Rodrigo is available for hire
Hire RodrigoRodrigo Mafra
Verified Expert in Design
Designer
Location
Joinville - State of Santa Catarina, Brazil
Toptal Member Since
February 10, 2020
Crafting solutions with real impact on users is what Rodrigo seeks as a designer. He advocates for the development of ideas, prototyping, and bringing design from early stages through delivery. With 10+ years of experience in the field working as a product designer and user researcher, Rodrigo's main focus now is mobile apps and web platforms for the finance, B2B, and social media industries.
Portfolio
Work Experience
User Experience Lead
2020 - PRESENT
Conta Azul
- Led a research project to help executive stakeholders make decisions about shipping mobile products and features.
- Conducted the hiring process of new product designers together with other leaders.
- Owned the design process on one of the most strategic projects of the company: The new major version of three different areas of the product.
Technologies: Prototyping, Wireframe to Product, Team Scheduling, Proof of Concept (POC), UI Design, CSS, Lean UX, Web Design, Usability, Design Thinking, Product Design, User Research, SaaS, Wireframing, UX Design, Digital Product Design, UX Leadership, JavaScript, HTML, Adobe Illustrator, Photoshop CC, Adobe CC, Miro, Sketch, Maze, Jira, Confluence, Figma
Senior Product Designer
2018 - 2020
Conta Azul
- Researched and ideated solutions for a complex technological environment: an ERP platform that provides small business owners and accountants the necessary connection and tools to achieve success in their businesses.
- Worked with different types of personas to create an empathetic environment for each user.
- Developed research patterns for the product design team.
- Designed the experience of a new payroll solution that challenged the accounting market of Brazil. With research and hard work, I participated in the delivery of a platform that within a month reached approximately 1,000 users.
- Gathered quantitative and qualitative data to extract insights for the product team.
- Created a research guild inside the company with the objective of standardizing research methods and processes for the whole company.
- Led user interviews with the necessary rigor and technique, and also acted as a mentor for other product designers.
- Prototyped high-fidelity HTML/CSS mockups for user testing to gather quality insights.
Technologies: Prototyping, Wireframe to Product, Proof of Concept (POC), UI Design, Lean UX, Web Design, Usability, Design Thinking, Product Design, User Research, SaaS, Wireframing, UX Design, Digital Product Design, UX Leadership, Hotjar, Metabase, Trello, Confluence, Jira, Miro, Marvel App, Sketch, JavaScript, CSS, HTML, Bootstrap Studio
Senior Product Designer
2017 - 2018
Serasa Experian
- Doubled with another product designer and, in coordination with the development team, created the main mobile app of the most important credit bureau of Brazil, Serasa.
- Defined the visual and interaction patterns of mobile applications inside the B2C initiative of Serasa Experian.
- Created a mutual learning culture with Product Talks, one of many initiatives of the product team, in two different states of Brazil.
- Developed a white-label solution for other mobile apps that were developed for Serasa consumers in Brazil.
- Evangelized user experience culture inside the B2C business unit.
Technologies: Prototyping, Wireframe to Product, Team Scheduling, Proof of Concept (POC), Mobile UX, Mobile App UI, Mobile Design, UI Design, CSS, User Research, Lean UX, Usability, Design Thinking, Product Design, Mobile App Design, SaaS, Wireframing, UX Design, Digital Product Design, Principle, Adobe Photoshop, HTML, React Native, Zeplin, Sketch
Product Designer
2015 - 2017
Unisys
- Contributed in the end-to-end development of enterprise banking applications.
- Worked on interfaces that help bank staff achieve internal and external objectives, management reports, mortgage-related applications, and ideation of services that reach staff and end users.
- Created wireframes that describe how users will interact with the system.
- Helped define the visual identity of the system.
- Created internal initiatives such as U-Talks to ramp up learning experience of new methodologies and more effective work inside the company.
- Led the design of a mobile app for Unisys tech support in Colombia and United States.
- Created the design-thinking mindset within the software architecture team, one of the most autonomous and important teams of the company.
Technologies: Prototyping, Wireframe to Product, Team Scheduling, Proof of Concept (POC), Mobile UX, Mobile App UI, Mobile Design, UI Design, CSS, Lean UX, Web Design, Usability, Design Thinking, Product Design, Mobile App Design, User Research, SaaS, Wireframing, UX Design, Digital Product Design, Eclipse IDE, InVision, Visual Studio Code (VS Code), HTML, Adobe Illustrator, Figma, Adobe Photoshop
Design Consultant and Founder
2008 - 2016
Mafra Design
- Studied user needs and desires, working with design solutions to best fit the target public of the business.
