UX/UI Designer in Johannesburg, Gauteng, South Africa
Member since May 25, 2016
Having spent over 12 years working and learning as an interface, visual and product designer Roddy has acquired skills in user-centered design, design leadership, ability to execute developmental processes like agile, and being able to encourage close collaboration with other disciplines on the product team. He's worked on projects that involve user research, interaction, motion design, visual design, product strategy, innovative concepts, and brand design principles to solve business problems.
Led the UX and UI for a kids' video-on-demand web and mobile app, delivering a clean and uncluttered look and feel based on research, creating, testing, and enhancing main user-flows (onboarding, watching, live streaming, favoriting, and so on).
Built the design system and worked across different teams in an agile environment while collaborating efficiently with multiple stakeholders.
Worked closely with engineering to ensure high-quality implementation of the user interface and outstanding user experience.
Designed micro-interactions and animations of the applications.
Presented design updates to top executives and project stakeholders.
Technologies: Mobile App Design, Information Architecture (IA), Rapid Prototyping, Digital Product Design, Mobile Design, Visual Design, Jira, Balsamiq, InVision, Sketch
2018 - 2019
Designed this insurance technology company's mobile and web platform.
Assisted with the business development and developed the creative concept for the platform.
Conducted usability testing to validate ideas with interactive prototypes.
Was pivotal in the growth of the design unit within the business as I led the hiring process of the individuals whom I then subsequently led to design many new features.
Technologies: Mobile App Design, Information Architecture (IA), Rapid Prototyping, Digital Product Design, UX Design, Mobile Design, Visual Design, Balsamiq, InVision, Sketch
Founder | UI/UX Designer
2013 - 2019
Executed a strong visual design understanding and awareness of the impact of typography, layout, composition, and grid systems.
Was involved in the design process which included research, experimentation, validation, and revision of the idea.
Oversaw brand storytelling and constant market validation.
Technologies: Rapid Prototyping, InVision, Balsamiq, Sketch, Booking Systems
2016 - 2018
Standard Bank South Africa
Identified, explored, validated, and communicated product opportunities.
Scheduled and orchestrated the design activity for my team both in the discovery and delivery phases.
Explored, designed, and validated concepts for each product opportunity, conducted target user and market research, and produced wireframes and screen flows.
Led and managed a bunch of designers across many different locations as we continuously worked on new and iterated on existing features within the product suite.
Technologies: Mobile App Design, Information Architecture (IA), Digital Product Design, Rapid Prototyping, Visual Design, Mobile Design, UX Design, Azure, Adobe CC, Sketch
2013 - 2015
Amorphous New Media
Designed digital interactive web products and applications with responsive and mobile designs.
Produced pixel-perfect deliverables and assets to ensure a consistent visual output.
Found opportunities to elevate select brands, both new and established, via current design thinking and technology.
Managed the team workflow, ideas, the overall creative image, presentations, brainstorming, employees, new businesses, and the business strategy.
Was involved in the hiring process for designers and developers, working to establish the hiring practices for product designers.
Technologies: Digital Product Design, Adobe CC, InVision, Adobe Photoshop, Sketch
2011 - 2012
Amorphous New Media
Created adaptable designs to ensure website responsiveness across all popular media devices.
Implemented code for various CMS systems.
Developed wireframes and user interactions.
Established typography guidelines, color usage patterns, and other visual elements for various brands.