Rod is available for hire
Hire RodRod Acevedo
Verified Expert in Design
Designer
Location
Auckland, New Zealand
Toptal Member Since
April 27, 2020
Rod is a passionate and award-winning strategist, product designer, and creative thinker. He has dedicated most of his career to decolonizing design practices which foster inclusion and prioritize empathetic, human-centered thinking. Over the last few years, Rod has worked on a wide range of problems across many industries, including healthcare, finance, and day-to-day services, with a particular emphasis on unpacking complex design challenges.
Portfolio
Work Experience
UX Lead
2015 - PRESENT
Rocket, Inc.
- Brought startups to life by lean design thinking or discovery session to align their goals with their audience and CX.
- Designed and built promotional websites for council events.
- Contributed to local communities by workshops and discovery sessions for small business.
- Designed customer experiences on WordPress using WooCommerce, Shopify, and Magento.
Technologies: Web Design, Adobe After Effects, HTML, Adobe Photoshop, Sketch, Figma, Product Design, User Research, Workshop Facilitation, User Experience (UX), Webflow
Senior User Experience Designer
2016 - 2022
Journey Digital
- Introduced design thinking methodologies emphasizing the customers to define, ideate, prototype, and test ideas.
- Established design sprints and workshops as a discovery toolset.
- Held user interviews to understand better and validate ideas.
- Ran workshops and discovery sessions for branding, product design, or marketing purposes.
- Introduced data insight reports by Google analytics and data studio as a new business opportunity.
- Designed and built Shopify stores and integration with third-party tools.
Technologies: Web Design, Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD), Sketch, Figma, Webflow, Product Design, User Research, Workshop Facilitation, User Experience (UX)
UX Designer Lead
2013 - 2016
Private Flight Global
- Held user interviews for the testing of new features.
- Designed the user interface for a catering platform tool.
- Developed an aircraft management platform for private aviation business.
Technologies: Web Design, Adobe Illustrator, Adobe Photoshop, Sketch, Responsive Web Design (RWD), User Research, Workshop Facilitation, Product Design, User Experience (UX)
Head of Digital
2008 - 2013
Advertising Agency
- Ideated and created commercial and creative strategies for world-known brands.
- Set the foundations for the digital department and user experience expertise that the company maintains until today.
- Delivered award-winning digital experiences for Chile and the rest of South America.
Technologies: Strategy, Digital Strategy, Mood Boards, User Experience (UX)
Education
2018 - 2021
Bachelor's Degree in Business Administration
Southern Institute - Auckland, New Zealand
2004 - 2008
Bachelor's Degree in Multimedia Design
Universidad del Pacifico - Santiago, Chile
Certifications
JULY 2018 - JULY 2022
Advanced Google Analytics
AUGUST 2017 - PRESENT
From Ideas to Action - Design Thinking
IDEO
JANUARY 2017 - PRESENT
Certification in Psychology: Interaction Design in Psychology
Interaction Design Foundation
Experience
Collaboration That Works
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