Ruven is a passionate service design and UX expert with a strategic mindset and over 13 years of experience in the communication industry. He has an extensive background in UX design, strategy, and creative concepting. He has helped build impactful experiences and services in various UX roles for world-renowned brands as well as for niche market brands.
Worked as a freelance senior UX designer on a project basis for agencies, startups, and big corporations. The work spanned projects for platforms, apps, and websites for B2C or B2B businesses (or both). Some projects had a focus on service or product design. Besides UX design, some jobs required creative direction and strategy work as well (other than UX strategy).
Served as the UX design lead for a new car sharing service in Berlin Germany. The work entailed the concept and UX for a website and features for the app.
Worked as a UX designer on their B2B platform. The work entailed the complete relaunch of the platform, spanning from UX strategy to designing the experience.
Technologies: Sketch, Invision, Canvases
Lead and Senior UX Designer
2014 - 2017
Contributed to user experience design, creative concept, and strategy for digital products and services across industries. Main accounts: Audi, O2 (telco), Swarovski, Coca Cola, Mc Donald's, UBS, Deutsche Telekom, and Deutsche Bahn.
Completed the relaunch of Swarovski.com. My role was UX lead working with 3 other UX designers in my team.
Completed relaunch of Audi.com. My role was working as one of two UX designers on the project defining the concept and experience of the new platform.
Acted as the UX lead for the German McDonald's websites and apps, including creative campaign ideation and UX design.
Technologies: Axure, Sketch, Invision...
Freelance Information Architect, Concept Developer
2013 - 2014
Worked as an information architect and creative concept developer on multiple projects in education, FMCG, transport, and logistics.
Designed an education platform for teachers that was being built by one of Germanys biggest education publishers.
Worked as a concept and UX designer on a B2C campaign for a logistics company involved with the Olympic games.
Information Architect, Concept Developer
2011 - 2013
Worked in Munich, Germany as an information architect and creative designer on multiple projects.
Information Architect Intern
2010 - 2011
Scholz & Volkmer
Contributed to multiple Mercedes Benz projects that mostly had a campaign character.
2008 - 2009
Worked as a creative designer and copywriter on multiple projects in FMCG, aerospace, government & public services, and real estate.
Contributed as a designer for eBay Germany. The task was bringing the online experience offline through a week-long "showhouse" format in Berlin.
Creative, Art Direction Intern
2007 - 2007
Worked on multiple accounts for TV and print campaigns (automotive, FMCG).
Worked as a creative designer for Volkswagen campaigns.
Creative, Art Direction Intern
2006 - 2007
Worked on multiple accounts (mostly FMCG, Coca Cola, MTV/VIVA).
Contributed to concept work for a TV spot for Coca Cola brand Apollinaris, an ad campaign for MTV Germany, and a tv spot and print campaign for a kids chocolate brand.
Freelance Visual Designer
2005 - 2006
Worked on small scale projects.
Did CI and promotional material work for small companies and clients.