Rodrigo Pitorri
Verified Expert in Design
Designer
São Paulo - State of São Paulo, Brazil
Toptal member since January 23, 2022
Rodrigo is a product designer with more than 20 years of experience in digital design for Brazilian, Colombian, Spanish, and U.S. companies. With extensive knowledge across key product design disciplines, including UI, visual, UX, UX research, and workshop facilitation, he's proficient in leading digital product design and crafting unique user experiences. To Rodrigo, the most satisfying part is delivering solutions for complex problems and designing products that improve people's lives.
Experience
- UI Design - 20 years
- Visual Design - 15 years
- UX Design - 10 years
- Product Design - 10 years
- UX Strategy - 5 years
- Facilitation - 4 years
- UX Research - 4 years
- Design Systems - 4 years
Portfolio
Work Experience
Staff/Senior Product Designer
Rappi
- Redesigned Rappi Travel's web app for mobile, tablet, and desktop to offer simple and intuitive usage and clear and well-organized information, make it visually attractive, trustable, and intelligent, and always perform the user's task.
- Acted as a UX designer on the benchmark, competitor analysis maps, and problem inventories on screens and flows, and ideated some assumptions to solve issues. Designed the user story maps, map flow charts, and user scenarios.
- Contributed to the information architecture, high-fidelity UI screens, and design guide maintenance to provide stable and consistent operations. Worked on prototypes to better understand navigations, behaviors, and smooth flows. Executed handoffs.
Senior Product Designer
Ambush
- Acted as a consultor for RevvUp, an NYC startup, and a product designer for a web app. Collaborated with the CEO and CTO, facilitated design as mini design sprints, and crafted payment experience.
- Played a key role in UX design, mapping the business, conducting stakeholder interviews, benchmarking, analyzing data, and creating user journeys, user story maps, information architecture studies, wireframes, user map flows, and scenarios.
- Designed a web app, high-fidelity UI screens, icons, typography, and design system management with components and handed over to developers.
Lead Product Designer
WORK | SmartMEi
- Managed the design sector, facilitated design with the CTO and product head, and completed the UX research and UI/UX design of web apps, back-office systems, and native apps.
- Conducted user interviews and digital surveys, performed user testings, and tabulated the test results as the UX researcher.
- Handled business mapping, stakeholder interviews, data analysis, benchmarking, competitor analysis maps, wireframing, UX writing, user map flows, and user scenarios as the UX designer. Assessed problems and ideated hypotheses to solve issues.
- Delivered high-fidelity screens and prototypes and contributed to the information architecture studies, card sorting, design system management, and text guide to ensure design consistency. Handed over the design to developers as the UI designer.
Senior UI/UX and Visual Designer | Design Sprint Workshop Facilitator
Tritone Interactive
- Designed web apps and UI for high-fidelity screens, built prototypes and determined the best usability testing tool, defined the brand's style guides, and handed over the design to developers.
- Acted as a UX designer while working on the information architecture of digital projects and financial products, including site maps, user map flows, and scenarios. Designed product concepts as wireframes and led design sprints.
- Interviewed stakeholders, led UX processes, performed user testing with the actual users, and tabulated the test results for documentation as a UX researcher.
UI/UX Designer | Visual Designer | Senior Art Director | Illustrator
Freelancer
- Collaborated with different agencies such as Euro RSCG 4D, RAPP, and Wunderman, providing design consultancy services to notable brands and startups.
- Oversaw design management, UI/UX design, visual design, motion design, branding, and graphic design.
- Acted as a creative director while working on innovative concepts, digital art direction, creative art direction, and 2D and 3D illustrations.
Senior Digital Art Director | Visual Designer | UI/UX Designer
Jüssi
- Created the branding style guides with palette colors, icons packs, font family, and design patterns, performed prototyping to define the best usability testing tools, worked on high-fidelity UI screens for web apps of brands like Honda.
- Contributed to the information architecture studies, wireframes, and interaction design.
- Acted as a visual designer and digital art director, designing responsive web apps, sites, landing pages, and digital campaigns.
Senior Digital Art Director | Visual Designer | UI Designer
LTM
- Designed sites and digital campaigns for massive brands such as Heineken and Cielo.
