Ruven Riepert, Designer in Berlin, Germany
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Ruven Riepert

Verified Expert  in Design

UX Designer

Berlin, Germany
Toptal Member Since
September 16, 2019

Ruven is a passionate service designer and UX expert with a strategic mindset and over 15 years of experience in the communication industry. He has an extensive background in UX design, strategy, and creative concepting. Ruven has helped build impactful experiences and services in various UX roles for world-renowned and niche market brands.


Work Experience

Freelance Senior UX Designer

2017 - PRESENT
  • Worked as a freelance senior UX designer on a project basis for agencies, startups, and big corporations. The work spanned projects for platforms, apps, and websites for B2C or B2B businesses (or both). Some projects had a focus on service or product design. Besides UX design, some jobs required creative direction and strategy work as well (other than UX strategy).
  • Served as the UX design lead for a new car-sharing service in Berlin, Germany. The work entailed the concept and UX for a website and features for the app.
  • Worked as a UX designer on their B2B platform. The work entailed the complete relaunch of the platform, spanning from UX strategy to designing the experience.
Technologies: InVision, Sketch

Lead and Senior UX Designer

2014 - 2017
  • Contributed to user experience design, creative concept, and strategy for digital products and services across industries. Main accounts: Audi, O2 (telco), Swarovski, Coca Cola, Mc Donald's, UBS, Deutsche Telekom, and Deutsche Bahn.
  • Completed the relaunch of My role was UX lead working with 3 other UX designers in my team.
  • Completed relaunch of My role was working as one of two UX designers on the project defining the concept and experience of the new platform.
  • Acted as the UX lead for the German McDonald's websites and apps, including creative campaign ideation and UX design.
Technologies: InVision, Sketch, Axure


Sketch, InVision, Axure RP Pro, Figma, Trello, Slack, Asana, Jira, Confluence

Industry Expertise

Marketing, Telecommunications, Automotive, Food & Beverage




User Empathy, Creative Problem Solving, Observation, Creative Concept Development, UX Strategy, Analytical Thinking, Fundamental Design Principles, Interaction Design (IxD), Responsive Design, User Interviews, Wireframing, Strategy, Prototyping, UX Testing, eCommerce, Product Consultant, Product Strategy Consultant, Internet of Things (IoT), App UX, Mobile Platforms, Mobile UX, Wireframe to Product, User Flows, Mobility, Information Architecture (IA), UX Design, UX Specifications, Service Design, Mobile Apps, Competitor Analysis & Profiling, B2B2C, FMCG, Concepting, Apps, Cargo & Shipping, Component Libraries, Website CMS, Style Guides, Branding, UX Branding, Web Platforms, Jewelry, eCommerce UX, UX Research, Mobile Web, Market Research & Analysis, User Journeys, User Personas, User Experience (UX), Portal Websites, Business to Business to Consumer (B2B2C)

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