Verified Expert in Design
Ruben has led and designed million-dollar projects with large teams and as a solo designer. His experience spans diverse domains, including web applications, data visualization, websites, and mobile apps. He possesses expertise across the entire design process, encompassing discovery, research, analysis, information architecture, conceptualization, and beyond. He has designed for companies such as Google, Honda, and Virgin, as well as small companies and startups.
- Oversaw and handled the customer's whole experience, design, and brand direction.
- Led customers' product direction on a design and strategic level, focusing on product innovation.
- Discovered, conceptualized, designed, and validated new features for core products.
- Influenced product strategy and vision.
- Defined the product design plan and workflow.
- Set the creative direction.
- Worked on discovery, sketching, wireframing, prototypes, visual definition, and user testing.
Senior Product Designer
- Drove concepts and created innovative and interactive experiences.
- Developed prototypes for concept validation, internal testing, user test groups, and focus groups.
- Advocated for proper actionable user experience.
- Collaborated closely with the engineering team.
- Planned and conceived design solutions to achieve business objectives and user goals.
- Set the creative direction for client and internal work.
- Worked with multidisciplinary teams in large web, mobile, and wearable projects from concepts to guidelines and presentation.
- Mentored the intermediate creative staff.
- Collaborated closely with the UX and engineering teams.
- Managed and was responsible for the UX thinking, creative direction, and visual design execution.
- Drove concepts and created innovative experiences.
Bachelor's Degree in Information Technology and Multimedia
Instituto Politécnico de Castelo Branco - Castelo Branco, Portugal