Salman Syed Muhammad
Verified Expert in Design
Designer
Karachi, Sindh, Pakistan
Toptal member since April 14, 2015
Salman is a product growth and business development consultant with 20 years of hands-on experience scaling consumer and FMCG brands. His expertise lies at the intersection of commercial strategy and operational execution. Salman doesn't just build growth plans; he personally executes them by setting up factories, closing distribution deals, navigating import regulations, and launching new revenue channels from the ground up.
Portfolio
Book with integrated AR capabilities
Mass International Group
New Brand ID - Pitch
Fortenbacher Erlebniswelten
Packaging Design
Work Experience
Vice President
Samrah Enterprises
- Was instrumental, since its establishment in 2014, in launching Emborg, a prominent Danish FMCG brand, into the Pakistani market. During my tenure, the company achieved a record annual turnover exceeding 400 million.
- Leveraged my experience to facilitate the company in successfully onboarding over 21 international brands in Pakistan.
- Focused on marketing and played a crucial role in self-learning about import permissions, processes, and other critical areas. This knowledge enabled the company to enhance its value chain, ensuring competitive consumer and retail pricing structures.
- Launched two proprietary brands successfully, i.e., Fresh St! and Hills and Vales, and showcased them at over 15 international expos worldwide.
- Worked on our proprietary brand, Fresh St!, which is available in the retail and HoReCa sectors across the GCC, focusing primarily on Oman, the United Arab Emirates, Pakistan, and the Maldives.
- Contributed to establishing a state-of-the-art factory for processing and packing butter and frozen products in various formats as part of the company's expansion and diversification vision.
- Worked on this facility, Pakistan's sole private label packer renowned for adhering to the highest industry standards.
- Redesigned the company's identity to align with evolving demands and its ambitious vision for growth.
Head of Alliances, Promotions & New Ventures
Naheed Supermarket
- Led operations through Naheed's first full year of eCommerce in 2019–2020, building fulfillment, catalog, and customer experience systems from scratch under COVID-driven demand pressure.
- Directed the business collaboration with Panda Shops, successfully onboarding Naheed as a merchant and scaling it to one of the platform's leading shops in its category.
- Identified and spearheaded the founding of Naheed Pharmacy as a new healthcare retail vertical, launching Branch 1 in 2025 and Branch 2 in 2026 through a commercial collaboration at PSO Pump Wall Street, I.I. Chundrigar Road, Karachi.
- Developed Naheed's supplier partnership and co-promotion framework, establishing the commercial engine behind one of Pakistan's renowned supermarket chains.
Freelancer
Xmotion Media
- Created mock-ups for a web and mobile application concept. These mock-ups serve as visual representations of the app's design and functionality, providing a clear blueprint for its development.
- Developed wireframes for both web and mobile applications. These wireframes are essential blueprints that visually represent the layout, structure, and functionality of the apps.
- Researched emerging ideas and current tech trends across software development methodologies, innovative technologies, and industry best practices thoroughly to optimize project execution.
- Contributed to securing significant projects for my team, including the development of standout websites like fortenbacher-erlebniswelten.de/.
Education
3-Year Ausbildung (Similar to a Bachelor's) Degree in Communication Design
HTK Hamburg - Hamburg
Skills
Tools
Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe Edge Animate, Adobe After Effects
Languages
HTML5, CSS, HTML
Platforms
WordPress
Other
Wireframing, Mockups, User Interface (UI), User Experience (UX), UX Design, Prototyping, Visual Design, UI Design, Web Design, Branding, Digital Marketing, Small Business, Business Design, eCommerce, Brand Strategy, Data Visualization, Graphic Design, Social Media Design, Color Theory, Logo Design, Digital Publishing, Web UX, Mobile UI Design, Mobile UX Design, Digital Marketing Strategy, Business to Business (B2B), Mobile Game Design, Augmented Reality (AR), Brand Design, Content Management Systems (CMS), Adaptive Web Design (AWD), Interactive UI, Interactive UX, Brand Identity, Packaging, Henna
Experience
- Digital Marketing - 14 years
- Digital Marketing Strategy - 14 years
- Small Business - 14 years
- Visual Design - 8 years
- User Interface (UI) - 8 years
- HTML - 8 years
- CSS - 8 years
- HTML5 - 8 years
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