Samson Mshelia
Verified Expert in Design
Designer
Lagos, Nigeria
Toptal member since June 7, 2021
Samson is a graphic designer with 8+ years of experience in advertising, brand identity, and web and mobile app design. He previously worked at Quaker City Mercantile, a branding and advertising agency in Philadelphia, where he designed campaigns for brands such as Guinness and Hendrick's Gin. Samson co-founded 3 Wise Pixels in 2015 in Lagos, Nigeria, a tech and design agency where he served as a director and chief creative officer for five years.
Experience
- UI Design - 12 years
- Web Design - 12 years
- Graphic Design - 12 years
- Logo Design - 12 years
- Mobile Design - 12 years
- Brand Identity - 12 years
- Visual Identity - 12 years
- UX Design - 12 years
Portfolio
Logo Designs
Work Experience
Visual Designer
SentinelOne, Inc.
- Worked on visual concepts and assets for conferences, events, webinars, and seminars.
- Redesigned company-wide digital paid advertising assets to up-level visuals and enabled the marketing team to carry out successful a/b testing.
- Worked on internal and external documents such as reports, solution briefs, and field marketing materials.
- Created logos for products and initiatives based on established design systems used across the company.
Digital Designer
Fresh Interactive, LLC
- Designed marketing and promotional materials for theatrical performances in Long Beach, California, including Newsies, Peter Pan, Jersey Boys, and Ain't Misbehavin'.
- Designed functions for real estate websites to drive engagement and encourage visitors to complete forms for higher conversion rates.
- Redesigned website pages to improve information hierarchy and improve search engine optimization.
Digital Designer
Fresh Interactive LLC
- Designed a marketing landing page for a visual content management platform that helped drive traffic and engagement in their trial program.
- Designed marketing materials for a small business administration resource partner in Santa Barbara, dedicated to helping small business owners get their businesses to launch, grow, and achieve their goals via a network of expert business mentors.
- Redesigned landing pages for various real estate developments to either update the look and feel or address various user experience challenges that required rethinking certain features and how they worked on these various sites and pages.
Branding and UI/UX Designer
LUXAR LLC
- Designed the brand identity for OneLuxar, a luxury car rental website, creating a logo and developing a typography and color scheme while also creating a visual brand language.
- Made design of social media templates for Instagram and LinkedIn marketing.
- Designed the user interface and experience of the OneLuxar website, which serves as the primary way customers could rent cars and get information about the company.
- Worked with the client and a developer to ensure the user experience was as seamless on the web as it was making direct bookings with the company in person.
Freelance UI/UX Designer/CEO
Ashir Design
- Designed a website for a mobile payment solutions provider that seeks to bring financial services to out of reach rural residents.
- Worked on mobile optimization for various sites of clients that needed to be updated.
- Worked on high fidelity designs for an app designed by middle school students that won the People’s Choice award at the 2019 edition of the global Technovation competition.
- Worked on an extensive branding and identity project for a mobile services technology platform based in Tanzania, helping enterprises drive growth and commerce in Africa.
- Worked on various print and social media campaign designs for various clients.
Lead UI/UX Designer
GatePass
- Took over design control from the previous team and worked on a complete UI overhaul.
- Designed the UI/UX for new features with a team of developers and a product manager.
- Worked with product managers to address issues and discuss feedback on the design implementation of new features.
- Managed various teams of interning designers at various points while supervising their design of new features across various GatePass platforms.
- Reviewed designs of interns and other designers to ensure they stick to guidelines.
- Created and maintained the design system for the entire GatePass ecosystem.
- Supervised design collateral materials to ensure brand consistency.
Lead UI/UX Designer
SchoolPass
- Redesigned the UI/UX for both the mobile and desktop versions of the application.
- Created and maintained the design system for the entire GatePass ecosystem.
- Designed the UI for various platform variants of the application meant for various users.
- Made platform UI and UX improvements based on feedback.
- Designed a spin-off app called SchoolPass which serves as a school pick-up organizer for parents.
- Worked on various promotional brand assets for various outlets including social media.
Head of Design
3 Wise Pixels
- Designed the first gelato app in Lagos for a gelateria called Hans and Rene, allowing customers to order gelato, sorbet, and various pastries via mobile app and have them delivered.
- Designed a food truck app for a truck called Urban Fuxion, allowing customers to place orders, track their orders, and track the food truck's location across its various parking spots in the city.
- Designed and branded a website for a real estate company that introduced a new building they were developing and adding to their portfolio while also updating their website's overall look and feel.
- Designed the UI/UX for a community access application that manages access codes for visitors, residents, and staff.
- Worked on various branding and identity projects for various clients.
- Worked on event promotional artwork for digital and print outlets.
- Designed sustainability reports for various large-scale corporations creating layouts, spreads, and designs following strict guidelines and working with consultants to ensure their words have been well interpreted graphically.
- Managed various design assets for multiple clients across various project types.
- Worked with developers to flesh out and develop ideas for potential apps including a fast fashion eCommerce app, as well as a photo equipment logistics app.
Education
Bachelor's Degree in Graphic Design
Drexel University - Philadelphia, Pennsylvania, United States
Associate Degree in Graphic Design
Camden County College - Cherry Hill, New Jersey, United States
Skills
Tools
Adobe Experience Design (XD), Slack, Adobe InDesign, Adobe Photoshop, Sketch, Adobe After Effects, Zeplin, Cinema 4D, InVision, Photoshop CC, Jira, Asana
Platforms
Mobile, Figma, Android, iOS
Languages
Charity
Industry Expertise
Security, Education
Other
Brand Identity, UI Design, Typography, Packaging, Desktop Publishing (DTP), Branding, Web Design, Mobile UI, Illustration, App UI, App UX, Web UI, User Interface (UI), Mobile UX, Dashboards, UI Branding, Visual Identity, Product Design, UX Design, Mobile App Design, Responsive UI, Web UX, Wireframing, Graphic Design, Logo Design, Brand Guidelines, Responsive Web Design (RWD), Mobile Design, Visual Design, Design, Desktop Web Design, Collateral Design, Infographics, Data Visualization, Mobile Web Design, PowerPoint Design, Notion, Africa, Mobile Banking, Nigeria, Luxury, Lifestyle, Apartments, Kids, Family, Pastel, Community Growth, School, Non-governmental Organizations (NGOs), Fundraising, Community, Residential Real Estate, Mobile Passes, Verification, Omnichannel Marketing, APIs, Transactions, Growth, SMS, Chatbox, Mobile Payments, Business, Brand Design, UI Prototyping, Prototyping, Print Design, Marketing Design, Web UI Design, Mobile Web, Digital Design, Email Design, Digital, Iconography, Identity, Fintech, P2P, Production, Advertising Design
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