Rodrigo Mafra, Designer in Joinville - State of Santa Catarina, Brazil
Rodrigo Mafra

Designer in Joinville - State of Santa Catarina, Brazil

Member since January 30, 2018
Crafting solutions with real impact on users is what Rodrigo seeks as a designer. He advocates for the development of ideas, prototyping, and bringing design from early stages through delivery. With 10+ years of experience in the field working as a product designer and user researcher, Rodrigo's main focus now is mobile apps and web platforms for the finance, B2B, and social media industries.
Rodrigo is now available for hire

Employment

  • User Experience Lead

    2020 - PRESENT
    Conta Azul
    • Led a research project to help executive stakeholders make decisions about shipping mobile products and features.
    • Conducted the hiring process of new product designers together with other leaders.
    • Owned the design process on one of the most strategic projects of the company: The new major version of three different areas of the product.
    Technologies: Prototyping, Wireframe to Product, Team Scheduling, Proof of Concept (POC), UI Design, CSS, Lean UX, Web Design, Usability, Design Thinking, Product Design, User Research, SaaS, Wireframing, UX Design, Digital Product Design, UX Leadership, JavaScript, HTML, Adobe Illustrator, Photoshop CC, Adobe CC, Miro, Sketch, Maze, Jira, Atlassian Confluence, Figma
  • Senior Product Designer

    2018 - 2020
    Conta Azul
    • Researched and ideated solutions for a complex technological environment: an ERP platform that provides small business owners and accountants the necessary connection and tools to achieve success in their businesses.
    • Worked with different types of personas to create an empathetic environment for each user.
    • Developed research patterns for the product design team.
    • Designed the experience of a new payroll solution that challenged the accounting market of Brazil. With research and hard work, I participated in the delivery of a platform that within a month reached approximately 1,000 users.
    • Gathered quantitative and qualitative data to extract insights for the product team.
    • Created a research guild inside the company with the objective of standardizing research methods and processes for the whole company.
    • Led user interviews with the necessary rigor and technique, and also acted as a mentor for other product designers.
    • Prototyped high-fidelity HTML/CSS mockups for user testing to gather quality insights.
    Technologies: Prototyping, Wireframe to Product, Proof of Concept (POC), UI Design, Lean UX, Web Design, Usability, Design Thinking, Product Design, User Research, SaaS, Wireframing, UX Design, Digital Product Design, UX Leadership, Hotjar, Metabase, Trello, Atlassian Confluence, Jira, Miro, Marvel App, Sketch, JavaScript, CSS, HTML, Bootstrap Studio

Education

  • Post-graduate degree in Interaction Design
    2015 - 2016
    Pontífica Universidade Católica - Belo Horizonte, Brazil
  • Associate's degree in Graphic Design
    2010 - 2012
    Centro Universitário UNA - Belo Horizonte, Brazil

Certifications

  • Design Sprint Bootcamp
    JUNE 2017 - PRESENT
    Sparck
  • Design Sprint
    MAY 2017 - PRESENT
    Google
  • Service Innovation by DesignThinkers Academy
    APRIL 2016 - PRESENT
    DesignThinkers Academy

Experience

Location

Joinville - State of Santa Catarina, Brazil

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