- Contributed to UI design, interaction design, visual design, and digital art direction.
- Created the information architecture for sites, made 3D illustrations, and helped with branding, icon design, and creative concepts.
Senior Digital Art Director | Visual Designer | UI/UX Designer
Rapp
- Designed sites, landing pages, Facebook apps, and digital campaigns for massive brands such as Itaú, Brazil's largest private bank.
- Defined the best navigation, motion design, visual design, and 2D illustrations while working on high-fidelity UI design, interaction design, and information architecture.
- Acted as the digital art director working on creative concepts.
Education
Bachelor's Degree in Advertising and Marketing
Mackenzie University - São Paulo, Brazil
Certifications
AI UX Designer
UX Unicornio
Midjourney 6.1
Udemy
Visual Design Masterclass
Savee with André do Amaral (ex-AirBNB, ex-Google, ex-Netflix, ex-Huge)
Design Leadership
Digital Design Leadership with Claudia Mardegan (Global Design Director - InBev)
Data and Quantitative Research
Aprender Design
Product Metrics
Product Arena
Design Leadership
How Bootcamps
UX Research
Product Arena
User Testing
TESTR UX
Product Manager Mobile
Product Arena
Design System
Meiuca Design
UX na Prática
Belas Artes
User Testing
UX Speed Dating
Product Design
Aela
Skills
Tools
Photoshop CC, Figma Prototyping, FigJam, Illustrator CC, Adobe CC, Google Sheets
Platforms
Figma, iOS, Android, Mobile, Desktop
Industry Expertise
3D Illustration
Other
Art Direction, Creative Design, Visual Design, UX Design, Product Design, UI Design, Mobile Design, Web Design, User-centered Design (UCD), Design Systems, Usability Testing, Branding, Illustration, Responsive Web Design (RWD), Web App Design, User Testing, Prototyping, Digital Design, Redesign, iOS App Design, Android App Design, Web & Mobile Applications, Mobile Apps, B2C, B2B, Desktop Web Design, Information Architecture (IA), User Experience (UX), User Interface (UI), Rapid Prototyping, Wireframing, MVP Design, Style Guides, Brand Design, SaaS Design, Web UI, Web App UI, Web UX, Data-informed Visual Design, Responsive Web Apps, Storytelling, Fintech, Web Dashboards, Dashboards, Vector Design, Mobile App Design, Mobile UI Design, AI Design, AI-powered Product Design, Dashboard Design, Usability, Typography, Human-centered Design (HCD), Accessibility, Microinteraction Design, A/B Testing, UX Audits, Audits, Website Design, Logotype, Visual Identity, Ideation, User Validation, Generative Artificial Intelligence (GenAI), UX Strategy, Product Strategy, Competitor Analysis & Profiling, Product Benchmarking, UX Research, Native Mobile Apps, UX Leadership, Facilitation, Qualitative Research, Qualitative Reports, Empathy, UI Components, UI Style Guides, Workshop Facilitation, Design Sprints, Benchmarking, Mobile Prototypes, Interactive Prototypes, Data-driven Design, Interactive Design, App UX, Icon Design, Design Management, Remote User Testing, Back-office System Design, Logo Design, Vector Illustration, SaaS, Google Apps, Design Leadership, Interaction Design (IxD), User Personas, Web App UX, User Research, Data Visualization, Data Analytics, Artificial Intelligence as a Service (AIaaS), Artificial Intelligence (AI), Image Manipulation, Data Analysis, Metrics, User Interviews, Motion Design, User Flows, User Journeys, Apps, App UI, High-fidelity Mockups, High-fidelity Prototypes, UX Writing, Accounting, B2B2C, Web Applications, Rapid Interactive Prototyping, Web UX Design, Cars, Workout, Exercise & Gyms, Business to Business to Consumer (B2B2C), Travel, Travel Design, Flight, eCommerce, Design Strategy, Business to Consumer (B2C), Inventory, User Stories, UX Documentation, WebApp, Desktop App Design, Desk Research, Mobile UX, Claude Code, Vibe Coding, Payroll & Benefits
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