Rian Dutra, Designer in Porto Alegre - State of Rio Grande do Sul, Brazil
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Rian Dutra

Bio

Rian has the largest channel in Brazil on experience design and applied psychology for strategy, and is the author of the best-selling book ENVIESADOS. He has worked with Steve Wozniak (Apple co-founder), HAR, Genial Investimentos, Bosch, Colibri Group, Unilever, Udacity, and startups like Simple Nursing. He has trained thousands of students in strategic design and applied psychology and, in recent years, has led deep projects in AI and conversational design.

Portfolio

Work Experience

Senior Product & Experience Designer

2020 - PRESENT
Design From Human Ltda
  • Built Design From Human into the leading channel in Brazil for design and psychology applied to UX design and marketing, while authoring the best-seller Enviesados.
  • Delivered strategic design consultancy to top global clients, enhancing conversion rates (CRO) through tailored design solutions.
  • Applied psychological principles and cognitive biases in UX design to optimize the user experience of digital products for major clients worldwide.
Technologies: UX Consulting, Cognitive Bias, User Psychology

Human-centered AI Experience Analyst

2025 - 2026
Colibri Group
  • Analyzed the user experience (UX) to guide product and interface decisions for Colibri Group’s multi-brand solutions, impacting millions of users across the United States.
  • Defined UX strategies (user journeys, flows, information architecture, and interaction patterns) to ensure cross-brand consistency and improve usability.
  • Created low-to-high fidelity prototypes to validate hypotheses, align stakeholders, and support development.
Technologies: Figma, FigJam, Usability Testing, Behavior Analysis, UX Strategy, UX Sketching

Senior Product and Experience Designer

2021 - 2025
SimpleNursing
  • Led the redesign of SimpleNursing's digital experience, significantly improving user engagement and retention over five years.
  • Enhanced platform UX, driving growth in student enrollment and contributing to the platform's overall success.
  • Applied psychological principles to optimize CRO for landing pages and marketing campaigns, boosting conversion rates.
Technologies: Web Design, Landing Page Design, CSS, Front-end, UI Design

Product Designer

2018 - 2024
HAR | Houston Association of Realtors
  • Designed a web platform for realtors and potential real estate buyers in Texas, USA, with more than 39,000 real estate members.
  • Worked specifically on the user experience analysis, redesigning the user flows, journeys, and better usability approaches.
  • Developed high-fidelity prototypes coded with HTML, CSS, and JavaScript and applied several user tests during sprints.
  • Cooperated, remotely and on-site, with the technology team, including the CTO.
  • Crafted the visual design of several front pages, defining elements for the new style and branding approach.
  • Served as their website accessibility consultant (ADA expert—Americans with Disabilities Act standards for accessible design).
  • Collaborated closely with the front-end team, improving HTML and CSS coded interfaces, making them more polished and accessible (accessibility standards).
  • Created illustrations and icons to be used along with the website.
Technologies: Trello, InVision, Hotjar, Flinto, Zeplin, Sketch

UX Design Postgraduate Professor

2018 - 2020
IDI | Instituto de Desenho Instrucional
  • Created postgraduate courses (distance learning) related to UX design, learning experience, and cognitive sciences.
  • Mentored dozens of professional and design students remotely.
  • Provided guidence to the students during their studies.
Technologies: Figma, Moodle

Freelance Interaction Designer (UI/UX)

2006 - 2018
Freelance Work
  • Designed user interfaces, created illustrations, and branding materials for clients like Steve Wozniak, Udacity, Imperial Museum of Brazil, John Maeda, HAR, Ronald McDonald Institute, Ephere, Inc., and notable Brazilian artists.
  • Conducted user research for UX-focused projects, mainly carrying out surveys and user interviews.
  • Implemented user tests, mainly think-aloud usability tests, both remotely and in person.
Technologies: InVision, Adobe Illustrator, Adobe Photoshop, Figma, Sketch

Other Experience

Image of Aesthetics and Perception: How to Approach User Experience Imagery publication
Publication

Aesthetics and Perception: How to Approach User Experience Imagery

https://www.toptal.com/designers/ux/user-experience-imagery

Education

2025 - 2026

Postgraduate Degree in Cinematography and Film

Belas Artes São Paulo - Brazil

2019 - 2020

Postgraduate Degree in Financial and Capital Markets

PUCMG | Pontifical Catholic University of Minas Gerais - Brazil

2019 - 2020

Postgraduate Degree in Neuroscience and Applied Psychology

Mackenzie University - Brazil

2017 - 2018

Master of Business Administration (MBA) Degree in Management, Entrepreneurship, and Marketing

PUCRS | Pontifical Catholic University of Rio Grande do Sul - Porto Alegre, Brazil

2015 - 2017

Associate's Degree in Graphic Design

INFNET Institute - Rio de Janeiro, Brazil

2015 - 2017

Master's Degrees in Computer Science (Computer Graphics – Virtual Reality)

Federal University of Juiz de Fora - Juiz de Fora, Brazil

2013 - 2015

Postgraduate Degree in 3D Animation

INFNET Institute - Rio de Janeiro, Brazil

2010 - 2013

Associate's Degree in Analysis and System Development

Estácio de Sá University - Rio de Janeiro, Brazil

Skills

Tools

InVision, Adobe Photoshop, Sketch, Adobe Illustrator, Adobe After Effects, Axure RP Pro, Google Analytics, Zeplin, Hotjar, Articulate 360, Articulate Storyline, Moodle, Trello, Autodesk Maya, Flinto, FigJam, Miro, Lookback

Languages

HTML5, CSS, JavaScript, CSS3, HTML

Platforms

Figma, MacOS, WordPress, Zendesk

Industry Expertise

Real Estate, Education, Health

Other

User Experience (UX), User Research, Usability Testing, User Interviews, Information Architecture (IA), UX Analysis, User Interface (UI), Wireframing, Surveys, Visual Design, Web Design, Cognitive Science, E-learning, Product Design, Conversational AI, user experience strategy, Generative Artificial Intelligence (GenAI), Mobile UX Design, Artificial Intelligence (AI), Instructional Design, Design Sprints, Agile, Mobile App Design, Web Accessibility, Conversational Design, Conversational UX, Creative Direction, Campaigns, Abstract Art, Abstracts, Dashboards, Data Visualization, Management Systems, Landing Pages, Responsive Design, Mobile UX, Brokers, CRM Systems, CRM Design, Responsive Web Apps, UX Design, UI Design, B2B, B2C, Branding, Style Guides, Design Systems, Prototyping, User Testing, SaaS Design, SaaS, Websites, Personal Branding, Responsive UI, Helpdesk, Customer Support, Mascots, Educational Portals, Product Branding, Mascot Design, Startups, Learning Management Systems (LMS), Web App UX, Interaction Design (IxD), Financial Markets, Capital Markets, Neuroscience, Psychology, Management, Graphic Design, Virtual Reality (VR), Computer Graphics, Computer Science, 3D Animation, Analysis, System Development, UX Strategy, UX Consulting, Cognitive Bias, User Psychology, Landing Page Design, Front-end, Scripting, Storytelling, Storyboarding, Short Films, Behavior Analysis, UX Sketching, ChatGPT, Microsoft Clarity

Experience

  • User Experience (UX) - 20 years
  • Product Design - 20 years
  • User Interface (UI) - 20 years
  • User Research - 10 years
  • UX Analysis - 10 years
  • Artificial Intelligence (AI) - 5 years
  • Cognitive Science - 5 years
  • Conversational AI - 3 years
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