (brand identity, social media strategy).
Technologies: Adobe Suite, Zoom, Branding, Creative Strategy, WiX, Squarespace, Webflow

Contract Art Director

2017 - 2021
Studio 43
  • Designed multiple projects ranging from visual presentions to marketing emails with an open rate of 40.52% and a low unsubscribe rate of .73%.
  • Developed several brand identities and products for sister brands in various industries. These industries include spirits and wine, wellness with a focus on CBD, and niche publications.
  • Handled numerous social media campaigns by creating their strategies and executing the art direction. These campaigns had over 400,000 views and an average engagement rate of 22%.
Technologies: Adobe After Effects, Adobe Illustrator, Instagram, Shopify, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Creative Strategy, Social Media Marketing (SMM), Mailchimp, Squarespace

Digital Design Manager

2018 - 2019
ZOOM Marketing Partners
  • Implemented omnichannel creative strategies for over four brands that expanded their audience by 27% each month; this often involved leading teams in the execution.
  • Ideated and executed the art direction, often involving teams of people, for their brand's social media—increasing social engagement to an average of 43% each month across brands.
  • Produced immerse social content on location across four cosmopolitan cities.
Technologies: Adobe After Effects, Adobe Photoshop, Instagram, Adobe Illustrator, Illustration, Experiential Design, Brand Activation, Creative Strategy, Marketing
2017 - 2019

Certificate in Design and Visual Communications

The Creative Circus - Atlanta, GA, United States