Verified Expert in Design
Rod is a passionate and award-winning strategist, product designer, and creative thinker. He has dedicated most of his career to decolonizing design practices which foster inclusion and prioritize empathetic, human-centered thinking. Over the last few years, Rod has worked on a wide range of problems across many industries, including healthcare, finance, and day-to-day services, with a particular emphasis on unpacking complex design challenges.
Jaguar Ace Pace Wimbledon
Schneider Electric New Zealand - Desktop, Mobile and Shopify
- Brought startups to life by lean design thinking or discovery session to align their goals with their audience and CX.
- Designed and built promotional websites for council events.
- Contributed to local communities by workshops and discovery sessions for small business.
- Designed customer experiences on WordPress using WooCommerce, Shopify, and Magento.
Senior User Experience Designer
- Introduced design thinking methodologies emphasizing the customers to define, ideate, prototype, and test ideas.
- Established design sprints and workshops as a discovery toolset.
- Held user interviews to understand better and validate ideas.
- Ran workshops and discovery sessions for branding, product design, or marketing purposes.
- Introduced data insight reports by Google analytics and data studio as a new business opportunity.
- Designed and built Shopify stores and integration with third-party tools.
UX Designer Lead
Private Flight Global
- Held user interviews for the testing of new features.
- Designed the user interface for a catering platform tool.
- Developed an aircraft management platform for private aviation business.
Head of Digital
- Ideated and created commercial and creative strategies for world-known brands.
- Set the foundations for the digital department and user experience expertise that the company maintains until today.
- Delivered award-winning digital experiences for Chile and the rest of South America.
Bachelor's Degree in Business Administration
Southern Institute - Auckland, New Zealand
Bachelor's Degree in Multimedia Design
Universidad del Pacifico - Santiago, Chile
Advanced Google Analytics
From Ideas to Action - Design Thinking
Certification in Psychology: Interaction Design in Psychology
Interaction Design Foundation