Publication
Aesthetics and Perception: How to Approach User Experience Imagery
https://www.toptal.com/designers/ux/user-experience-imagery
Rian is available for hire
Hire RianRian Dutra
Verified Expert in Design
Designer
Porto Alegre - State of Rio Grande do Sul, Brazil
Toptal member since February 6, 2019
Bio
Rian has the largest channel in Brazil on experience design and applied psychology for strategy, and is the author of the best-selling book ENVIESADOS. He has worked with Steve Wozniak (Apple co-founder), HAR, Genial Investimentos, Bosch, Colibri Group, Unilever, Udacity, and startups like Simple Nursing. He has trained thousands of students in strategic design and applied psychology and, in recent years, has led deep projects in AI and conversational design.
Experience
- User Experience (UX) - 20 years
- Product Design - 20 years
- User Interface (UI) - 20 years
- User Research - 10 years
- UX Analysis - 10 years
- Artificial Intelligence (AI) - 5 years
- Cognitive Science - 5 years
- Conversational AI - 3 years
Portfolio
Strategic Design Worldwide
UX DesignUI DesignUX StrategyUX ConsultingCognitive BiasUser Psychology
Work Experience
Senior Product & Experience Designer
2020 - PRESENT
Design From Human Ltda
- Built Design From Human into the leading channel in Brazil for design and psychology applied to UX design and marketing, while authoring the best-seller Enviesados.
- Delivered strategic design consultancy to top global clients, enhancing conversion rates (CRO) through tailored design solutions.
- Applied psychological principles and cognitive biases in UX design to optimize the user experience of digital products for major clients worldwide.
Technologies: UX Consulting, Cognitive Bias, User Psychology
Human-centered AI Experience Analyst
2025 - 2026
Colibri Group
- Analyzed the user experience (UX) to guide product and interface decisions for Colibri Group’s multi-brand solutions, impacting millions of users across the United States.
- Defined UX strategies (user journeys, flows, information architecture, and interaction patterns) to ensure cross-brand consistency and improve usability.
- Created low-to-high fidelity prototypes to validate hypotheses, align stakeholders, and support development.
Technologies: Figma, FigJam, Usability Testing, Behavior Analysis, UX Strategy, UX Sketching
Senior Product and Experience Designer
2021 - 2025
SimpleNursing
- Led the redesign of SimpleNursing's digital experience, significantly improving user engagement and retention over five years.
- Enhanced platform UX, driving growth in student enrollment and contributing to the platform's overall success.
- Applied psychological principles to optimize CRO for landing pages and marketing campaigns, boosting conversion rates.
Technologies: Web Design, Landing Page Design, CSS, Front-end, UI Design
Product Designer
2018 - 2024
HAR | Houston Association of Realtors
- Designed a web platform for realtors and potential real estate buyers in Texas, USA, with more than 39,000 real estate members.
- Worked specifically on the user experience analysis, redesigning the user flows, journeys, and better usability approaches.
- Developed high-fidelity prototypes coded with HTML, CSS, and JavaScript and applied several user tests during sprints.
- Cooperated, remotely and on-site, with the technology team, including the CTO.
- Crafted the visual design of several front pages, defining elements for the new style and branding approach.
- Served as their website accessibility consultant (ADA expert—Americans with Disabilities Act standards for accessible design).
- Collaborated closely with the front-end team, improving HTML and CSS coded interfaces, making them more polished and accessible (accessibility standards).
- Created illustrations and icons to be used along with the website.
Technologies: Trello, InVision, Hotjar, Flinto, Zeplin, Sketch
UX Design Postgraduate Professor
2018 - 2020
IDI | Instituto de Desenho Instrucional
- Created postgraduate courses (distance learning) related to UX design, learning experience, and cognitive sciences.
- Mentored dozens of professional and design students remotely.
- Provided guidence to the students during their studies.
Technologies: Figma, Moodle
Freelance Interaction Designer (UI/UX)
2006 - 2018
Freelance Work
- Designed user interfaces, created illustrations, and branding materials for clients like Steve Wozniak, Udacity, Imperial Museum of Brazil, John Maeda, HAR, Ronald McDonald Institute, Ephere, Inc., and notable Brazilian artists.
- Conducted user research for UX-focused projects, mainly carrying out surveys and user interviews.
- Implemented user tests, mainly think-aloud usability tests, both remotely and in person.
Technologies: InVision, Adobe Illustrator, Adobe Photoshop, Figma, Sketch
Other Experience
Education
2025 - 2026
Postgraduate Degree in Cinematography and Film
Belas Artes São Paulo - Brazil
2019 - 2020
Postgraduate Degree in Financial and Capital Markets
PUCMG | Pontifical Catholic University of Minas Gerais - Brazil
2019 - 2020
Postgraduate Degree in Neuroscience and Applied Psychology
Mackenzie University - Brazil
2017 - 2018
Master of Business Administration (MBA) Degree in Management, Entrepreneurship, and Marketing
PUCRS | Pontifical Catholic University of Rio Grande do Sul - Porto Alegre, Brazil
2015 - 2017
Associate's Degree in Graphic Design
INFNET Institute - Rio de Janeiro, Brazil
2015 - 2017
Master's Degrees in Computer Science (Computer Graphics – Virtual Reality)
Federal University of Juiz de Fora - Juiz de Fora, Brazil
2013 - 2015
Postgraduate Degree in 3D Animation
INFNET Institute - Rio de Janeiro, Brazil
2010 - 2013
Associate's Degree in Analysis and System Development
Estácio de Sá University - Rio de Janeiro, Brazil
Skills
Tools
InVision, Adobe Photoshop, Sketch, Adobe Illustrator, Adobe After Effects, Axure RP Pro, Google Analytics, Zeplin, Hotjar, Articulate 360, Articulate Storyline, Moodle, Trello, Autodesk Maya, Flinto, FigJam, Miro, Lookback
Languages
HTML5, CSS, JavaScript, CSS3, HTML
Platforms
Figma, MacOS, WordPress, Zendesk
Industry Expertise
Real Estate, Education, Health
Other
User Experience (UX), User Research, Usability Testing, User Interviews, Information Architecture (IA), UX Analysis, User Interface (UI), Wireframing, Surveys, Visual Design, Web Design, Cognitive Science, E-learning, Product Design, Conversational AI, user experience strategy, Generative Artificial Intelligence (GenAI), Mobile UX Design, Artificial Intelligence (AI), Instructional Design, Design Sprints, Agile, Mobile App Design, Web Accessibility, Conversational Design, Conversational UX, Creative Direction, Campaigns, Abstract Art, Abstracts, Dashboards, Data Visualization, Management Systems, Landing Pages, Responsive Design, Mobile UX, Brokers, CRM Systems, CRM Design, Responsive Web Apps, UX Design, UI Design, B2B, B2C, Branding, Style Guides, Design Systems, Prototyping, User Testing, SaaS Design, SaaS, Websites, Personal Branding, Responsive UI, Helpdesk, Customer Support, Mascots, Educational Portals, Product Branding, Mascot Design, Startups, Learning Management Systems (LMS), Web App UX, Interaction Design (IxD), Financial Markets, Capital Markets, Neuroscience, Psychology, Management, Graphic Design, Virtual Reality (VR), Computer Graphics, Computer Science, 3D Animation, Analysis, System Development, UX Strategy, UX Consulting, Cognitive Bias, User Psychology, Landing Page Design, Front-end, Scripting, Storytelling, Storyboarding, Short Films, Behavior Analysis, UX Sketching, ChatGPT, Microsoft Clarity
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