Rian Dutra
Verified Expert in Design
Designer
Porto Alegre - State of Rio Grande do Sul, Brazil
Toptal member since February 6, 2019
Rian has the largest channel for experience design and applied psychology to strategies in Brazil. He is also the author of the best-selling book ENVIESADOS. Rian has worked for clients such as Steve Wozniak (Apple's co-founder), HAR, Insper, Bosch, Booking, Genial Investimentos, Kirvano, and Udacity. He holds a master's degree in computer science, degrees in graphic design and system analysis, and a postgraduate degree in neuroscience and applied psychology.
Portfolio
Strategic Design Worldwide
Work Experience
Senior Product & Experience Designer
SimpleNursing
- Led the redesign of SimpleNursing's digital experience, significantly improving user engagement and retention over five years.
- Enhanced platform UX, driving growth in student enrollment and contributing to the platform's overall success.
- Applied psychological principles to optimize CRO for landing pages and marketing campaigns, boosting conversion rates.
Senior Product & Experience Designer
Design From Human Ltda
- Built Design From Human into the leading channel in Brazil for design and psychology applied to UX design and marketing, while authoring the best-seller Enviesados.
- Delivered strategic design consultancy to top global clients, enhancing conversion rates (CRO) through tailored design solutions.
- Applied psychological principles and cognitive biases in UX design to optimize the user experience of digital products for major clients worldwide.
Product Designer
HAR | Houston Association of Realtors
- Designed a web platform for realtors and potential real estate buyers in Texas, USA, with more than 39,000 real estate members.
- Worked specifically on the user experience analysis, redesigning the user flows, journeys, and better usability approaches.
- Developed high-fidelity prototypes coded with HTML, CSS, and JavaScript and applied several user tests during sprints.
- Cooperated, remotely and on-site, with the technology team, including the CTO.
- Crafted the visual design of several front pages, defining elements for the new style and branding approach.
- Served as their website accessibility consultant (ADA expert—Americans with Disabilities Act standards for accessible design).
- Collaborated closely with the front-end team, improving HTML and CSS coded interfaces, making them more polished and accessible (accessibility standards).
- Created illustrations and icons to be used along with the website.
UX Design Postgraduate Professor
IDI | Instituto de Desenho Instrucional
- Created postgraduate courses (distance learning) related to UX design, learning experience, and cognitive sciences.
- Mentored dozens of professional and design students remotely.
- Provided guidence to the students during their studies.
Freelance Interaction Designer (UI/UX)
Freelance Work
- Designed user interfaces, created illustrations, and branding materials for clients like Steve Wozniak, Udacity, Imperial Museum of Brazil, John Maeda, HAR, Ronald McDonald Institute, Ephere, Inc., and notable Brazilian artists.
- Conducted user research for UX-focused projects, mainly carrying out surveys and user interviews.
- Implemented user tests, mainly think-aloud usability tests, both remotely and in person.
Education
Postgraduate Degree in Financial and Capital Markets
PUCMG | Pontifical Catholic University of Minas Gerais - Brazil
Postgraduate Degree in Neuroscience and Applied Psychology
Mackenzie University - Brazil
Master of Business Administration (MBA) Degree in Management, Entrepreneurship, and Marketing
PUCRS | Pontifical Catholic University of Rio Grande do Sul - Porto Alegre, Brazil
Associate's Degree in Graphic Design
INFNET Institute - Rio de Janeiro, Brazil
Master's Degrees in Computer Science (Computer Graphics – Virtual Reality)
Federal University of Juiz de Fora - Juiz de Fora, Brazil
Postgraduate Degree in 3D Animation
INFNET Institute - Rio de Janeiro, Brazil
Associate's Degree in Analysis and System Development
Estácio de Sá University - Rio de Janeiro, Brazil
Skills
Tools
InVision, Adobe Photoshop, Sketch, Adobe Illustrator, Adobe After Effects, Axure RP Pro, Google Analytics, Zeplin, Hotjar, Articulate 360, Articulate Storyline, Moodle, Trello, Autodesk Maya, Flinto
Languages
HTML5, CSS, JavaScript, CSS3, HTML
Platforms
Figma, MacOS, WordPress, Zendesk
Industry Expertise
Real Estate, Education, Health
Other
User Experience (UX), User Research, Usability Testing, User Interviews, Information Architecture (IA), UX Analysis, User Interface (UI), Wireframing, Surveys, Visual Design, Web Design, Cognitive Science, E-learning, Instructional Design, Design Sprints, Agile, Mobile App Design, Web Accessibility, Abstract Art, Abstracts, Dashboards, Data Visualization, Management Systems, Landing Pages, Responsive Design, Mobile UX, Brokers, CRM Systems, CRM Design, Responsive Web Apps, UX Design, UI Design, B2B, B2C, Branding, Style Guides, Design Systems, Prototyping, User Testing, SaaS Design, SaaS, Websites, Personal Branding, Responsive UI, Helpdesk, Customer Support, Mascots, Educational Portals, Product Branding, Mascot Design, Startups, Learning Management Systems (LMS), Web App UX, Interaction Design (IxD), Financial Markets, Capital Markets, Neuroscience, Psychology, Management, Graphic Design, Virtual Reality (VR), Computer Graphics, Computer Science, 3D Animation, Analysis, System Development, UX Strategy, UX Consulting, Cognitive Bias, User Psychology, Landing Page Design, Front-end
Experience
- User Interface (UI) - 13 years
- Interaction Design (IxD) - 13 years
- User Experience (UX) - 13 years
- Information Architecture (IA) - 5 years
- E-learning - 5 years
- User Research - 5 years
- Usability Testing - 5 years
- Cognitive Science - 2 years
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