Rod Acevedo, Designer in Auckland, New Zealand
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Rod Acevedo

Verified Expert  in Design


Auckland, New Zealand
Toptal Member Since
April 27, 2020

Rod is a passionate and award-winning strategist, product designer, and creative thinker. He has dedicated most of his career to decolonizing design practices which foster inclusion and prioritize empathetic, human-centered thinking. Over the last few years, Rod has worked on a wide range of problems across many industries, including healthcare, finance, and day-to-day services, with a particular emphasis on unpacking complex design challenges.


Work Experience

UX Lead

2015 - PRESENT
Rocket, Inc.
  • Brought startups to life by lean design thinking or discovery session to align their goals with their audience and CX.
  • Designed and built promotional websites for council events.
  • Contributed to local communities by workshops and discovery sessions for small business.
  • Designed customer experiences on WordPress using WooCommerce, Shopify, and Magento.
Technologies: Web Design, Adobe After Effects, HTML, Adobe Photoshop, Sketch, Figma, Product Design, User Research, Workshop Facilitation, User Experience (UX), Webflow

Senior User Experience Designer

2016 - 2022
Journey Digital
  • Introduced design thinking methodologies emphasizing the customers to define, ideate, prototype, and test ideas.
  • Established design sprints and workshops as a discovery toolset.
  • Held user interviews to understand better and validate ideas.
  • Ran workshops and discovery sessions for branding, product design, or marketing purposes.
  • Introduced data insight reports by Google analytics and data studio as a new business opportunity.
  • Designed and built Shopify stores and integration with third-party tools.
Technologies: Web Design, Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD), Sketch, Figma, Webflow, Product Design, User Research, Workshop Facilitation, User Experience (UX)

UX Designer Lead

2013 - 2016
Private Flight Global
  • Held user interviews for the testing of new features.
  • Designed the user interface for a catering platform tool.
  • Developed an aircraft management platform for private aviation business.
Technologies: Web Design, Adobe Illustrator, Adobe Photoshop, Sketch, Responsive Web Design (RWD), User Research, Workshop Facilitation, Product Design, User Experience (UX)

Head of Digital

2008 - 2013
Advertising Agency
  • Ideated and created commercial and creative strategies for world-known brands.
  • Set the foundations for the digital department and user experience expertise that the company maintains until today.
  • Delivered award-winning digital experiences for Chile and the rest of South America.
Technologies: Strategy, Digital Strategy, Mood Board, User Experience (UX)
2018 - 2021

Bachelor's Degree in Business Administration

Southern Institute - Auckland, New Zealand

2004 - 2008

Bachelor's Degree in Multimedia Design

Universidad del Pacifico - Santiago, Chile

JULY 2018 - JULY 2022

Advanced Google Analytics



From Ideas to Action - Design Thinking



Certification in Psychology: Interaction Design in Psychology

Interaction Design Foundation