Raule Napier
Verified Expert in Design
Designer
New York, NY, United States
Toptal member since February 25, 2021
Raule is a creative director and senior art director with 10 years of experience crafting luxury branding, packaging, editorial, and multi-channel campaigns for lifestyle, healthcare, real estate, hospitality, and tech brands. He believes design is more than aesthetics or numbers. It is about forging a timeless emotional connection guided by a deep understanding of a brand's audience.
Experience
- Branding - 10 years
- Typography - 10 years
- Logo Design - 10 years
- Adobe Suite - 7 years
- Instagram - 7 years
- Content Creation - 6 years
- Experiential Design - 4 years
- Websites - 4 years
Portfolio
Work Experience
Creative Director
Freelance Clients
- Catapulted a brand's social presence by growing its Instagram engagement by 10,206.6% in six months with no paid advertisements.
- Directed content strategy for Minded, a mental health startup, producing a 20% lift in social media engagement and improved UX across its digital ad flows.
- Executed multi-channel campaigns for wellness and spirits clients reaching over 400,000 views at a 40.5% email open rate.
- Built the brand identity and packaging for Southampton Spirits, a premium RTD cocktail brand, from launch through SKU extensions and investor materials, working US alcohol regulatory requirements into the design.
- Delivered work across luxury, spirits, healthcare, real estate, hospitality, and tech for clients including D'USSE, Moxy Hotels, 1199SEIU, Empire Collective at SERHANT., Kenny Burns, and Nedim The Dream.
Senior Product UI/UX Designer
OFF MKT LLC
- Built an invite-only, map-first marketplace for licensed childcare-center acquisitions from scratch across three surfaces: a public Webflow site, a Mapbox dashboard serving 122,185 center records, and an admin console.
- Designed and built the admin console end to end, wiring Stripe invoicing, Typeform intake, Klaviyo email, and Cloudflare Workers to a Supabase back end so a submission moves from form to approved listing to paid invoice in one operator flow.
- Owned product design across the whole platform, from the brand and homepage through the listing detail panel, the member dashboard, and the account and legal pages, and directed the engineering build through phased technical briefs.
Senior Art Director
KALLISTA (Kohler Co.)
- Art-directed and designed 28 campaigns for KALLISTA over two years, each a full 360 rollout across paid social, email, web, print, and out-of-home, spanning finish launches, designer collaborations, seasonal programs, and trade events.
- Designed the KALLISTA price book, a 350-page volume merging a technical specification document with a luxury editorial aesthetic, organizing over 2,000 products and their finishes on a flexible grid system.
- Revamped more than 3,000 blockout product photographs and worked on the digital asset library so that one consistent tone held across every campaign and the full catalog.
- Art-directed for Kohler's global team alongside KALLISTA, producing the WasteLAB lookbook and the Perspective of the Year campaign across email, print, and presentation.
Digital Design Manager
ZOOM Marketing Partners
- Implemented omnichannel creative strategies for over four brands that expanded their audience by 27% each month; this often involved leading teams in the execution.
- Ideated and executed the art direction, often involving teams of people, for their brand's social media—increasing social engagement to an average of 43% each month across brands.
- Produced immerse social content on location across four cosmopolitan cities.
Education
Certificate in Design and Visual Communications
The Creative Circus - Atlanta, GA, USA
Skills
Tools
Adobe, Photoshop Elements, Adobe InDesign, Adobe Illustrator, Wix, Zoom, Adobe After Effects, Adobe Premiere Pro, Adobe Dimension, Adobe Experience Design (XD), Adobe Photoshop, Mailchimp
Platforms
Webflow, Adobe Suite, Shopify, Figma, Klaviyo, YouTube, Mapbox
Industry Expertise
Advertising, Events, Marketing, Restaurants & Dining, Entertainment & Leisure, Travel & Leisure, Fashion & Beauty
Other
Creative Strategy, Squarespace, Typography, Social Media Apps, Content Creation, Graphic Design, Art Direction, Design, Product Styling, Branding, Instagram, Publication, Publication Design, Celebrities & Influencers, Logo Design, Photoshoot Production, Editorials, Packaging, Web Design, Visual Identity, Style Guides, Brand Books, Brand Guidelines, Print Design, Advertising Design, Digital Marketing Design, Food Packaging, Advertising Campaigns, Digital Advertising, Label Design, Catalog Design, Creative Direction, Brand Development, Creative Concept Development, Email Management, Creative Operations & Leadership, Visual Design, Production, Product Development, App UI, Experiential Design, Product Design, Mobile Apps, Travel, Motion Graphics, Website Redesign, Music Industry, Trademarks, Video Editing, Nonprofits, Email, Websites, UI Design, eCommerce, Typefaces, Email Signature Design, Midjourney, Writing & Editing, Floor Plans, Videos, Digital Art, Background Design, Live Marketing, Analytics, Brand Activation, Ideation, Product Placement, UI Branding, Audio Editing, APIs, iPad, Event Artwork, Email Blasts, Email Marketing, Outdoor Advertising, Data-informed Visual Design, Print Publications, Digital Graphics, Product Photography, Event Branding, Illustration, Paid Advertising, Advertisement Design, Social Media Marketing (SMM), Social Media, Lifestyle, Luxury Industry, Fun & Lifestyle, Reading, Art Books, Email Design, Social Media Design, Social Media Strategy, Magazines, Magazine Cover Design, Magazine Layout Design, Photography, Color Theory, Brand Design, Layout, Modernization, Content, Health IT, Blogs, Women's Health, Pop-ups, Blog Design, Instagram Ads, Web Page Mockups, Web UI Design, Editorial Design, Digital Health, Data Visualization, Landing Page Design, Brand Marketing, Brand Identity, Brand Building, Report Design, Infographics, Icon Sets, Annual Report Design, Annual Reports, Page Template Design, Navigation Design, Controls, UI Guidelines, Logotype, Color Schemes, Printing, UX Design, User Experience (UX), User Interface (UI), Medtech, Consumer Health, Magazine Ads, Print Ads, Card Design, ID Card Design, Travel Design, Brochures, Mailers, Type Design, Google Advertising, Marketing Design, Print Marketing Design, Marketing Campaign Design, Mobile Advertising, Invitation Design, Invitation Card Design, Paid Media, Books, Brand Logos, Custom Typeface Design, Editorial Illustration, Home Decor, Home Textile Design, Digital Publication, Print, Print Layout, Product Category Pages, Catalogs, Data, Reports, Visual Art, Visualization Design, Icon Design, Iconography, Music Videos, Cover Music, Apple Music, Spotify, Custom Logos, Cover Design, Music Production, Video Production, Animation, Styling, Fashion Styling, Video Ads, Video Animation, Facebook Video Ads, Animated Videos, Book Cover Design, Ads, Creative Design, Digital Creative Direction, Landing Pages, Concept Development, Presentations, Presentation Design, Fashion Web Design, Marketplace Design, Marketplaces, Supabase, Stripe, Typeform, React, Cloudflare, Data Product Design, Design Systems, Pinterest, Meta Ads, Product Retouching, Digital Asset Management, LinkedIn Ads, Facebook Ads
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