UX/UI Designer in Johannesburg, Gauteng, South Africa
Member since May 25, 2016
Having spent over 12 years working and learning as an interface, visual and product designer Roddy has acquired skills in user-centered design, design leadership, ability to execute developmental processes like agile, and being able to encourage close collaboration with other disciplines on the product team. He's worked on projects that involve user research, interaction, motion design, visual design, product strategy, innovative concepts, and brand design principles to solve business problems.
Led the UX and UI for a kids' video-on-demand web and mobile app, delivering a clean and uncluttered look and feel based on research, creating, testing and enhancing main user-flows (onboarding, watching, live streaming, favoriting, and so on), building the design system, working across different teams in an agile environment and collaborating efficiently with multiple stakeholders.
Worked closely with engineering to ensure high-quality implementation of the user interface and outstanding user experience.
Designed micro-interactions and animations of the applications.
Presented design updates to top executives and project stakeholders.
Technologies: Mobile App Design, Information Architecture (IA), Rapid Prototyping, Digital Product Design, Mobile Design, Visual Designer, Jira, Balsamiq, InVision, Sketch
2018 - 2019
Designed this insurance technology company's mobile and web platform.
Conducted usability testing to validate my ideas with interactive prototypes.
Developed the creative concept for the platform.
Built interactive prototypes to test the ideas.
Assisted with the business development.
Technologies: Mobile App Design, Information Architecture (IA), Rapid Prototyping, Digital Product Design, UX Design, Mobile Design, Visual Designer, Balsamiq, InVision, Sketch
Founder | UI/UX Designer
2013 - 2019
Executed a strong visual design understanding and awareness of the impact of typography, layout, composition, and grid systems.
Was involved in the design process which included research, experimentation, validation, and revision of the idea.
Oversaw the brand storytelling and constant market validation.