- Built strategies for the improvement of the brand, user-centered design, and interface designer.
Technologies: Prototyping, Health & Wellness, Sports & Recreation, Wireframe to Product, Team Scheduling, Sports & Athletics, Proof of Concept (POC), Mobile UX, Mobile App UI, Mobile Design, UI Design, User Research, Lean UX, Web Design, Usability, Design Thinking, Product Design, Mobile App Design, Wireframing, UX Design, Digital Product Design, Harvest, Trello, Miro, Axure RP Pro, JavaScript, CSS, HTML, Zeplin, Sketch, Adobe Illustrator, Adobe Photoshop
Lead Designer
2015 - 2015
iOasys
- Led a team of two designers, junior and mid-level.
- Created the documents and processes of the design team.
- Designed several UI interfaces to MVP projects for local clients.
- Supervised early stages of the design project for a large event platform of Brazil called Sympla.
- Created documents and processes for the product development inside the company, like briefing models and kanban practices.
Technologies: Prototyping, Sports & Recreation, Wireframe to Product, Team Scheduling, Sports & Athletics, Proof of Concept (POC), Mobile UX, Mobile App UI, Fashion & Beauty, Mobile Design, UI Design, CSS, Lean UX, Web Design, Usability, Design Thinking, Product Design, Mobile App Design, Wireframing, UX Design, Digital Product Design, UX Leadership, HTML, Adobe Illustrator, Adobe Photoshop, Axure RP Pro, Zeplin, Sketch
Product Designer
2013 - 2015
Pontomobi Tecnologia
- Designed a mobile app for Coca Cola, during the 2014 Soccer World Cup in Brazil. Defined the visual aesthetics and interaction patterns.
- Worked on a complex system for Unilever that organizes all the distributed content inside super and hypermarkets.
- Collaborated with stakeholders for each project and filled the gap between client and users aiming to create more meaningful interactions.
- Created handoff patterns for the development team such as implementing a process involving the design team and the developers. Used the Sketch + Zeplin platform as tools.
- Designed the information architecture for an mobile app to a cupon initiative of a large gas station network called Ipiranga.
Technologies: Prototyping, Health & Wellness, Wireframe to Product, Proof of Concept (POC), Mobile UX, Mobile App UI, Mobile Design, UI Design, User Research, Usability, Design Thinking, Product Design, Mobile App Design, Wireframing, UX Design, Digital Product Design, Paper Prototyping, Axure RP Pro, Adobe Fireworks, Adobe Photoshop
UI Designer
2012 - 2013
Bolt Comunicação
- Provided visual and interaction design.
- Worked on projects with a high level of interactivity.
- Worked with large clients such as Globo.com and Reckitt Benckiser.
- Designed institutional websites for Brazilian universities based on the main human computer interaction principles.
- Used Lean UX to follow the agile environment developed inside the company.
Technologies: Prototyping, Wireframe to Product, Proof of Concept (POC), Mobile UX, Mobile Design, UI Design, CSS, Lean UX, Web Design, Usability, Design Thinking, Mobile App Design, Wireframing, UX Design, HTML, Axure RP Pro, Adobe Flash, Adobe Illustrator, Adobe Photoshop
UI Designer
2011 - 2012
MIND
- Redesigned a landing page for Hotmilhas, a miles exchange platform.
- Created visual patterns for email marketing of several clients.
- Designed a CMS platform for blogging to an independent publicity agency.
- Created animated banners for Google Adwords to a miles exchange company.
- Helped create a new website to showcase SsangYong cars in Brazil.
Technologies: Health & Wellness, Proof of Concept (POC), UI Design, Web Design, Usability, Adobe Flash, Axure RP Pro, Google, Adobe Photoshop
Education
2015 - 2016
Post-graduate Degree in Interaction Design
Pontífica Universidade Católica - Belo Horizonte, Brazil
2010 - 2012
Associate's Degree in Graphic Design
Centro Universitário UNA - Belo Horizonte, Brazil
Certifications
JUNE 2017 - PRESENT
Design Sprint Bootcamp
Sparck
MAY 2017 - PRESENT
Design Sprint
APRIL 2016 - PRESENT
Service Innovation by DesignThinkers Academy
DesignThinkers Academy
Experience
Collaboration That Works
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
1
Share your needs
Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2
Choose your talent
Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3
Start your risk-free talent trial
Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.
Top talent is in high demand.
Start hiring