Verified Expert in Design
Ruben is a UX designer with 18+ years of experience at digital design agencies and large tech companies. He helps solve business problems by designing seamless user experiences. Informed by data but driven by empathy, he gets energy from interviewing users, digging into data, and converting these lessons into actionable flows, storyboards, and high-fidelity prototypes. Ruben is an experienced design leader who has led multiple agile product and UX teams.
Creating a Globally Scalable Payment Process for Booking.com
Online Campaign for One of the Largest Airports in Europe
- Led a team of UX designers and UX writers for the fintech department of Booking.com.
- Facilitated design sprints, ideation sessions, and other creative workshops.
- Created and led UX principles, quality standards, collaborative practices, and overarching UX strategy.
- Worked closely with stakeholders to ensure this strategy contributes to the business goals.
- Promoted a positive work environment and managed performance and personal development.
Senior UX Designer and Team Lead
- Contributed to multiple teams as a senior UX designer and team lead, handling various projects on both sides of the marketplace.
- Launched new payment products and improved the UX of existing ones, from payment to reconciliation.
- Designed a globally scalable payment process to remove financial friction from the travel process.
- Increased the conversion rate by providing travelers with a better user experience.
- Conducted qualitative research, competitive analysis, and market research.
- Synthesized results into actionable user flows, storyboards, and high-fidelity prototypes.
- Validated designs through moderated and unmoderated usability testing and A/B testing.
Lead UX Designer
Yellow Lemon Tree
- Created user-centered websites for national and global brands.
- Improved Volkswagen's way of selling with an interactive tool that makes the learning process for salespeople more engaging and interactive. Designed to be the perfect guide for the sales process.
- Created an online campaign for Amsterdam Airport Schiphol to inform travelers about changing legislation and ensure a smooth check-in procedure.
- Designed a complete dealer portal for Royal Dutch Gazelle, one of the largest bicycle manufacturers in Europe.
Bachelor's Degree in Communication, Media, and Design
Inholland University of Applied Sciences - Rotterdam, The Netherlands